PUBLISHER: Euromonitor International | PRODUCT CODE: 2096339
PUBLISHER: Euromonitor International | PRODUCT CODE: 2096339
Home and Garden in Italy
Home and garden in Italy closed 2025 with a retail value of EUR21,974 million, reflecting a 2% contraction compared to the previous year and diverging from the moderate growth seen in the Western Europe region, largely due to persistent economic headwinds and cautious spending among Italian households. Despite this downturn, the industry remains attractive for brands able to address the evolving priorities of Italian consumers, who continue to invest selectively in visible home improvements and...
Euromonitor International's Home and Garden in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2025 Developments
Key Data Insights
Industry Performance
Overall Decline, but Households Continue to Invest in Gardens
Ikea and Coincasa Enable Affordable Home Refreshes
CHART 1 Ikea Italia Makes Personalisation Affordable
Stiga and Gardena Capitalise on Outdoor Living as Gardening Outperforms
CHART 2 Value Sales 2020-2030
CHART 3 Value Sales by Category 2025
What's Next?
Outdoor Living Set to Continue to Contribute to Growth, with Climate-Adapted Products Popular
Ikea and Coincasa to Boost Homewares and Home Furnishings with Value
Digital Innovation and Omnichannel Services Set to Reshape Consumer Expectations and Business Strategies
CHART 4 Forecast Value Sales 2020-2030
CHART 5 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Ikea Extends Its Lead with Omnichannel Strategy and Design Innovation
CHART 6 Company Shares 2025
CHART 7 Brand Shares 2025
Channels
Homewares and Home Furnishing Stores Defends Channel Leadership as E-Commerce Grows
Alessi and Natuzzi Advance Retail Formats
CHART 8 Retail Channels 2020-2025
Economic Context
CHART 9 Economic Context for Home and Garden
CHART 10 Real GDP Growth 2020-2030
CHART 11 Inflation 2020-2030
Consumer Context
CHART 12 Consumer Context for Home and Garden
CHART 13 Population 2020-2030
CHART 14 Consumer Expenditure 2020-2030
CHART 15 Population by Generation 2025
Country Reports Disclaimer
HOME IMPROVEMENT IN ITALY
- Key Data Insights
- 2025 Developments
- Home Improvement Summary
- Industry Performance
- Scheppach and Dexter Spark Eco-Minded Diy Tool Boom
- Sensea and Artens Boost Upgrades in Compact Urban Homes
- San Marco and Leroy Merlin Drive Renovation-Led Paint Demand
- CHART 16 San Marco Releases Its Colour Trend 2025 - Four Curated Wall Colour Palettes
- CHART 17 Value Sales 2020-2030
- CHART 18 Value Sales by Category 2025
- What's Next?
- Bathroom Brands to Deliver Wellness Upgrades as Consumers Seek Visible Results
- Cordless Tool Makers Expected to Accelerate Innovation to Meet Urban Diy Demand
- Modular and Eco-Friendly Solutions to Reshape Brand and Retailer Strategies
- CHART 19 Forecast Value Sales 2020-2030
- CHART 20 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Ikea Maintains Its Lead in a Fragmented Competitive Environment
- CHART 21 Company Shares 2025
- CHART 22 Brand Shares 2025
- Channels
- Home Improvement and Gardening Stores Maintains Dominance but Faces Challenges
- Amazon.It and Manomano Drive E-Commerce Gains in Hardware and Hand Tools
- Adeo Group Leverages Multi-Format Expansion and Sustainability to Capture New Demand
- CHART 23 Retail Channels 2020-2025
- Economic Context
- CHART 24 Economic Context for Home Improvement
- CHART 25 Real GDP Growth 2020-2030
- CHART 26 Inflation 2020-2030
- Consumer Context
- CHART 27 Consumer Context for Home Improvement
- CHART 28 Population 2020-2030
- CHART 29 Consumer Expenditure 2020-2030
- CHART 30 Population by Generation 2025
- Country Reports Disclaimer
GARDENING IN ITALY
- Key Data Insights
- 2025 Developments
- Gardening Summary
- Industry Performance
- Viridea Adapts Range and Advice to Urban Gardening Surge
- Compo and Vigorplant Shift Inputs Towards Certified Sustainability
- CHART 31 Compo's Bio Line Gives Gardeners 100% Natural, Biocontrol Alternatives to Chemical Plant Protection Products
- Stiga and Rain Drive Smart Gardening with Battery and App Innovation
- CHART 32 Value Sales 2020-2030
- CHART 33 Value Sales by Category 2025
- What's Next?
- Companies to Accelerate Urban Growth as Households Diversify
- Robotic Mowers and Smart Irrigation to Reshape Equipment Sales Trajectory
- Service Models Set to Evolve as Diy and Difm Audiences Diverge
- CHART 34 Forecast Value Sales 2020-2030
- CHART 35 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Husqvarna and Al-Ko Sustain Leadership through Urban Innovation
- Gardena Targets Urban Gardeners with Compact Hose Innovation
- CHART 36 Company Shares 2025
- CHART 37 Brand Shares 2025
- Channels
- Leading Home Improvement and Gardening Stores Leroy Merlin, Obi and Tecnomat Drive Omnichannel Consolidation
- Amazon.It and Manomano Fuel E-Commerce Gains in Compact Formats
- Obi and Viridea Reinvent Garden Shopping through Experience and Proximity
- CHART 38 Retail Channels 2020-2025
- Economic Context
- CHART 39 Economic Context for Gardening
- CHART 40 Real GDP Growth 2020-2030
- CHART 41 Inflation 2020-2030
- Consumer Context
- CHART 42 Consumer Context for Gardening
- CHART 43 Population 2020-2030
- CHART 44 Consumer Expenditure 2020-2030
- CHART 45 Population by Generation 2025
- Country Reports Disclaimer
HOMEWARES IN ITALY
- Key Data Insights
- 2025 Developments
- Homewares Summary
- Industry Performance
- Ikea and Kasanova Respond to Demand for Cost-Driven Home Refreshes
- Bialetti, Lagostina and Alessi Boost Resilience of Kitchen Products
- Fratelli Guzzini Sets a New Standard for Sustainable, Traceable Design
- CHART 46 Vanity Collection From Fratelli Guzzini Made in Italy From a Bio-Based Acrylic Crystal
- CHART 47 Value Sales 2020-2030
- CHART 48 Value Sales by Category 2025
- What's Next?
- Modular Kitchenware Innovators to Drive Value Amid Shrinking Household Numbers
- Smart Features and Sustainability to Reshape Brand Strategies and Consumer Loyalty
- CHART 49 Forecast Value Sales 2020-2030
- CHART 50 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Ikea Leverages Design and Omnichannel to Outpace Rivals
- Acquisitions and Product Development to Impact the Competitive Landscape
- CHART 51 Company Shares 2025
- CHART 52 Brand Shares 2025
- Channels
- Homewares and Home Furnishing Stores and Retail E-Commerce Reshape Shopping as Omnichannel Surges
- Alessi and Coin Drive Experiential Retail and Collaboration
- CHART 53 Retail Channels 2020-2025
- Economic Context
- CHART 54 Economic Context for Homewares
- CHART 55 Real GDP Growth 2020-2030
- CHART 56 Inflation 2020-2030
- Consumer Context
- CHART 57 Consumer Context for Homewares
- CHART 58 Population 2020-2030
- CHART 59 Consumer Expenditure 2020-2030
- CHART 60 Population by Generation 2025
- Country Reports Disclaimer
HOME FURNISHINGS IN ITALY
- Key Data Insights
- 2025 Developments
- Home Furnishings Summary
- Industry Performance
- Porada and Ikea Respond to Digital and Design-Led Demand
- Egoitaliano and Arper Drive Eco Design into the Mainstream
- CHART 61 Egoitaliano's Astoria Sofa Shows How Italian Furniture Makers Are Turning Verifiable Recycled-Material Content into a Design and Purchase Driver
- Indoor Living Dominates While Outdoor Living Proves Resilient
- CHART 62 Value Sales 2020-2030
- CHART 63 Value Sales by Category 2025
- What's Next?
- Modular Design and Digital Innovation to Reshape Living Spaces
- Urban Consumers Expected to Drive Growth in Indoor Living, with Demand for Flexible Solutions
- CHART 64 Forecast Value Sales 2020-2030
- CHART 65 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Ikea Strengthens Its Lead as Omnichannel and Design Drive Stability
- Natuzzi and Designer Collaborations Reinforce Premium Positioning
- CHART 66 Company Shares 2025
- CHART 67 Brand Shares 2025
- Channels
- Homewares and Home Furnishing Stores Maintains Dominance with Value-Added Services
- Amazon and Ikea Drive E-Commerce Gains as Digital Tools Convert Shoppers
- Natuzzi and Mondo Convenienza Expand Experiential Formats to Meet Design and Value Demand
- CHART 68 Retail Channels 2020-2025
- Economic Context
- CHART 69 Economic Context for Home Furnishings
- CHART 70 Real GDP Growth 2020-2030
- CHART 71 Inflation 2020-2030
- Consumer Context
- CHART 72 Consumer Context for Home Furnishings
- CHART 73 Population 2020-2030
- CHART 74 Consumer Expenditure 2020-2030
- CHART 75 Population by Generation 2025
- Country Reports Disclaimer
