PUBLISHER: Euromonitor International | PRODUCT CODE: 2096342
PUBLISHER: Euromonitor International | PRODUCT CODE: 2096342
Snacks in Japan
Snacks in Japan face a dynamic environment in 2026, marked by declining volumes, but continued growth in value as manufacturers and retailers navigate rising unit prices, demographic headwinds and evolving consumer expectations. Despite these pressures, snacks remain an attractive proposition, with retail value set to increase by 2% in 2026 to reach JPY4,571 billion and overall consumer spending on food forecast to rise from 2026 to 2031. Brands are challenged to deliver visible value and affo...
Euromonitor International's Snacks in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Snacks
Industry Performance
Familymart Drives Demand for Visible Value through Volume-Led Promotions
CHART 2 Familymart Boosts Value Perception with +45% Volume Campaign
Meiji Leverages Co-Creation to Blend Nostalgia with Novelty
CHART 3 Meiji Transforms Its Super Cup Ice Cream into Gummies
Familymart Challenges Shrinkflation with Anniversary Offer
CHART 4 Value Sales 2021-2031
CHART 5 Value Sales by Category 2026
What's Next?
Meiji and Familymart Blend Trust with Value-Focused Innovation
CHART 6 Forecast Value Sales 2021-2031
CHART 7 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Lotte and Calbee Sustain Lead with Brand Trust and Value
CHART 8 Analyst Insight for Snacks
CHART 9 Company Shares 2026
CHART 10 Brand Shares 2026
Channels
Supermarkets Capture Price-Driven Shoppers
E-Commerce Expansion Lags as Shoppers Favour In-Store Purchasing
CHART 11 Retail Channels 2021-2026
Products
Familymart Responds to Price Pressures with Quantity-Led Value
Meiji Transforms Trusted Brands with Consumer-Led Co-Creation
Lotte and Calbee Sustain Leadership through Adaptive Portfolios
Economic Context
CHART 12 Economic Context for Snacks
CHART 13 Real Gdp Growth 2021-2031
CHART 14 Inflation 2021-2031
Consumer Context
CHART 15 Consumer Context for Snacks
CHART 16 Population 2021-2031
CHART 17 Population by Generation 2026
Country Reports Disclaimer
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN JAPAN
- Key Data Insights
- 2026 Developments
- Sweet Biscuits, Snack Bars and Fruit Snacks Summary
- Key Industry Trends
- CHART 18 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
- Industry Performance
- Fujiya and Bourbon Respond to Evolving Snacking Habits and Loyalty
- CHART 19 Morning Ma'am Cookies Are Repositioned as a Quick, Nutritious Breakfast
- Fujiya Targets Functional Breakfast, While Bourbon Leverages Nostalgia
- CHART 20 Bourbon Revives Lubera Brand to Capture Demand for Familiar Favourites
- Affordable Biscuits and Functional Bars Reshape Consumer Choices
- CHART 21 Value Sales 2021-2031
- CHART 22 Volume Sales 2021-2031
- CHART 23 Value Sales by Category 2026
- What's Next?
- Inbound Tourism and Exports Drive New Product Strategies
- Legacy Brands Harness Social Media to Capture New Audiences
- Packaging Resilience and Supply Chain Adaptation Shape Competitive Advantage
- CHART 24 Forecast Value Sales 2021-2031
- CHART 25 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Pocky Renews Flavours and Calorie Mate Targets Students to Sustain Growth
- CHART 26 Analyst Insight for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 27 Company Shares 2026
- CHART 28 Brand Shares 2026
- Channels
- Supermarkets Lead Sales as Convenience Stores Face Pricing Headwinds
- E-Commerce Rises Gradually as Physical Shops Retain Shopper Loyalty
- CHART 29 Retail Channels 2021-2026
- Products
- Fujiya and Bourbon Redefine Snacking with Health Consciousness and Nostalgia
- Legacy Brands Unlock Growth through Social Media Reinvention
- Packaging Challenges Force Manufacturers to Simplify and Adapt
- Economic Context
- CHART 30 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 31 Real Gdp Growth 2021-2031
- CHART 32 Inflation 2021-2031
- Consumer Context
- CHART 33 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 34 Population 2021-2031
- CHART 35 Population by Generation 2026
- Country Reports Disclaimer
CHOCOLATE CONFECTIONERY IN JAPAN
- Key Data Insights
- 2026 Developments
- Chocolate Confectionery Summary
- Key Industry Trends
- CHART 36 Key Industry Trends for Chocolate Confectionery
- Industry Performance
- Lotte Defends Share by Shrinking Pack Sizes and Innovating Flavours
- CHART 37 Rising Prices Haven'T Slowed Demand for Luxury Chocolates
- Meiji Captures Tourist Demand with Year-Round Matcha Innovation
- CHART 38 Meiji Makes Matcha Chocolates Year-Round to Capture Tourist Sales
- Premiumisation Sustains Mass Brands Amid Affordability Pressures
- CHART 39 Value Sales 2021-2031
- CHART 40 Volume Sales 2021-2031
- CHART 41 Value Sales by Category 2026
- What's Next?
- Manufacturers Shrink Formats and Elevate Storytelling to Defend Value
- Imports and Adjacent Snacks Erode Share as Domestic Innovation Lags
- CHART 42 Forecast Value Sales 2021-2031
- CHART 43 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Meiji and Lotte Defend Leadership with Trusted Brands and Targeted Innovation
- CHART 44 Analyst Insight for Chocolate Confectionery
- CHART 45 Company Shares 2026
- CHART 46 Brand Shares 2026
- Channels
- Grocery Retailers Dominate Due to Price Sensitivity among Consumers
- E-Commerce Gains Momentum as Shoppers Seek Convenience and Value
- Health and Beauty Specialists and E-Commerce Reshape Retail Landscape with Value Focus
- CHART 47 Retail Channels 2021-2026
- Products
- Lotte and Meiji Adapt Product Design to Balance Value and Indulgence
- Premium Ghana and Meiji Expand Their Reach through Targeted Innovation
- Legacy Brands Defend Share as Affordable Indulgence Bridges Everyday and Premium
- Economic Context
- CHART 48 Economic Context for Chocolate Confectionery
- CHART 49 Real Gdp Growth 2021-2031
- CHART 50 Inflation 2021-2031
- Consumer Context
- CHART 51 Consumer Context for Chocolate Confectionery
- CHART 52 Population 2021-2031
- CHART 53 Population by Generation 2026
- Country Reports Disclaimer
GUM IN JAPAN
- Key Data Insights
- 2026 Developments
- Gum Summary
- Key Industry Trends
- CHART 54 Key Industry Trends for Gum
- Industry Performance
- Chewing Gum Leads Sales as Overall Volume Declines
- CHART 55 Clorets Big Fruit Taps Demand for Larger, Flavour-Packed Gum
- Clorets Leverages Sensory Refreshment to Regain Consumer Attention
- CHART 56 Value Sales 2021-2031
- CHART 57 Volume Sales 2021-2031
- CHART 58 Value Sales by Category 2026
- What's Next?
- Lotte and Mondelez Pivot to Health Benefits and Targeted Innovation
- Functional Claims and Nostalgia-Led Launches Reshape Consumer Engagement
- CHART 59 Forecast Value Sales 2021-2031
- CHART 60 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Lotte Leverages Health Positioning to Reinforce Leadership
- CHART 61 Analyst Insight for Gum
- CHART 62 Company Shares 2026
- CHART 63 Brand Shares 2026
- Channels
- Supermarkets Outpace Convenience Stores by Leveraging Price Advantage
- E-Commerce Grows Steadily as Physical Retail Retains Dominance
- CHART 64 Retail Channels 2021-2026
- Products
- Clorets Drives Consumer Trial with Large-Format Gum Innovation
- Lotte and Mondelez Reinforce Leadership through Targeted Strategies
- Economic Context
- CHART 65 Economic Context for Gum
- CHART 66 Real Gdp Growth 2021-2031
- CHART 67 Inflation 2021-2031
- Consumer Context
- CHART 68 Consumer Context for Gum
- CHART 69 Population 2021-2031
- CHART 70 Population by Generation 2026
- Country Reports Disclaimer
SUGAR CONFECTIONERY IN JAPAN
- Key Data Insights
- 2026 Developments
- Sugar Confectionery Summary
- Key Industry Trends
- CHART 71 Key Industry Trends for Sugar Confectionery
- Industry Performance
- Lotte Drives Adult Engagement through Fruit-Focused Hard Gummies
- CHART 72 Lotte Targets Adults with Fruit-Flavoured Hard Gummies
- Mints Record Dynamic Growth in a Mature Market
- Medicated Confectionery Records Value Gains
- CHART 73 Value Sales 2021-2031
- CHART 74 Volume Sales 2021-2031
- CHART 75 Value Sales by Category 2026
- What's Next?
- Bandai Namco Reinvents Gummies to Capture Playful Family Moments
- Kanro and Morinaga Drive Digital Buzz with Functional Launches
- CHART 76 Forecast Value Sales 2021-2031
- CHART 77 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Morinaga and Kanro Strengthen Leadership through Flavour and Texture Innovation
- CHART 78 Analyst Insight for Sugar Confectionery
- CHART 79 Company Shares 2026
- CHART 80 Brand Shares 2026
- Channels
- Supermarkets Win Shoppers with Price Advantage and Reach
- E-Commerce Expands as Physical Stores Face Limits
- Supermarkets Shape Retail Trends through Pricing
- CHART 81 Retail Channels 2021-2026
- Products
- Lotte Expands Hard Gummies with Adult-Focused Fruit Launches
- Kazitte! Intensifies Competition and Drives Cross-Generational Snacking
- Economic Context
- CHART 82 Economic Context for Sugar Confectionery
- CHART 83 Real Gdp Growth 2021-2031
- CHART 84 Inflation 2021-2031
- Consumer Context
- CHART 85 Consumer Context for Sugar Confectionery
- CHART 86 Population 2021-2031
- CHART 87 Population by Generation 2026
- Country Reports Disclaimer
ICE CREAM IN JAPAN
- Key Data Insights
- 2026 Developments
- Ice Cream Summary
- Key Industry Trends
- CHART 88 Key Industry Trends for Ice Cream
- Industry Performance
- Gari Gari Kun Leverages Value Perception to Outpace Rivals in Challenging Conditions
- CHART 89 Gari Gari Kun Leads with Low Prices and Playful Appeal
- Impulse Ice Cream Sustains Lead as Take-Home Formats Gain Momentum
- Morinaga Milk Reinvents Indoor Indulgence as At-Home Consumption Reshapes Demand
- CHART 90 Mow Elevates Indoor Treats with Rich Flavours
- CHART 91 Value Sales 2021-2031
- CHART 92 Volume Sales 2021-2031
- CHART 93 Value Sales by Category 2026
- What's Next?
- Akagi Nyugyo and Morinaga Drive Premiumisation as Volume Declines
- Morinaga and Akagi Nyugyo Balance Indulgence with Functionality to Unlock New Demand
- CHART 94 Forecast Value Sales 2021-2031
- CHART 95 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Lotte Energises Demand with New Brand and Strategic Campaigns
- CHART 96 Analyst Insight for Ice Cream
- CHART 97 Company Shares 2026
- CHART 98 Brand Shares 2026
- Channels
- Supermarkets Maintain Price Edge as Convenience Stores Gain Ground
- E-Commerce Expands, but Physical Retail Retains Shopper Loyalty
- CHART 99 Retail Channels 2021-2026
- Products
- Akagi Nyugyo and Morinaga Build Trust and Value through Product Innovation
- Morinaga Milk Translates Dessert Trends into Premium, Indoor-Focused Experiences
- Lotte Energises Demand through Collaboration and Portfolio Expansion
- Economic Context
- CHART 100 Economic Context for Ice Cream
- CHART 101 Real Gdp Growth 2021-2031
- CHART 102 Inflation 2021-2031
- Consumer Context
- CHART 103 Consumer Context for Ice Cream
- CHART 104 Population 2021-2031
- CHART 105 Population by Generation 2026
- Country Reports Disclaimer
SAVOURY SNACKS IN JAPAN
- Key Data Insights
- 2026 Developments
- Savoury Snacks Summary
- Key Industry Trends
- CHART 106 Key Industry Trends for Savoury Snacks
- Industry Performance
- Chip Star Expands Meal Occasions and Sets New Standards for Fan-Driven Innovation
- Yamazaki Biscuit Leverages Fan Engagement and Format Agility to Outpace Rivals
- Calbee and Kameda Seika Redefine Trusted Favourites
- CHART 107 Value Sales 2021-2031
- CHART 108 Volume Sales 2021-2031
- CHART 109 Value Sales by Category 2026
- What's Next?
- Calbee Adjusts Sourcing and Packaging to Stabilise Costs and Maintain Shelf Appeal
- Kameda Seika and Calbee Prioritise Precision Innovation to Drive Consumer Engagement
- Consumer Co-Creation and Supply Chain Agility Reshape Business Strategies
- CHART 110 Forecast Value Sales 2021-2031
- CHART 111 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Calbee and Kameda Seika Deepen Leadership through Portfolio Breadth
- CHART 112 Analyst Insight for Savoury Snacks
- CHART 113 Company Shares 2026
- CHART 114 Brand Shares 2026
- Channels
- Supermarkets Leverage Pricing Power to Outpace Convenience Stores
- E-Commerce Expands Slowly as Shoppers Favour In-Person Food Purchases
- CHART 115 Retail Channels 2021-2026
- Products
- Chip Star Broadens Meal Occasions by Positioning Itself as a More Filling Snack
- Calbee and Kameda Seika Drive Novelty through Collaborative Flavour Swaps
- Flexible Sourcing and Targeted Innovation Reshape Competitive Strategies
- Economic Context
- CHART 116 Economic Context for Savoury Snacks
- CHART 117 Real Gdp Growth 2021-2031
- CHART 118 Inflation 2021-2031
- Consumer Context
- CHART 119 Consumer Context for Savoury Snacks
- CHART 120 Population 2021-2031
- CHART 121 Population by Generation 2026
- Country Reports Disclaimer
