PUBLISHER: Euromonitor International | PRODUCT CODE: 2096345
PUBLISHER: Euromonitor International | PRODUCT CODE: 2096345
Snacks in Spain
Snacks in Spain in 2026 is demonstrating robust momentum, with retail value expected to rise by 5% in current terms to reach EUR11,338 million, thanks to increased volumes, stable inflation at 3%, a rising population, solid GDP?growth, and rising household food expenditure. The industry is highly attractive, supported by expanding demand across all age groups, a strong pipeline of health-driven innovation, and a clear shift towards premium indulgence, although the competitive intensity is elevat...
Euromonitor International's Snacks in Spain report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2026 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Snacks
Industry Performance
Increase in Convenient and Healthy Snacking Drives Volume Demand and Value Growth
CHART 2 Vitaldin Broadens Healthy Protein Snacking in 2026
Sweet Biscuits, Snack Bars, and Fruit Snacks Grows as Protein and Fibre Claims Attract Consumers
Trolli Captures Teenage Interest with Spicy Launches in Gummies
CHART 3 Trolli Introduces Spicy Flavours in Sugar Confectionery, Launching Trolli Octopus Spicy
CHART 4 Value Sales 2021-2031
CHART 5 Value Sales by Category 2026
What's Next?
Private Label to Drive Premium Innovation and Flavour Expansion
Protein-Rich Products Expected to Attract New Buyers Amid Health Shifts
Brands Will Leverage Texture and Co-Branding to Defend Their Value Shares
CHART 6 Forecast Value Sales 2021-2031
CHART 7 Forecast Value Sales by Category 2026-2031
Competitive Landscape
Mercadona Extends Its Lead, While Pepsico'S Focus on Savoury Snacks Limits Value Sales Gains
Runakay Plus Sl Expands as Magnum Vegan Exits Plant-Based Ice Cream
CHART 8 Company Shares 2026
CHART 9 Brand Shares 2026
Channels
Mercadona Drives Share Growth for Supermarkets, While Hypermarkets Loses Ground
Mercadona'S Omnichannel Push Boosts Retail E-Commerce, but Offline Retail Remains King
CHART 10 Retail Channels 2021-2026
Products
Key Trends Include Health and Flavour Innovation
Trolli Chili Confectionery Launch and Protein Bar Relaunch Are Recent Innovations
Business Impact of Recent Developments
Economic Context
CHART 11 Economic Context for Snacks
CHART 12 Real Gdp Growth 2021-2031
CHART 13 Inflation 2021-2031
Consumer Context
CHART 14 Consumer Context for Snacks
CHART 15 Population 2021-2031
CHART 16 Population by Generation 2026
Country Reports Disclaimer
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN SPAIN
- Key Data Insights
- 2026 Developments
- Sweet Biscuits, Snack Bars and Fruit Snacks Summary
- Key Industry Trends
- CHART 17 Key Industry Trends for Sweet Biscuits, Snack Bars and Fruit Snacks
- Industry Performance
- Healthy Formats Drive Growth, Especially in Snack Bars and Fruit Snacks
- Galletas Gullon Leverages Scale to Lead in Sustainable Packaging Adaptation
- CHART 18 Galletas Gullon Strengthens Sustainability through Packaging and Energy-Efficiency Projects
- Protein and Gut Health Claims Capture Mainstream Spanish Snackers
- CHART 19 The Gutsy Captain Brings Gut Health Protein Bars to Spain
- CHART 20 Value Sales 2021-2031
- CHART 21 Volume Sales 2021-2031
- CHART 22 Value Sales by Category 2026
- What's Next?
- Functional Innovations Set to Capture Health-Conscious Snackers and Drive Growth
- Just Loading and Nakd Expected to Drive Fruit and Nut Bar Innovation to Meet Evolving Snacking Needs
- CHART 23 Forecast Value Sales 2021-2031
- CHART 24 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mondelez and Gullon Reinforce Leadership While Mars Acquires Kellanova
- CHART 25 Company Shares 2026
- CHART 26 Brand Shares 2026
- Channels
- Mercadona'S Proximity Expansion and Value Focus Drive Gains for Supermarkets
- Retail E-Commerce Plays a Complementary Role, Especially Favoured for Functional Biscuits
- CHART 27 Retail Channels 2021-2026
- Products
- The Shift Towards Functional and Mindful Snacking
- Pioneering Formats and Nutrient-Dense Launches
- Strategic Adaptation and Competitive Dynamics
- Economic Context
- CHART 28 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 29 Real Gdp Growth 2021-2031
- CHART 30 Inflation 2021-2031
- Consumer Context
- CHART 31 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
- CHART 32 Population 2021-2031
- CHART 33 Population by Generation 2026
- Country Reports Disclaimer
CHOCOLATE CONFECTIONERY IN SPAIN
- Key Data Insights
- 2026 Developments
- Chocolate Confectionery Summary
- Key Industry Trends
- CHART 34 Key Industry Trends for Chocolate Confectionery
- Industry Performance
- Value Growth Remains Robust, but Slows as Cocoa Prices Ease
- Ferrero'S Responsible Growth and Valor'S Premium Launches Shape Consumer Choices
- CHART 35 Ferrero Highlights Responsible Growth Strategy in Spain for 2026
- Lindt and Chocolates Torras Fuel Pistachio Flavour Boom with Creative Launches
- CHART 36 Value Sales 2021-2031
- CHART 37 Volume Sales 2021-2031
- CHART 38 Value Sales by Category 2026
- What's Next?
- Trapa and Lindt Create Premium Experiences That Are Expected to Drive Gifting Appeal
- Flavour Innovation Set to Accelerate to Win Younger Consumers
- Emotional Storytelling and Polarisation to Reshape Value and Volume Outlook
- CHART 39 Forecast Value Sales 2021-2031
- CHART 40 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Nestle and Ferrero Sustain Leadership through Tablets and Innovation
- CHART 41 Company Shares 2026
- CHART 42 Brand Shares 2026
- Channels
- Mercadona and Lidl Expand Proximity Formats to Strengthen Position of Supermarkets and Discounters
- Mercadona, Carrefour and El Corte Ingles Integrate Digital and Physical Retail for Gradual Online Growth
- CHART 43 Retail Channels 2021-2026
- Products
- Evolving Consumer Preferences and Generational Divides
- Bridging Formats and Reimagining Traditional Treats
- CHART 44 Valor Launches New Premium Range of Filled Tablets in 2026
- Shifting Competitive Dynamics and Operational Strategies
- Economic Context
- CHART 45 Economic Context for Chocolate Confectionery
- CHART 46 Real Gdp Growth 2021-2031
- CHART 47 Inflation 2021-2031
- Consumer Context
- CHART 48 Consumer Context for Chocolate Confectionery
- CHART 49 Population 2021-2031
- CHART 50 Population by Generation 2026
- Country Reports Disclaimer
GUM IN SPAIN
- Key Data Insights
- 2026 Developments
- Gum Summary
- Industry Performance
- Rise of Private Label Impacts Access, Competition and Distribution
- Chewing Gum Outpaces Bubble Gum as Supermarkets Shape Demand
- Fleer Drives Private Label Growth with Retail-Focused Innovation
- CHART 51 Fleer Stengthens Its Focus on Private Label
- CHART 52 Value Sales 2021-2031
- CHART 53 Volume Sales 2021-2031
- CHART 54 Value Sales by Category 2026
- What's Next?
- Players Will Aim to Target Teenagers with New Textures and Pack Formats
- Private Label Expected to Intensify the Competition as Retailers Expand Pack Variety
- CHART 55 Forecast Value Sales 2021-2031
- CHART 56 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mars Leverages Modern Retail to Sustain Leadership and Private Label Gains Ground
- CHART 57 Company Shares 2026
- CHART 58 Brand Shares 2026
- Channels
- Supermarkets and Discounters Extend Reach While Vending Sees Strong Growth From a Low Base
- Retail E-Commerce Remains a Marginal Channel as Gum Is an Impulse Purchase
- CHART 59 Retail Channels 2021-2026
- Economic Context
- CHART 60 Economic Context for Gum
- CHART 61 Real Gdp Growth 2021-2031
- CHART 62 Inflation 2021-2031
- Consumer Context
- CHART 63 Consumer Context for Gum
- CHART 64 Population 2021-2031
- CHART 65 Population by Generation 2026
- Country Reports Disclaimer
SUGAR CONFECTIONERY IN SPAIN
- Key Data Insights
- 2026 Developments
- Sugar Confectionery Summary
- Key Industry Trends
- CHART 66 Key Industry Trends for Sugar Confectionery
- Industry Performance
- The Consumer Appetite for Healthy Indulgence and Functional Treats Contributes to Growth
- Gummies and Jellies Outperforms Thanks to Adult and Youth Appeal
- Candy Glam Bridges Snacking and Active Nutrition with Creatine Sweets
- CHART 67 Spanish Producer Candy Glam Presents Creatine-Based Functional Confectionery
- CHART 68 Value Sales 2021-2031
- CHART 69 Volume Sales 2021-2031
- CHART 70 Value Sales by Category 2026
- What's Next?
- Multipack Innovation and Licensing Set to Boost Adult and Youth Engagement
- Gummies and Jellies to Drive Growth as Multipacks Replace Impulse Sales
- Medicated Confectionery Projected to Expand Strongly with Adult Wellness and Functional Claims
- CHART 71 Forecast Value Sales 2021-2031
- CHART 72 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mercadona Outpaces Rivals as Private Label Gains Ground
- Trolli and Bison Brands Fuel Innovation with Interactive Launches
- CHART 73 Company Shares 2026
- CHART 74 Brand Shares 2026
- Channels
- Mercadona Leverages Popularity of Supermarkets as Proximity Expands
- Retail E-Commerce Builds on Supermarket Synergy for Hybrid Growth
- Convenience Formats and Multipacks Reshape Retail Dynamics
- CHART 75 Retail Channels 2021-2026
- Products
- Trends Driving Confectionery Innovation Include Wellness and Bold Sensory Experiences
- Recent Examples of Product Innovation Include Sugar-Free Offerings From Vidal and Configirona
- Business Impact of Product Developments Reshapes Brand Positioning
- Economic Context
- CHART 76 Economic Context for Sugar Confectionery
- CHART 77 Real Gdp Growth 2021-2031
- CHART 78 Inflation 2021-2031
- Consumer Context
- CHART 79 Consumer Context for Sugar Confectionery
- CHART 80 Population 2021-2031
- CHART 81 Population by Generation 2026
- Country Reports Disclaimer
ICE CREAM IN SPAIN
- Key Data Insights
- 2026 Developments
- Ice Cream Summary
- Key Industry Trends
- CHART 82 Key Industry Trends for Ice Cream
- Industry Performance
- Hot Weather, Tourist Inflows, and Rising Spending on Food Drive Growth
- Flavour Innovation Drives Growth for Both Take-Home and Impulse Ice Cream, Although Take-Home Dominates
- CHART 83 Ben & Jerry'S Brings Traditional Spanish Flavours into Premium Ice Cream
- Magnum Leverages Social Insight to Engage Gen Z and Shape Preferences Early
- CHART 84 Value Sales 2021-2031
- CHART 85 Volume Sales 2021-2031
- CHART 86 Value Sales by Category 2026
- What's Next?
- Expected Expansion of Flavours to Retain Shoppers
- Premium and Functional Products Expected to Meet New Demand
- Pink Albatross Pivots to Natural Ingredients Amid Uncertainty about the Future of Plant-Based Ice Cream
- CHART 87 Forecast Value Sales 2021-2031
- CHART 88 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mercadona Expands Its Private Label Range to Outpace Manufacturer Brands
- CHART 89 Company Shares 2026
- CHART 90 Brand Shares 2026
- Channels
- Mercadona Drives Share Gain for Supermarkets with Proximity and Private Label
- Retail E-Commerce Remains a Marginal Channel as Frozen Logistics Hinder Rapid Adoption
- CHART 91 Retail Channels 2021-2026
- Products
- Nostalgia and Premium Flavours Redefine Indulgence
- Digital Insights and Gen Z Engagement Accelerate Launches
- CHART 92 Magnum Uses Social Insight to Target Gen Z
- Strategic Collaborations and Functional Expansion Drive Competitiveness
- Economic Context
- CHART 93 Economic Context for Ice Cream
- CHART 94 Real Gdp Growth 2021-2031
- CHART 95 Inflation 2021-2031
- Consumer Context
- CHART 96 Consumer Context for Ice Cream
- CHART 97 Population 2021-2031
- CHART 98 Population by Generation 2026
- Country Reports Disclaimer
SAVOURY SNACKS IN SPAIN
- Key Data Insights
- 2026 Developments
- Savoury Snacks Summary
- Key Industry Trends
- CHART 99 Key Industry Trends for Savoury Snacks
- Industry Performance
- Healthier Snacking Drives Sales of Nuts, Seeds and Trail Mixes and Growth for Baked Salty Snacks
- Dr Salsas Leverages Spicy Innovation to Premiumise Experiential Snacking
- CHART 100 In 2026 Velarte Launches Raro'S, a Lentil-Based Snacks Range
- Mercadona Shifts Shelf Space to Higher Protein Pork Snacks
- CHART 101 Value Sales 2021-2031
- CHART 102 Volume Sales 2021-2031
- CHART 103 Value Sales by Category 2026
- What's Next?
- Grupo Apex and Paulig Expected to Drive Tex-Mex Expansion with New Investment
- Pepsico Relaunches Matutano to Address Polarised Demand for Innovation and Nostalgia
- CHART 104 Forecast Value Sales 2021-2031
- CHART 105 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mercadona Expands Its Share as Pepsico Adapts Pricing and Campaigns
- Mars Acquisition and New Product Development Set to Change the Competitive Landscape
- CHART 106 Company Shares 2026
- CHART 107 Brand Shares 2026
- Channels
- Mercadona Drives One-Stop Shopping and Shapes Supplier Strategies
- Retail E-Commerce Accelerates From a Low Base with Omnichannel Growth From Mercadona
- CHART 108 Retail Channels 2021-2026
- Products
- Shifting Strategies Towards Digital Engagement and Value Formats
- Strategic Flavour Crossovers and Targeted Product Launches
- CHART 109 Solazos Pack Size Designed for Sharing
- Broadening the Consumer Base and Defending Share
- Economic Context
- CHART 110 Economic Context for Savoury Snacks
- CHART 111 Real Gdp Growth 2021-2031
- CHART 112 Inflation 2021-2031
- Consumer Context
- CHART 113 Consumer Context for Savoury Snacks
- CHART 114 Population 2021-2031
- CHART 115 Population by Generation 2026
- Country Reports Disclaimer
