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PUBLISHER: Euromonitor International | PRODUCT CODE: 2153187
PUBLISHER: Euromonitor International | PRODUCT CODE: 2153187
Dairy Products and Alternatives in Spain
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PAGES: 142 Pages
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Dairy products and alternatives in Spain exhibits robust value growth in 2026, growing by 4% to reach EUR14,125 million and outpacing comparable trends in western Europe, despite flat volumes and ongoing declines in traditional milk consumption. This performance is being underpinned by rising demand for products offering health, convenience, and functional benefits, supported by steady population and GDP growth. The environment is highly attractive due to the sustained shift towards value-added...
Euromonitor International's Dairy Products and Alternatives in Spain report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: DAES
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Dairy Products and Alternatives
Industry Performance
- Health, Convenience and Indulgence Drive Value Growth
- High-Protein Dairy and Fromage Frais Capture New Occasions
- Functional Wellness Drives Innovation as Benecol Returns
- CHART 2 Benecol Returns to Spain with Functional Dairy
- CHART 3 Value Sales 2021-2031
- CHART 4 Value Sales by Category 2026
What's Next?
- Brands to Target Health and Convenience to Drive Premium Sales
- Consumer Demand for Ingredient Transparency and Functional Benefits to Increase
- Hipp and Puleva to Innovate with Portioned and On-The-Go Formats for New Occasions
- CHART 5 Forecast Value Sales 2021-2031
- CHART 6 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mercadona Sa Leverages Private Label Loyalty to Widen Its Lead
- CHART 7 Analyst Insight for Dairy Products and Alternatives
- CHART 8 Company Shares 2026
- CHART 9 Brand Shares 2026
Channels
- Private Label Consolidates Supermarket Dominance
- Retailers Invest in Digital and Convenience to Drive E-Commerce Growth
- CHART 10 Retail Channels 2021-2026
Products
- Postres Reina Sa and Agotzaina Innovate with Egg-Based Protein Desserts
- CHART 11 Postres Reina Sa and Agotzaina Launch a Protein Dessert Made with 100% Egg White Protein
Economic Context
- CHART 12 Economic Context for Dairy Products and Alternatives
- CHART 13 Real Gdp Growth 2021-2031
- CHART 14 Inflation 2021-2031
Consumer Context
- CHART 15 Consumer Context for Dairy Products and Alternatives
- CHART 16 Population 2021-2031
- CHART 17 Population by Generation 2026
- CHART 18 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BABY FOOD IN SPAIN
Key Data Insights
- 2026 Developments
- Baby Food Summary
Key Industry Trends
- CHART 19 Key Industry Trends for Baby Food
Industry Performance
- Brands Leverage Organic Positioning to Boost Sales and Access
- Milk Formula Remains the Largest Category as Innovation Fuels Growth in Prepared Baby Food
- Brands Extend Wellness and Life-Stage Focus to Capture New Usage Occasions
- CHART 20 Value Sales 2021-2031
- CHART 21 Value Sales by Category 2026
What's Next?
- Brands to Drive Premiumisation as Parents Seek Specialised Nutrition
- Smileat'S Organic Innovation to Win over Parents Seeking Clean Label Solutions
- Sustainability and Stricter Regulations to Push Producers to Invest in Technology
- CHART 22 Forecast Value Sales 2021-2031
- CHART 23 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Hero Unifies Branding and Smileat Secures New Investment to Challenge Established Leaders
- CHART 24 Analyst Insight for Baby Food
- CHART 25 Company Shares 2026
- CHART 26 Brand Shares 2026
Channels
- Health and Beauty Specialists Maintain Lead
- Retail E-Commerce Accelerates as Parents Seek Digital Convenience
- CHART 27 Retail Channels 2021-2026
Products
- Vipasana Bio Sl?And Hipp Expand Snacking to Meet New Family Routines
- CHART 28 Vipasana Bio Sl (Hipp) Expands Baby Snacking with Organic Rice Cakes
Economic Context
- CHART 29 Economic Context for Baby Food
- CHART 30 Real Gdp Growth 2021-2031
- CHART 31 Inflation 2021-2031
Consumer Context
- CHART 32 Consumer Context for Baby Food
- CHART 33 Population 2021-2031
- CHART 34 Population by Generation 2026
- CHART 35 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BUTTER AND SPREADS IN SPAIN
Key Data Insights
- 2026 Developments
- Butter and Spreads Summary
Industry Performance
- Manufacturers Leverage Premiumisation to Drive Value-Led Consumption
- Upfield Espana Slu's Flora Reinforces Plant-Based Spreads with Value-Led Focus
- CHART 36 Flora Focuses on Value-Added Plant-Based Spreads
- Price-Led Strategies and Shifting Consumption Reshape Everyday Choices
- CHART 37 Value Sales 2021-2031
- CHART 38 Value Sales by Category 2026
What's Next?
- Consumers to Shift to Value-Added Butter as Olive Oil Holds Ground
- Margarine Brands to Diversify Formats to Revive Everyday Relevance
- Premiumisation and Plant-Based Innovation to Underpin Value Resilience
- CHART 39 Forecast Value Sales 2021-2031
- CHART 40 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mercadona Sa?Capitalises on Premiumisation
- CHART 41 Analyst Insight for Butter and Spreads
- CHART 42 Company Shares 2026
- CHART 43 Brand Shares 2026
Channels
- Mercadona and Discounters Strengthen Share as Hypermarkets Decline
- Eroski Pilots Ai-Powered Ordering to Drive Online Convenience
- CHART 44 Retail Channels 2021-2026
Economic Context
- CHART 45 Economic Context for Butter and Spreads
- CHART 46 Real Gdp Growth 2021-2031
- CHART 47 Inflation 2021-2031
Consumer Context
- CHART 48 Consumer Context for Butter and Spreads
- CHART 49 Population 2021-2031
- CHART 50 Population by Generation 2026
- CHART 51 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
CHEESE IN SPAIN
Key Data Insights
- 2026 Developments
- Cheese Summary
Key Industry Trends
- CHART 52 Key Industry Trends for Cheese
Industry Performance
- Brands Drive Value with High-Protein, Functional Cheese
- CHART 53 Lacteos Martinez Expands into High-Protein Cheese with Los Cameros Sliced Hard Cheese
- Elpozo Leverages Distribution Strength to Capture Convenience Demand
- High-Protein Launches and Convenience Formats Reshape Consumer Habits
- CHART 54 Value Sales 2021-2031
- CHART 55 Value Sales by Category 2026
What's Next?
- Big Players to Expand Fresh Cheese to Capture New Breakfast Occasions
- Brands to Target Health Benefits and Convenience in New Launches
- Convenience to Drive Premiumisation as Hard Cheese Retains Leadership
- CHART 56 Forecast Value Sales 2021-2031
- CHART 57 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mercadona Sa Extends Share Lead as Artisanal Producers Lose Ground
- CHART 58 Analyst Insight for Cheese
- Grupo Lactalis Iberia Sa Maintains Its Position through Innovation
- CHART 59 Company Shares 2026
- CHART 60 Brand Shares 2026
Channels
- Mercadona Drives Supermarket Dominance as Hypermarkets Decline
- Retail E-Commerce Accelerates with Logistics Innovation and Ai
- Self-Service Formats and Proximity Stores Reshape Cheese Retail
- CHART 61 Retail Channels 2021-2026
Economic Context
- CHART 62 Economic Context for Cheese
- CHART 63 Real Gdp Growth 2021-2031
- CHART 64 Inflation 2021-2031
Consumer Context
- CHART 65 Consumer Context for Cheese
- CHART 66 Population 2021-2031
- CHART 67 Population by Generation 2026
- CHART 68 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
DRINKING MILK PRODUCTS IN SPAIN
Key Data Insights
- 2026 Developments
- Drinking Milk Products Summary
Key Industry Trends
- CHART 69 Key Industry Trends for Drinking Milk Products
Industry Performance
- Manufacturers Intensify Innovation to Retain Consumer Loyalty Amid Volume Declines
- Powder Milk Sees Value Growth as Protein Innovation Drives Flavoured Milk Drinks
- Bifrutas Reinvents Flavoured Milk Drinks to Win Back Younger Consumers
- CHART 70 Calidad Pascual Sau Launches Limited Edition Bifrutas Dark, Targeting Gen Z
- CHART 71 Value Sales 2021-2031
- CHART 72 Value Sales by Category 2026
What's Next?
- Brands to Redefine Value with Indulgence and Protein Innovation
- CHART 73 Forecast Value Sales 2021-2031
- CHART 74 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mercadona Sa Accelerates Share Gains as Private Label Reshapes Competition
- CHART 75 Analyst Insight for Drinking Milk Products
- Corural Leverages Scale, While Cantero De Letur Sa Targets Premium Growth
- CHART 76 Company Shares 2026
- CHART 77 Brand Shares 2026
Channels
- Carrefour Pivots to Proximity as Supermarkets Hold Top Spot
- Costco and Dia Accelerate Online Delivery to Capture Bulk Buyers
- CHART 78 Retail Channels 2021-2026
Products
- Kaiku Corporacion Alimentaria Sl Diversifies Product Benefits to Counter Private Label Pressure
- CHART 79 Kaiku Corporacion Alimentaria Sl Expands Its Nam Range with High Protein "Desayuno Competo"
Economic Context
- CHART 80 Economic Context for Drinking Milk Products
- CHART 81 Real Gdp Growth 2021-2031
- CHART 82 Inflation 2021-2031
Consumer Context
- CHART 83 Consumer Context for Drinking Milk Products
- CHART 84 Population 2021-2031
- CHART 85 Population by Generation 2026
- CHART 86 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
YOGHURT AND SOUR MILK PRODUCTS IN SPAIN
Key Data Insights
- 2026 Developments
- Yoghurt and Sour Milk Products Summary
Industry Performance
- Brands Leverage Authenticity Claims to Boost Kefir Sales
- CHART 87 Danone Highlights the Authenticity of Activia Kefir'S Recipe with Clear On-Pack Message
- La Fageda Innovates with Indulgent Textures to Capture New Occasions
- CHART 88 La Fageda Presents a New Greek-Style Yoghurt Range with Fruit and Chocolate Pieces
- CHART 89 Value Sales 2021-2031
- CHART 90 Value Sales by Category 2026
What's Next?
- Brands to Expand Kefir Ranges to Sustain Value Growth
- Mercadona Sa?And Danone Sa? to Combine Indulgence and Health to Capture Demand
- CHART 91 Forecast Value Sales 2021-2031
- CHART 92 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Danone?Sa Defends Share as Private Label and Organic Challengers Accelerate
- CHART 93 Company Shares 2026
- CHART 94 Brand Shares 2026
Channels
- Mercadona and Lidl Expand Reach, Supporting Supermarket Leadership
- Consum Leverages Digital Expansion as Online Influences Shopper Decisions
- CHART 95 Retail Channels 2021-2026
Economic Context
- CHART 96 Economic Context for Yoghurt and Sour Milk Products
- CHART 97 Real Gdp Growth 2021-2031
- CHART 98 Inflation 2021-2031
Consumer Context
- CHART 99 Consumer Context for Yoghurt and Sour Milk Products
- CHART 100 Population 2021-2031
- CHART 101 Population by Generation 2026
- CHART 102 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
OTHER DAIRY IN SPAIN
Key Data Insights
- 2026 Developments
- Other Dairy Summary
Industry Performance
- Manufacturers Reshape Sales with Innovation-Led Launches
- High-Protein Desserts Defend Leadership as Cottage Cheese Accelerates
- CHART 103 Mondelez Espana (Grupo) Expands Cottage Cheese with Philadelphia Cottage Cheese
- Brands Target New Consumption Occasions with Functional Indulgence
- CHART 104 Value Sales 2021-2031
- CHART 105 Value Sales by Category 2026
What's Next?
- La Fageda to Pivot to Premiumisation as Protein-Rich Desserts Gain Traction
- CHART 106 Forecast Value Sales 2021-2031
- CHART 107 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Mercadona Sa Leverages Scale and Loyalty as Danone Sa?Cedes Ground
- CHART 108 Company Shares 2026
- CHART 109 Brand Shares 2026
Channels
- Dia and Aldi Boost Discounter Momentum as Supermarkets Hold Lead
- Carrefour Accelerates Express Store Rollout to Counter Hypermarket Decline
- Online Reviews and Fast Delivery Drive E-Commerce Outperformance
- CHART 110 Retail Channels 2021-2026
Economic Context
- CHART 111 Economic Context for Other Dairy
- CHART 112 Real Gdp Growth 2021-2031
- CHART 113 Inflation 2021-2031
Consumer Context
- CHART 114 Consumer Context for Other Dairy
- CHART 115 Population 2021-2031
- CHART 116 Population by Generation 2026
- CHART 117 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
PLANT-BASED DAIRY IN SPAIN
Key Data Insights
- 2026 Developments
- Plant-Based Dairy Summary
Key Industry Trends
- CHART 118 Key Industry Trends for Plant-Based Dairy
Industry Performance
- Alpro Accelerates Growth with Convenient Meal Replacement Innovation
- CHART 119 Danone Sa Expands Alpro with Meal to Go
- Liquats Vegetals Sa Drives Premium Value with Flavour-Led, Clean-Label Drinks
- Alpro Dominates Yoghurt as Oat Milk and Clean-Label Launches Power Growth
- CHART 120 Value Sales 2021-2031
- CHART 121 Value Sales by Category 2026
What's Next?
- Private Label Reshapes Plant-Based Yoghurt as Growth Accelerates
- Fortified Launches and Local Sourcing Drive Added Value
- Legal Certainty and Transparent Labelling Build Consumer Trust
- CHART 122 Forecast Value Sales 2021-2031
- CHART 123 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Danone Sa? Gains Share in Plant-Based Yoghurt as Promotions Defend Shelf Space
- CHART 124 Analyst Insight for Plant-Based Dairy
- Hi Vegs! and Mommus Target Cheese with Collaborative Launch
- CHART 125 Company Shares 2026
- CHART 126 Brand Shares 2026
Channels
- Mercadona Leverages Private Label Strength to Maintain Channel Dominance
- Dia, Mercadona and Eroski Drive Digital Convenience with Logistics Upgrades
- CHART 127 Retail Channels 2021-2026
Products
- Liquats Vegetals Sa Drives Growth with Health and Indulgence Launches
- CHART 128 Liquats Vegetals Sa Expands Yosoy Barista with New Pistachio and Chai Variants in 2026
Economic Context
- CHART 129 Economic Context for Plant-Based Dairy
- CHART 130 Real Gdp Growth 2021-2031
- CHART 131 Inflation 2021-2031
Consumer Context
- CHART 132 Consumer Context for Plant-Based Dairy
- CHART 133 Population 2021-2031
- CHART 134 Population by Generation 2026
- CHART 135 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
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