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PUBLISHER: Euromonitor International | PRODUCT CODE: 2153189
PUBLISHER: Euromonitor International | PRODUCT CODE: 2153189
Dairy Products and Alternatives in Thailand
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PAGES: 160 Pages
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In 2026, dairy products and alternatives in Thailand is set to record marginal value growth to reach THB144.4 billion, reflecting a subdued environment characterised by softer economic expansion, cautious household spending and ongoing demographic contraction. Despite these headwinds, the market demonstrates medium- to long-term attractiveness due to the shift in consumer preferences towards differentiated, value-driven offerings and the rising willingness to invest in products with tangible health, functional or experiential benefits. Success increasingly depends on targeted innovation, transparent communication and portfolio segmentation, with brands needing to balance affordability and premiumisation while responding to evolving nutritional priorities and diverse retail dynamics. Companies that prioritise functional product development, adapt to fragmented consumer needs and leverage both physical and digital channels are best positioned to achieve sustained growth as the landscape transitions from price-based competition to value-centric purchasing behaviour.
Euromonitor International's Dairy Products and Alternatives in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: DATH
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Dairy Products and Alternatives
Industry Performance
- Selective Consumption and Category Divergence Shape Dairy Products and Alternatives in Thailand
- CHART 2 Allowrie Expands Natural Cheese Range to Deliver Authentic Culinary Experiences
- Lactasoy Drives Protein Trend with Shelf Stable Innovation
- CHART 3 Benefitt Brings High-Protein Nutrition to Mass Market through Uht Innovation
- CHART 4 Value Sales 2021-2031
- CHART 5 Value Sales by Category 2026
What's Next?
- Precision-Driven Functional Innovation to Shape Industry's Future Growth in Thailand
- Dairy Will Maintain Dominance While Plant-Based Alternatives Set to Accelerate Growth
- CHART 6 Analyst Insight for Dairy Products and Alternatives
- Portfolio Segmentation to Widen Access as Population Declines
- CHART 7 Forecast Value Sales 2021-2031
- CHART 8 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Dutch Mill Sustains Lead with Innovation and Broad Reach
- CHART 9 Company Shares 2026
- CHART 10 Brand Shares 2026
Channels
- Convenience Chains Boost Reach as Shoppers Shift From Bulk to Proximity
- Shopee and Lazada Drive Premium Dairy Online as Digital Strategies Evolve
- Foodservice Strengthens Its Role as an Innovation Incubator for Thai Dairy Products and Alternatives
- CHART 11 Retail Channels 2021-2026
Products
- Format Diversification and Cross-Channel Engagement Redefine Product Development
- Targeted Marketing and Flavour Extension Lead Recent Market Activity
- Portfolio Agility and Brand Coherence Secure Long-Term Competitive Advantage
Economic Context
- CHART 12 Economic Context for Dairy Products and Alternatives
- CHART 13 Real Gdp Growth 2021-2031
- CHART 14 Inflation 2021-2031
Consumer Context
- CHART 15 Consumer Context for Dairy Products and Alternatives
- CHART 16 Population 2021-2031
- CHART 17 Population by Generation 2026
- CHART 18 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BABY FOOD IN THAILAND
Key Data Insights
- 2026 Developments
- Baby Food Summary
Key Industry Trends
- CHART 19 Key Industry Trends for Baby Food
Industry Performance
- Declining Birth Rates and Regulatory Pressures Constrain Baby Food Growth in Thailand
- CHART 20 Hi-Q S-Kool Extends Nutrition Journey to Primary School Children
- Hi-Q Retains Families Longer by Expanding beyond Early Childhood
- Premium Milk Formula Gains Value as Parents Seek Specialised Nutrition
- CHART 21 Milk Formula Targeting Babies Born by C-Section Gains Traction
- CHART 22 Value Sales by Category 2026
What's Next?
- Innovation and Premiumisation to Offset Demographic Decline in Thai Baby Food
- Liquid Growing-Up Milk Formula Offers Parents Accessible Premium Upgrades
- CHART 23 Analyst Insight for Baby Food
- Mothers Set to Shape Product Evolution by Seeking Convenience and Health
- CHART 24 Forecast Value Sales 2021-2031
- CHART 25 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Nestle and Dumex Reinforce Leadership through Trust and Innovation
- CHART 26 Company Shares 2026
- CHART 27 Brand Shares 2026
Channels
- Hypermarkets and Supermarkets Sustain Bulk Purchasing for Parents
- E-Commerce Accelerates as Working Parents Seek Convenience and Value
- CHART 28 Retail Channels 2021-2026
Products
- Portfolio Extension and Format Adaptation Redefine Product Development Strategies
- Targeted Nutritional Formulations and Accessible Premium Tiers Lead Recent Launches
- Premiumisation and Consumer Journey Extension Secure Long-Term Competitive Advantage
Economic Context
- CHART 29 Economic Context for Baby Food
- CHART 30 Real Gdp Growth 2021-2031
- CHART 31 Inflation 2021-2031
Consumer Context
- CHART 32 Consumer Context for Baby Food
- CHART 33 Population 2021-2031
- CHART 34 Population by Generation 2026
- Country Reports Disclaimer
BUTTER AND SPREADS IN THAILAND
Key Data Insights
- 2026 Developments
- Butter and Spreads Summary
Key Industry Trends
- CHART 35 Key Industry Trends for Butter and Spreads
Industry Performance
- Younger Consumers and Premiumisation Sustain Butter Growth Despite Demographic Headwinds
- CHART 36 Orchid Expands Portfolio with Thailand's First Lactose-Free Butter
- Orchid Captures Health-Conscious Consumers with Lactose-Free Innovation
- CHART 37 Orchid Launches Convenient Stick Format of Butter for Everyday Consumption
- Format Innovation Unlocks New Consumption Occasions in Mature Space
- CHART 38 Value Sales 2021-2031
- CHART 39 Value Sales by Category 2026
What's Next?
- Premiumisation Is Set to Create Further Opportunities across Different Consumer Segments
- Smaller Pack Sizes Can Unlock New Consumption Occasions
- CHART 40 Analyst Insight for Butter and Spreads
- Health-Focused Innovation Remains an Underdeveloped White Space
- CHART 41 Forecast Value Sales 2021-2031
- CHART 42 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Kcg Corp Leverages Brand Engagement and Innovation to Widen Its Lead
- CHART 43 Company Shares 2026
- CHART 44 Brand Shares 2026
Channels
- Convenience Stores Expand Reach as Consumers Demand Immediacy
- Shopee and Lazada Drive Online Access to Premium Imports
- CHART 45 Retail Channels 2021-2026
Products
- Dual Wellness and Convenience Strategies Redefine Product Positioning
- Cross-Merchandising and Educational Marketing Lead Recent Market Activity
- Competitive Hierarchy and Retail Distribution Shifts Secure Long-Term Advantage
Economic Context
- CHART 46 Economic Context for Butter and Spreads
- CHART 47 Real Gdp Growth 2021-2031
- CHART 48 Inflation 2021-2031
Consumer Context
- CHART 49 Consumer Context for Butter and Spreads
- CHART 50 Population 2021-2031
- CHART 51 Population by Generation 2026
- CHART 52 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
CHEESE IN THAILAND
Key Data Insights
- 2026 Developments
- Cheese Summary
Key Industry Trends
- CHART 53 Key Industry Trends for Cheese
Industry Performance
- Tourism and Western Culinary Trends Drive Healthy Cheese Growth in Thailand
- CHART 54 Dairygold Cheese as Affordable Add-On for Ready Meals
- Dairygold Leverages Small Packs to Boost Daily Cheese Use
- CHART 55 Flavour Innovation Expands Cheese Snacking Occasions
- La Vache Qui Rit Drives Snacking Occasions with Portable Cheese Innovation
- CHART 56 Value Sales 2021-2031
- CHART 57 Value Sales by Category 2026
What's Next?
- Urban Consumers to Drive Robust Cheese Growth through Demand for Authentic and Affordable Formats
- Snack-Oriented Innovation to Drive Future Cheese Growth in Thailand
- CHART 58 Analyst Insight for Cheese
- Health Awareness and Plant-Based Innovation Set to Broaden Cheese'S Appeal
- CHART 59 Forecast Value Sales 2021-2031
- CHART 60 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Kcg Corp Extends Reach with Multi-Tier Brand Strategy
- CHART 61 Company Shares 2026
- CHART 62 Brand Shares 2026
Channels
- Tops Enhances Cheese Appeal with Premium Merchandising and Cross-Category Displays
- Shopee and Lazada Extend Reach for Premium Cheese but Remain Complementary to Offline Retail
- CHART 63 Retail Channels 2021-2026
Products
- Format Diversification and Nutritional Positioning Reshape Product Development
- Single-Serve Slices and Flavour-Led Snack Kits Lead Recent Launches
- Cross-Category Purchases and Competitive Acceleration Secure Long-Term Growth
Economic Context
- CHART 64 Economic Context for Cheese
- CHART 65 Real Gdp Growth 2021-2031
- CHART 66 Inflation 2021-2031
Consumer Context
- CHART 67 Consumer Context for Cheese
- CHART 68 Population 2021-2031
- CHART 69 Population by Generation 2026
- CHART 70 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
DRINKING MILK PRODUCTS IN THAILAND
Key Data Insights
- 2026 Developments
- Drinking Milk Products Summary
Key Industry Trends
- CHART 71 Key Industry Trends for Drinking Milk Products
Industry Performance
- Stable Growth in Thai Drinking Milk Products Driven by Value-Added Innovation
- Everyday Wellness Transforms Protein into a Mainstream Platform for Premiumisation
- CHART 72 Cp Meiji Tailors Protein to Different Wellness Goals
- Functional Indulgence Repositions Drinking Milk as a Premium Cafe-Inspired Refreshment
- CHART 73 Bear Brand Elevates Functional Milk with Authentic Japanese Matcha
- CHART 74 Value Sales 2021-2031
- CHART 75 Value Sales by Category 2026
What's Next?
- Premium Innovation and Transparency Set to Boost Value Amid Slow Population Decline
- High-Protein Milk to Face Commoditisation as Brands Compete on Purpose-Driven Benefits
- CHART 76 Analyst Insight for Drinking Milk Products
- Consumer Scrutiny over Claims and Safety to Reshape Trust and Loyalty
- CHART 77 Forecast Value Sales 2021-2031
- CHART 78 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Cp Meiji Drives Value with Innovation and Distribution
- CHART 79 Company Shares 2026
- CHART 80 Brand Shares 2026
Channels
- Convenience Stores Drive Immediate Consumption with Nationwide Reach
- E-Commerce Accelerates Bulk Sales and Enables Efficient Restocking
- CHART 81 Retail Channels 2021-2026
Products
- Purpose-Driven Nutrition and Quality Assurance Dictate New Product Development
- Shelf Stable Convenience and Packaging Safety Lead Recent Market Activity
- Regulatory Compliance and Trust-Based Differentiation Secure Long-Term Competitive Advantage
Economic Context
- CHART 82 Economic Context for Drinking Milk Products
- CHART 83 Real Gdp Growth 2021-2031
- CHART 84 Inflation 2021-2031
Consumer Context
- CHART 85 Consumer Context for Drinking Milk Products
- CHART 86 Population 2021-2031
- CHART 87 Population by Generation 2026
- CHART 88 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
YOGHURT AND SOUR MILK PRODUCTS IN THAILAND
Key Data Insights
- 2026 Developments
- Yoghurt and Sour Milk Products Summary
Key Industry Trends
- CHART 89 Key Industry Trends for Yoghurt and Sour Milk Products
Industry Performance
- Digestive Health Awareness and Format Diversification Sustain Yoghurt and Sour Milk Products in Thailand
- Everyday Wellness Drives Science-Led Innovation in Thai Yoghurt and Sour Milk Products
- CHART 90 Dutch Mill Dr-1 Advances Gut Health Innovation with Triple Probiotics and Prebiotics
- CHART 91 Meiji Probiotic Combines Yoghurt and Cereal for Convenient Snack
- Functional Indulgence Transforms Probiotic Yoghurt into an Everyday Snacking Experience
- CHART 92 Value Sales 2021-2031
- CHART 93 Value Sales by Category 2026
What's Next?
- Sales to Be Driven by Portfolio Diversification beyond Traditional Yoghurt
- Functional Benefits Will Remain the Key Innovation Platform
- CHART 94 Analyst Insight for Yoghurt and Sour Milk Products
- Foodservice Collaborations Are Set to Create New Consumption Occasions
- CHART 95 Forecast Value Sales 2021-2031
- CHART 96 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Dutch Mill Leverages Innovation and Brand Equity to Extend Leadership
- CHART 97 Company Shares 2026
- CHART 98 Brand Shares 2026
Channels
- Convenience Stores Expands Reach as Direct Sales Adapt to Impulse Buying
- Digital Platforms Augment Yoghurt Distribution through Omnichannel Models
- CHART 99 Retail Channels 2021-2026
Products
- Portfolio Diversification and Format Extension Redefine Product Development
- Novel Formats and Cross-Channel Partnerships Lead Recent Launches
- Niche Positioning and Brand Engagement Secure Competitive Advantage
Economic Context
- CHART 100 Economic Context for Yoghurt and Sour Milk Products
- CHART 101 Real Gdp Growth 2021-2031
- CHART 102 Inflation 2021-2031
Consumer Context
- CHART 103 Consumer Context for Yoghurt and Sour Milk Products
- CHART 104 Population 2021-2031
- CHART 105 Population by Generation 2026
- CHART 106 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
OTHER DAIRY IN THAILAND
Key Data Insights
- 2026 Developments
- Other Dairy Summary
Key Industry Trends
- CHART 107 Key Industry Trends for Other Dairy
Industry Performance
- Staple Demand and Ingredient Versatility Sustain Other Dairy in Thailand Amid Economic Headwinds
- Packaging Innovation Drives Differentiation in a Mature Other Dairy Landscape
- CHART 108 Falcon Promotes Resealable Pouch Packaging for Greater Convenience and Value
- CHART 109 Mali Launches Thailand's First High-Protein, Lactose-Free Sweetened Condensed Milk
- Functional Indulgence Extends Health Claims into Traditional Other Dairy Formats
- CHART 110 Value Sales 2021-2031
- CHART 111 Value Sales by Category 2026
What's Next?
- Expanding Consumption Occasions through Incremental Innovation
- Healthier Formulations Set to Support Premiumisation
- CHART 112 Analyst Insight for Other Dairy
- Foodservice-Focused Solutions Will Remain a Key Growth Opportunity
- CHART 113 Forecast Value Sales 2021-2031
- CHART 114 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Leading Players Focus on Targeted Brand Investment
- CHART 115 Company Shares 2026
- CHART 116 Brand Shares 2026
Channels
- Hypermarkets and Supermarkets Anchor Household Purchases with Variety and Convenience
- Online Platforms Win Repeat Business From Foodservice Operators Seeking Efficiency
- CHART 117 Retail Channels 2021-2026
Products
- Flavour Extensions and Brand Collaborations Redefine Incremental Innovation
- Cross-Brand Partnerships and Foodservice Solutions Lead Recent Launches
- Operational Efficiency and Portfolio Differentiation Secure Competitive Advantage
Economic Context
- CHART 118 Economic Context for Other Dairy
- CHART 119 Real Gdp Growth 2021-2031
- CHART 120 Inflation 2021-2031
Consumer Context
- CHART 121 Consumer Context for Other Dairy
- CHART 122 Population 2021-2031
- CHART 123 Population by Generation 2026
- Country Reports Disclaimer
PLANT-BASED DAIRY IN THAILAND
Key Data Insights
- 2026 Developments
- Plant-Based Dairy Summary
Key Industry Trends
- CHART 124 Key Industry Trends for Plant-Based Dairy
Industry Performance
- Soy Drinks under Pressure as Almond and Oat Milk Drive Growth in Thai Plant-Based Dairy
- CHART 125 Simple Foods Diversifies Portfolio with Affordable Brands for Everyday Consumption
- Simple Foods Leverages Pricing Reset to Broaden Consumer Reach
- CHART 126 Affordable High-Protein Plant-Based Milk Expands Everyday Wellness
- Dna'S High-Protein Soy Drinks Bridge Value and Premium Demand
- CHART 127 Value Sales 2021-2031
- CHART 128 Value Sales by Category 2026
What's Next?
- Format Diversification and Premiumisation to Drive Plant-Based Dairy Growth in Thailand
- Oatside Leverages Coffee Culture to Drive New Usage Occasions
- CHART 129 Analyst Insight for Plant-Based Dairy
- Dutch Mill to Build Credibility with Protein-Focused Brand Launches
- CHART 130 Forecast Value Sales 2021-2031
- CHART 131 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Lactasoy under Pressure as Oat and Almond Options Gain Ground
- CHART 132 Company Shares 2026
- CHART 133 Brand Shares 2026
Channels
- Shifting Shopping Habits Reshape Offline Retail for Plant-Based Dairy in Thailand
- Tiktok Shop Drives Discovery and Trial for Premium Beverages
Products
- Nutritional Transparency and Coffee Culture Redefine Product Development
- Local Production and Dedicated Health Brands Lead Recent Launches
- Portfolio Expansion and Credibility-Driven Differentiation Secure Competitive Advantage
Economic Context
- CHART 134 Economic Context for Plant-Based Dairy
- CHART 135 Real Gdp Growth 2021-2031
- CHART 136 Inflation 2021-2031
Consumer Context
- CHART 137 Consumer Context for Plant-Based Dairy
- CHART 138 Population 2021-2031
- CHART 139 Population by Generation 2026
- Country Reports Disclaimer
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