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PUBLISHER: Euromonitor International | PRODUCT CODE: 2153191
PUBLISHER: Euromonitor International | PRODUCT CODE: 2153191
Dairy Products and Alternatives in Italy
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PAGES: 144 Pages
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Dairy products and alternatives in Italy continues to deliver positive value growth, predicted at 3% in 2026, well ahead of both real GDP growth and the broader Western European context, as consumers shift decisively towards wellness-driven and premium offerings despite demographic pressures. The environment remains highly attractive for innovation-led players, with the strongest momentum in areas that fuse functional health claims, such as digestive support and high protein, with indulgent tast...
Euromonitor International's Dairy Products and Alternatives in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: DAIT
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Dairy Products and Alternatives
Industry Performance
- Functional Wellness Drives Premium Cheese and Yoghurt Sales
- Valsoia Bridges Plant-Based and Functional Indulgence to Boost Sales
- Ponte Reale Elevates Indulgence with Functional Soft Cheese Innovation
- CHART 2 Ponte Reale's "Cuore Di Kefir" Exemplifies Functional Indulgence in Soft Cheese Innovation
- CHART 3 Value Sales 2021-2031
- CHART 4 Value Sales by Category 2026
What's Next?
- Functional Claims Anticipated to Boost Premium Positioning
- Wellness Positioning and Smaller Pack Sizes Expected to Shape Consumer Demand
- CHART 5 Forecast Value Sales 2021-2031
- CHART 6 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Big Srl Builds on Brand Strength, While Private Label Competition Intensifies
- CHART 7 Analyst Insight for Dairy Products and Alternatives
- New Princes Group Leverages Baby Food Acquisition to Strengthen Early-Life Nutrition
- CHART 8 Company Shares 2026
- CHART 9 Brand Shares 2026
Channels
- Supermarkets Sustain Leadership by Matching Consumer Convenience Demands
- Major Chains Accelerate Growth in Online and Functional Ranges
- Retailers Reshape At-Home Experiences with Premium and Functional Lines
- CHART 10 Retail Channels 2021-2026
Products
- Culture Integration Is Embraced as a Formulation Technology
- Plant-Based Substrate Engineering Used for Dairy-Mimetic Texture
- CHART 11 Valsoia Expands into Functional Plant-Based Dairy Alternatives
- Portion-Controlled Pack Architecture Drives Competitive Dynamics
Economic Context
- CHART 12 Economic Context for Dairy Products and Alternatives
- CHART 13 Real Gdp Growth 2021-2031
- CHART 14 Inflation 2021-2031
Consumer Context
- CHART 15 Consumer Context for Dairy Products and Alternatives
- CHART 16 Population 2021-2031
- CHART 17 Population by Generation 2026
- CHART 18 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BABY FOOD IN ITALY
Key Data Insights
- 2026 Developments
- Baby Food Summary
Key Industry Trends
- CHART 19 Key Industry Trends for Baby Food
Industry Performance
- Manufacturers Shift Towards Innovation in Organic, Clean Label, Fortified Products
- Hipp Drives Organic Snacking as Prepared Baby Food Leads Value
- Plasmon Expands Snacking to Build Loyalty beyond Infancy
- CHART 20 Plasmon Expands beyond Infancy through Snacking
- CHART 21 Value Sales 2021-2031
- CHART 22 Value Sales by Category 2026
What's Next?
- Parents Anticipated to Trade up to Premium Nutrition as Brands Blur Age Boundaries
- Brands Expected to Leverage Functional Innovation and Lifecycle Marketing for Value Growth
- CHART 23 Forecast Value Sales 2021-2031
- CHART 24 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- New Princes Group Acquisition Strengthens Heinz'S Lead as Mellin Leverages Science-Backed Growth
- CHART 25 Analyst Insight for Baby Food
- CHART 26 Company Shares 2026
- CHART 27 Brand Shares 2026
Channels
- Supermarkets Secure Trust and Convenience for Busy Parents
- E-Commerce Gains Ground as Replenishment Becomes Routine
- CHART 28 Retail Channels 2021-2026
Products
- Clean Label Engineering and Processing Integrity Shape Product Innovation
- Brands Release Format Systems for Multi-Stage Consumption
- CHART 29 Hipp's "Tesori Di Frutta" Exemplifies Premium Organic Fruit Innovation
- Value Is Captured through Trust and Lifecycle Extension
Economic Context
- CHART 30 Economic Context for Baby Food
- CHART 31 Real Gdp Growth 2021-2031
- CHART 32 Inflation 2021-2031
Consumer Context
- CHART 33 Consumer Context for Baby Food
- CHART 34 Population 2021-2031
- CHART 35 Population by Generation 2026
- CHART 36 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BUTTER AND SPREADS IN ITALY
Key Data Insights
- 2026 Developments
- Butter and Spreads Summary
Industry Performance
- Valle Drives Premiumisation as Consumers Seek Healthier Indulgence
- CHART 37 Valle Launches Il Burroso
- Valle and Prealpi Fuel Innovation in Response to Evolving Preferences
- CHART 38 Health-Oriented Innovation Exemplified by Prealpi'S Reduced-Cholesterol Butter
- CHART 39 Value Sales 2021-2031
- CHART 40 Value Sales by Category 2026
What's Next?
- Premium Butter Expected to Appeal to Tradition While Margarine Targets Younger Home Bakers
- Premiumisation and Clean Label Innovation Anticipated to Reshape Consumer Choices and Business Priorities
- CHART 41 Forecast Value Sales 2021-2031
- CHART 42 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Prealpi Industria Casearia Spa Expands Assortment and Innovation to Strengthen Loyalty
- CHART 43 Analyst Insight for Butter and Spreads
- CHART 44 Company Shares 2026
- CHART 45 Brand Shares 2026
Channels
- Supermarkets Sustain Leadership through Assortment and Consumer Loyalty
- Digital Platforms Expand Reach with Premium and Health-Led Offerings
- CHART 46 Retail Channels 2021-2026
Economic Context
- CHART 47 Economic Context for Butter and Spreads
- CHART 48 Real Gdp Growth 2021-2031
- CHART 49 Inflation 2021-2031
Consumer Context
- CHART 50 Consumer Context for Butter and Spreads
- CHART 51 Population 2021-2031
- CHART 52 Population by Generation 2026
- CHART 53 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
CHEESE IN ITALY
Key Data Insights
- 2026 Developments
- Cheese Summary
Key Industry Trends
- CHART 54 Key Industry Trends for Cheese
Industry Performance
- Hard Cheese Drives Value Growth as Consumers Move Towards Premiumisation
- CHART 55 Regional Specialities Drive Premiumisation
- Deliziosa'S Stracciatella Launch Strengthens Premium Positioning and Retail Innovation
- Galbani Drives Everyday Wellness with Functional Innovation and Convenience
- CHART 56 Galbani Focuses on Everyday Wellness
- CHART 57 Value Sales 2021-2031
- CHART 58 Value Sales by Category 2026
What's Next?
- Parmigiano Reggiano and Grana Padano Expected to Sustain Value Growth as Premiumisation Deepens
- Conad and Private Label Anticipated to Strengthen as Consumers Polarise between Premium and Value
- CHART 59 Forecast Value Sales 2021-2031
- CHART 60 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Big Srl Maintains Leadership through Portfolio Breadth and Retail Reach
- CHART 61 Analyst Insight for Cheese
- CHART 62 Company Shares 2026
- CHART 63 Brand Shares 2026
Channels
- Supermarkets Boost Private Label and Regional Lines to Capture Demand
- E-Commerce Leverages Premium and Convenience to Drive Growth
- CHART 64 Retail Channels 2021-2026
Products
- Private Label Is Positioned as a Product-Design Challenger
- Product Design Shaped by Reformulation Away From Processed Formats
- Business Impact Defined by Polarisation between Premium Players and Private Label Lines
Economic Context
- CHART 65 Economic Context for Cheese
- CHART 66 Real Gdp Growth 2021-2031
- CHART 67 Inflation 2021-2031
Consumer Context
- CHART 68 Consumer Context for Cheese
- CHART 69 Population 2021-2031
- CHART 70 Population by Generation 2026
- CHART 71 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
DRINKING MILK PRODUCTS IN ITALY
Key Data Insights
- 2026 Developments
- Drinking Milk Products Summary
Industry Performance
- Milk Drives Value Sales as Italian Consumers Shift Towards Lactose-Free and High-Digestibility Milk
- Parmalat Leverages Wellness Innovation, While Granarolo Invests in Local Sourcing
- CHART 72 Parmalat Launches Zymil Barista to Combine Everyday Wellness and Coffee Culture
- CHART 73 Value Sales 2021-2031
- CHART 74 Value Sales by Category 2026
What's Next?
- Flavoured Milk Drinks Set to Maintain Positive Growth by Broadening Appeal
- Shelf-Stable Milk Expected to Leverage Convenience to Slow Value Erosion
- CHART 75 Forecast Value Sales 2021-2031
- CHART 76 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Parmalat Strengthens Lead as Private Label Gains Ground
- CHART 77 Company Shares 2026
- CHART 78 Brand Shares 2026
Channels
- Supermarkets Maintain Lead by Leveraging Assortment and Trust
- E-Commerce Gains in Top-Up Shopping but Remains Marginal
- CHART 79 Retail Channels 2021-2026
Economic Context
- CHART 80 Economic Context for Drinking Milk Products
- CHART 81 Real Gdp Growth 2021-2031
- CHART 82 Inflation 2021-2031
Consumer Context
- CHART 83 Consumer Context for Drinking Milk Products
- CHART 84 Population 2021-2031
- CHART 85 Population by Generation 2026
- CHART 86 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
YOGHURT AND SOUR MILK PRODUCTS IN ITALY
Key Data Insights
- 2026 Developments
- Yoghurt and Sour Milk Products Summary
Industry Performance
- Granarolo and Danone Drive Value through Wellness Innovation
- Yomo Responds to Clean-Label Demand with Sugar-Free Launch
- CHART 87 Yomo Launches No Added Sugar and No Sweeteners Range
- Mila Elevates Indulgence with Lactose-Free Caramel Biscuit Yoghurt
- CHART 88 Mila Expands Gusto+Gusto Caramel Biscuit Lactose-Free Yoghurt
- CHART 89 Value Sales 2021-2031
- CHART 90 Value Sales by Category 2026
What's Next?
- Kefir Brands Anticipated to Broaden Offerings as Demand for Digestive Health Rises
- Manufacturers Expected to Reformulate for Wellness and Broaden Appeal with Functional Claims
- CHART 91 Forecast Value Sales 2021-2031
- CHART 92 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Danone Spa Leverages Innovation to Sustain Brand Leadership
- CHART 93 Company Shares 2026
- CHART 94 Brand Shares 2026
Channels
- Supermarkets Capture Loyalty with Assortment and Innovation
- Online Platforms Drive Premium and Wellness Product Access
- CHART 95 Retail Channels 2021-2026
Economic Context
- CHART 96 Economic Context for Yoghurt and Sour Milk Products
- CHART 97 Real Gdp Growth 2021-2031
- CHART 98 Inflation 2021-2031
Consumer Context
- CHART 99 Consumer Context for Yoghurt and Sour Milk Products
- CHART 100 Population 2021-2031
- CHART 101 Population by Generation 2026
- CHART 102 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
OTHER DAIRY IN ITALY
Key Data Insights
- 2026 Developments
- Other Dairy Summary
Industry Performance
- Other Dairy Maintains Value Growth Despite Macroeconomic Pressures
- Chilled Snacks Expand Appeal as Cream Loses Relevance
- CHART 103 Lactalis Launches Galbani Santa Lucia Fiocchi
- Eurovo and Lactalis Win with Protein and Wellness-Focused Innovation
- CHART 104 Eurovo Launches Le Naturelle Cremoso
- CHART 105 Value Sales 2021-2031
- CHART 106 Value Sales by Category 2026
What's Next?
- Protein-Rich Snacking Anticipated to Displace Desserts as Retailers Expand Wellness Offerings
- Brands Expected to Invest in Protein, Naturalness and Plant-Based to Meet Evolving Demand
- CHART 107 Forecast Value Sales 2021-2031
- CHART 108 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Ferrero Spa Leverages Innovation and Brand Loyalty to Sustain Leadership
- CHART 109 Company Shares 2026
- CHART 110 Brand Shares 2026
Channels
- Supermarkets Drive Private Label Innovation
- E-Commerce Expands Slowly as Chilled Logistics Constrain Growth
- CHART 111 Retail Channels 2021-2026
Economic Context
- CHART 112 Economic Context for Other Dairy
- CHART 113 Real Gdp Growth 2021-2031
- CHART 114 Inflation 2021-2031
Consumer Context
- CHART 115 Consumer Context for Other Dairy
- CHART 116 Population 2021-2031
- CHART 117 Population by Generation 2026
- CHART 118 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
PLANT-BASED DAIRY IN ITALY
Key Data Insights
- 2026 Developments
- Plant-Based Dairy Summary
Industry Performance
- Everyday Wellness and Functional Benefits Drive Growth in Plant-Based Dairy
- CHART 119 Verys Expands Functional and Convenient Plant-Based Dairy Solutions
- Valsoia and Verys Boost Mainstream Appeal with Functional Indulgence
- CHART 120 Valsoia Expands Zero Range
- CHART 121 Value Sales 2021-2031
- CHART 122 Value Sales by Category 2026
What's Next?
- Oat Milk and Barista Launches Anticipated to Expand Daily Consumption
- Brands Expected to Invest in Taste and Texture to Drive Repeat Purchases
- Functional Innovation and Clear Labelling Set to Reshape Consumer Choices
- CHART 123 Forecast Value Sales 2021-2031
- CHART 124 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Eurofood Spa Extends Innovation Lead as Valsoia Spa Defends Local Trust
- CHART 125 Company Shares 2026
- CHART 126 Brand Shares 2026
Channels
- Supermarkets Leverage Private Label to Increase Plant-Based Adoption
- E-Commerce Enables Specialist Brands to Target Niche Demand
- CHART 127 Retail Channels 2021-2026
Economic Context
- CHART 128 Economic Context for Plant-Based Dairy
- CHART 129 Real Gdp Growth 2021-2031
- CHART 130 Inflation 2021-2031
Consumer Context
- CHART 131 Consumer Context for Plant-Based Dairy
- CHART 132 Population 2021-2031
- CHART 133 Population by Generation 2026
- CHART 134 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
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