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PUBLISHER: Euromonitor International | PRODUCT CODE: 2153207
PUBLISHER: Euromonitor International | PRODUCT CODE: 2153207
Dairy Products and Alternatives in Turkiye
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PAGES: 125 Pages
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Dairy products and alternatives in Turkiye is set to see robust momentum in 2026, registering value growth of 28% to TRY545 billion to surpass regional benchmarks, reflecting a market that remains highly attractive despite a backdrop of 30% inflation. The market's resilience is driven by strong consumer prioritisation of essential nutrition, population growth, and a decisive shift towards affordable and functional offerings that align with evolving purchasing habits. While traditional staples li...
Euromonitor International's Dairy Products and Alternatives in Turkiye report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: DATR
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Industry Performance
- Metro'S Bonveno Format Expands Affordable Dairy Access and Trust
- Kefir'S Health-Led Momentum and Ayran'S Premium Tradition Drive Innovation
- CHART 1 Sour-Fermented Ayran - Tradition-Driven Differentiation in Turkey's Dairy Space
- Private Label and Premium Tradition Reshape Brand Competition and Retail Dynamics
- CHART 2 Value Sales 2021-2031
- CHART 3 Value Sales by Category 2026
What's Next?
- Local Breeding Initiatives Set to Transform Supply Resilience and Efficiency
- E-Commerce and Value Wellness to Shape Purchasing Decisions
- CHART 4 Forecast Value Sales 2021-2031
- CHART 5 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Bim Birlesik Magazacilik Retains Lead as Private Label Evolves
- CHART 6 Company Shares 2026
- CHART 7 Brand Shares 2026
Channels
- Discounters and Supermarkets Intensify Price Competition for Staple Sales
- E-Commerce Outpaces Offline Stores as Digital Demand Rises
- Cooperatives and Metro'S Bonveno Unlock New Value and Authenticity
- CHART 8 Retail Channels 2021-2026
Economic Context
- CHART 9 Economic Context for Dairy Products and Alternatives
- CHART 10 Real Gdp Growth 2021-2031
- CHART 11 Inflation 2021-2031
Consumer Context
- CHART 12 Consumer Context for Dairy Products and Alternatives
- CHART 13 Population 2021-2031
- CHART 14 Population by Generation 2026
- CHART 15 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BUTTER AND SPREADS IN TURKIYE
Key Data Insights
- 2026 Developments
- Butter and Spreads Summary
Industry Performance
- Positive Performance Despite Affordability Issues Due to High Inflation
- Torku Butter Attracts Clean Label Seekers as Authenticity Outweighs Processed Spreads
- CHART 30 Traditional Butter Regains Preference Due to Rising Demand for Clean Labels
- Clarified Butter Gains Favour as Urban Consumers Seek Purity and Tradition
- CHART 31 Value Sales 2021-2031
- CHART 32 Value Sales by Category 2026
What's Next?
- Urban Consumers to Embrace Premium Butter as Plant-Based Spreads Diversify Choices
- Health-Focused Launches and Plant-Based Innovation Set to Reshape Everyday Eating
- CHART 33 Forecast Value Sales 2021-2031
- CHART 34 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Besler Sustains Leadership as Rivals Stabilise Shares
- CHART 35 Company Shares 2026
- CHART 36 Brand Shares 2026
Channels
- Discounters Win Price-Focused Shoppers with Private Label Innovation
- Online Platforms Grow with Urban Demand for Speed and Convenience
- CHART 37 Retail Channels 2021-2026
Economic Context
- CHART 38 Economic Context for Butter and Spreads
- CHART 39 Real Gdp Growth 2021-2031
- CHART 40 Inflation 2021-2031
Consumer Context
- CHART 41 Consumer Context for Butter and Spreads
- CHART 42 Population 2021-2031
- CHART 43 Population by Generation 2026
- Country Reports Disclaimer
CHEESE IN TURKIYE
Key Data Insights
- 2026 Developments
- Cheese Summary
Industry Performance
- Icim Broadens Appeal of Lactose-Free Cheese with Functional Innovation
- CHART 44 Lactose-Free Cheese Supports Everyday Wellness
- Pinar Sut Mamulleri Meets Price-Sensitive Demand with Affordable Suzme Peynir
- Soft Cheese Extends Lead as Demand for Convenience and Value Accelerates
- CHART 45 Value Sales 2021-2031
- CHART 46 Value Sales by Category 2026
What's Next?
- Urban Consumers to Embrace Convenience Formats as Value Rises Sharply
- Manufacturers Set to Invest in Wellness and Snacking to Boost Engagement
- CHART 47 Forecast Value Sales 2021-2031
- CHART 48 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Bim Sustains Leadership by Leveraging Affordability and Broad Reach
- CHART 49 Company Shares 2026
- CHART 50 Brand Shares 2026
Channels
- Supermarkets and Discounters Anchor Offline Distribution through Value and Accessibility
- E-Commerce and Quick-Commerce Platforms Reshape Urban Purchasing Habits
- CHART 51 Retail Channels 2021-2026
Economic Context
- CHART 52 Economic Context for Cheese
- CHART 53 Real Gdp Growth 2021-2031
- CHART 54 Inflation 2021-2031
Consumer Context
- CHART 55 Consumer Context for Cheese
- CHART 56 Population 2021-2031
- CHART 57 Population by Generation 2026
- CHART 58 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
DRINKING MILK PRODUCTS IN TURKIYE
Key Data Insights
- 2026 Developments
- Drinking Milk Products Summary
Industry Performance
- Discounters Attract Price-Focused Shoppers as Affordability Shapes Choices
- Sutas Expands Lactose-Free Choices as Wellness Shapes Demand
- CHART 59 Lactose-Free Milk Drives Everyday Wellness Trend
- Cafes Drive Out-Of-Home Consumption and Premium Coffee Culture
- CHART 60 Value Sales 2021-2031
- CHART 61 Value Sales by Category 2026
What's Next?
- Functional Milk Launches Set to Boost Premium Value as Dietary Habits Shift
- Urban Consumers to Drive Sustainable Packaging and Clear Labelling Adoption
- CHART 62 Forecast Value Sales 2021-2031
- CHART 63 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Lactalis Leverages Private Label Partnerships to Extend Reach and Resilience
- CHART 64 Company Shares 2026
- CHART 65 Brand Shares 2026
Channels
- Discounters Defend Top Position as Online Gains Momentum
- Getir and Migros Sanal Market Accelerate Digital Milk Shopping
- CHART 66 Retail Channels 2021-2026
Economic Context
- CHART 67 Economic Context for Drinking Milk Products
- CHART 68 Real Gdp Growth 2021-2031
- CHART 69 Inflation 2021-2031
Consumer Context
- CHART 70 Consumer Context for Drinking Milk Products
- CHART 71 Population 2021-2031
- CHART 72 Population by Generation 2026
- CHART 73 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
YOGHURT AND SOUR MILK PRODUCTS IN TURKIYE
Key Data Insights
- 2026 Developments
- Yoghurt and Sour Milk Products Summary
Industry Performance
- Probiotic Demand Drives Yoghurt and Sour Milk Growth Despite Inflation
- Sour-Fermented Ayran Leverages Tradition to Capture Premium Taste Demand
- CHART 74 Sour-Fermented Ayran - Tradition-Driven Differentiation
- Functional Innovation and Accessible Wellness Reshape Competitive Dynamics
- CHART 75 Value Sales 2021-2031
- CHART 76 Value Sales by Category 2026
What's Next?
- Expanding Functional Portfolios Can Help to Capture Evolving Health Needs
- Kefir Shots and On-The-Go Yoghurt Formats Set to Attract Urban Wellness Consumers
- CHART 77 Forecast Value Sales 2021-2031
- CHART 78 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Bim and Sutas Leverage Scale and Trust to Defend Leadership
- CHART 79 Company Shares 2026
- CHART 80 Brand Shares 2026
Channels
- Discounters Expands Reach as Private Label Gains Momentum
- Convenience Formats and Local Brands Diversify Retail Landscape
- Online Gains Traction but Remains a Niche Competitor
- CHART 81 Retail Channels 2021-2026
Economic Context
- CHART 82 Economic Context for Yoghurt and Sour Milk Products
- CHART 83 Real Gdp Growth 2021-2031
- CHART 84 Inflation 2021-2031
Consumer Context
- CHART 85 Consumer Context for Yoghurt and Sour Milk Products
- CHART 86 Population 2021-2031
- CHART 87 Population by Generation 2026
- CHART 88 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
OTHER DAIRY IN TURKIYE
Key Data Insights
- 2026 Developments
- Other Dairy Summary
Industry Performance
- Sales Driven by Functional Dairy with Everyday Wellness Focus
- Quark Gains Traction as Health-Focused Bakers Seek Lighter Indulgence
- Labneh and Quark Drive Daily Nutrition as Retailers Broaden Fresh Dairy Reach
- CHART 89 Labneh and Quark Drive Everyday Wellness in Other Dairy
- CHART 90 Value Sales 2021-2031
- CHART 91 Value Sales by Category 2026
What's Next?
- Other Dairy Set for Robust Growth as Functional Demand Sustains Momentum
- Protein and Packaging Innovation to Set the Agenda for Other Dairy
- CHART 92 Forecast Value Sales 2021-2031
- CHART 93 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Sutas Strengthens National Reach with Trusted Fresh Dairy
- CHART 94 Company Shares 2026
- CHART 95 Brand Shares 2026
Channels
- Getir and Migros Sanal Market Boost Other Dairy Sales with Rapid Delivery
- Quick-Commerce Platforms Accelerate Trial and Repeat Purchases of Premium Dairy
- CHART 96 Retail Channels 2021-2026
Economic Context
- CHART 97 Economic Context for Other Dairy
- CHART 98 Real Gdp Growth 2021-2031
- CHART 99 Inflation 2021-2031
Consumer Context
- CHART 100 Consumer Context for Other Dairy
- CHART 101 Population 2021-2031
- CHART 102 Population by Generation 2026
- CHART 103 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
PLANT-BASED DAIRY IN TURKIYE
Key Data Insights
- 2026 Developments
- Plant-Based Dairy Summary
Industry Performance
- Plant-Based Dairy in Turkiye Poised for Robust Growth in 2026 Despite Economic Headwinds
- Plant-Based Milk's Growth Is Driven by Wellness Focus
- Alpro Redefines Indulgence and Wellness to Widen Appeal
- CHART 104 Alpro Drives Plant-Based Everyday Wellness Growth in Turkiye
- CHART 105 Value Sales 2021-2031
- CHART 106 Value Sales by Category 2026
What's Next?
- Grocery Retailers and Local Brands Set to Accelerate Affordability and Access
- Innovation and Localisation to Unlock New Demand among Flexitarians
- Plant-Based Milk to Continue Leading Value While Cheese Offers Further Growth Potential
- CHART 107 Forecast Value Sales 2021-2031
- CHART 108 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Danone Sustains Leadership as Innovation and Distribution Drive Loyalty
- CHART 109 Company Shares 2026
- CHART 110 Brand Shares 2026
Channels
- Supermarkets Remains the Principal Distribution Channel for Plant-Based Dairy
- E-Commerce and Quick-Commerce Accelerate as the Fastest-Growing Channel for Plant-Based Dairy
- CHART 111 Retail Channels 2021-2026
Economic Context
- CHART 112 Economic Context for Plant-Based Dairy
- CHART 113 Real Gdp Growth 2021-2031
- CHART 114 Inflation 2021-2031
Consumer Context
- CHART 115 Consumer Context for Plant-Based Dairy
- CHART 116 Population 2021-2031
- CHART 117 Population by Generation 2026
- CHART 118 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BABY FOOD IN TURKIYE
Key Data Insights
- 2026 Developments
- Baby Food Summary
Industry Performance
- Nestle, Danone and Hipp Drive Premiumisation through Innovation
- Milk Formula and Age-Specific Nutrition Shape Premium Growth
- Leading Names Set New Standards with Functional, Targeted Nutrition
- CHART 16 Hipp Combiotic Strengthens Gut Health Positioning
- CHART 17 Value Sales 2021-2031
- CHART 18 Value Sales by Category 2026
What's Next?
- Parents Set to Increase Spending on Age-Specific Nutrition Despite Demographic Headwinds
- Fortified Snacks to Accelerate Growth
- Digital Engagement and Direct-To-Consumer Models to Build Long-Term Brand Loyalty
- CHART 19 Forecast Value Sales 2021-2031
- CHART 20 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Numil Retains Leadership as Domestic Rivals Gain Ground
- CHART 21 Company Shares 2026
- CHART 22 Brand Shares 2026
Channels
- Discounters Like Bim and A101 Expand Private Label to Attract Families
- Getir and Istegelsin Drive Online Growth with Rapid Delivery and Promotions
- CHART 23 Retail Channels 2021-2026
Economic Context
- CHART 24 Economic Context for Baby Food
- CHART 25 Real Gdp Growth 2021-2031
- CHART 26 Inflation 2021-2031
Consumer Context
- CHART 27 Consumer Context for Baby Food
- CHART 28 Population 2021-2031
- CHART 29 Population by Generation 2026
- Country Reports Disclaimer
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