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Market Research Report
Consumer Health in Germany |
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| Published by | Euromonitor International | Product code | 980995 | ||||
| Published | Content info | 125 Pages Delivery time: 1-2 business days |
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| Consumer Health in Germany | ||
| Published: December 21, 2020 | Content info: 125 Pages |
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2020 has proven to be a fairly turbulent year for consumer health in Germany following the emergence of the pandemic. After the ''hamster'' (stockpiling purchases) period in March due to various lockdown restrictions by the government in an effort to curb the spread of the virus, it was followed by a slump, with the market subsequently entering a ''normalisation'' phase. During the year, sales have therefore, been fluctuating with notable shifts in various categories.
Euromonitor International's Consumer Health in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
MARKET DATA
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
KEY DATA FINDINGS
2020 IMPACT
Analgesics initial boom ends in overall slump as COVID-19 deepens
''Toilet paper'' phenomenon seen in acetaminophen
GlaxoSmithKline retains leadership amidst Voltaren's weakening position
RECOVERY AND OPPORTUNITIES
Steady pattern to resume from 2021
Shift to e-commerce accelerated by the pandemic
International companies still hold an advantage
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Pandemic-linked precaution increases demand for cough, cold and allergy (hay fever) remedies in 2020
Further uptake in antihistamines/allergy remedies despite greater time spent indoors
Leader Procter & Gamble GmbH continues to grow through its Wick brand
RECOVERY AND OPPORTUNITIES
Stable performance predicted heading into the forecast period
Herbal/traditional manufacturers benefit from trend towards natural products
Pandemic leads to a surge in e-commerce sales, a trend offering further potential for expansion
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Marginal impact on certain digestive remedies during the pandemic
Exit of H2 blockers due to withdrawal of OTC products containing ranitidine
Bayer Vital continues to maintain lead over Sanofi-Aventis
RECOVERY AND OPPORTUNITIES
Digestive issues increasingly evident among different consumer groups
Shift to e-commerce remains gradual
Private label remains uncommon within digestive remedies
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Dermatologicals experiences mixed performance in 2020 with skin issues flaring due to overzealous use of disinfectants and antibacterial products
Bayer Vital maintains leadership of dermatologicals due to familiar and trusted brands
Drugstores still hold an edge over e-commerce
RECOVERY AND OPPORTUNITIES
Seasonality as demand driver to return to the fore
Generational demands influence performance of different dermatologicals
Private label's potential
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Emergence of COVID-19 not powerful enough to change consumers' smoking habits due to increasing stress during unstable period
Other NRT least impacted with only marginal volume decline in 2020
Nicorette and Nicotinell continue to dominate
RECOVERY AND OPPORTUNITIES
Marginally brighter performance predicted post COVID-19, driven by other NRT and greater desire to quit smoking
Rising tobacco prices a chance for NRT smoking cessation aids?
E-cigarettes and heated tobacco continue to pose a threat
CATEGORY INDICATORS
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Increasing anxiety as a result of pandemic exacerbates nation's sleep problems
The enduring appeal of herbal/traditional products
GlaxoSmithKline retains overall lead due to natural positioning of its brand Baldriparan
RECOVERY AND OPPORTUNITIES
Positive outlook as mental health and sleep problems gain greater acknowledgement
''Please show me your ID'' - mandatory prescription for people 65+?
E-commerce continues to record strong performance but prospects not as strong compared to distribution of OTC products
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Home seclusion trend due to COVID-19 leads to greater need for eye care
Dry eye prevalence drives demand for standard eye care
Local player Dr Gerhard Mann Chem-Pharm Fabrik retains convincing leadership of eye care in 2020 with wide product portfolio
RECOVERY AND OPPORTUNITIES
New normal likely to give further boost to eye care
Stronger competition from preventative measures in the form of eye health supplements
E-commerce continues to make gains while drugstore holds potential
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 negatively impacts wound care
Wound care firmly led by Beiersdorf
E-commerce holds relatively little appeal even in times of pandemic
RECOVERY AND OPPORTUNITIES
Return to activities out of the home likely to lead to recovery for wound care
Various factors to support growth from ageing society to product upgrade
Further segmentation expected within German wound care
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts sales of vitamins, particularly vitamin C due to prevention trend
Parents attempt to boost children's immunity with paediatric vitamins
COVID-19 outbreak translates to known vitamins brands strengthening their positions
RECOVERY AND OPPORTUNITIES
Growth to stabilise but remain at favourable level post COVID-19
Increasing focus on health supports sales of male-positioned multivitamins
Manufacturers to intensify attempts to encourage upgrading amongst consumers
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Dietary supplements experiences marginal boost from emergence of COVID-19 due to perceived immune-boosting qualities of some products
Minerals and combination dietary supplements remain popular
Highly fragmented landscape but Klosterfrau retains overall leadership
RECOVERY AND OPPORTUNITIES
Focus on prevention driven by COVID-19 outbreak to sustain demand
Female consumers are key
Drugstores the most popular distribution channel but e-commerce continues to thrive
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 hits sales of sports nutrition hard
E-commerce dominates as the result of COVID-19
Sports protein brands stay ahead amidst highly fragmented environment
RECOVERY AND OPPORTUNITIES
Quick recovery expected
Protein products will receive greater attention
Demand for convenience set to remain strong
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 strengthens demand for some herbal/traditional products in 2020 but overall impact is marginal
Medicated confectionery line Ricola maintains consumer trust and continues to launch new lines
Domestic players benefit from locality factor
RECOVERY AND OPPORTUNITIES
Stable performance predicted for category over the forecast period, supported by growing interest in natural remedies in Germany
Innovation is key
Promotions and discounts to improve visibility and lure price-sensitive consumers
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
COVID-19 contributes to growth of paediatric consumer health in 2020
Paediatric vitamins and dietary supplements benefits from COVID-19 outbreak
Multinationals retain notable presence in competitive landscape
RECOVERY AND OPPORTUNITIES
Good pace of growth to continue
Trend towards natural products is more pronounced in paediatric consumer health
Players to show greater interest in paediatric consumer health due to further growth potential
CATEGORY DATA
KEY DATA FINDINGS
2020 IMPACT
Lifestyle factors change due to COVID-19 outbreak
Slimming teas gains further boost from its natural image
Meal replacement brands register further losses as a result of home confinement due to COVID-19
RECOVERY AND OPPORTUNITIES
Limited prospects due to meal replacement products going out of fashion
Success of slimming teas supported by drugstores and e-commerce
Naturalness and clean label is a visible trend
CATEGORY DATA
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