The UK key occasions market rose between 2019 and 2024, driven by growth in the Christmas and Black Friday events. Halloween expenditure decreased in 2024 compared to 2019, making it the worst performing occasion during the period.
Scope
- The total key occasions market rose between 2019 to 2024, with the largest increase coming from Christmas.
- Halloween was the only occasion to experience a decline in growth between 2019 and 2024.
- The UK Christmas market accounted for almost half of the total key occasions market in 2024.
Reasons to Buy
- Use our in-depth market insight to gain knowledge of the market sizes of key retail occasions from 2019 to 2024, including Christmas, Mother's Day and Black Friday.
- Understand which retailers perform well in different categories, such as food & drink and gifts, within the key occasions using our detailed market shares.