Mens Underwear Market Analysis and Forecast to 2035: Type, Product, Material Type, Technology, End User, Functionality, Application, Deployment, Installation Type

Description

Mens Underwear Market is anticipated to expand from $11.2 billion in 2024 to $18.5 billion by 2034, growing at a CAGR of approximately 5.1%. The Men's Underwear Market encompasses garments designed for male undergarment use, including briefs, boxers, and trunks. This market is characterized by its emphasis on comfort, fit, and material innovation, with growing trends towards sustainable fabrics and inclusive sizing. Technological advancements in moisture-wicking and antimicrobial materials are enhancing product offerings. Increased consumer focus on health and wellness, coupled with rising disposable incomes, fuels demand. E-commerce platforms play a pivotal role in market expansion, offering personalized shopping experiences and broadening brand reach.

The men's underwear market is experiencing dynamic growth, driven by evolving consumer preferences and increasing focus on comfort and functionality. The briefs segment leads in performance, favored for its classic design and comfort, making it a staple choice among consumers. Boxer briefs follow closely, appealing to those seeking a blend of support and style, offering versatility for various activities. The rise in athleisure trends has propelled the sports underwear sub-segment, catering to active lifestyles with moisture-wicking and breathable fabrics.

Market Segmentation
Type	Boxer Briefs, Briefs, Boxers, Trunks, Jockstraps, Long Underwear, Thongs, Bikini, G-strings
Product	Luxury Underwear, Sports Underwear, Thermal Underwear, Shapewear, Seamless Underwear, Organic Underwear, Anti-microbial Underwear, Moisture-wicking Underwear, Eco-friendly Underwear
Material Type	Cotton, Polyester, Nylon, Spandex, Modal, Bamboo, Silk, Microfiber, Lycra
Technology	Smart Fabrics, 3D Knitting, Seamless Technology, Moisture Management Technology, Anti-odor Technology, Breathable Technology, Stretch Technology, Quick-dry Technology
End User	Teenagers, Adults, Elderly, Athletes
Functionality	Moisture Control, Temperature Regulation, Support, Compression, Odor Control, Breathability, Durability, Flexibility
Application	Daily Wear, Sports, Formal Wear, Travel, Loungewear
Deployment	Online Retail, Offline Retail
Installation Type	Custom Fit, Standard Fit

Sustainable materials are gaining traction, reflecting a growing consumer consciousness towards environmental impact. Innovations in fabric technology, such as anti-odor and temperature-regulating properties, are enhancing product appeal. The premium segment is witnessing increased demand, driven by consumers willing to invest in high-quality and luxury options. E-commerce channels continue to expand, providing convenient access and a wide array of choices, further fueling market growth. Personalized and subscription-based services are emerging as lucrative opportunities, catering to individual preferences and fostering brand loyalty.

In the men's underwear market, key players are strategically enhancing their market share through innovative product launches and competitive pricing strategies. The industry is witnessing a surge in premium offerings, driven by evolving consumer preferences for comfort and sustainability. Brands are increasingly focusing on eco-friendly materials and advanced fabric technologies to differentiate their products. This shift is reshaping pricing dynamics, as consumers are willing to invest in higher-priced, quality products. Additionally, the market is seeing a proliferation of new entrants, each vying to capture consumer attention with unique design elements and value propositions.

The competitive landscape is characterized by intense rivalry among established brands and emerging players. Companies are benchmarking against industry leaders to refine their strategies and enhance market presence. Regulatory influences, particularly in regions like North America and Europe, are impacting manufacturing processes and product standards. Compliance with these regulations is crucial for market entry and sustainability. The market is also influenced by global trade policies and import-export regulations, which affect supply chain dynamics. As the industry evolves, companies that effectively navigate these regulatory landscapes are likely to gain a competitive advantage.

Tariff Impact:

Global tariffs and geopolitical tensions are increasingly influencing the men's underwear market in Japan, South Korea, China, and Taiwan. These nations are navigating trade barriers by fostering regional partnerships and enhancing domestic production capabilities. Japan and South Korea are investing in sustainable materials and advanced manufacturing technologies to mitigate tariff impacts. China is focusing on expanding its domestic market and reducing dependency on imports, while Taiwan leverages its robust textile industry to maintain competitiveness. The parent market is witnessing steady growth, driven by rising demand for comfort and innovation. By 2035, market evolution will hinge on supply chain resilience and adaptive strategies. Middle East conflicts may indirectly affect energy prices, influencing manufacturing costs and logistics, thereby impacting global supply chains.

Geographical Overview:

The men's underwear market is witnessing dynamic growth across various regions, each offering unique opportunities. North America remains a dominant force, driven by evolving fashion trends and a growing preference for premium products. The region's focus on innovation and sustainability further bolsters its market position.

Europe follows closely, with a strong emphasis on quality and comfort. The rise of e-commerce and direct-to-consumer brands is reshaping the landscape, offering consumers diverse choices. In Asia Pacific, rapid urbanization and increasing disposable incomes contribute to a burgeoning market, with China and India emerging as key players.

These countries are experiencing a shift towards branded and luxury underwear, reflecting changing consumer preferences. Latin America and the Middle East & Africa are emerging markets with untapped potential. In Latin America, a young population and rising fashion consciousness drive growth, while the Middle East & Africa see increasing demand for premium and culturally adaptive products.

Key Trends and Drivers:

The men's underwear market is experiencing dynamic growth fueled by evolving consumer preferences and technological advancements. Key trends include the increasing demand for sustainable and eco-friendly materials, as consumers become more environmentally conscious. Brands are responding by offering products made from organic cotton and recycled materials. The rise of direct-to-consumer brands is also reshaping the market landscape, providing personalized shopping experiences and competitive pricing.

Another significant trend is the growing popularity of athleisure and comfort-focused designs, driven by lifestyle changes and remote work culture. Men are seeking underwear that offers both style and functionality, leading to innovations in fabric technology and design. Additionally, inclusivity and body positivity are becoming central themes, with brands expanding size ranges and offering diverse marketing campaigns.

The market is further propelled by increasing disposable income and urbanization, particularly in emerging economies. As consumers prioritize quality and comfort, premium and luxury segments are witnessing robust growth. Digital marketing strategies and influencer partnerships are proving effective in reaching younger demographics, enhancing brand visibility and engagement. These trends and drivers collectively position the men's underwear market for sustained expansion and innovation.

Research Scope:

Estimates and forecasts the overall market size across type, application, and region.
Provides detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling.
Identifies factors influencing market growth and challenges, opportunities, drivers, and restraints.
Identifies factors that could limit company participation in international markets to help calibrate market share expectations and growth rates.
Evaluates key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities.
Analyzes smaller market segments strategically, focusing on their potential, growth patterns, and impact on the overall market.
Outlines the competitive landscape, assessing business and corporate strategies to monitor and dissect competitive advancements.

Our research scope provides comprehensive market data, insights, and analysis across a variety of critical areas. We cover Local Market Analysis, assessing consumer demographics, purchasing behaviors, and market size within specific regions to identify growth opportunities. Our Local Competition Review offers a detailed evaluation of competitors, including their strengths, weaknesses, and market positioning. We also conduct Local Regulatory Reviews to ensure businesses comply with relevant laws and regulations. Industry Analysis provides an in-depth look at market dynamics, key players, and trends. Additionally, we offer Cross-Segmental Analysis to identify synergies between different market segments, as well as Production-Consumption and Demand-Supply Analysis to optimize supply chain efficiency. Our Import-Export Analysis helps businesses navigate global trade environments by evaluating trade flows and policies. These insights empower clients to make informed strategic decisions, mitigate risks, and capitalize on market opportunities.

Product Code: GIS10085

1 Executive Summary

1.1 Market Size and Forecast
1.2 Market Overview
1.3 Market Snapshot
1.4 Regional Snapshot
1.5 Strategic Recommendations
1.6 Analyst Notes

2 Market Highlights

2.1 Key Market Highlights by Type
2.2 Key Market Highlights by Product
2.3 Key Market Highlights by Material Type
2.4 Key Market Highlights by Technology
2.5 Key Market Highlights by End User
2.6 Key Market Highlights by Functionality
2.7 Key Market Highlights by Application
2.8 Key Market Highlights by Deployment
2.9 Key Market Highlights by Installation Type

3 Market Dynamics

3.1 Macroeconomic Analysis
3.2 Market Trends
3.3 Market Drivers
3.4 Market Opportunities
3.5 Market Restraints
3.6 CAGR Growth Analysis
3.7 Impact Analysis
3.8 Emerging Markets
3.9 Technology Roadmap
3.10 Strategic Frameworks
- 3.10.1 PORTER's 5 Forces Model
- 3.10.2 ANSOFF Matrix
- 3.10.3 4P's Model
- 3.10.4 PESTEL Analysis

4 Segment Analysis

4.1 Market Size & Forecast by Type (2020-2035)
- 4.1.1 Boxer Briefs
- 4.1.2 Briefs
- 4.1.3 Boxers
- 4.1.4 Trunks
- 4.1.5 Jockstraps
- 4.1.6 Long Underwear
- 4.1.7 Thongs
- 4.1.8 Bikini
- 4.1.9 G-strings
4.2 Market Size & Forecast by Product (2020-2035)
- 4.2.1 Luxury Underwear
- 4.2.2 Sports Underwear
- 4.2.3 Thermal Underwear
- 4.2.4 Shapewear
- 4.2.5 Seamless Underwear
- 4.2.6 Organic Underwear
- 4.2.7 Anti-microbial Underwear
- 4.2.8 Moisture-wicking Underwear
- 4.2.9 Eco-friendly Underwear
4.3 Market Size & Forecast by Material Type (2020-2035)
- 4.3.1 Cotton
- 4.3.2 Polyester
- 4.3.3 Nylon
- 4.3.4 Spandex
- 4.3.5 Modal
- 4.3.6 Bamboo
- 4.3.7 Silk
- 4.3.8 Microfiber
- 4.3.9 Lycra
4.4 Market Size & Forecast by Technology (2020-2035)
- 4.4.1 Smart Fabrics
- 4.4.2 3D Knitting
- 4.4.3 Seamless Technology
- 4.4.4 Moisture Management Technology
- 4.4.5 Anti-odor Technology
- 4.4.6 Breathable Technology
- 4.4.7 Stretch Technology
- 4.4.8 Quick-dry Technology
4.5 Market Size & Forecast by End User (2020-2035)
- 4.5.1 Teenagers
- 4.5.2 Adults
- 4.5.3 Elderly
- 4.5.4 Athletes
4.6 Market Size & Forecast by Functionality (2020-2035)
- 4.6.1 Moisture Control
- 4.6.2 Temperature Regulation
- 4.6.3 Support
- 4.6.4 Compression
- 4.6.5 Odor Control
- 4.6.6 Breathability
- 4.6.7 Durability
- 4.6.8 Flexibility
4.7 Market Size & Forecast by Application (2020-2035)
- 4.7.1 Daily Wear
- 4.7.2 Sports
- 4.7.3 Formal Wear
- 4.7.4 Travel
- 4.7.5 Loungewear
4.8 Market Size & Forecast by Deployment (2020-2035)
- 4.8.1 Online Retail
- 4.8.2 Offline Retail
4.9 Market Size & Forecast by Installation Type (2020-2035)
- 4.9.1 Custom Fit
- 4.9.2 Standard Fit5 Regional Analysis
5.1 Global Market Overview
5.2 North America Market Size (2020-2035)
- 5.2.1 United States
  - 5.2.1.1 Type
  - 5.2.1.2 Product
  - 5.2.1.3 Material Type
  - 5.2.1.4 Technology
  - 5.2.1.5 End User
  - 5.2.1.6 Functionality
  - 5.2.1.7 Application
  - 5.2.1.8 Deployment
  - 5.2.1.9 Installation Type
- 5.2.2 Canada
  - 5.2.2.1 Type
  - 5.2.2.2 Product
  - 5.2.2.3 Material Type
  - 5.2.2.4 Technology
  - 5.2.2.5 End User
  - 5.2.2.6 Functionality
  - 5.2.2.7 Application
  - 5.2.2.8 Deployment
  - 5.2.2.9 Installation Type
- 5.2.3 Mexico
  - 5.2.3.1 Type
  - 5.2.3.2 Product
  - 5.2.3.3 Material Type
  - 5.2.3.4 Technology
  - 5.2.3.5 End User
  - 5.2.3.6 Functionality
  - 5.2.3.7 Application
  - 5.2.3.8 Deployment
  - 5.2.3.9 Installation Type
5.3 Latin America Market Size (2020-2035)
- 5.3.1 Brazil
  - 5.3.1.1 Type
  - 5.3.1.2 Product
  - 5.3.1.3 Material Type
  - 5.3.1.4 Technology
  - 5.3.1.5 End User
  - 5.3.1.6 Functionality
  - 5.3.1.7 Application
  - 5.3.1.8 Deployment
  - 5.3.1.9 Installation Type
- 5.3.2 Argentina
  - 5.3.2.1 Type
  - 5.3.2.2 Product
  - 5.3.2.3 Material Type
  - 5.3.2.4 Technology
  - 5.3.2.5 End User
  - 5.3.2.6 Functionality
  - 5.3.2.7 Application
  - 5.3.2.8 Deployment
  - 5.3.2.9 Installation Type
- 5.3.3 Rest of Latin America
  - 5.3.3.1 Type
  - 5.3.3.2 Product
  - 5.3.3.3 Material Type
  - 5.3.3.4 Technology
  - 5.3.3.5 End User
  - 5.3.3.6 Functionality
  - 5.3.3.7 Application
  - 5.3.3.8 Deployment
  - 5.3.3.9 Installation Type
5.4 Asia-Pacific Market Size (2020-2035)
- 5.4.1 China
  - 5.4.1.1 Type
  - 5.4.1.2 Product
  - 5.4.1.3 Material Type
  - 5.4.1.4 Technology
  - 5.4.1.5 End User
  - 5.4.1.6 Functionality
  - 5.4.1.7 Application
  - 5.4.1.8 Deployment
  - 5.4.1.9 Installation Type
- 5.4.2 India
  - 5.4.2.1 Type
  - 5.4.2.2 Product
  - 5.4.2.3 Material Type
  - 5.4.2.4 Technology
  - 5.4.2.5 End User
  - 5.4.2.6 Functionality
  - 5.4.2.7 Application
  - 5.4.2.8 Deployment
  - 5.4.2.9 Installation Type
- 5.4.3 South Korea
  - 5.4.3.1 Type
  - 5.4.3.2 Product
  - 5.4.3.3 Material Type
  - 5.4.3.4 Technology
  - 5.4.3.5 End User
  - 5.4.3.6 Functionality
  - 5.4.3.7 Application
  - 5.4.3.8 Deployment
  - 5.4.3.9 Installation Type
- 5.4.4 Japan
  - 5.4.4.1 Type
  - 5.4.4.2 Product
  - 5.4.4.3 Material Type
  - 5.4.4.4 Technology
  - 5.4.4.5 End User
  - 5.4.4.6 Functionality
  - 5.4.4.7 Application
  - 5.4.4.8 Deployment
  - 5.4.4.9 Installation Type
- 5.4.5 Australia
  - 5.4.5.1 Type
  - 5.4.5.2 Product
  - 5.4.5.3 Material Type
  - 5.4.5.4 Technology
  - 5.4.5.5 End User
  - 5.4.5.6 Functionality
  - 5.4.5.7 Application
  - 5.4.5.8 Deployment
  - 5.4.5.9 Installation Type
- 5.4.6 Taiwan
  - 5.4.6.1 Type
  - 5.4.6.2 Product
  - 5.4.6.3 Material Type
  - 5.4.6.4 Technology
  - 5.4.6.5 End User
  - 5.4.6.6 Functionality
  - 5.4.6.7 Application
  - 5.4.6.8 Deployment
  - 5.4.6.9 Installation Type
- 5.4.7 Rest of APAC
  - 5.4.7.1 Type
  - 5.4.7.2 Product
  - 5.4.7.3 Material Type
  - 5.4.7.4 Technology
  - 5.4.7.5 End User
  - 5.4.7.6 Functionality
  - 5.4.7.7 Application
  - 5.4.7.8 Deployment
  - 5.4.7.9 Installation Type
5.5 Europe Market Size (2020-2035)
- 5.5.1 Germany
  - 5.5.1.1 Type
  - 5.5.1.2 Product
  - 5.5.1.3 Material Type
  - 5.5.1.4 Technology
  - 5.5.1.5 End User
  - 5.5.1.6 Functionality
  - 5.5.1.7 Application
  - 5.5.1.8 Deployment
  - 5.5.1.9 Installation Type
- 5.5.2 France
  - 5.5.2.1 Type
  - 5.5.2.2 Product
  - 5.5.2.3 Material Type
  - 5.5.2.4 Technology
  - 5.5.2.5 End User
  - 5.5.2.6 Functionality
  - 5.5.2.7 Application
  - 5.5.2.8 Deployment
  - 5.5.2.9 Installation Type
- 5.5.3 United Kingdom
  - 5.5.3.1 Type
  - 5.5.3.2 Product
  - 5.5.3.3 Material Type
  - 5.5.3.4 Technology
  - 5.5.3.5 End User
  - 5.5.3.6 Functionality
  - 5.5.3.7 Application
  - 5.5.3.8 Deployment
  - 5.5.3.9 Installation Type
- 5.5.4 Spain
  - 5.5.4.1 Type
  - 5.5.4.2 Product
  - 5.5.4.3 Material Type
  - 5.5.4.4 Technology
  - 5.5.4.5 End User
  - 5.5.4.6 Functionality
  - 5.5.4.7 Application
  - 5.5.4.8 Deployment
  - 5.5.4.9 Installation Type
- 5.5.5 Italy
  - 5.5.5.1 Type
  - 5.5.5.2 Product
  - 5.5.5.3 Material Type
  - 5.5.5.4 Technology
  - 5.5.5.5 End User
  - 5.5.5.6 Functionality
  - 5.5.5.7 Application
  - 5.5.5.8 Deployment
  - 5.5.5.9 Installation Type
- 5.5.6 Rest of Europe
  - 5.5.6.1 Type
  - 5.5.6.2 Product
  - 5.5.6.3 Material Type
  - 5.5.6.4 Technology
  - 5.5.6.5 End User
  - 5.5.6.6 Functionality
  - 5.5.6.7 Application
  - 5.5.6.8 Deployment
  - 5.5.6.9 Installation Type
5.6 Middle East & Africa Market Size (2020-2035)
- 5.6.1 Saudi Arabia
  - 5.6.1.1 Type
  - 5.6.1.2 Product
  - 5.6.1.3 Material Type
  - 5.6.1.4 Technology
  - 5.6.1.5 End User
  - 5.6.1.6 Functionality
  - 5.6.1.7 Application
  - 5.6.1.8 Deployment
  - 5.6.1.9 Installation Type
- 5.6.2 United Arab Emirates
  - 5.6.2.1 Type
  - 5.6.2.2 Product
  - 5.6.2.3 Material Type
  - 5.6.2.4 Technology
  - 5.6.2.5 End User
  - 5.6.2.6 Functionality
  - 5.6.2.7 Application
  - 5.6.2.8 Deployment
  - 5.6.2.9 Installation Type
- 5.6.3 South Africa
  - 5.6.3.1 Type
  - 5.6.3.2 Product
  - 5.6.3.3 Material Type
  - 5.6.3.4 Technology
  - 5.6.3.5 End User
  - 5.6.3.6 Functionality
  - 5.6.3.7 Application
  - 5.6.3.8 Deployment
  - 5.6.3.9 Installation Type
- 5.6.4 Sub-Saharan Africa
  - 5.6.4.1 Type
  - 5.6.4.2 Product
  - 5.6.4.3 Material Type
  - 5.6.4.4 Technology
  - 5.6.4.5 End User
  - 5.6.4.6 Functionality
  - 5.6.4.7 Application
  - 5.6.4.8 Deployment
  - 5.6.4.9 Installation Type
- 5.6.5 Rest of MEA
  - 5.6.5.1 Type
  - 5.6.5.2 Product
  - 5.6.5.3 Material Type
  - 5.6.5.4 Technology
  - 5.6.5.5 End User
  - 5.6.5.6 Functionality
  - 5.6.5.7 Application
  - 5.6.5.8 Deployment
  - 5.6.5.9 Installation Type6 Market Strategy
6.1 Demand-Supply Gap Analysis
6.2 Trade & Logistics Constraints
6.3 Price-Cost-Margin Trends
6.4 Market Penetration
6.5 Consumer Analysis
6.6 Regulatory Snapshot

7 Competitive Intelligence

7.1 Market Positioning
7.2 Market Share
7.3 Competition Benchmarking
7.4 Top Company Strategies

8 Company Profiles

8.1 Hanesbrands
- 8.1.1 Overview
- 8.1.2 Product Summary
- 8.1.3 Financial Performance
- 8.1.4 SWOT Analysis
8.2 Jockey International
- 8.2.1 Overview
- 8.2.2 Product Summary
- 8.2.3 Financial Performance
- 8.2.4 SWOT Analysis
8.3 Fruit of the Loom
- 8.3.1 Overview
- 8.3.2 Product Summary
- 8.3.3 Financial Performance
- 8.3.4 SWOT Analysis
8.4 Calida Group
- 8.4.1 Overview
- 8.4.2 Product Summary
- 8.4.3 Financial Performance
- 8.4.4 SWOT Analysis
8.5 Saxx Underwear
- 8.5.1 Overview
- 8.5.2 Product Summary
- 8.5.3 Financial Performance
- 8.5.4 SWOT Analysis
8.6 Bjorn Borg
- 8.6.1 Overview
- 8.6.2 Product Summary
- 8.6.3 Financial Performance
- 8.6.4 SWOT Analysis
8.7 Me Undies
- 8.7.1 Overview
- 8.7.2 Product Summary
- 8.7.3 Financial Performance
- 8.7.4 SWOT Analysis
8.8 2( X) IST
- 8.8.1 Overview
- 8.8.2 Product Summary
- 8.8.3 Financial Performance
- 8.8.4 SWOT Analysis
8.9 Andrew Christian
- 8.9.1 Overview
- 8.9.2 Product Summary
- 8.9.3 Financial Performance
- 8.9.4 SWOT Analysis
8.10 Mack Weldon
- 8.10.1 Overview
- 8.10.2 Product Summary
- 8.10.3 Financial Performance
- 8.10.4 SWOT Analysis
8.11 Tommy John
- 8.11.1 Overview
- 8.11.2 Product Summary
- 8.11.3 Financial Performance
- 8.11.4 SWOT Analysis
8.12 Pact Apparel
- 8.12.1 Overview
- 8.12.2 Product Summary
- 8.12.3 Financial Performance
- 8.12.4 SWOT Analysis
8.13 Derek Rose
- 8.13.1 Overview
- 8.13.2 Product Summary
- 8.13.3 Financial Performance
- 8.13.4 SWOT Analysis
8.14 CDLP
- 8.14.1 Overview
- 8.14.2 Product Summary
- 8.14.3 Financial Performance
- 8.14.4 SWOT Analysis
8.15 Naked Brand Group
- 8.15.1 Overview
- 8.15.2 Product Summary
- 8.15.3 Financial Performance
- 8.15.4 SWOT Analysis
8.16 Ergowear
- 8.16.1 Overview
- 8.16.2 Product Summary
- 8.16.3 Financial Performance
- 8.16.4 SWOT Analysis
8.17 Tani USA
- 8.17.1 Overview
- 8.17.2 Product Summary
- 8.17.3 Financial Performance
- 8.17.4 SWOT Analysis
8.18 Obviously Apparel
- 8.18.1 Overview
- 8.18.2 Product Summary
- 8.18.3 Financial Performance
- 8.18.4 SWOT Analysis
8.19 Bonds
- 8.19.1 Overview
- 8.19.2 Product Summary
- 8.19.3 Financial Performance
- 8.19.4 SWOT Analysis
8.20 Happy Socks
- 8.20.1 Overview
- 8.20.2 Product Summary
- 8.20.3 Financial Performance
- 8.20.4 SWOT Analysis

9 About Us

9.1 About Us
9.2 Research Methodology
9.3 Research Workflow
9.4 Consulting Services
9.5 Our Clients
9.6 Client Testimonials
9.7 Contact Us