Men's Underwear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Material Type, By Sales Channel, By Region & Competition, 2021-2031F

Description

The Global Men's Underwear Market is projected to expand from USD 41.91 Billion in 2025 to USD 66.36 Billion by 2031, achieving a CAGR of 7.96%. This sector comprises various intimate apparel types, such as boxers, trunks, and briefs, engineered to ensure personal hygiene and physical support. Growth is largely driven by rising consumer attention to health standards and a marked preference for garments that offer superior breathability and comfort. This demand for high-quality materials significantly influences manufacturing strategies; indeed, Cotton Incorporated reported in 2025 that 75 percent of global consumers favor cotton and cotton-blend clothing, underscoring the vital role of natural fibers in daily essentials.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 41.91 Billion
Market Size 2031	USD 66.36 Billion
CAGR 2026-2031	7.96%
Fastest Growing Segment	Boxer Brief
Largest Market	Asia Pacific

Nevertheless, the industry contends with significant hurdles related to supply chain reliability and fluctuating raw material costs. Instability in the prices of key inputs, including high-grade natural fibers and specialized synthetics, adds complexity to production planning and forces retail prices upward. This inflationary pressure poses a risk to volume growth, particularly within price-sensitive market segments where increased costs can deter consumer purchasing.

Market Driver

The proliferation of direct-to-consumer models and e-commerce is fundamentally transforming profitability and access within the global men's underwear industry. Brands are increasingly utilizing digital channels to remove intermediaries, thereby improving profit margins and securing direct customer feedback regarding style and fit. This online pivot is especially advantageous for new market entrants targeting niche needs, such as pouch support and anti-chafing features, allowing them to compete effectively against established players. As evidenced by Step One Clothing Limited's 'Annual Report 2024' in August 2024, the company saw a 29.7 percent revenue surge to AUD 84.5 million, a growth attributed largely to its digital customer acquisition strategies in the United Kingdom and United States.

Furthermore, innovations in moisture-wicking materials and fabric technology serve as major drivers for premiumization and product differentiation. Contemporary consumers now expect functional attributes traditionally associated with sportswear, such as rapid drying and temperature regulation, in their everyday wear. To address this, manufacturers are adopting performance fibers like lyocell, modal, and synthetic blends to enhance hygiene and comfort. Lululemon Athletica Inc. noted in its March 2024 '2023 Annual Report' a 15 percent rise in net revenue for men's products, signaling strong demand for performance apparel. Meanwhile, HanesBrands Inc. reported USD 2.35 billion in net sales for its U.S. Innerwear segment in 2024, demonstrating the immense scale required for traditional giants to remain competitive in this shifting environment.

Market Challenge

Supply chain inconsistency and fluctuating raw material prices constitute a major obstacle to the stability of the global men's underwear sector. The volatility involved in sourcing primary inputs, such as specialized synthetics and premium cotton, fosters an unpredictable manufacturing landscape that hampers production scheduling and inventory management. Consequently, manufacturers must frequently revise pricing structures to safeguard margins against abrupt cost increases, a practice that undermines the continuity essential for maintaining steady supply levels and long-term retail relationships.

This financial unpredictability directly hinders market growth by necessitating higher retail prices, which falls heaviest on price-sensitive demographics. As the expense of these essential items grows, consumers frequently postpone replenishment, leading to stalled volume growth within the mass market. According to the United States Fashion Industry Association in 2025, more than 70 percent of surveyed executives indicated that rising trade costs and supply chain pressures increased sourcing expenses, resulting in inevitable price hikes. Ultimately, this persistent cost inflation restricts the industry's capacity to stimulate sales volume through competitive pricing.

Market Trends

The mainstream adoption of compression garments and men's shapewear marks a significant market evolution, moving these items from niche medical aids to essential daily wear for aesthetic improvement. Driven by evolving cultural standards regarding male body image and a desire for instant physique enhancement, this trend has prompted retailers to stock high-compression trunks and undershirts that provide slimming effects and posture support. Highlighting this shift, The Guardian reported in December 2025 regarding the article 'I feel shrink-wrapped: the reluctant rise of shapewear for men' that online searches for male shapewear jumped by 40 percent between 2024 and 2025, proving the rapid acceleration of consumer interest in this emerging category.

Simultaneously, the market is experiencing a technical overhaul with the move toward 3D-knitted and seamless construction, which removes traditional stitching to improve durability and reduce skin irritation. This innovation enables the creation of ergonomically contoured underwear featuring woven-in variable compression zones, while also significantly cutting production waste compared to standard cut-and-sew techniques. These operational efficiencies and premium product qualities are boosting financial results for major producers; for instance, Delta Galil Industries Ltd. reported in February 2025, within its 'Fourth Quarter and Full Year 2024 Results', a record annual gross margin of 41.9 percent, driven by a portfolio that includes advanced seamless apparel and men's underwear.

Key Market Players

Hanesbrands Inc.
Naked Brand Group Inc.
Jockey
Levi Strauss & Co.
Perry Ellis International Inc.
Iconix Brand Group Inc.
Penney IP LLC
Under Armour, Inc.
Fibre2Fashion Pvt. Ltd.
PVH Corp

Report Scope

In this report, the Global Men's Underwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's Underwear Market, By Product Type

Briefs
Boxer Brief
Trunks
Boxers

Men's Underwear Market, By Material Type

Nylon
Cotton
Polyester
Others

Men's Underwear Market, By Sales Channel

Supermarkets/Hypermarkets
Specialty Stores
Multi Branded Stores
Others (Distributors, etc.)

Men's Underwear Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men's Underwear Market.

Available Customizations:

Global Men's Underwear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Men's Underwear Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type (Briefs, Boxer Brief, Trunks, Boxers)
- 5.2.2. By Material Type (Nylon, Cotton, Polyester, Others)
- 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Multi Branded Stores, Others (Distributors, etc.))
- 5.2.4. By Region
- 5.2.5. By Company (2025)
5.3. Market Map

6. North America Men's Underwear Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Material Type
- 6.2.3. By Sales Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Men's Underwear Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Material Type
    - 6.3.1.2.3. By Sales Channel
- 6.3.2. Canada Men's Underwear Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Material Type
    - 6.3.2.2.3. By Sales Channel
- 6.3.3. Mexico Men's Underwear Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Material Type
    - 6.3.3.2.3. By Sales Channel

7. Europe Men's Underwear Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Material Type
- 7.2.3. By Sales Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Men's Underwear Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Material Type
    - 7.3.1.2.3. By Sales Channel
- 7.3.2. France Men's Underwear Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Material Type
    - 7.3.2.2.3. By Sales Channel
- 7.3.3. United Kingdom Men's Underwear Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Material Type
    - 7.3.3.2.3. By Sales Channel
- 7.3.4. Italy Men's Underwear Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Material Type
    - 7.3.4.2.3. By Sales Channel
- 7.3.5. Spain Men's Underwear Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Material Type
    - 7.3.5.2.3. By Sales Channel

8. Asia Pacific Men's Underwear Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Material Type
- 8.2.3. By Sales Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Men's Underwear Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Material Type
    - 8.3.1.2.3. By Sales Channel
- 8.3.2. India Men's Underwear Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Material Type
    - 8.3.2.2.3. By Sales Channel
- 8.3.3. Japan Men's Underwear Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Material Type
    - 8.3.3.2.3. By Sales Channel
- 8.3.4. South Korea Men's Underwear Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Material Type
    - 8.3.4.2.3. By Sales Channel
- 8.3.5. Australia Men's Underwear Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Type
    - 8.3.5.2.2. By Material Type
    - 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Men's Underwear Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Material Type
- 9.2.3. By Sales Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Men's Underwear Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Material Type
    - 9.3.1.2.3. By Sales Channel
- 9.3.2. UAE Men's Underwear Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Material Type
    - 9.3.2.2.3. By Sales Channel
- 9.3.3. South Africa Men's Underwear Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Material Type
    - 9.3.3.2.3. By Sales Channel

10. South America Men's Underwear Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By Material Type
- 10.2.3. By Sales Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Men's Underwear Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Type
    - 10.3.1.2.2. By Material Type
    - 10.3.1.2.3. By Sales Channel
- 10.3.2. Colombia Men's Underwear Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Type
    - 10.3.2.2.2. By Material Type
    - 10.3.2.2.3. By Sales Channel
- 10.3.3. Argentina Men's Underwear Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Type
    - 10.3.3.2.2. By Material Type
    - 10.3.3.2.3. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Men's Underwear Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Hanesbrands Inc.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Naked Brand Group Inc.
15.3. Jockey
15.4. Levi Strauss & Co.
15.5. Perry Ellis International Inc.
15.6. Iconix Brand Group Inc.
15.7. Penney IP LLC
15.8. Under Armour, Inc.
15.9. Fibre2Fashion Pvt. Ltd.
15.10. PVH Corp