PUBLISHER: Grand View Research | PRODUCT CODE: 1814054
PUBLISHER: Grand View Research | PRODUCT CODE: 1814054
The Germany draught beer market size was estimated at USD 1.90 billion in 2024 and is projected to reach USD 2.73 billion by 2033, growing at a CAGR of 4.2% from 2025 to 2033. This growth is driven by a strong cultural affinity for freshly tapped beer, increasing consumer preference for locally brewed and craft options, and rising demand for premium, experiential beverages in social settings.
According to the German Brewers Association, over 1,500 breweries were active in Germany as of 2023. This brewing landscape continues to drive innovation in draught beer offerings, especially in the craft and regional segments. The increasing popularity of local taprooms and microbreweries has created strong demand for freshly served beer with a distinct character. Consumer interest in supporting regional producers and reducing packaging waste has fueled on-premise consumption. These factors are expected to contribute to the sustained growth of the draught beer market in Germany.
The Germany draught beer industry is also benefiting from innovations in brewing techniques and growing consumer interest in premium experiences. Breweries increasingly focus on enhancing flavor profiles, freshness, and quality, which are best delivered through the draught format. The shift toward more sustainable and localized consumption is encouraging the use of refillable kegs and reducing packaging waste. At the same time, hospitality venues are investing in improved tap systems to maintain consistency and ensure customer satisfaction. These developments are expected to strengthen further the appeal of draught beer among traditional and modern consumers.
Germany Draught Beer Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Germany draught beer market report based on type, category, production type, and end use: