PUBLISHER: Grand View Research | PRODUCT CODE: 2151957
PUBLISHER: Grand View Research | PRODUCT CODE: 2151957
The U.S. face creams & moisturizers market size was valued at USD 6.2 billion in 2025 and is projected to grow from USD 6.5 billion in 2026 to USD 9.6 billion in 2033, at a CAGR of 5.6% from 2026 to 2033. The market is driven by the widespread use of daily facial skincare products, rising consumer focus on hydration and skin barrier care, growing demand for targeted formulations, and continued innovation in dermatologist-backed and ingredient-led products.
The market is further supported by premiumization, expanding e-commerce penetration, and increasing consumer interest in products addressing specific skin concerns such as dryness, sensitivity, aging, and uneven skin tone. Growing consumer engagement with facial skincare is strengthening the demand base for the market, as facial skincare becomes a routine component of daily beauty and personal-care regimens. According to The Benchmarking Company's 2025 study of U.S. beauty-buying women, 96% reported using facial skincare, with 49% using these products daily and 46% using them multiple times per day. In addition, 45% had purchased daily moisturizers during the preceding six months. The high frequency of facial skincare use and continued purchasing of daily moisturizers indicate sustained consumer reliance on hydration-focused products and reinforce the role of facial moisturizers within everyday skincare routines.
The growing emphasis on convenience and multiple benefits is further expanding opportunities for face creams & moisturizers. The Benchmarking Company found in 2025 that 67% of 3,900 U.S. beauty-buying women regularly purchased beauty products that performed more than one function or addressed multiple concerns. Among multifunctional skincare formats, 89% selected moisturizers, making them the preferred format in the survey. This preference is encouraging brands to position facial moisturizers beyond basic hydration by incorporating additional benefits such as skin-barrier support, anti-aging, brightening, and other targeted skincare functions. The trend favors products that consolidate multiple steps of a skincare routine into a single formulation, increasing the relevance of multifunctional moisturizers in the U.S. market.
The shift toward dermatologist-developed and science-backed skincare is further shaping the market, as consumers increasingly encounter products positioned around clinically supported ingredients and skin-barrier science. CeraVe expanded its portfolio in 2025 with an Intensive Moisturizing Cream alongside other barrier-focused innovations, while continuing to emphasize formulations developed with dermatologists and its three essential ceramides. This positioning reinforces the importance of efficacy, skin compatibility, and barrier support in the purchase of facial moisturizers.
U.S. Face Creams & Moisturizers Market Report Segmentation
This report forecasts revenue growth at country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2026 to 2033. For this study, Grand View Research has segmented the U.S. face creams & moisturizers market report based on product, product by ingredient, product by end user, product by price tier, and distribution channel: