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PUBLISHER: IMARC | PRODUCT CODE: 1390472

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PUBLISHER: IMARC | PRODUCT CODE: 1390472

Video Streaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

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Abstract

The global video streaming market size reached US$ 74.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 219.4 Billion by 2028, exhibiting a growth rate (CAGR) of 19.80% during 2022-2028.

Video streaming refers to the process of sending media content in a stream of compressed data over the internet. It relies on an active internet connection and a player for uncompressing the file, which enables sending of the audio data to the speakers and the video data to the display. It allows viewers to watch videos in real-time instead of downloading a file and watching it later. It also provides convenience and immediate access to content and eliminates the need for storage space. As a result, it is gaining traction across the globe.

Video Streaming Market Trends:

The growing penetration of the internet and boosting sales of mobile phones represent one of the key factors positively influencing the market. Apart from this, there is a considerable rise in the demand for video streaming solutions in universities, schools, and colleges around the world. This can be accredited to their benefits, which include enhanced learning processes via visual recordings of webinars and courses. Additionally, live streaming is widely being used among businesses as it assists in promoting their product and services and enhancing their brand and customer engagement activities. It also finds extensive applications in court hearings, mandated sessions, town hall meetings, professional conferences and staff training. Furthermore, leading market players are integrating blockchain technology, machine learning (ML) and artificial intelligence (AI) for improving video quality. These technological advancements aid in editing, cinematography, voice-overs, scriptwriting, and other aspects of video production and uploading. They also help in organizing, encoding and distributing data, thereby streamlining the digital space. This, along with the rising adoption of cloud-based solutions, is creating a favorable market outlook.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global video streaming market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, streaming type, revenue model and end user.

Breakup by Component:

Solution

IPTV

Over-the-top

Pay TV

Services

Consulting

Managed Services

Training and Support

Breakup by Streaming Type:

Live/Linear Video Streaming

Non-Linear Video Streaming

Breakup by Revenue Model:

Subscription

Transactional

Advertisement

Hybrid

Breakup by End User:

Personal

Commercial

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Akamai Technologies Inc., Amazon Inc., Brightcove Inc., Comcast Corporation, Google LLC (Alphabet Inc), Hulu LLC (The Walt Disney Company), Iflix (Tencent Holdings Ltd.), International Business Machines Corporation, Kaltura Inc., Microsoft Corporation and Netflix Inc.

1. What was the size of the global video streaming market in 2022?

2. What is the expected growth rate of the global video streaming market during 2023-2028?

3. What are the key factors driving the global video streaming market?

4. What has been the impact of COVID-19 on the global video streaming market?

5. What is the breakup of the global video streaming market based on the component?

6. What is the breakup of the global video streaming market based on the streaming type?

7. What is the breakup of the global video streaming market based on the revenue model?

8. What is the breakup of the global video streaming market based on the end user?

9. What are the key regions in the global video streaming market?

10. Who are the key players/companies in the global video streaming market?

Product Code: SR112023A4211

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Video Streaming Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Solution
    • 6.1.1 Market Trends
    • 6.1.2 Key Segments
      • 6.1.2.1 IPTV
      • 6.1.2.2 Over-the-top
      • 6.1.2.3 Pay TV
    • 6.1.3 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Key Segments
      • 6.2.2.1 Consulting
      • 6.2.2.2 Managed Services
      • 6.2.2.3 Training and Support
    • 6.2.3 Market Forecast

7 Market Breakup by Streaming Type

  • 7.1 Live/Linear Video Streaming
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Non-Linear Video Streaming
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Revenue Model

  • 8.1 Subscription
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Transactional
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Advertisement
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Hybrid
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by End User

  • 9.1 Personal
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Commercial
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Akamai Technologies Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Amazon Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Brightcove Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 Comcast Corporation
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Google LLC (Alphabet Inc)
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 SWOT Analysis
    • 15.3.6 Hulu LLC (The Walt Disney Company)
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Iflix (Tencent Holdings Ltd.)
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 International Business Machines Corporation
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 Kaltura Inc.
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Microsoft Corporation
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
    • 15.3.11 Netflix Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
Product Code: SR112023A4211

List of Figures

  • Figure 1: Global: Video Streaming Market: Major Drivers and Challenges
  • Figure 2: Global: Video Streaming Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Video Streaming Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 4: Global: Video Streaming Market: Breakup by Component (in %), 2022
  • Figure 5: Global: Video Streaming Market: Breakup by Streaming Type (in %), 2022
  • Figure 6: Global: Video Streaming Market: Breakup by Revenue Model (in %), 2022
  • Figure 7: Global: Video Streaming Market: Breakup by End User (in %), 2022
  • Figure 8: Global: Video Streaming Market: Breakup by Region (in %), 2022
  • Figure 9: Global: Video Streaming (Solution) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 10: Global: Video Streaming (Solution) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 11: Global: Video Streaming (Services) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 12: Global: Video Streaming (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 13: Global: Video Streaming (Live/Linear Video Streaming) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 14: Global: Video Streaming (Live/Linear Video Streaming) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 15: Global: Video Streaming (Non-Linear Video Streaming) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 16: Global: Video Streaming (Non-Linear Video Streaming) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 17: Global: Video Streaming (Subscription) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 18: Global: Video Streaming (Subscription) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 19: Global: Video Streaming (Transactional) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 20: Global: Video Streaming (Transactional) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 21: Global: Video Streaming (Advertisement) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 22: Global: Video Streaming (Advertisement) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 23: Global: Video Streaming (Hybrid) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 24: Global: Video Streaming (Hybrid) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 25: Global: Video Streaming (Personal) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 26: Global: Video Streaming (Personal) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 27: Global: Video Streaming (Commercial) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 28: Global: Video Streaming (Commercial) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 29: North America: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 30: North America: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 31: United States: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 32: United States: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 33: Canada: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 34: Canada: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 35: Asia-Pacific: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 36: Asia-Pacific: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 37: China: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 38: China: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 39: Japan: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 40: Japan: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 41: India: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 42: India: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 43: South Korea: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 44: South Korea: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 45: Australia: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 46: Australia: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 47: Indonesia: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 48: Indonesia: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 49: Others: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 50: Others: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 51: Europe: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 52: Europe: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 53: Germany: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 54: Germany: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 55: France: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 56: France: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 57: United Kingdom: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 58: United Kingdom: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 59: Italy: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 60: Italy: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 61: Spain: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 62: Spain: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 63: Russia: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 64: Russia: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 65: Others: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 66: Others: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 67: Latin America: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 68: Latin America: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 69: Brazil: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 70: Brazil: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 71: Mexico: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 72: Mexico: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 73: Others: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 74: Others: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 75: Middle East and Africa: Video Streaming Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 76: Middle East and Africa: Video Streaming Market: Breakup by Country (in %), 2022
  • Figure 77: Middle East and Africa: Video Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: Global: Video Streaming Industry: SWOT Analysis
  • Figure 79: Global: Video Streaming Industry: Value Chain Analysis
  • Figure 80: Global: Video Streaming Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Video Streaming Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Video Streaming Market Forecast: Breakup by Component (in Million US$), 2023-2028
  • Table 3: Global: Video Streaming Market Forecast: Breakup by Streaming Type (in Million US$), 2023-2028
  • Table 4: Global: Video Streaming Market Forecast: Breakup by Revenue Model (in Million US$), 2023-2028
  • Table 5: Global: Video Streaming Market Forecast: Breakup by End User (in Million US$), 2023-2028
  • Table 6: Global: Video Streaming Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 7: Global: Video Streaming Market: Competitive Structure
  • Table 8: Global: Video Streaming Market: Key Players
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Manager - Americas

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