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PUBLISHER: KBV Research | PRODUCT CODE: 1768872
PUBLISHER: KBV Research | PRODUCT CODE: 1768872
LAMEA Artificial Intelligence in Sports Market Size, Share & Industry Analysis Report By Offering, By Sports Type, By Technology, By Country and Growth Forecast, 2025 - 2032
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The Latin America, Middle East and Africa Artificial Intelligence in Sports Market would witness market growth of 22.7% CAGR during the forecast period (2025-2032).
The Brazil market dominated the LAMEA Artificial Intelligence in Sports Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $809 million by 2032. The Argentina market is showcasing a CAGR of 23.2% during (2025 - 2032). Additionally, The UAE market would register a CAGR of 20.8% during (2025 - 2032).
AI's influence is equally transformative in the domain of officiating. Technologies like Hawk-Eye in tennis and the Video Assistant Referee (VAR) in football use computer vision and real-time data feeds to improve decision-making accuracy. These systems reduce human error, enhance fairness, and bring transparency to crucial moments in the game. As these tools evolve, there's growing acceptance among fans and officials alike, especially as they preserve the spirit of the game while ensuring its integrity.
Moving from the field to the fanbase, AI has revolutionized how fans interact with sports. Modern spectators demand immersive, real-time, and personalized experiences. AI enables this through chatbots, recommendation engines, and content personalization systems that adapt to fan preferences. Whether suggesting merchandise, curating highlight reels, or offering fantasy sports insights, AI tailors the content journey of each fan, making engagement more dynamic and profitable. Streaming platforms also benefit from AI by using algorithms that highlight key moments, automate commentary, and adapt camera angles for viewer preferences.
The United Arab Emirates (UAE) is emerging as a regional leader in adopting Artificial Intelligence in sports, driven by its strategic focus on digital transformation, smart city initiatives, and the hosting of global sports events. With a strong emphasis on innovation and infrastructure development, the UAE has integrated AI across various sports verticals, including football, cricket, motorsports, and esports. Professional clubs in the UAE Pro League use AI for tactical analysis, player workload management, and scouting, while sports academies leverage AI to identify and train emerging athletes using motion capture and predictive modeling. Argentina's AI-in-sports market is developing steadily, propelled by its deep sports culture-particularly football-and an expanding ecosystem of research institutions, sports tech startups, and media networks seeking modernization. While AI adoption remains nascent compared to global leaders, top-tier football clubs in Argentina have started deploying data analytics and machine learning solutions to improve player performance, reduce injury risks, and refine tactics. The national football federation is also exploring the use of AI to support youth development programs, with a focus on identifying talent early and optimizing training methods.
The rest of the LAMEA region-which includes countries such as Chile, Colombia, Egypt, Kenya, and the Gulf states outside UAE and Saudi Arabia-is seeing varied but gradually increasing adoption of Artificial Intelligence in sports. While most nations are at early stages, grassroots and institutional initiatives are laying the groundwork for broader AI integration. In Latin America, football remains the primary focus, with teams in countries like Colombia and Chile starting to use AI for match analysis, scouting, and fitness monitoring. In the Middle East and North Africa, regional sports federations are exploring AI tools to digitize coaching and improve broadcasting capabilities.
Based on Offering, the market is segmented into Solution and Services. Based on Sports Type, the market is segmented into Team Sports, Esports, and Individual. Based on Technology, the market is segmented into Gen AI and Other AI. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
List of Key Companies Profiled
- IBM Corporation
- Microsoft Corporation
- Trumedia Networks, Inc.
- Google LLC (Alphabet Inc.)
- SAP SE
- Stats Perform Group
- SAS Institute Inc.
- Oracle Corporation
- Sportradar Group AG
- Catapult Group International Ltd.
LAMEA Artificial Intelligence in Sports Market Report Segmentation
By Offering
- Solution
- Services
By Sports Type
- Team Sports
- Esports
- Individual
By Technology
- Gen AI
- Other AI
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 LAMEA Artificial Intelligence in Sports Market, by Offering
- 1.4.2 LAMEA Artificial Intelligence in Sports Market, by Sports Type
- 1.4.3 LAMEA Artificial Intelligence in Sports Market, by Technology
- 1.4.4 LAMEA Artificial Intelligence in Sports Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market at a Glance
- 2.1 Key Highlights
Chapter 3. Market Overview
- 3.1 Introduction
- 3.1.1 Overview
- 3.1.1.1 Market Composition and Scenario
- 3.1.1 Overview
- 3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
- 4.1 KBV Cardinal Matrix
- 4.2 Recent Industry Wide Strategic Developments
- 4.2.1 Partnerships, Collaborations and Agreements
- 4.2.2 Product Launches and Product Expansions
- 4.2.3 Acquisition and Mergers
- 4.3 Market Share Analysis, 2024
- 4.4 Top Winning Strategies
- 4.4.1 Key Leading Strategies: Percentage Distribution (2021-2025)
- 4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2021, Feb - 2024, Nov) Leading Players
- 4.5 Porter Five Forces Analysis
Chapter 5. Value Chain Analysis of Artificial Intelligence in Sports Market
- 5.1 Inbound Logistics
- 5.2 Operations
- 5.3 Outbound Logistics
- 5.4 Marketing and Sales
- 5.5 Services
Chapter 6. Key Costumer Criteria - Artificial Intelligence in Sports Market
Chapter 7. LAMEA Artificial Intelligence in Sports Market by Offering
- 7.1 LAMEA Solution Market by Country
- 7.2 LAMEA Services Market by Country
Chapter 8. LAMEA Artificial Intelligence in Sports Market by Sports Type
- 8.1 LAMEA Team Sports Market by Country
- 8.2 LAMEA Esports Market by Country
- 8.3 LAMEA Individual Market by Country
Chapter 9. LAMEA Artificial Intelligence in Sports Market by Technology
- 9.1 LAMEA Gen AI Market by Country
- 9.2 LAMEA Other AI Market by Country
Chapter 10. LAMEA Artificial Intelligence in Sports Market by Country
- 10.1 Brazil Artificial Intelligence in Sports Market
- 10.1.1 Brazil Artificial Intelligence in Sports Market by Offering
- 10.1.2 Brazil Artificial Intelligence in Sports Market by Sports Type
- 10.1.3 Brazil Artificial Intelligence in Sports Market by Technology
- 10.2 Argentina Artificial Intelligence in Sports Market
- 10.2.1 Argentina Artificial Intelligence in Sports Market by Offering
- 10.2.2 Argentina Artificial Intelligence in Sports Market by Sports Type
- 10.2.3 Argentina Artificial Intelligence in Sports Market by Technology
- 10.3 UAE Artificial Intelligence in Sports Market
- 10.3.1 UAE Artificial Intelligence in Sports Market by Offering
- 10.3.2 UAE Artificial Intelligence in Sports Market by Sports Type
- 10.3.3 UAE Artificial Intelligence in Sports Market by Technology
- 10.4 Saudi Arabia Artificial Intelligence in Sports Market
- 10.4.1 Saudi Arabia Artificial Intelligence in Sports Market by Offering
- 10.4.2 Saudi Arabia Artificial Intelligence in Sports Market by Sports Type
- 10.4.3 Saudi Arabia Artificial Intelligence in Sports Market by Technology
- 10.5 South Africa Artificial Intelligence in Sports Market
- 10.5.1 South Africa Artificial Intelligence in Sports Market by Offering
- 10.5.2 South Africa Artificial Intelligence in Sports Market by Sports Type
- 10.5.3 South Africa Artificial Intelligence in Sports Market by Technology
- 10.6 Nigeria Artificial Intelligence in Sports Market
- 10.6.1 Nigeria Artificial Intelligence in Sports Market by Offering
- 10.6.2 Nigeria Artificial Intelligence in Sports Market by Sports Type
- 10.6.3 Nigeria Artificial Intelligence in Sports Market by Technology
- 10.7 Rest of LAMEA Artificial Intelligence in Sports Market
- 10.7.1 Rest of LAMEA Artificial Intelligence in Sports Market by Offering
- 10.7.2 Rest of LAMEA Artificial Intelligence in Sports Market by Sports Type
- 10.7.3 Rest of LAMEA Artificial Intelligence in Sports Market by Technology
Chapter 11. Company Profiles
- 11.1 IBM Corporation
- 11.1.1 Company Overview
- 11.1.2 Financial Analysis
- 11.1.3 Regional & Segmental Analysis
- 11.1.4 Research & Development Expenses
- 11.1.5 Recent strategies and developments:
- 11.1.5.1 Partnerships, Collaborations, and Agreements:
- 11.1.6 SWOT Analysis
- 11.2 Microsoft Corporation
- 11.2.1 Company Overview
- 11.2.2 Financial Analysis
- 11.2.3 Segmental and Regional Analysis
- 11.2.4 Research & Development Expenses
- 11.2.5 Recent strategies and developments:
- 11.2.5.1 Partnerships, Collaborations, and Agreements:
- 11.2.5.2 Acquisition and Mergers:
- 11.2.6 SWOT Analysis
- 11.3 Trumedia Networks, Inc.
- 11.3.1 Company Overview
- 11.4 Google LLC (Alphabet Inc.)
- 11.4.1 Company Overview
- 11.4.2 Financial Analysis
- 11.4.3 Segmental and Regional Analysis
- 11.4.4 Research & Development Expenses
- 11.4.5 Recent strategies and developments:
- 11.4.5.1 Partnerships, Collaborations, and Agreements:
- 11.4.6 SWOT Analysis
- 11.5 SAP SE
- 11.5.1 Company Overview
- 11.5.2 Financial Analysis
- 11.5.3 Regional Analysis
- 11.5.4 Research & Development Expense
- 11.5.5 Recent strategies and developments:
- 11.5.5.1 Partnerships, Collaborations, and Agreements:
- 11.5.6 SWOT Analysis
- 11.6 Stats Perform Group
- 11.6.1 Company Overview
- 11.6.2 Recent strategies and developments:
- 11.6.2.1 Partnerships, Collaborations, and Agreements:
- 11.6.2.2 Product Launches and Product Expansions:
- 11.7 SAS Institute, Inc.
- 11.7.1 Company Overview
- 11.7.2 Recent strategies and developments:
- 11.7.2.1 Acquisition and Mergers:
- 11.7.3 SWOT Analysis
- 11.8 Oracle Corporation
- 11.8.1 Company Overview
- 11.8.2 Financial Analysis
- 11.8.3 Segmental and Regional Analysis
- 11.8.4 Research & Development Expense
- 11.8.5 SWOT Analysis
- 11.9 Sportradar Group AG
- 11.9.1 Company Overview
- 11.9.2 Financial Analysis
- 11.9.3 Regional Analysis
- 11.9.4 Recent strategies and developments:
- 11.9.4.1 Partnerships, Collaborations, and Agreements:
- 11.10. Catapult Group International Limited
- 11.10.1 Company Overview
- 11.10.2 Financial Analysis
- 11.10.3 Segmental and Regional Analysis
- 11.10.4 Recent strategies and developments:
- 11.10.4.1 Partnerships, Collaborations, and Agreements:
- 11.10.4.2 Product Launches and Product Expansions:
LIST OF TABLES
- TABLE 1 LAMEA Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
- TABLE 2 LAMEA Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
- TABLE 3 Partnerships, Collaborations and Agreements- Artificial Intelligence in Sports Market
- TABLE 4 Product Launches And Product Expansions- Artificial Intelligence in Sports Market
- TABLE 5 Acquisition and Mergers- Artificial Intelligence in Sports Market
- TABLE 6 Key Costumer Criteria - Artificial Intelligence in Sports Market
- TABLE 7 LAMEA Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
- TABLE 8 LAMEA Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
- TABLE 9 LAMEA Solution Market by Country, 2021 - 2024, USD Million
- TABLE 10 LAMEA Solution Market by Country, 2025 - 2032, USD Million
- TABLE 11 LAMEA Services Market by Country, 2021 - 2024, USD Million
- TABLE 12 LAMEA Services Market by Country, 2025 - 2032, USD Million
- TABLE 13 Use Case 1: -Powered Sports Analytics Platform - Real-Time Decision Support for Teams
- TABLE 14 Use Case 2: AI Consulting and Managed Services in Sports - Custom Deployment and DataOps
- TABLE 15 LAMEA Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
- TABLE 16 LAMEA Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
- TABLE 17 LAMEA Team Sports Market by Country, 2021 - 2024, USD Million
- TABLE 18 LAMEA Team Sports Market by Country, 2025 - 2032, USD Million
- TABLE 19 LAMEA Esports Market by Country, 2021 - 2024, USD Million
- TABLE 20 LAMEA Esports Market by Country, 2025 - 2032, USD Million
- TABLE 21 LAMEA Individual Market by Country, 2021 - 2024, USD Million
- TABLE 22 LAMEA Individual Market by Country, 2025 - 2032, USD Million
- TABLE 23 Use Case 1: AI in Team Sports - Tactical Optimization and Performance Engineering
- TABLE 24 Use Case 2: AI in eSports - Real-Time Game Telemetry, Player Coaching & Audience Personalization
- TABLE 25 Use Case 3: AI in Individual Sports - Performance Analytics and Personalized Coaching
- TABLE 26 LAMEA Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
- TABLE 27 LAMEA Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
- TABLE 28 LAMEA Gen AI Market by Country, 2021 - 2024, USD Million
- TABLE 29 LAMEA Gen AI Market by Country, 2025 - 2032, USD Million
- TABLE 30 LAMEA Other AI Market by Country, 2021 - 2024, USD Million
- TABLE 31 LAMEA Other AI Market by Country, 2025 - 2032, USD Million
- TABLE 32 Use Case 1: Generative AI in Sports - Content Creation, Simulation & Engagement
- TABLE 33 Use Case 2: Traditional AI in Sports - Predictive Analytics, Computer Vision & Optimization
- TABLE 34 LAMEA Artificial Intelligence in Sports Market by Country, 2021 - 2024, USD Million
- TABLE 35 LAMEA Artificial Intelligence in Sports Market by Country, 2025 - 2032, USD Million
- TABLE 36 Brazil Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
- TABLE 37 Brazil Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
- TABLE 38 Brazil Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
- TABLE 39 Brazil Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
- TABLE 40 Brazil Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
- TABLE 41 Brazil Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
- TABLE 42 Brazil Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
- TABLE 43 Brazil Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
- TABLE 44 Argentina Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
- TABLE 45 Argentina Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
- TABLE 46 Argentina Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
- TABLE 47 Argentina Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
- TABLE 48 Argentina Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
- TABLE 49 Argentina Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
- TABLE 50 Argentina Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
- TABLE 51 Argentina Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
- TABLE 52 UAE Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
- TABLE 53 UAE Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
- TABLE 54 UAE Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
- TABLE 55 UAE Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
- TABLE 56 UAE Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
- TABLE 57 UAE Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
- TABLE 58 UAE Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
- TABLE 59 UAE Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
- TABLE 60 Saudi Arabia Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
- TABLE 61 Saudi Arabia Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
- TABLE 62 Saudi Arabia Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
- TABLE 63 Saudi Arabia Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
- TABLE 64 Saudi Arabia Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
- TABLE 65 Saudi Arabia Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
- TABLE 66 Saudi Arabia Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
- TABLE 67 Saudi Arabia Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
- TABLE 68 South Africa Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
- TABLE 69 South Africa Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
- TABLE 70 South Africa Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
- TABLE 71 South Africa Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
- TABLE 72 South Africa Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
- TABLE 73 South Africa Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
- TABLE 74 South Africa Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
- TABLE 75 South Africa Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
- TABLE 76 Nigeria Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
- TABLE 77 Nigeria Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
- TABLE 78 Nigeria Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
- TABLE 79 Nigeria Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
- TABLE 80 Nigeria Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
- TABLE 81 Nigeria Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
- TABLE 82 Nigeria Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
- TABLE 83 Nigeria Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
- TABLE 84 Rest of LAMEA Artificial Intelligence in Sports Market, 2021 - 2024, USD Million
- TABLE 85 Rest of LAMEA Artificial Intelligence in Sports Market, 2025 - 2032, USD Million
- TABLE 86 Rest of LAMEA Artificial Intelligence in Sports Market by Offering, 2021 - 2024, USD Million
- TABLE 87 Rest of LAMEA Artificial Intelligence in Sports Market by Offering, 2025 - 2032, USD Million
- TABLE 88 Rest of LAMEA Artificial Intelligence in Sports Market by Sports Type, 2021 - 2024, USD Million
- TABLE 89 Rest of LAMEA Artificial Intelligence in Sports Market by Sports Type, 2025 - 2032, USD Million
- TABLE 90 Rest of LAMEA Artificial Intelligence in Sports Market by Technology, 2021 - 2024, USD Million
- TABLE 91 Rest of LAMEA Artificial Intelligence in Sports Market by Technology, 2025 - 2032, USD Million
- TABLE 92 Key Information - IBM Corporation
- TABLE 93 Key Information - Microsoft Corporation
- TABLE 94 Key Information - Trumedia Networks, Inc.
- TABLE 95 Key Information - Google LLC
- TABLE 96 Key Information - SAP SE
- TABLE 97 Key Information - Stats Perform Group
- TABLE 98 Key Information - SAS Institute, Inc.
- TABLE 99 Key Information - Oracle Corporation
- TABLE 100 Key information - Sportradar Group AG
- TABLE 101 Key Information - Catapult Group International Limited
LIST OF FIGURES
- FIG 1 Methodology for the research
- FIG 2 LAMEA Artificial Intelligence in Sports Market, 2021 - 2032, USD Million
- FIG 3 Key Factors Impacting Artificial Intelligence in Sports Market
- FIG 4 KBV Cardinal Matrix
- FIG 5 Market Share Analysis, 2024
- FIG 6 Key Leading Strategies: Percentage Distribution (2021-2025)
- FIG 7 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2021, feb - 2024, nov) Leading Players
- FIG 8 Porter's Five Forces Analysis - Artificial Intelligence in Sports Market
- FIG 9 Value Chain Analysis of Artificial Intelligence in Sports Market
- FIG 10 Key Costumer Criteria - Artificial Intelligence in Sports Market
- FIG 11 LAMEA Artificial Intelligence in Sports Market by Offering, 2024
- FIG 12 LAMEA Artificial Intelligence in Sports Market by Offering, 2032
- FIG 13 LAMEA Artificial Intelligence in Sports Market by Offering, 2021 - 2032, USD Million
- FIG 14 LAMEA Artificial Intelligence in Sports Market share by Sports Type, 2024
- FIG 15 LAMEA Artificial Intelligence in Sports Market share by Sports Type, 2032
- FIG 16 LAMEA Artificial Intelligence in Sports Market by Sports Type, 2021 - 2032, USD Million
- FIG 17 LAMEA Artificial Intelligence in Sports Market share by Technology, 2024
- FIG 18 LAMEA Artificial Intelligence in Sports Market share by Technology, 2032
- FIG 19 LAMEA Artificial Intelligence in Sports Market by Technology, 2021 - 2032, USD Million
- FIG 20 LAMEA Artificial Intelligence in Sports Market share by Country, 2024
- FIG 21 LAMEA Artificial Intelligence in Sports Market share by Country, 2032
- FIG 22 LAMEA Artificial Intelligence in Sports Market by Country, 2021 - 2032, USD Million
- FIG 23 SWOT Analysis: IBM Corporation
- FIG 24 Recent strategies and developments: Microsoft Corporation
- FIG 25 SWOT Analysis: Microsoft Corporation
- FIG 26 SWOT Analysis: Google LLC
- FIG 27 SWOT Analysis: SAP SE
- FIG 28 Recent strategies and developments: Stats Perform Group
- FIG 29 SWOT Analysis: SAS INSTITUTE, INC.
- FIG 30 SWOT Analysis: Oracle Corporation
- FIG 31 Recent strategies and developments: Catapult Group International Ltd.
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