PUBLISHER: KBV Research | PRODUCT CODE: 1804001
PUBLISHER: KBV Research | PRODUCT CODE: 1804001
The Global Social Commerce Market size is expected to reach $11.95 Trillion by 2032, rising at a market growth of 33.5% CAGR during the forecast period.
Key Highlights:
In the early 2000s, people experimented with user reviews and recommendations, but now social commerce is a major retail channel that combines social interaction with online shopping. Smartphones, fast internet, and social media sites like Facebook, Instagram, TikTok, and Pinterest all helped people get used to shopping online. Livestream shopping, which started in China, combines entertainment, influencers, and instant buying. COVID-19 sped up this change by forcing platforms to add more integrated shopping features and giving small businesses new chances. Some important trends are the fast growth of livestream selling, the rise of all-in-one commerce ecosystems, and influencer marketing that is based on honesty.
The competition is high, with Meta's ecosystem working together and TikTok's viral content being the best. Asian leaders like Douyin, Xiaohongshu, and WeChat are the best in their markets because they know what works for them. YouTube, Pinterest, and Twitch are all adding formats that let you shop, and smaller businesses are focusing on specific product categories. Success depends on smooth integration of commerce, strong partnerships with influencers, trust and compliance with regulations, and a variety of content formats supported by data-driven personalization. Rapid innovation is likely to change how people buy even more.
Market Share Analysis
COVID 19 Impact Analysis
Consumers increasingly turned to digital platforms for shopping due to lockdowns and other mobility restrictions, which greatly accelerated the growth of social commerce during the COVID-19 pandemic. With the addition of features like live shopping, shoppable posts, and influencer-driven campaigns, social media sites like Facebook, Instagram, Pinterest, and TikTok developed into important marketplaces. By using these platforms to communicate directly with consumers, small and medium-sized enterprises increased the variety and accessibility of their product offerings. Influencer and peer recommendations were crucial in the shift in consumer behavior toward trust-based purchasing. Improved payment methods and interactive features, such as live demonstrations and Q&A sessions, increased confidence and engagement even more, which had a significant positive effect on the social commerce market. Thus, the COVID-19 pandemic had a Positive impact on the market.
Platform/Sales Channel Outlook
Based on platform/sales channel, the social commerce market is characterized into video commerce (live stream + prerecorded), apparel network-led commerce, apparel reselling, group buying, and product review platforms. The apparel network-led commerce segment attained 30% revenue share in the market in 2024. plays an important role in driving sales by connecting fashion-focused communities through dedicated platforms. These networks often feature curated collections, style inspiration, and personalized recommendations, fostering strong engagement among fashion-conscious shoppers. Sellers in this space benefit from established audiences who actively seek the latest trends, creating opportunities for niche targeting and brand loyalty.
Business Model Outlook
On the basis of business model, the social commerce market is classified into B2C, C2C, and B2B. The C2C segment recorded 36% revenue share in the market in 2024. This segment thrives on peer-to-peer transactions facilitated by online communities, marketplaces, and social networking groups. Individuals use platforms to sell pre-owned goods, handmade items, or niche products, often relying on trust-building mechanisms such as user reviews, profile verifications, and direct communication. This model benefits from low entry barriers for sellers, community-driven engagement, and the rising consumer interest in sustainable shopping practices like re-commerce and thrift buying.
Regional Outlook
Region-wise, the social commerce market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment gained 69% revenue share in the market in 2024. North America and Europe are both well-established social commerce markets. Widespread social media use, a strong e-commerce infrastructure, and the popularity of platforms like Facebook, Instagram, TikTok, and Pinterest drive north America's market. The U.S. is ahead in adoption, with numerous influencer campaigns, integrated shopping features, and livestream events. Privacy-focused rules and small business participation help Canada's growth. Europe focuses on trust, openness, and following the GDPR. This is especially true for fashion, luxury, and lifestyle goods, as well as hybrid online and offline retail strategies.
Asia Pacific and LAMEA are growing quickly, with Asia Pacific leading the way because platforms like Douyin, Xiaohongshu, and WeChat in China, Japan, South Korea, and India have highly integrated, influencer-led, and livestream-heavy ecosystems. LAMEA is a new but quickly growing market, thanks to the increasing use of smartphones, better payment systems, and the rise in online shopping. Brazil, the UAE, and South Africa are becoming popular places for mobile-first consumers as global and local platforms use localized strategies to reach them.
Recent Strategies Deployed in the Market
List of Key Companies Profiled
Global Social Commerce Market Report Segmentation
By Platform/Sales Channel
By Business Model
By Product Type
By Geography