North America Social Commerce Market Size, Share & Industry Analysis Report BY Platform/Sales Channel, By Business Model, By Product Type, By Country and Growth Forecast, 2025

List of Tables

The North America Social Commerce Market would witness market growth of 32.6% CAGR during the forecast period (2025-2032).

The US market dominated the North America Social Commerce Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $1,177.6 Billion by 2032. The Canada market is experiencing a CAGR of 35.5% during (2025 - 2032). Additionally, The Mexico market would exhibit a CAGR of 34.2% during (2025 - 2032). The US and Canada led the North America Social Commerce Market by Country with a market share of 76% and 11.2% in 2024.

Social commerce in North America has quickly transformed from a marketing extension into a fully integrated retail channel due to platform innovations, consumer confidence in digital payments, and an established e-commerce ecosystem. The transition from external links to in-app transactions was signalled by early milestones like Facebook Marketplace (2016) and Instagram's shoppable posts (2018). Platforms like TikTok, Pinterest, and Instagram improved in-app shopping capabilities during the COVID-19 pandemic, and government programs pushed small businesses to use social selling. Thanks to peer reviews, creator content, and direct seller interactions, consumers can now easily find, assess, and buy products within apps.

The emergence of specialized community marketplaces, the use of short-form video as a potent commerce driver, and well-coordinated cross-platform brand storytelling are some of the major trends influencing the market. TikTok propels viral, trend-led commerce, Pinterest concentrates on inspiration-based discovery, Snapchat and YouTube promote interactive and live shopping features, and Meta stresses ecosystem integration across Facebook, Instagram, and WhatsApp. These major players employ different strategies. Backend enablers like Shopify, which facilitate multi-channel selling, and niche platforms like Whatnot further increase competition. Consumer trust is also influenced by regulatory compliance with regard to privacy, disclosure, and authenticity. In general, platform-native innovation, creator collaborations, and smooth multi-channel integration are the three pillars upon which North American social commerce flourishes.

Business Model Outlook

Based on Business Model, the market is segmented into B2C, C2C, and B2B. The B2C market segment dominated the Mexico Social Commerce Market by Business Model is expected to grow at a CAGR of 33.6 % during the forecast period thereby continuing its dominance until 2032. Also, The B2B market is anticipated to grow as a CAGR of 36.5 % during the forecast period during (2025 - 2032).

Product Type Outlook

Based on Product Type, the market is segmented into Personal & Beauty Care, Apparel, Accessories, Home Products, Health Supplements, Food & Beverage, and Other Product Type. Among various US Social Commerce Market by Product Type; The Apparel market achieved a market size of USD $233.9 Million in 2024 and is expected to grow at a CAGR of 31 % during the forecast period. The Health Supplements market is predicted to experience a CAGR of 33% throughout the forecast period from (2025 - 2032).

Country Outlook

Social commerce in the U.S. has rapidly evolved into a core part of online retail, merging entertainment, social interaction, and shopping within platforms like TikTok, Instagram, YouTube, and Facebook. TikTok Shop, in particular, has become a cultural hub for younger audiences, fueled by creator-led content and real-time live shopping experiences that drive engagement and impulse purchases. Influencers now act as trusted advisors, enabling both major and smaller brands to reach consumers without heavy advertising costs. Integrated payment systems, streamlined logistics, and AI-powered personalization have enhanced convenience, making social commerce a strong competitor to traditional e-commerce. However, challenges remain around trust, counterfeit goods, and consumer privacy, pushing platforms to innovate while ensuring credibility and safety.

List of Key Companies Profiled

Meta Platforms, Inc.
ByteDance Ltd.
Pinterest, Inc.
Alibaba Group Holding Limited
Tencent Holdings Ltd.
Pinduoduo Inc.
Snap, Inc. (SnapChat)
Google LLC (Youtube, LLC)
Shopify Inc.
Amazon.com, Inc.

North America Social Commerce Market Report Segmentation

By Platform/Sales Channel

Video Commerce (Live stream + Prerecorded)
Apparel Network-led Commerce
Apparel Reselling
Group Buying
Product Review Platforms

By Business Model

By Product Type

Personal & Beauty Care
Apparel
Accessories
Home Products
Health Supplements
Food & Beverage
Other Product Type

By Country

US
Canada
Mexico
Rest of North America

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 North America Social Commerce Market, by Platform/Sales Channel
- 1.4.2 North America Social Commerce Market, by Business Model
- 1.4.3 North America Social Commerce Market, by Product Type
- 1.4.4 North America Social Commerce Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Market Trends - Social Commerce Market

Chapter 5. State of Competition - Social Commerce Market

Chapter 6. Product Life Cycle - Social Commerce Market

Chapter 7. Market Consolidation - Social Commerce Market

Chapter 8. Competition Analysis - Global

8.1 Market Share Analysis, 2024
8.2 Recent Strategies Deployed in Social Commerce Market
8.3 Porter Five Forces Analysis

Chapter 9. Value Chain Analysis - Social Commerce Market

9.1 Platform & Technology Development
9.2 Merchant Onboarding & Product Catalog Integration
9.3 Content & Community Engagement
9.4 Transaction & Checkout
9.5 Logistics & Order Fulfillment
9.6 Customer Service & Returns
9.7 Analytics, Feedback & Optimization

Chapter 10. Key Customer Criteria - Social Commerce Market

Chapter 11. North America Social Commerce Market by Platform/Sales Channel

11.1 North America Video Commerce (Live stream + Prerecorded) Market by Country
11.2 North America Apparel Network-led Commerce Market by Country
11.3 North America Apparel Reselling Market by Country
11.4 North America Group Buying Market by Country
11.5 North America Product Review Platforms Market by Country

Chapter 12. North America Social Commerce Market by Business Model

12.1 North America B2C Market by Country
12.2 North America C2C Market by Country
12.3 North America B2B Market by Country

Chapter 13. North America Social Commerce Market by Product Type

13.1 North America Personal & Beauty Care Market by Country
13.2 North America Apparel Market by Country
13.3 North America Accessories Market by Country
13.4 North America Home Products Market by Country
13.5 North America Health Supplements Market by Country
13.6 North America Food & Beverage Market by Country
13.7 North America Other Product Type Market by Country

Chapter 14. North America Social Commerce Market by Country

14.1 US Social Commerce Market
- 14.1.1 US Social Commerce Market by Platform/Sales Channel
- 14.1.2 US Social Commerce Market by Business Model
- 14.1.3 US Social Commerce Market by Product Type
14.2 Canada Social Commerce Market
- 14.2.1 Canada Social Commerce Market by Platform/Sales Channel
- 14.2.2 Canada Social Commerce Market by Business Model
- 14.2.3 Canada Social Commerce Market by Product Type
14.3 Mexico Social Commerce Market
- 14.3.1 Mexico Social Commerce Market by Platform/Sales Channel
- 14.3.2 Mexico Social Commerce Market by Business Model
- 14.3.3 Mexico Social Commerce Market by Product Type
14.4 Rest of North America Social Commerce Market
- 14.4.1 Rest of North America Social Commerce Market by Platform/Sales Channel
- 14.4.2 Rest of North America Social Commerce Market by Business Model
- 14.4.3 Rest of North America Social Commerce Market by Product Type

Chapter 15. Company Profiles

15.1 Meta Platforms, Inc.
- 15.1.1 Company Overview
- 15.1.2 Financial Analysis
- 15.1.3 Segment and Regional Analysis
- 15.1.4 Research & Development Expense
- 15.1.5 Recent strategies and developments:
  - 15.1.5.1 Partnerships, Collaborations, and Agreements:
- 15.1.6 SWOT Analysis
15.2 ByteDance Ltd.
- 15.2.1 Company Overview
- 15.2.2 Recent strategies and developments:
  - 15.2.2.1 Product Launches and Product Expansions:
- 15.2.3 SWOT Analysis
15.3 Pinterest, Inc.
- 15.3.1 Company Overview
- 15.3.2 Financial Analysis
- 15.3.3 Segmental and Regional Analysis
- 15.3.4 Research & Development Expenses
15.4 Alibaba Group Holding Limited
- 15.4.1 Company Overview
- 15.4.2 Financial Analysis
- 15.4.3 Segmental Analysis
- 15.4.4 Recent strategies and developments:
  - 15.4.4.1 Partnerships, Collaborations, and Agreements:
15.5 Tencent Holdings Ltd.
- 15.5.1 Company Overview
- 15.5.2 Financial Analysis
- 15.5.3 Segmental and Regional Analysis
- 15.5.4 Research & Development Expenses
- 15.5.5 Recent strategies and developments:
  - 15.5.5.1 Partnerships, Collaborations, and Agreements:
15.6 Pinduoduo Inc.
- 15.6.1 Company Overview
- 15.6.2 Financial Analysis
- 15.6.3 Research & Development Expenses
15.7 Snap, Inc. (SnapChat)
- 15.7.1 Company Overview
- 15.7.2 Financial Analysis
- 15.7.3 Regional Analysis
- 15.7.4 Research & Development Expenses
- 15.7.5 Recent strategies and developments:
  - 15.7.5.1 Partnerships, Collaborations, and Agreements:
15.8 Google LLC (Youtube, LLC)
- 15.8.1 Company Overview
- 15.8.2 Financial Analysis
- 15.8.3 Segmental and Regional Analysis
- 15.8.4 Research & Development Expenses
- 15.8.5 SWOT Analysis
15.9 Shopify Inc.
- 15.9.1 Company Overview
- 15.9.2 Financial Analysis
- 15.9.3 Research & Development Expenses
15.10. Amazon.com, Inc.
- 15.10.1 Company Overview
- 15.10.2 Financial Analysis
- 15.10.3 Segmental Analysis
- 15.10.4 SWOT Analysis

LIST OF TABLES

TABLE 1 North America Social Commerce Market, 2021 - 2024, USD Billion
TABLE 2 North America Social Commerce Market, 2025 - 2032, USD Billion
TABLE 3 Key Customer Criteria - Social Commerce Market
TABLE 4 North America Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 5 North America Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 6 North America Video Commerce (Live stream + Prerecorded) Market by Country, 2021 - 2024, USD Billion
TABLE 7 North America Video Commerce (Live stream + Prerecorded) Market by Country, 2025 - 2032, USD Billion
TABLE 8 North America Apparel Network-led Commerce Market by Country, 2021 - 2024, USD Billion
TABLE 9 North America Apparel Network-led Commerce Market by Country, 2025 - 2032, USD Billion
TABLE 10 North America Apparel Reselling Market by Country, 2021 - 2024, USD Billion
TABLE 11 North America Apparel Reselling Market by Country, 2025 - 2032, USD Billion
TABLE 12 North America Group Buying Market by Country, 2021 - 2024, USD Billion
TABLE 13 North America Group Buying Market by Country, 2025 - 2032, USD Billion
TABLE 14 North America Product Review Platforms Market by Country, 2021 - 2024, USD Billion
TABLE 15 North America Product Review Platforms Market by Country, 2025 - 2032, USD Billion
TABLE 16 North America Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 17 North America Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 18 North America B2C Market by Country, 2021 - 2024, USD Billion
TABLE 19 North America B2C Market by Country, 2025 - 2032, USD Billion
TABLE 20 North America C2C Market by Country, 2021 - 2024, USD Billion
TABLE 21 North America C2C Market by Country, 2025 - 2032, USD Billion
TABLE 22 North America B2B Market by Country, 2021 - 2024, USD Billion
TABLE 23 North America B2B Market by Country, 2025 - 2032, USD Billion
TABLE 24 North America Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 25 North America Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 26 North America Personal & Beauty Care Market by Country, 2021 - 2024, USD Billion
TABLE 27 North America Personal & Beauty Care Market by Country, 2025 - 2032, USD Billion
TABLE 28 North America Apparel Market by Country, 2021 - 2024, USD Billion
TABLE 29 North America Apparel Market by Country, 2025 - 2032, USD Billion
TABLE 30 North America Accessories Market by Country, 2021 - 2024, USD Billion
TABLE 31 North America Accessories Market by Country, 2025 - 2032, USD Billion
TABLE 32 North America Home Products Market by Country, 2021 - 2024, USD Billion
TABLE 33 North America Home Products Market by Country, 2025 - 2032, USD Billion
TABLE 34 North America Health Supplements Market by Country, 2021 - 2024, USD Billion
TABLE 35 North America Health Supplements Market by Country, 2025 - 2032, USD Billion
TABLE 36 North America Food & Beverage Market by Country, 2021 - 2024, USD Billion
TABLE 37 North America Food & Beverage Market by Country, 2025 - 2032, USD Billion
TABLE 38 North America Other Product Type Market by Country, 2021 - 2024, USD Billion
TABLE 39 North America Other Product Type Market by Country, 2025 - 2032, USD Billion
TABLE 40 North America Social Commerce Market by Country, 2021 - 2024, USD Billion
TABLE 41 North America Social Commerce Market by Country, 2025 - 2032, USD Billion
TABLE 42 US Social Commerce Market, 2021 - 2024, USD Billion
TABLE 43 US Social Commerce Market, 2025 - 2032, USD Billion
TABLE 44 US Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 45 US Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 46 US Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 47 US Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 48 US Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 49 US Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 50 Canada Social Commerce Market, 2021 - 2024, USD Billion
TABLE 51 Canada Social Commerce Market, 2025 - 2032, USD Billion
TABLE 52 Canada Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 53 Canada Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 54 Canada Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 55 Canada Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 56 Canada Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 57 Canada Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 58 Mexico Social Commerce Market, 2021 - 2024, USD Billion
TABLE 59 Mexico Social Commerce Market, 2025 - 2032, USD Billion
TABLE 60 Mexico Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 61 Mexico Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 62 Mexico Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 63 Mexico Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 64 Mexico Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 65 Mexico Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 66 Rest of North America Social Commerce Market, 2021 - 2024, USD Billion
TABLE 67 Rest of North America Social Commerce Market, 2025 - 2032, USD Billion
TABLE 68 Rest of North America Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 69 Rest of North America Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 70 Rest of North America Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 71 Rest of North America Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 72 Rest of North America Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 73 Rest of North America Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 74 Key Information - Meta Platforms, Inc.
TABLE 75 Key Information - ByteDance Ltd.
TABLE 76 Key Information - Pinterest, Inc.
TABLE 77 Key Information - Alibaba Group Holding Limited
TABLE 78 Key Information - Tencent Holdings Ltd.
TABLE 79 Key Information - Pinduoduo Inc.
TABLE 80 Key Information - Snap, Inc.
TABLE 81 Key Information - Google LLC
TABLE 82 Key Information - Shopify Inc.
TABLE 83 Key Information - Amazon.com, Inc.

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 North America Social Commerce Market, 2021 - 2032, USD Billion
FIG 3 Key Factors Impacting Social Commerce Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter's Five Forces Analysis - Social Commerce Market
FIG 6 Value Chain Analysis - Social Commerce Market
FIG 7 Key Customer Criteria - Social Commerce Market
FIG 8 North America Social Commerce Market share by Platform/Sales Channel, 2024
FIG 9 North America Social Commerce Market share by Platform/Sales Channel, 2032
FIG 10 North America Social Commerce Market by Platform/Sales Channel, 2021 - 2032, USD Million
FIG 11 North America Social Commerce Market share by Business Model, 2024
FIG 12 North America Social Commerce Market share by Business Model, 2032
FIG 13 North America Social Commerce Market by Business Model, 2021 - 2032, USD Million
FIG 14 North America Social Commerce Market share by Product Type, 2024
FIG 15 North America Social Commerce Market share by Product Type, 2032
FIG 16 North America Social Commerce Market by Product Type, 2021 - 2032, USD Million
FIG 17 North America Social Commerce Market Share by Country, 2024
FIG 18 North America Social Commerce Market Share by Country, 2032
FIG 19 North America Social Commerce Market by Country, 2021 - 2032, USD Million
FIG 20 SWOT Analysis: Meta Platforms, Inc.
FIG 21 SWOT Analysis: ByteDance Ltd.
FIG 22 SWOT Analysis: Google LLC
FIG 23 SWOT Analysis: Amazon.com, Inc.

North America Social Commerce Market Size, Share & Industry Analysis Report BY Platform/Sales Channel, By Business Model, By Product Type, By Country and Growth Forecast, 2025 - 2032

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