LAMEA Social Commerce Market Size, Share & Industry Analysis Report BY Platform/Sales Channel, By Business Model, By Product Type, By Country and Growth Forecast, 2025

List of Tables

The Latin America, Middle East and Africa Social Commerce Market would witness market growth of 35.6% CAGR during the forecast period (2025-2032).

The Brazil market dominated the LAMEA Social Commerce Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $167.4 Billion by 2032. The Argentina market is showcasing a CAGR of 36.4% during (2025 - 2032). Additionally, The UAE market would register a CAGR of 34.5% during (2025 - 2032). The Brazil and UAE led the LAMEA Social Commerce Market by Country with a market share of 22.8% and 16.8% in 2024. The South Africa market is expected to witness a CAGR of 36.7% during throughout the forecast period.

Rising internet penetration, mobile adoption, and creative fintech solutions have all contributed to the rapid evolution of the social commerce market throughout LAMEA. In Latin America, unofficial peer-to-peer transactions on Facebook Marketplace, WhatsApp, and Instagram developed into organized online marketplaces backed by regional payment methods like Argentina's e-wallets and Brazil's Pix. In the Middle East, widespread smartphone use and QR-enabled payments boosted messaging app commerce, while in Africa, marketplaces such as Jumia combined social features and logistics to increase reach. The pandemic further accelerated this change throughout the region, with platforms incorporating influencer marketing, seller training, and checkout features to increase adoption and trust.

Influencer-led selling based on cultural trust, hybrid offline-online formats, WhatsApp broadcasting, and QR-based ordering are some of the key trends influencing LAMEA's social commerce. Fintech integration in underbanked segments is another. To help small sellers and increase customer engagement, major players like Mercado Libre, Jumia, and regional innovators rely on community-driven strategies, safe payments, and logistics partnerships. Country-specific dynamics range from Pix-enabled ecosystems in Brazil to mobile-first networks in Africa and luxury-focused digital campaigns in GCC states. The competitive landscape is a blend of global platforms, local fintech-driven marketplaces, and informal sellers. Together, inclusivity, flexibility, and the blending of technology and cultural commerce customs characterize the LAMEA social commerce ecosystem.

Business Model Outlook

Based on Business Model, the market is segmented into B2C, C2C, and B2B. The B2C market segment dominated the Saudi Arabia Social Commerce Market by Business Model is expected to grow at a CAGR of 36 % during the forecast period thereby continuing its dominance until 2032. Also, The B2B market is anticipated to grow as a CAGR of 39.9 % during the forecast period during (2025 - 2032).

Product Type Outlook

Based on Product Type, the market is segmented into Personal & Beauty Care, Apparel, Accessories, Home Products, Health Supplements, Food & Beverage, and Other Product Type. Among various Brazil Social Commerce Market by Product Type; The Apparel market achieved a market size of USD $34.9 Million in 2024 and is expected to grow at a CAGR of 32.7 % during the forecast period. The Health Supplements market is predicted to experience a CAGR of 34.8% throughout the forecast period from (2025 - 2032).

Country Outlook

High levels of social media engagement, widespread smartphone adoption, and the cultural importance of online communities have made Brazil's social commerce market one of the most vibrant in Latin America. Due to the extensive use of Pix, platforms like WhatsApp, Instagram, Facebook, and TikTok have emerged as important retail channels. WhatsApp in particular stands out as a center for direct sales, negotiations, and payments. Short-form videos, influencer-led campaigns, and Portuguese-localized content increase consumer trust and encourage impulsive purchases. Live shopping events that are connected to entertainment also increase engagement. Particularly in smaller cities, regional platforms like Mercado Livre and international players vie for the attention of younger, tech-savvy consumers. Authenticity, community-driven engagement, and innovative content strategies that combine storytelling and commerce are essential for success in this market.

List of Key Companies Profiled

Meta Platforms, Inc.
ByteDance Ltd.
Pinterest, Inc.
Alibaba Group Holding Limited
Tencent Holdings Ltd.
Pinduoduo Inc.
Snap, Inc. (SnapChat)
Google LLC (Youtube, LLC)
Shopify Inc.
Amazon.com, Inc.

LAMEA Social Commerce Market Report Segmentation

By Platform/Sales Channel

Video Commerce (Live stream + Prerecorded)
Apparel Network-led Commerce
Apparel Reselling
Group Buying
Product Review Platforms

By Business Model

By Product Type

Personal & Beauty Care
Apparel
Accessories
Home Products
Health Supplements
Food & Beverage
Other Product Type

By Country

Brazil
Argentina
UAE
Saudi Arabia
South Africa
Nigeria
Rest of LAMEA

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 LAMEA Social Commerce Market, by Platform/Sales Channel
- 1.4.2 LAMEA Social Commerce Market, by Business Model
- 1.4.3 LAMEA Social Commerce Market, by Product Type
- 1.4.4 LAMEA Social Commerce Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Market Trends - Social Commerce Market

Chapter 5. State of Competition - Social Commerce Market

Chapter 6. Product Life Cycle - Social Commerce Market

Chapter 7. Market Consolidation - Social Commerce Market

Chapter 8. Competition Analysis - Global

8.1 Market Share Analysis, 2024
8.2 Recent Strategies Deployed in Social Commerce Market
8.3 Porter Five Forces Analysis

Chapter 9. Value Chain Analysis - Social Commerce Market

9.1 Platform & Technology Development
9.2 Merchant Onboarding & Product Catalog Integration
9.3 Content & Community Engagement
9.4 Transaction & Checkout
9.5 Logistics & Order Fulfillment
9.6 Customer Service & Returns
9.7 Analytics, Feedback & Optimization

Chapter 10. Key Customer Criteria - Social Commerce Market

Chapter 11. LAMEA Social Commerce Market by Platform/Sales Channel

11.1 LAMEA Video Commerce (Live stream + Prerecorded) Market by Country
11.2 LAMEA Apparel Network-led Commerce Market by Country
11.3 LAMEA Apparel Reselling Market by Country
11.4 LAMEA Group Buying Market by Country
11.5 LAMEA Product Review Platforms Market by Country

Chapter 12. LAMEA Social Commerce Market by Business Model

12.1 LAMEA B2C Market by Country
12.2 LAMEA C2C Market by Country
12.3 LAMEA B2B Market by Country

Chapter 13. LAMEA Social Commerce Market by Product Type

13.1 LAMEA Personal & Beauty Care Market by Country
13.2 LAMEA Apparel Market by Country
13.3 LAMEA Accessories Market by Country
13.4 LAMEA Home Products Market by Country
13.5 LAMEA Health Supplements Market by Country
13.6 LAMEA Food & Beverage Market by Country
13.7 LAMEA Other Product Type Market by Country

Chapter 14. LAMEA Social Commerce Market by Country

14.1 Brazil Social Commerce Market
- 14.1.1 Brazil Social Commerce Market by Platform/Sales Channel
- 14.1.2 Brazil Social Commerce Market by Business Model
- 14.1.3 Brazil Social Commerce Market by Product Type
14.2 Argentina Social Commerce Market
- 14.2.1 Argentina Social Commerce Market by Platform/Sales Channel
- 14.2.2 Argentina Social Commerce Market by Business Model
- 14.2.3 Argentina Social Commerce Market by Product Type
14.3 UAE Social Commerce Market
- 14.3.1 UAE Social Commerce Market by Platform/Sales Channel
- 14.3.2 UAE Social Commerce Market by Business Model
- 14.3.3 UAE Social Commerce Market by Product Type
14.4 Saudi Arabia Social Commerce Market
- 14.4.1 Saudi Arabia Social Commerce Market by Platform/Sales Channel
- 14.4.2 Saudi Arabia Social Commerce Market by Business Model
- 14.4.3 Saudi Arabia Social Commerce Market by Product Type
14.5 South Africa Social Commerce Market
- 14.5.1 South Africa Social Commerce Market by Platform/Sales Channel
- 14.5.2 South Africa Social Commerce Market by Business Model
- 14.5.3 South Africa Social Commerce Market by Product Type
14.6 Nigeria Social Commerce Market
- 14.6.1 Nigeria Social Commerce Market by Platform/Sales Channel
- 14.6.2 Nigeria Social Commerce Market by Business Model
- 14.6.3 Nigeria Social Commerce Market by Product Type
14.7 Rest of LAMEA Social Commerce Market
- 14.7.1 Rest of LAMEA Social Commerce Market by Platform/Sales Channel
- 14.7.2 Rest of LAMEA Social Commerce Market by Business Model
- 14.7.3 Rest of LAMEA Social Commerce Market by Product Type

Chapter 15. Company Profiles

15.1 Meta Platforms, Inc.
- 15.1.1 Company Overview
- 15.1.2 Financial Analysis
- 15.1.3 Segment and Regional Analysis
- 15.1.4 Research & Development Expense
- 15.1.5 Recent strategies and developments:
  - 15.1.5.1 Partnerships, Collaborations, and Agreements:
- 15.1.6 SWOT Analysis
15.2 ByteDance Ltd.
- 15.2.1 Company Overview
- 15.2.2 Recent strategies and developments:
  - 15.2.2.1 Product Launches and Product Expansions:
- 15.2.3 SWOT Analysis
15.3 Pinterest, Inc.
- 15.3.1 Company Overview
- 15.3.2 Financial Analysis
- 15.3.3 Segmental and Regional Analysis
- 15.3.4 Research & Development Expenses
15.4 Alibaba Group Holding Limited
- 15.4.1 Company Overview
- 15.4.2 Financial Analysis
- 15.4.3 Segmental Analysis
- 15.4.4 Recent strategies and developments:
  - 15.4.4.1 Partnerships, Collaborations, and Agreements:
15.5 Tencent Holdings Ltd.
- 15.5.1 Company Overview
- 15.5.2 Financial Analysis
- 15.5.3 Segmental and Regional Analysis
- 15.5.4 Research & Development Expenses
- 15.5.5 Recent strategies and developments:
  - 15.5.5.1 Partnerships, Collaborations, and Agreements:
15.6 Pinduoduo Inc.
- 15.6.1 Company Overview
- 15.6.2 Financial Analysis
- 15.6.3 Research & Development Expenses
15.7 Snap, Inc. (SnapChat)
- 15.7.1 Company Overview
- 15.7.2 Financial Analysis
- 15.7.3 Regional Analysis
- 15.7.4 Research & Development Expenses
- 15.7.5 Recent strategies and developments:
  - 15.7.5.1 Partnerships, Collaborations, and Agreements:
15.8 Google LLC (Youtube, LLC)
- 15.8.1 Company Overview
- 15.8.2 Financial Analysis
- 15.8.3 Segmental and Regional Analysis
- 15.8.4 Research & Development Expenses
- 15.8.5 SWOT Analysis
15.9 Shopify Inc.
- 15.9.1 Company Overview
- 15.9.2 Financial Analysis
- 15.9.3 Research & Development Expenses
15.10. Amazon.com, Inc.
- 15.10.1 Company Overview
- 15.10.2 Financial Analysis
- 15.10.3 Segmental Analysis
- 15.10.4 SWOT Analysis

LIST OF TABLES

TABLE 1 LAMEA Social Commerce Market, 2021 - 2024, USD Billion
TABLE 2 LAMEA Social Commerce Market, 2025 - 2032, USD Billion
TABLE 3 Key Customer Criteria - Social Commerce Market
TABLE 4 LAMEA Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 5 LAMEA Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 6 LAMEA Video Commerce (Live stream + Prerecorded) Market by Country, 2021 - 2024, USD Billion
TABLE 7 LAMEA Video Commerce (Live stream + Prerecorded) Market by Country, 2025 - 2032, USD Billion
TABLE 8 LAMEA Apparel Network-led Commerce Market by Country, 2021 - 2024, USD Billion
TABLE 9 LAMEA Apparel Network-led Commerce Market by Country, 2025 - 2032, USD Billion
TABLE 10 LAMEA Apparel Reselling Market by Country, 2021 - 2024, USD Billion
TABLE 11 LAMEA Apparel Reselling Market by Country, 2025 - 2032, USD Billion
TABLE 12 LAMEA Group Buying Market by Country, 2021 - 2024, USD Billion
TABLE 13 LAMEA Group Buying Market by Country, 2025 - 2032, USD Billion
TABLE 14 LAMEA Product Review Platforms Market by Country, 2021 - 2024, USD Billion
TABLE 15 LAMEA Product Review Platforms Market by Country, 2025 - 2032, USD Billion
TABLE 16 LAMEA Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 17 LAMEA Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 18 LAMEA B2C Market by Country, 2021 - 2024, USD Billion
TABLE 19 LAMEA B2C Market by Country, 2025 - 2032, USD Billion
TABLE 20 LAMEA C2C Market by Country, 2021 - 2024, USD Billion
TABLE 21 LAMEA C2C Market by Country, 2025 - 2032, USD Billion
TABLE 22 LAMEA B2B Market by Country, 2021 - 2024, USD Billion
TABLE 23 LAMEA B2B Market by Country, 2025 - 2032, USD Billion
TABLE 24 LAMEA Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 25 LAMEA Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 26 LAMEA Personal & Beauty Care Market by Country, 2021 - 2024, USD Billion
TABLE 27 LAMEA Personal & Beauty Care Market by Country, 2025 - 2032, USD Billion
TABLE 28 LAMEA Apparel Market by Country, 2021 - 2024, USD Billion
TABLE 29 LAMEA Apparel Market by Country, 2025 - 2032, USD Billion
TABLE 30 LAMEA Accessories Market by Country, 2021 - 2024, USD Billion
TABLE 31 LAMEA Accessories Market by Country, 2025 - 2032, USD Billion
TABLE 32 LAMEA Home Products Market by Country, 2021 - 2024, USD Billion
TABLE 33 LAMEA Home Products Market by Country, 2025 - 2032, USD Billion
TABLE 34 LAMEA Health Supplements Market by Country, 2021 - 2024, USD Billion
TABLE 35 LAMEA Health Supplements Market by Country, 2025 - 2032, USD Billion
TABLE 36 LAMEA Food & Beverage Market by Country, 2021 - 2024, USD Billion
TABLE 37 LAMEA Food & Beverage Market by Country, 2025 - 2032, USD Billion
TABLE 38 LAMEA Other Product Type Market by Country, 2021 - 2024, USD Billion
TABLE 39 LAMEA Other Product Type Market by Country, 2025 - 2032, USD Billion
TABLE 40 LAMEA Social Commerce Market by Country, 2021 - 2024, USD Billion
TABLE 41 LAMEA Social Commerce Market by Country, 2025 - 2032, USD Billion
TABLE 42 Brazil Social Commerce Market, 2021 - 2024, USD Billion
TABLE 43 Brazil Social Commerce Market, 2025 - 2032, USD Billion
TABLE 44 Brazil Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 45 Brazil Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 46 Brazil Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 47 Brazil Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 48 Brazil Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 49 Brazil Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 50 Argentina Social Commerce Market, 2021 - 2024, USD Billion
TABLE 51 Argentina Social Commerce Market, 2025 - 2032, USD Billion
TABLE 52 Argentina Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 53 Argentina Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 54 Argentina Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 55 Argentina Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 56 Argentina Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 57 Argentina Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 58 UAE Social Commerce Market, 2021 - 2024, USD Billion
TABLE 59 UAE Social Commerce Market, 2025 - 2032, USD Billion
TABLE 60 UAE Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 61 UAE Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 62 UAE Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 63 UAE Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 64 UAE Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 65 UAE Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 66 Saudi Arabia Social Commerce Market, 2021 - 2024, USD Billion
TABLE 67 Saudi Arabia Social Commerce Market, 2025 - 2032, USD Billion
TABLE 68 Saudi Arabia Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 69 Saudi Arabia Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 70 Saudi Arabia Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 71 Saudi Arabia Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 72 Saudi Arabia Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 73 Saudi Arabia Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 74 South Africa Social Commerce Market, 2021 - 2024, USD Billion
TABLE 75 South Africa Social Commerce Market, 2025 - 2032, USD Billion
TABLE 76 South Africa Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 77 South Africa Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 78 South Africa Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 79 South Africa Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 80 South Africa Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 81 South Africa Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 82 Nigeria Social Commerce Market, 2021 - 2024, USD Billion
TABLE 83 Nigeria Social Commerce Market, 2025 - 2032, USD Billion
TABLE 84 Nigeria Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 85 Nigeria Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 86 Nigeria Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 87 Nigeria Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 88 Nigeria Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 89 Nigeria Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 90 Rest of LAMEA Social Commerce Market, 2021 - 2024, USD Billion
TABLE 91 Rest of LAMEA Social Commerce Market, 2025 - 2032, USD Billion
TABLE 92 Rest of LAMEA Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 93 Rest of LAMEA Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 94 Rest of LAMEA Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 95 Rest of LAMEA Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 96 Rest of LAMEA Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 97 Rest of LAMEA Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 98 Key Information - Meta Platforms, Inc.
TABLE 99 Key Information - ByteDance Ltd.
TABLE 100 Key Information - Pinterest, Inc.
TABLE 101 Key Information - Alibaba Group Holding Limited
TABLE 102 Key Information - Tencent Holdings Ltd.
TABLE 103 Key Information - Pinduoduo Inc.
TABLE 104 Key Information - Snap, Inc.
TABLE 105 Key Information - Google LLC
TABLE 106 Key Information - Shopify Inc.
TABLE 107 Key Information - Amazon.com, Inc.

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 LAMEA Social Commerce Market, 2021 - 2032, USD Billion
FIG 3 Key Factors Impacting Social Commerce Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter's Five Forces Analysis - Social Commerce Market
FIG 6 Value Chain Analysis - Social Commerce Market
FIG 7 Key Customer Criteria - Social Commerce Market
FIG 8 LAMEA Social Commerce Market share by Platform/Sales Channel, 2024
FIG 9 LAMEA Social Commerce Market share by Platform/Sales Channel, 2032
FIG 10 LAMEA Social Commerce Market by Platform/Sales Channel, 2021 - 2032, USD Million
FIG 11 LAMEA Social Commerce Market share by Business Model, 2024
FIG 12 LAMEA Social Commerce Market share by Business Model, 2032
FIG 13 LAMEA Social Commerce Market by Business Model, 2021 - 2032, USD Million
FIG 14 LAMEA Social Commerce Market share by Product Type, 2024
FIG 15 LAMEA Social Commerce Market share by Product Type, 2032
FIG 16 LAMEA Social Commerce Market by Product Type, 2021 - 2032, USD Million
FIG 17 LAMEA Social Commerce Market share by Country, 2024
FIG 18 LAMEA Social Commerce Market share by Country, 2032
FIG 19 LAMEA Social Commerce Market by Country, 2021 - 2032, USD Million
FIG 20 SWOT Analysis: Meta Platforms, Inc.
FIG 21 SWOT Analysis: ByteDance Ltd.
FIG 22 SWOT Analysis: Google LLC
FIG 23 SWOT Analysis: Amazon.com, Inc.

LAMEA Social Commerce Market Size, Share & Industry Analysis Report BY Platform/Sales Channel, By Business Model, By Product Type, By Country and Growth Forecast, 2025 - 2032

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