Europe Social Commerce Market Size, Share & Industry Analysis Report BY Platform/Sales Channel, By Business Model, By Product Type, By Country and Growth Forecast, 2025

List of Tables

The Europe Social Commerce Market would witness market growth of 32.3% CAGR during the forecast period (2025-2032).

The UK market dominated the Europe Social Commerce Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $252.6 Billion by 2032. The Germany market is exhibiting a CAGR of 31% during (2025 - 2032). Additionally, The France market would experience a CAGR of 33.2% during (2025 - 2032). The UK and Germany led the Europe Social Commerce Market by Country with a market share of 23% and 17.7% in 2024. The Spain market is expected to witness a CAGR of 33.8% during throughout the forecast period.

Social commerce in Europe has quickly evolved from a peripheral digital concept into a mainstream retail channel driven by technological maturity, changing consumer behavior, and clear regulations, s. Originally restricted to influencer-driven inspiration and product discovery, it now incorporates direct purchasing through features like livestreams, shoppable posts, and in-app storefronts on Facebook, Instagram, and TikTok. A more accountable framework for growth has been created by the EU's Digital Services Act and national laws, especially in France, which have strengthened consumer trust, ethical influencer practices, and transparency. Social commerce is becoming more and more integrated into regular shopping habits, particularly in the fashion and beauty industries, thanks to COVID-19's acceleration and Europe's strong payment and digital infrastructure.

This change is being shaped by three main trends: the growth of livestream and video-based commerce, transparency mandated by regulations, and community engagement that is localized and suited to various European markets. In response, top platforms and brands are establishing strategic local partnerships, adjusting to cultural quirks, and utilizing hybrid retail models to combine digital and physical experiences. Global behemoths like TikTok and Meta continue to be major forces, but local ecosystems and specialized innovators are also making headway by providing experiences that are trust-driven and culturally relevant. These characteristics collectively characterize a distinctively European approach to social commerce-one that strikes a balance between transparency, legal compliance, local authenticity, and entertainment and immediacy.

Platform/Sales Channel Outlook

Based on Platform/Sales Channel, the market is segmented into Video Commerce (Live stream + Prerecorded), Apparel Network-led Commerce, Apparel Reselling, Group Buying, and Product Review Platforms. The Video Commerce (Live stream + Prerecorded) market segment dominated the France Social Commerce Market by Platform/Sales Channel is expected to grow at a CAGR of 32.4 % during the forecast period thereby continuing its dominance until 2032. Also, The Group Buying market is anticipated to grow as a CAGR of 34.9 % during the forecast period during (2025 - 2032).

Product Type Outlook

Based on Product Type, the market is segmented into Personal & Beauty Care, Apparel, Accessories, Home Products, Health Supplements, Food & Beverage, and Other Product Type. Among various UK Social Commerce Market by Product Type; The Apparel market achieved a market size of USD $52.8 Million in 2024 and is expected to grow at a CAGR of 29.9 % during the forecast period. The Health Supplements market is predicted to experience a CAGR of 31.9% throughout the forecast period from (2025 - 2032).

Country Outlook

Social commerce is growing quickly in the UK due to widespread e-commerce adoption and robust social media engagement. Shopping features are being incorporated into platforms like Facebook, YouTube, Instagram, and TikTok more and more, allowing for smooth product discovery and purchase processes. Influencer-driven recommendations, authentic reviews, and interactive content play a key role in building trust, particularly among mobile-first consumers. Consumer experiences are being shaped by shoppable videos, live commerce events, and AI-powered personalization, and brand narratives are increasingly focusing on sustainability and ethical sourcing. The industry is dominated by fashion, cosmetics, and home goods, but specialty foods and wellness are also growing in popularity. As the competition heats up, success in the UK market hinges on being genuine, creative, and quick to adjust to rapidly evolving digital trends.

List of Key Companies Profiled

Meta Platforms, Inc.
ByteDance Ltd.
Pinterest, Inc.
Alibaba Group Holding Limited
Tencent Holdings Ltd.
Pinduoduo Inc.
Snap, Inc. (SnapChat)
Google LLC (Youtube, LLC)
Shopify Inc.
Amazon.com, Inc.

Europe Social Commerce Market Report Segmentation

By Platform/Sales Channel

Video Commerce (Live stream + Prerecorded)
Apparel Network-led Commerce
Apparel Reselling
Group Buying
Product Review Platforms

By Business Model

By Product Type

Personal & Beauty Care
Apparel
Accessories
Home Products
Health Supplements
Food & Beverage
Other Product Type

By Country

Germany
UK
France
Russia
Spain
Italy
Rest of Europe

Chapter 1. Market Scope & Methodology

1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
- 1.4.1 Europe Social Commerce Market, by Platform/Sales Channel
- 1.4.2 Europe Social Commerce Market, by Business Model
- 1.4.3 Europe Social Commerce Market, by Product Type
- 1.4.4 Europe Social Commerce Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance

2.1 Key Highlights

Chapter 3. Market Overview

3.1 Introduction
- 3.1.1 Overview
  - 3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
- 3.2.1 Market Drivers
- 3.2.2 Market Restraints
- 3.2.3 Market Opportunities
- 3.2.4 Market Challenges

Chapter 4. Market Trends - Social Commerce Market

Chapter 5. State of Competition - Social Commerce Market

Chapter 6. Product Life Cycle - Social Commerce Market

Chapter 7. Market Consolidation - Social Commerce Market

Chapter 8. Competition Analysis - Global

8.1 Market Share Analysis, 2024
8.2 Recent Strategies Deployed in Social Commerce Market
8.3 Porter Five Forces Analysis

Chapter 9. Value Chain Analysis - Social Commerce Market

9.1 Platform & Technology Development
9.2 Merchant Onboarding & Product Catalog Integration
9.3 Content & Community Engagement
9.4 Transaction & Checkout
9.5 Logistics & Order Fulfillment
9.6 Customer Service & Returns
9.7 Analytics, Feedback & Optimization

Chapter 10. Key Customer Criteria - Social Commerce Market

Chapter 11. Europe Social Commerce Market by Platform/Sales Channel

11.1 Europe Video Commerce (Live stream + Prerecorded) Market by Country
11.2 Europe Apparel Network-led Commerce Market by Country
11.3 Europe Apparel Reselling Market by Country
11.4 Europe Group Buying Market by Country
11.5 Europe Product Review Platforms Market by Country

Chapter 12. Europe Social Commerce Market by Business Model

12.1 Europe B2C Market by Country
12.2 Europe C2C Market by Country
12.3 Europe B2B Market by Country

Chapter 13. Europe Social Commerce Market by Product Type

13.1 Europe Personal & Beauty Care Market by Country
13.2 Europe Apparel Market by Country
13.3 Europe Accessories Market by Country
13.4 Europe Home Products Market by Country
13.5 Europe Health Supplements Market by Country
13.6 Europe Food & Beverage Market by Country
13.7 Europe Other Product Type Market by Country

Chapter 14. Europe Social Commerce Market by Country

14.1 UK Social Commerce Market
- 14.1.1 UK Social Commerce Market by Platform/Sales Channel
- 14.1.2 UK Social Commerce Market by Business Model
- 14.1.3 UK Social Commerce Market by Product Type
14.2 Germany Social Commerce Market
- 14.2.1 Germany Social Commerce Market by Platform/Sales Channel
- 14.2.2 Germany Social Commerce Market by Business Model
- 14.2.3 Germany Social Commerce Market by Product Type
14.3 France Social Commerce Market
- 14.3.1 France Social Commerce Market by Platform/Sales Channel
- 14.3.2 France Social Commerce Market by Business Model
- 14.3.3 France Social Commerce Market by Product Type
14.4 Russia Social Commerce Market
- 14.4.1 Russia Social Commerce Market by Platform/Sales Channel
- 14.4.2 Russia Social Commerce Market by Business Model
- 14.4.3 Russia Social Commerce Market by Product Type
14.5 Spain Social Commerce Market
- 14.5.1 Spain Social Commerce Market by Platform/Sales Channel
- 14.5.2 Spain Social Commerce Market by Business Model
- 14.5.3 Spain Social Commerce Market by Product Type
14.6 Italy Social Commerce Market
- 14.6.1 Italy Social Commerce Market by Platform/Sales Channel
- 14.6.2 Italy Social Commerce Market by Business Model
- 14.6.3 Italy Social Commerce Market by Product Type
14.7 Rest of Europe Social Commerce Market
- 14.7.1 Rest of Europe Social Commerce Market by Platform/Sales Channel
- 14.7.2 Rest of Europe Social Commerce Market by Business Model
- 14.7.3 Rest of Europe Social Commerce Market by Product Type

Chapter 15. Company Profiles

15.1 Meta Platforms, Inc.
- 15.1.1 Company Overview
- 15.1.2 Financial Analysis
- 15.1.3 Segment and Regional Analysis
- 15.1.4 Research & Development Expense
- 15.1.5 Recent strategies and developments:
  - 15.1.5.1 Partnerships, Collaborations, and Agreements:
- 15.1.6 SWOT Analysis
15.2 ByteDance Ltd.
- 15.2.1 Company Overview
- 15.2.2 Recent strategies and developments:
  - 15.2.2.1 Product Launches and Product Expansions:
- 15.2.3 SWOT Analysis
15.3 Pinterest, Inc.
- 15.3.1 Company Overview
- 15.3.2 Financial Analysis
- 15.3.3 Segmental and Regional Analysis
- 15.3.4 Research & Development Expenses
15.4 Alibaba Group Holding Limited
- 15.4.1 Company Overview
- 15.4.2 Financial Analysis
- 15.4.3 Segmental Analysis
- 15.4.4 Recent strategies and developments:
  - 15.4.4.1 Partnerships, Collaborations, and Agreements:
15.5 Tencent Holdings Ltd.
- 15.5.1 Company Overview
- 15.5.2 Financial Analysis
- 15.5.3 Segmental and Regional Analysis
- 15.5.4 Research & Development Expenses
- 15.5.5 Recent strategies and developments:
  - 15.5.5.1 Partnerships, Collaborations, and Agreements:
15.6 Pinduoduo Inc.
- 15.6.1 Company Overview
- 15.6.2 Financial Analysis
- 15.6.3 Research & Development Expenses
15.7 Snap, Inc. (SnapChat)
- 15.7.1 Company Overview
- 15.7.2 Financial Analysis
- 15.7.3 Regional Analysis
- 15.7.4 Research & Development Expenses
- 15.7.5 Recent strategies and developments:
  - 15.7.5.1 Partnerships, Collaborations, and Agreements:
15.8 Google LLC (Youtube, LLC)
- 15.8.1 Company Overview
- 15.8.2 Financial Analysis
- 15.8.3 Segmental and Regional Analysis
- 15.8.4 Research & Development Expenses
- 15.8.5 SWOT Analysis
15.9 Shopify Inc.
- 15.9.1 Company Overview
- 15.9.2 Financial Analysis
- 15.9.3 Research & Development Expenses
15.10. Amazon.com, Inc.
- 15.10.1 Company Overview
- 15.10.2 Financial Analysis
- 15.10.3 Segmental Analysis
- 15.10.4 SWOT Analysis

LIST OF TABLES

TABLE 1 Europe Social Commerce Market, 2021 - 2024, USD Billion
TABLE 2 Europe Social Commerce Market, 2025 - 2032, USD Billion
TABLE 3 Key Customer Criteria - Social Commerce Market
TABLE 4 Europe Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 5 Europe Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 6 Europe Video Commerce (Live stream + Prerecorded) Market by Country, 2021 - 2024, USD Billion
TABLE 7 Europe Video Commerce (Live stream + Prerecorded) Market by Country, 2025 - 2032, USD Billion
TABLE 8 Europe Apparel Network-led Commerce Market by Country, 2021 - 2024, USD Billion
TABLE 9 Europe Apparel Network-led Commerce Market by Country, 2025 - 2032, USD Billion
TABLE 10 Europe Apparel Reselling Market by Country, 2021 - 2024, USD Billion
TABLE 11 Europe Apparel Reselling Market by Country, 2025 - 2032, USD Billion
TABLE 12 Europe Group Buying Market by Country, 2021 - 2024, USD Billion
TABLE 13 Europe Group Buying Market by Country, 2025 - 2032, USD Billion
TABLE 14 Europe Product Review Platforms Market by Country, 2021 - 2024, USD Billion
TABLE 15 Europe Product Review Platforms Market by Country, 2025 - 2032, USD Billion
TABLE 16 Europe Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 17 Europe Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 18 Europe B2C Market by Country, 2021 - 2024, USD Billion
TABLE 19 Europe B2C Market by Country, 2025 - 2032, USD Billion
TABLE 20 Europe C2C Market by Country, 2021 - 2024, USD Billion
TABLE 21 Europe C2C Market by Country, 2025 - 2032, USD Billion
TABLE 22 Europe B2B Market by Country, 2021 - 2024, USD Billion
TABLE 23 Europe B2B Market by Country, 2025 - 2032, USD Billion
TABLE 24 Europe Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 25 Europe Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 26 Europe Personal & Beauty Care Market by Country, 2021 - 2024, USD Billion
TABLE 27 Europe Personal & Beauty Care Market by Country, 2025 - 2032, USD Billion
TABLE 28 Europe Apparel Market by Country, 2021 - 2024, USD Billion
TABLE 29 Europe Apparel Market by Country, 2025 - 2032, USD Billion
TABLE 30 Europe Accessories Market by Country, 2021 - 2024, USD Billion
TABLE 31 Europe Accessories Market by Country, 2025 - 2032, USD Billion
TABLE 32 Europe Home Products Market by Country, 2021 - 2024, USD Billion
TABLE 33 Europe Home Products Market by Country, 2025 - 2032, USD Billion
TABLE 34 Europe Health Supplements Market by Country, 2021 - 2024, USD Billion
TABLE 35 Europe Health Supplements Market by Country, 2025 - 2032, USD Billion
TABLE 36 Europe Food & Beverage Market by Country, 2021 - 2024, USD Billion
TABLE 37 Europe Food & Beverage Market by Country, 2025 - 2032, USD Billion
TABLE 38 Europe Other Product Type Market by Country, 2021 - 2024, USD Billion
TABLE 39 Europe Other Product Type Market by Country, 2025 - 2032, USD Billion
TABLE 40 Europe Social Commerce Market by Country, 2021 - 2024, USD Billion
TABLE 41 Europe Social Commerce Market by Country, 2025 - 2032, USD Billion
TABLE 42 UK Social Commerce Market, 2021 - 2024, USD Billion
TABLE 43 UK Social Commerce Market, 2025 - 2032, USD Billion
TABLE 44 UK Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 45 UK Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 46 UK Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 47 UK Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 48 UK Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 49 UK Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 50 Germany Social Commerce Market, 2021 - 2024, USD Billion
TABLE 51 Germany Social Commerce Market, 2025 - 2032, USD Billion
TABLE 52 Germany Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 53 Germany Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 54 Germany Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 55 Germany Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 56 Germany Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 57 Germany Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 58 France Social Commerce Market, 2021 - 2024, USD Billion
TABLE 59 France Social Commerce Market, 2025 - 2032, USD Billion
TABLE 60 France Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 61 France Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 62 France Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 63 France Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 64 France Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 65 France Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 66 Russia Social Commerce Market, 2021 - 2024, USD Billion
TABLE 67 Russia Social Commerce Market, 2025 - 2032, USD Billion
TABLE 68 Russia Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 69 Russia Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 70 Russia Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 71 Russia Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 72 Russia Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 73 Russia Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 74 Spain Social Commerce Market, 2021 - 2024, USD Billion
TABLE 75 Spain Social Commerce Market, 2025 - 2032, USD Billion
TABLE 76 Spain Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 77 Spain Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 78 Spain Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 79 Spain Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 80 Spain Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 81 Spain Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 82 Italy Social Commerce Market, 2021 - 2024, USD Billion
TABLE 83 Italy Social Commerce Market, 2025 - 2032, USD Billion
TABLE 84 Italy Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 85 Italy Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 86 Italy Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 87 Italy Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 88 Italy Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 89 Italy Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 90 Rest of Europe Social Commerce Market, 2021 - 2024, USD Billion
TABLE 91 Rest of Europe Social Commerce Market, 2025 - 2032, USD Billion
TABLE 92 Rest of Europe Social Commerce Market by Platform/Sales Channel, 2021 - 2024, USD Billion
TABLE 93 Rest of Europe Social Commerce Market by Platform/Sales Channel, 2025 - 2032, USD Billion
TABLE 94 Rest of Europe Social Commerce Market by Business Model, 2021 - 2024, USD Billion
TABLE 95 Rest of Europe Social Commerce Market by Business Model, 2025 - 2032, USD Billion
TABLE 96 Rest of Europe Social Commerce Market by Product Type, 2021 - 2024, USD Billion
TABLE 97 Rest of Europe Social Commerce Market by Product Type, 2025 - 2032, USD Billion
TABLE 98 Key Information - Meta Platforms, Inc.
TABLE 99 Key Information - ByteDance Ltd.
TABLE 100 Key Information - Pinterest, Inc.
TABLE 101 Key Information - Alibaba Group Holding Limited
TABLE 102 Key Information - Tencent Holdings Ltd.
TABLE 103 Key Information - Pinduoduo Inc.
TABLE 104 Key Information - Snap, Inc.
TABLE 105 Key Information - Google LLC
TABLE 106 Key Information - Shopify Inc.
TABLE 107 Key Information - Amazon.com, Inc.

LIST OF FIGURES

FIG 1 Methodology for the research
FIG 2 Europe Social Commerce Market, 2021 - 2032, USD Billion
FIG 3 Key Factors Impacting Social Commerce Market
FIG 4 Market Share Analysis, 2024
FIG 5 Porter's Five Forces Analysis - Social Commerce Market
FIG 6 Value Chain Analysis - Social Commerce Market
FIG 7 Key Customer Criteria - Social Commerce Market
FIG 8 Europe Social Commerce Market share by Platform/Sales Channel, 2024
FIG 9 Europe Social Commerce Market share by Platform/Sales Channel, 2032
FIG 10 Europe Social Commerce Market by Platform/Sales Channel, 2021 - 2032, USD Million
FIG 11 Europe Social Commerce Market share by Business Model, 2024
FIG 12 Europe Social Commerce Market share by Business Model, 2032
FIG 13 Europe Social Commerce Market by Business Model, 2021 - 2032, USD Million
FIG 14 Europe Social Commerce Market share by Product Type, 2024
FIG 15 Europe Social Commerce Market share by Product Type, 2032
FIG 16 Europe Social Commerce Market by Product Type, 2021 - 2032, USD Million
FIG 17 Europe Social Commerce Market share by Country, 2024
FIG 18 Europe Social Commerce Market share by Country, 2032
FIG 19 Europe Social Commerce Market by Country, 2021 - 2032, USD Million
FIG 20 SWOT Analysis: Meta Platforms, Inc.
FIG 21 SWOT Analysis: ByteDance Ltd.
FIG 22 SWOT Analysis: Google LLC
FIG 23 SWOT Analysis: Amazon.com, Inc.

Europe Social Commerce Market Size, Share & Industry Analysis Report BY Platform/Sales Channel, By Business Model, By Product Type, By Country and Growth Forecast, 2025 - 2032

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