Social Commerce Global Market Report 2025

Social commerce refers to the direct buying and selling of products or services through a social media platform. It merges social networking with e-commerce, enabling users to discover, share, and purchase products while engaging with friends, influencers, and brands all within the same platform.

Social commerce encompasses various product categories including personal and beauty care, apparel, accessories, home products, health supplements, food and beverages, among others. Customers have the convenience of directly purchasing beauty and personal care items or services through dedicated social commerce apps. These platforms are accessible across diverse devices such as laptops, PCs, and mobiles, catering to different business models such as B2C, B2B, and C2C interactions. Social commerce serves both individual consumers and commercial entities, offering a versatile avenue for transactions and engagements.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The social commerce market research report is one of a series of new reports from The Business Research Company that provides social commerce market statistics, including social commerce industry global market size, regional shares, competitors with a social commerce market share, detailed social commerce market segments, market trends and opportunities, and any further data you may need to thrive in the social commerce industry. This social commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The social commerce market size has grown rapidly in recent years. It will grow from $764.49 billion in 2024 to $872.71 billion in 2025 at a compound annual growth rate (CAGR) of 14.2%. The growth in the historic period can be attributed to rise of social media platforms, influencer marketing boom, user-generated content, integration of shopping features, trust in peer recommendations, convenience and accessibility.

The social commerce market size is expected to see rapid growth in the next few years. It will grow to $1440.6 billion in 2029 at a compound annual growth rate (CAGR) of 13.3%. The growth in the forecast period can be attributed to live shopping experiences, expansion of social payment options, emergence of social commerce platforms, niche community engagement, sustainability and ethical commerce. Major trends in the forecast period include live commerce and video shopping, augmented reality (AR) for virtual try-ons, shoppable content and social ads, integration of chatbots and AI, marketing and affiliate programs.

The forecast of 13.3% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs on cross-border e-commerce logistics and imported consumer goods may reduce product availability and increase prices, hampering impulse purchases and user satisfaction on social commerce platforms. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rise in social media usage is anticipated to drive the growth of the social commerce market during the forecast period. More individuals are turning to social media platforms such as YouTube, Facebook, and Instagram for various purposes. During the COVID-19 pandemic, social media usage surged as people were restricted from going out, leading to increased shopping and marketing activities through these platforms. For example, in January 2024, We Are Social Ltd, a UK-based media company, reported a 1.5% increase in social media usage, up from 0.9% in January 2023. Consequently, this rise in social media usage is fueling the growth of the social commerce market.

The growth of mobile commerce is expected to further propel the expansion of the social commerce market during the forecast period. Mobile commerce involves using wireless handheld devices, such as smartphones and tablets, to conduct online commercial transactions. Social commerce enhances mobile commerce by establishing a mobile-centric ecosystem that includes social interactions, influencers, and personalized recommendations, thus driving mobile transactions. For instance, in October 2024, MobiLoud, a US-based company that converts websites into mobile apps, reported that mobile commerce is currently valued at over $550 billion in the US alone, with projections indicating a growth of more than 50% in the next two years.

Major players in the social commerce industry are increasingly adopting a strategic partnership approach to deliver a more integrated and seamless shopping experience for users. This strategy involves companies leveraging each other's strengths and resources to achieve mutual benefits and success. A notable example is the partnership formed in November 2023 between Amazon.com, Inc., a US-based e-commerce giant, and Meta Platforms, Inc., a US-based technology company. This collaboration is deemed a significant development in the realm of social commerce, as it serves to bridge the gap between traditional e-commerce and social media, offering users a more cohesive and efficient shopping experience. Beyond enhancing user experience, this partnership strategically positions Amazon as a prominent player in the competitive landscape of social commerce, allowing it to contend with other platforms such as TikTok and Snapchat in the evolving market.

Major companies in the social commerce market are concentrating on expanding their platforms and features to boost user engagement and enable seamless shopping experiences. For example, in September 2023, ByteDance Ltd., a China-based internet technology company, launched 'TikTok Shop' in the U.S., introducing a social commerce platform with a dedicated shop tab, product tagging by creators, and secure checkout options. This initiative has attracted over 100,000 creators and 200,000 sellers, aiming to leverage the growing trend of product discovery through social media, where 57% of users report finding products this way. As platforms like TikTok continue to innovate in this area, the potential for social commerce to transform online shopping dynamics becomes increasingly evident.

In April 2022, Amazon.com, Inc., a US-based e-commerce services provider, acquired the Indian startup GlowRoad Technologies Private Limited for an undisclosed amount. This acquisition allows Amazon.com, Inc. to strengthen its presence in the Indian e-commerce market by leveraging GlowRoad Technologies Private Limited's expertise in social commerce and community-driven shopping, ultimately enhancing its competitive advantage and expanding its customer base in India. GlowRoad Technologies Private Limited is an India-based company specializing in social commerce.

Major companies operating in the social commerce market include Amazon.com Inc., Microsoft Corporation, Alibaba Group Holding Limited, Facebook Inc., Tencent Holdings Limited, ByteDance Ltd., Instagram LLC, YouTube LLC, PayPal Payments Private Limited, Salesforce.com Inc., Xiaohongshu Inc., Pinduoduo Inc., Adobe Inc., LinkedIn Corporation, eBay Inc., TikTok Inc., Shopify Inc., Twitter Inc., Snapchat Inc., Pinterest Inc., Etsy Inc., Sina Corporation, Weibo Corporation, Wix.com Ltd., Squarespace Inc., BigCommerce Holdings Inc., Poshmark Inc., Automattic Inc., Renren Inc., Fabulous Inc., Big Cartel LLC, Volusion LLC, Ecwid Inc., PrestaShop SA, OpenCart Limited, Miva Inc., Zen Cart

North America was the largest region in the social commerce market share in 2024. Europe was the second-largest region in the social commerce market. The regions covered in the social commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the social commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The social commerce market includes revenues earned by entities by offering services such as promoting and selling products or services within the framework of a social media platform. Social commerce is the incorporation of e-commerce and social media which is used for buying or selling goods or services directly within a social media platform such as Facebook and Instagram. It also includes local and global marketplaces, including small businesses that sell products to various social media followers and individual buyers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Social Commerce Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social commerce market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for social commerce ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The social commerce market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Product Type: Personal And Beauty Care; Apparel; Accessories; Home Products; Health Supplements; Food And Beverage; Other Products
• 2) By Device Type: Laptops And PCs; Mobiles; Other Devices
• 3) By Business Model: B2C; B2B; C2C
• 4) By End User: Individual; Commercial
• Subsegments:
• 1) By Personal And Beauty Care: Skincare Products; Makeup And Cosmetics; Hair Care Products
• 2) By Apparel: Clothing; Footwear; Activewear
• 3) By Accessories: Jewelry; Bags and Purses; Watches
• 4) By Home Products: Furniture; Home Decor; Kitchenware
• 5) By Health Supplements: Vitamins and Minerals; Protein Supplements; Herbal Products
• 6) By Food and Beverage: Snacks; Beverages; Gourmet Foods
• 7) By Other Products: Electronics; Pet Supplies; Baby Products
• Companies Mentioned: Amazon.com Inc.; Microsoft Corporation; Alibaba Group Holding Limited; Facebook Inc.; Tencent Holdings Limited; ByteDance Ltd.; Instagram LLC; YouTube LLC; PayPal Payments Private Limited; Salesforce.com Inc.; Xiaohongshu Inc.; Pinduoduo Inc.; Adobe Inc.; LinkedIn Corporation; eBay Inc.; TikTok Inc.; Shopify Inc.; Twitter Inc.; Snapchat Inc.; Pinterest Inc.; Etsy Inc.; Sina Corporation; Weibo Corporation; Wix.com Ltd.; Squarespace Inc.; BigCommerce Holdings Inc.; Poshmark Inc.; Automattic Inc.; Renren Inc.; Fabulous Inc.; Big Cartel LLC; Volusion LLC; Ecwid Inc.; PrestaShop SA; OpenCart Limited; Miva Inc.; Zen Cart
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.