Vietnam Pet Nutraceuticals - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031)

According to Mordor Intelligence, the vietnam pet nutraceuticals market was valued at USD 3.36 million in 2025 and is projected to grow from USD 3.78 million in 2026 to USD 6.39 million by 2031, registering a CAGR of 10.90% during the forecast period from 2026 to 2031.

This report is Segmented by Sub-Product (Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, and More), by Pets (Cats, Dogs, and Other Pets), and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets and Hypermarkets, and Other Channels). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

Vietnam Pet Nutraceuticals Market Trends and Insights

Rising Pet Humanization and Preventive Wellness Spending

The Vietnam pet nutraceuticals market is experiencing growth due to increasing pet ownership and heightened focus on companion animal health and well-being. According to Vietnam's Department of Animal Health, over 4.9 million households were raising dogs and cats in 2024, accounting for a companion animal population of approximately 7.6 million nationwide. As pets become a more integral part of households, owners are prioritizing preventive healthcare, nutrition, and long-term wellness management. This trend is driving demand for nutraceutical products, including vitamins, probiotics, omega-3 supplements, and immune-support formulations, which contribute to maintaining pet health and enhancing their quality of life. As a result, the expanding pet population and growing owner investment in pet wellness products are bolstering the market.

Expansion of Premium and Functional Formulations in Urban Centers

The Vietnam pet nutraceuticals market is experiencing growth due to increasing demand for premium and specialized pet health products, particularly in major urban areas. Consumers are showing a preference for products that offer targeted wellness benefits. This demand for higher-quality nutrition has led manufacturers to develop formulations addressing digestive health, immunity, skin and coat care, and overall wellness. The trend toward premiumization is evident in consumer purchasing behavior. According to the Vietnam News Agency (VNA), South Korean pet food products represent 30-40% of purchases in specific pet food segments in Vietnam. This indicates strong consumer acceptance of imported, higher-value pet nutrition products, fostering opportunities for the expansion of premium nutraceutical formulations.

High Price Sensitivity Outside Tier-1 Cities

The Vietnam pet nutraceuticals market faces challenges in adoption outside major urban areas, where household purchasing power is lower, and consumers are more price-sensitive. Premium nutraceutical products often compete with lower-cost alternatives or informal pet care solutions, making it difficult for consumers to justify higher spending on preventive wellness products. This affordability issue is further exacerbated by regional income disparities. According to the General Statistics Office of Vietnam (GSO), the average monthly income per capita in urban areas was VND 6.9 million (USD 272) in 2024, compared to VND 4.5 million (USD 177) in rural areas. This income gap limits the demand for premium pet health products outside Tier-1 cities, resulting in market penetration being concentrated primarily in major metropolitan areas.

Other drivers and restraints analyzed in the detailed report include:

1. Growth of Specialty Pet Retail and Vet-Recommended Sales Channels
2. Rising Feline Ownership and Species-Specific Supplement Demand
3. Limited Veterinary Guidance for Supplement Use

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

The Vietnam pet nutraceuticals market share for vitamins and minerals held the largest 27.2% in 2025. The segment maintains a leading position because vitamins and minerals remain the most widely recognized form of nutritional supplementation among pet owners. These products are commonly used to support daily wellness, immune function, and nutritional balance across different life stages. Their broad applicability makes them suitable for both first-time and experienced supplement users. The category also benefits from strong availability through specialty pet stores and veterinary channels, where basic nutritional support products are often recommended as an entry point into preventive pet healthcare.

Omega-3 fatty acids are forecast to grow at the fastest CAGR of 11.4% from 2026 to 2031. The rising demand is driven by pet owners focusing on targeted health benefits rather than general nutritional support. Omega-3 formulations are increasingly linked to improvements in skin and coat health, joint mobility, cardiovascular wellness, and cognitive support for aging pets. Growing awareness of preventive care is prompting consumers to choose products with clearly defined functional benefits. In response, manufacturers are expanding their product portfolios with specialized formulations and convenient delivery formats, further strengthening the position of omega-3 products within the evolving pet nutraceutical market.

Complete Report Scope:

• By Sub Product
  • Milk Bioactives
  • Omega-3 Fatty Acids
  • Probiotics
  • Proteins and Peptides
  • Vitamins and Minerals
  • Other Nutraceuticals
• By Pets
  • Cats
  • Dogs
  • Other Pets
• By Distribution Channel
  • Convenience Stores
  • Online Channel
  • Specialty Stores
  • Supermarkets/Hypermarkets
  • Other Channels

List of Companies Covered in this Report:

1. Mars, Incorporated
2. Nestle S.A.
3. Virbac S.A.
4. Vietnam Veterinary Product Join Stock Company
5. Tigervet Uka Pharma Company Limited
6. Mavin Group Joint Stock Company
7. Vemedim Veterinary Drugs and Probiotics Company Limited
8. Pharmaceutical and Veterinary Material Joint Stock Company
9. De Heus Animal Nutrition B.V.
10. DoggyMan H.A. Co., Ltd.
11. Perfect Companion Group Co., Ltd. (Charoen Pokphand Group)
12. Archer-Daniels-Midland Company

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support