Global Artificial Intelligence (AI) in Marketing Market Size Study & Forecast, by Component (Software, Services), Application (Social Media Advertising, Search Engine Marketing), Technology, End User Industry and Regional Forecasts 2025-2035

Description

The Global Artificial Intelligence (AI) in Marketing Market is valued at approximately USD 20.44 billion in 2024 and is poised to expand at a remarkable CAGR of 25.00% throughout 2025-2035. AI in Marketing, once a niche toolkit reserved for early adopters, has now transformed into a high-impact engine that reshapes how brands capture attention, predict consumer intent, and orchestrate highly personalized campaigns at scale. By weaving machine learning, deep analytics, and autonomous decision-making into marketing workflows, AI-powered platforms help enterprises uncover shifting market signals, convert insights into strategic outcomes, and deliver hyper-relevant experiences to their audiences. The surge in digitalization, the explosive growth of customer data, and the urgency to automate complex marketing operations are collectively accelerating the adoption of AI-driven marketing ecosystems worldwide.

The rapidly intensifying competition across digital channels has compelled enterprises to turn to advanced AI technologies to differentiate their offerings, reduce acquisition costs, and uplift their engagement metrics. AI-enabled marketing tools-ranging from predictive analytics engines to intelligent content personalization frameworks-have become indispensable for optimizing campaigns, forecasting trends, and elevating ROI. According to industry studies, global digital advertising spending continues to witness double-digit growth annually, supported by expanding e-commerce activity, higher mobile usage, and the proliferation of AI-infused ad-tech platforms. Alongside this momentum, advancements in generative AI, natural language processing, and marketing automation are furnishing lucrative opportunities for market expansion. Nevertheless, rising concerns regarding data privacy, algorithmic biases, and stricter regulatory landscapes may temper the growth trajectory across the forecast horizon.

The detailed segments and sub-segments included in the report are:

By Component:

Software
Services

By Application:

Social Media Advertising
Search Engine Marketing

By Technology:

(All major AI technologies used in marketing)

By End User Industry:

(Various industries leveraging AI-driven marketing solutions)

By Region:

North America

U.S.
Canada

Europe

UK
Germany
France
Spain
Italy
Rest of Europe

Asia Pacific

China
India
Japan
Australia
South Korea
Rest of Asia Pacific

Latin America

Brazil
Mexico

Middle East & Africa

UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Software is Expected to Dominate the Market

Software solutions are anticipated to secure the largest share in the AI in Marketing landscape, largely due to rising investments in intelligent analytics platforms, automated campaign orchestration systems, and customer data platforms designed to unify interactions across digital ecosystems. Organizations increasingly rely on robust AI-embedded software to enhance lead scoring, streamline content generation, and refine customer journeys with precision. As enterprises scale their digital presence and accumulate expansive datasets, the demand for integrated AI-powered marketing suites continues to escalate-positioning software as the anchor of the market's long-term growth narrative.

Social Media Advertising Leads in Revenue Contribution

Among the application categories, social media advertising currently commands the highest revenue share, propelled by the enormous volume of user-generated content, real-time engagement metrics, and the capability of AI algorithms to micro-segment audiences with unprecedented accuracy. Marketers across industries leverage AI to optimize bidding strategies, automate ad placement, and decode audience behavior instantaneously. While social media advertising dominates the revenue structure, search engine marketing is emerging as the fastest-growing application, driven by advancements in AI-powered search algorithms, dynamic keyword modeling, and the growing dependence on real-time intent mapping to boost visibility and conversion outcomes.

North America continues to lead the global AI in Marketing market, supported by its mature digital infrastructure, high adoption of AI-enabled technologies, and the presence of major AI innovators and advertising technology companies. The region's enterprises aggressively implement AI-fueled marketing automation and predictive analytics to refine customer experiences across omnichannel ecosystems. Meanwhile, Asia Pacific is projected to expand at the fastest pace from 2025 to 2035. Burgeoning digital ecosystems, rapid smartphone penetration, rising consumer purchasing power, and escalating investments in AI-based advertising tools-particularly in China, India, and Southeast Asia-are collectively driving its robust momentum. Europe, Latin America, and the Middle East & Africa are also observing steady adoption as brands increasingly modernize their marketing stacks to remain competitive in evolving digital markets.

Major market players included in this report are:

Google LLC
IBM Corporation
Amazon Web Services, Inc.
Microsoft Corporation
Salesforce, Inc.
Adobe Inc.
Oracle Corporation
Meta Platforms, Inc.
SAP SE
SAS Institute Inc.
HubSpot, Inc.
Nvidia Corporation
Twilio Inc.
Insider
Cognizant Technology Solutions

Global Artificial Intelligence (AI) in Marketing Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments and countries in recent years and to forecast these values for the coming decade. The report integrates qualitative and quantitative dimensions of the industry to provide a holistic understanding of market behavior across participating countries. In addition, it highlights the major drivers, challenges, and emerging opportunities that will shape future market performance. The study also explores micro-market investment prospects for stakeholders while offering a detailed assessment of the competitive landscape, innovative product offerings, and strategic directions adopted by leading companies.

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional-level analysis for each market segment.
Detailed analysis of the geographical landscape with country-level insights across major regions.
Competitive landscape with comprehensive profiling of key market players.
Evaluation of strategic business approaches and recommendations for future market positioning.
Thorough examination of the market's competitive structure.
Demand-side and supply-side dynamics assessed in detail.

Chapter 1. Global Artificial Intelligence (AI) in Marketing Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. key Findings

Chapter 3. Global Artificial Intelligence (AI) in Marketing Market Forces Analysis

3.1. Market Forces Shaping The Global Artificial Intelligence (AI) in Marketing Market (2024-2035)
3.2. Drivers
- 3.2.1. surge in digitalization
- 3.2.2. explosive growth of customer data
3.3. Restraints
- 3.3.1. data privacy and algorithmic biases
3.4. Opportunities
- 3.4.1. urgency to automate complex marketing operations

Chapter 4. Global Artificial Intelligence (AI) in Marketing Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Artificial Intelligence (AI) in Marketing Market Size & Forecasts by Component 2025-2035

5.1. Market Overview
5.2. Global Artificial Intelligence (AI) in Marketing Market Performance - Potential Analysis (2025)
5.3. Software
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market size analysis, by region, 2025-2035
5.4. Services
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Artificial Intelligence (AI) in Marketing Market Size & Forecasts by Application 2025-2035

6.1. Market Overview
6.2. Global Artificial Intelligence (AI) in Marketing Market Performance - Potential Analysis (2025)
6.3. Social Media Advertising
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market size analysis, by region, 2025-2035
6.4. Search Engine Marketing
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Artificial Intelligence (AI) in Marketing Market Size & Forecasts by Technology 2025-2035

7.1. Market Overview
7.2. Global Artificial Intelligence (AI) in Marketing Market Performance - Potential Analysis (2025)
7.3. Sub Segment 1
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market size analysis, by region, 2025-2035
7.4. Sub Segment 2
- 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.4.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Artificial Intelligence (AI) in Marketing Market Size & Forecasts by End Use Industry 2025-2035

8.1. Market Overview
8.2. Global Artificial Intelligence (AI) in Marketing Market Performance - Potential Analysis (2025)
8.3. Sub Segment 1
- 8.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.3.2. Market size analysis, by region, 2025-2035
8.4. Sub Segment 2
- 8.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.4.2. Market size analysis, by region, 2025-2035

Chapter 9. Global Artificial Intelligence (AI) in Marketing Market Size & Forecasts by Region 2025-2035

9.1. Growth Artificial Intelligence (AI) in Marketing Market, Regional Market Snapshot
9.2. Top Leading & Emerging Countries
9.3. North America Artificial Intelligence (AI) in Marketing Market
- 9.3.1. U.S. Artificial Intelligence (AI) in Marketing Market
  - 9.3.1.1. Component breakdown size & forecasts, 2025-2035
  - 9.3.1.2. Application breakdown size & forecasts, 2025-2035
  - 9.3.1.3. Technology breakdown size & forecasts, 2025-2035
  - 9.3.1.4. End User Industry breakdown size & forecasts, 2025-2035
- 9.3.2. Canada Artificial Intelligence (AI) in Marketing Market
  - 9.3.2.1. Component breakdown size & forecasts, 2025-2035
  - 9.3.2.2. Application breakdown size & forecasts, 2025-2035
  - 9.3.2.3. Technology breakdown size & forecasts, 2025-2035
  - 9.3.2.4. End User Industry breakdown size & forecasts, 2025-2035
9.4. Europe Artificial Intelligence (AI) in Marketing Market
- 9.4.1. UK Artificial Intelligence (AI) in Marketing Market
  - 9.4.1.1. Component breakdown size & forecasts, 2025-2035
  - 9.4.1.2. Application breakdown size & forecasts, 2025-2035
  - 9.4.1.3. Technology breakdown size & forecasts, 2025-2035
  - 9.4.1.4. End User Industry breakdown size & forecasts, 2025-2035
- 9.4.2. Germany Artificial Intelligence (AI) in Marketing Market
  - 9.4.2.1. Component breakdown size & forecasts, 2025-2035
  - 9.4.2.2. Application breakdown size & forecasts, 2025-2035
  - 9.4.2.3. Technology breakdown size & forecasts, 2025-2035
  - 9.4.2.4. End User Industry breakdown size & forecasts, 2025-2035
- 9.4.3. France Artificial Intelligence (AI) in Marketing Market
  - 9.4.3.1. Component breakdown size & forecasts, 2025-2035
  - 9.4.3.2. Application breakdown size & forecasts, 2025-2035
  - 9.4.3.3. Technology breakdown size & forecasts, 2025-2035
  - 9.4.3.4. End User Industry breakdown size & forecasts, 2025-2035
- 9.4.4. Spain Artificial Intelligence (AI) in Marketing Market
  - 9.4.4.1. Component breakdown size & forecasts, 2025-2035
  - 9.4.4.2. Application breakdown size & forecasts, 2025-2035
  - 9.4.4.3. Technology breakdown size & forecasts, 2025-2035
  - 9.4.4.4. End User Industry breakdown size & forecasts, 2025-2035
- 9.4.5. Italy Artificial Intelligence (AI) in Marketing Market
  - 9.4.5.1. Component breakdown size & forecasts, 2025-2035
  - 9.4.5.2. Application breakdown size & forecasts, 2025-2035
  - 9.4.5.3. Technology breakdown size & forecasts, 2025-2035
  - 9.4.5.4. End User Industry breakdown size & forecasts, 2025-2035
- 9.4.6. Rest of Europe Artificial Intelligence (AI) in Marketing Market
  - 9.4.6.1. Component breakdown size & forecasts, 2025-2035
  - 9.4.6.2. Application breakdown size & forecasts, 2025-2035
  - 9.4.6.3. Technology breakdown size & forecasts, 2025-2035
  - 9.4.6.4. End User Industry breakdown size & forecasts, 2025-2035
9.5. Asia Pacific Artificial Intelligence (AI) in Marketing Market
- 9.5.1. China Artificial Intelligence (AI) in Marketing Market
  - 9.5.1.1. Component breakdown size & forecasts, 2025-2035
  - 9.5.1.2. Application breakdown size & forecasts, 2025-2035
  - 9.5.1.3. Technology breakdown size & forecasts, 2025-2035
  - 9.5.1.4. End User Industry breakdown size & forecasts, 2025-2035
- 9.5.2. India Artificial Intelligence (AI) in Marketing Market
  - 9.5.2.1. Component breakdown size & forecasts, 2025-2035
  - 9.5.2.2. Application breakdown size & forecasts, 2025-2035
  - 9.5.2.3. Technology breakdown size & forecasts, 2025-2035
  - 9.5.2.4. End User Industry breakdown size & forecasts, 2025-2035
- 9.5.3. Japan Artificial Intelligence (AI) in Marketing Market
  - 9.5.3.1. Component breakdown size & forecasts, 2025-2035
  - 9.5.3.2. Application breakdown size & forecasts, 2025-2035
  - 9.5.3.3. Technology breakdown size & forecasts, 2025-2035
  - 9.5.3.4. End User Industry breakdown size & forecasts, 2025-2035
- 9.5.4. Australia Artificial Intelligence (AI) in Marketing Market
  - 9.5.4.1. Component breakdown size & forecasts, 2025-2035
  - 9.5.4.2. Application breakdown size & forecasts, 2025-2035
  - 9.5.4.3. Technology breakdown size & forecasts, 2025-2035
  - 9.5.4.4. End User Industry breakdown size & forecasts, 2025-2035
- 9.5.5. South Korea Artificial Intelligence (AI) in Marketing Market
  - 9.5.5.1. Component breakdown size & forecasts, 2025-2035
  - 9.5.5.2. Application breakdown size & forecasts, 2025-2035
  - 9.5.5.3. Technology breakdown size & forecasts, 2025-2035
  - 9.5.5.4. End User Industry breakdown size & forecasts, 2025-2035
- 9.5.6. Rest of APAC Artificial Intelligence (AI) in Marketing Market
  - 9.5.6.1. Component breakdown size & forecasts, 2025-2035
  - 9.5.6.2. Application breakdown size & forecasts, 2025-2035
  - 9.5.6.3. Technology breakdown size & forecasts, 2025-2035
  - 9.5.6.4. End User Industry breakdown size & forecasts, 2025-2035
9.6. Latin America Artificial Intelligence (AI) in Marketing Market
- 9.6.1. Brazil Artificial Intelligence (AI) in Marketing Market
  - 9.6.1.1. Component breakdown size & forecasts, 2025-2035
  - 9.6.1.2. Application breakdown size & forecasts, 2025-2035
  - 9.6.1.3. Technology breakdown size & forecasts, 2025-2035
  - 9.6.1.4. End User Industry breakdown size & forecasts, 2025-2035
- 9.6.2. Mexico Artificial Intelligence (AI) in Marketing Market
  - 9.6.2.1. Component breakdown size & forecasts, 2025-2035
  - 9.6.2.2. Application breakdown size & forecasts, 2025-2035
  - 9.6.2.3. Technology breakdown size & forecasts, 2025-2035
  - 9.6.2.4. End User Industry breakdown size & forecasts, 2025-2035
9.7. Middle East and Africa Artificial Intelligence (AI) in Marketing Market
- 9.7.1. UAE Artificial Intelligence (AI) in Marketing Market
  - 9.7.1.1. Component breakdown size & forecasts, 2025-2035
  - 9.7.1.2. Application breakdown size & forecasts, 2025-2035
  - 9.7.1.3. Technology breakdown size & forecasts, 2025-2035
  - 9.7.1.4. End User Industry breakdown size & forecasts, 2025-2035
- 9.7.2. Saudi Arabia (KSA) Artificial Intelligence (AI) in Marketing Market
  - 9.7.2.1. Component breakdown size & forecasts, 2025-2035
  - 9.7.2.2. Application breakdown size & forecasts, 2025-2035
  - 9.7.2.3. Technology breakdown size & forecasts, 2025-2035
  - 9.7.2.4. End User Industry breakdown size & forecasts, 2025-2035
- 9.7.3. South Africa Artificial Intelligence (AI) in Marketing Market
  - 9.7.3.1. Component breakdown size & forecasts, 2025-2035
  - 9.7.3.2. Application breakdown size & forecasts, 2025-2035
  - 9.7.3.3. Technology breakdown size & forecasts, 2025-2035
  - 9.7.3.4. End User Industry breakdown size & forecasts, 2025-2035

Chapter 10. Competitive Intelligence

10.1. Top Market Strategies
10.2. Google LLC
- 10.2.1. Company Overview
- 10.2.2. Key Executives
- 10.2.3. Company Snapshot
- 10.2.4. Financial Performance (Subject to Data Availability)
- 10.2.5. Product/Services Port
- 10.2.6. Recent Development
- 10.2.7. Market Strategies
- 10.2.8. SWOT Analysis
10.3. IBM Corporation
10.4. Amazon Web Services, Inc.
10.5. Microsoft Corporation
10.6. Salesforce, Inc.
10.7. Adobe Inc.
10.8. Oracle Corporation
10.9. Meta Platforms, Inc.
10.10. SAP SE
10.11. SAS Institute Inc.
10.12. HubSpot, Inc.
10.13. Nvidia Corporation
10.14. Twilio Inc.
10.15. Insider
10.16. Cognizant Technology Solutions