Artificial Intelligence in Marketing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Offering, By Deployment Type, By Technology, By Application, By End User Industry, By Region & Competition, 2021-2031F

Description

The Global Artificial Intelligence in Marketing Market will grow from USD 14.81 Billion in 2025 to USD 58.92 Billion by 2031 at a 25.88% CAGR. Artificial Intelligence in Marketing utilizes machine learning and customer data analysis to predict consumer behavior and automate complex decisions that enhance the buyer journey. The global market is primarily expanding due to the increasing demand for personalized experiences and the critical need for immediate analytics to optimize campaign performance.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 14.81 Billion
Market Size 2031	USD 58.92 Billion
CAGR 2026-2031	25.88%
Fastest Growing Segment	Cloud
Largest Market	North America

Key Market Drivers

The surging integration of generative AI for dynamic content creation is fundamentally altering how organizations approach digital campaigns by removing historic scalability bottlenecks. Advanced algorithms now enable the automated production of high-quality visuals, copy, and video assets, allowing marketing teams to maintain continuous engagement without proportionally increasing headcount. This capability is particularly vital for maintaining relevance across fragmented digital channels where fresh material is constantly required to capture consumer attention.

Key Market Challenges

The Global Artificial Intelligence in Marketing Market faces substantial headwinds due to the rigorous demands of data privacy and the complex ethical management of consumer information. As governments worldwide enforce stricter regulatory frameworks, marketing organizations encounter severe difficulties in deploying automated systems that rely on sensitive user data. This regulatory pressure forces companies to implement extensive compliance protocols, which often delays the integration of advanced analytics and predictive modeling tools.

Key Market Trends

The expansion of Programmatic Advertising and Real-Time Bidding is fundamentally reshaping media buying strategies by utilizing algorithms to automate ad inventory procurement. This transition allows marketers to target specific audiences with unprecedented precision, moving beyond manual negotiations to instantaneous, data-driven decisions that optimize ad spend across fragmented channels.

Key Market Players

Adobe Inc.
Alphabet Inc.
Amazon Web Services, Inc.
IBM Corporation
Microsoft Corporation
Salesforce.com, Inc.
SAS Institute Inc.
Teradata Corporation
Oracle Corporation
SAP SE

Report Scope:

In this report, the Global Artificial Intelligence in Marketing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Artificial Intelligence in Marketing Market, By Offering:

Hardware
Software
Services

Artificial Intelligence in Marketing Market, By Deployment Type:

Cloud
On Premises

Artificial Intelligence in Marketing Market, By Technology:

Machine Learning
Context-Aware Computing
Natural Language Processing
Computer Vision

Artificial Intelligence in Marketing Market, By Application:

Social Media Advertising
Search Advertising
Content Curation
Sales Marketing Automation
Analytics Platform
Others

Artificial Intelligence in Marketing Market, By End User Industry:

BFSI
Retail
Consumer Goods
Media Entertainment
Enterprise
Others

Artificial Intelligence in Marketing Market, By Region:

North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Artificial Intelligence in Marketing Market.

Available Customizations:

Global Artificial Intelligence in Marketing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Artificial Intelligence in Marketing Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Offering (Hardware, Software, Services)
- 5.2.2. By Deployment Type (Cloud, On Premises)
- 5.2.3. By Technology (Machine Learning, Context-Aware Computing, Natural Language Processing, Computer Vision)
- 5.2.4. By Application (Social Media Advertising, Search Advertising, Content Curation, Sales Marketing Automation, Analytics Platform, Others)
- 5.2.5. By End User Industry (BFSI, Retail, Consumer Goods, Media Entertainment, Enterprise, Others)
- 5.2.6. By Region
- 5.2.7. By Company (2025)
5.3. Market Map

6. North America Artificial Intelligence in Marketing Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Offering
- 6.2.2. By Deployment Type
- 6.2.3. By Technology
- 6.2.4. By Application
- 6.2.5. By End User Industry
- 6.2.6. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Artificial Intelligence in Marketing Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Offering
    - 6.3.1.2.2. By Deployment Type
    - 6.3.1.2.3. By Technology
    - 6.3.1.2.4. By Application
    - 6.3.1.2.5. By End User Industry
- 6.3.2. Canada Artificial Intelligence in Marketing Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Offering
    - 6.3.2.2.2. By Deployment Type
    - 6.3.2.2.3. By Technology
    - 6.3.2.2.4. By Application
    - 6.3.2.2.5. By End User Industry
- 6.3.3. Mexico Artificial Intelligence in Marketing Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Offering
    - 6.3.3.2.2. By Deployment Type
    - 6.3.3.2.3. By Technology
    - 6.3.3.2.4. By Application
    - 6.3.3.2.5. By End User Industry

7. Europe Artificial Intelligence in Marketing Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Offering
- 7.2.2. By Deployment Type
- 7.2.3. By Technology
- 7.2.4. By Application
- 7.2.5. By End User Industry
- 7.2.6. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Artificial Intelligence in Marketing Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Offering
    - 7.3.1.2.2. By Deployment Type
    - 7.3.1.2.3. By Technology
    - 7.3.1.2.4. By Application
    - 7.3.1.2.5. By End User Industry
- 7.3.2. France Artificial Intelligence in Marketing Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Offering
    - 7.3.2.2.2. By Deployment Type
    - 7.3.2.2.3. By Technology
    - 7.3.2.2.4. By Application
    - 7.3.2.2.5. By End User Industry
- 7.3.3. United Kingdom Artificial Intelligence in Marketing Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Offering
    - 7.3.3.2.2. By Deployment Type
    - 7.3.3.2.3. By Technology
    - 7.3.3.2.4. By Application
    - 7.3.3.2.5. By End User Industry
- 7.3.4. Italy Artificial Intelligence in Marketing Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Offering
    - 7.3.4.2.2. By Deployment Type
    - 7.3.4.2.3. By Technology
    - 7.3.4.2.4. By Application
    - 7.3.4.2.5. By End User Industry
- 7.3.5. Spain Artificial Intelligence in Marketing Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Offering
    - 7.3.5.2.2. By Deployment Type
    - 7.3.5.2.3. By Technology
    - 7.3.5.2.4. By Application
    - 7.3.5.2.5. By End User Industry

8. Asia Pacific Artificial Intelligence in Marketing Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Offering
- 8.2.2. By Deployment Type
- 8.2.3. By Technology
- 8.2.4. By Application
- 8.2.5. By End User Industry
- 8.2.6. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Artificial Intelligence in Marketing Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Offering
    - 8.3.1.2.2. By Deployment Type
    - 8.3.1.2.3. By Technology
    - 8.3.1.2.4. By Application
    - 8.3.1.2.5. By End User Industry
- 8.3.2. India Artificial Intelligence in Marketing Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Offering
    - 8.3.2.2.2. By Deployment Type
    - 8.3.2.2.3. By Technology
    - 8.3.2.2.4. By Application
    - 8.3.2.2.5. By End User Industry
- 8.3.3. Japan Artificial Intelligence in Marketing Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Offering
    - 8.3.3.2.2. By Deployment Type
    - 8.3.3.2.3. By Technology
    - 8.3.3.2.4. By Application
    - 8.3.3.2.5. By End User Industry
- 8.3.4. South Korea Artificial Intelligence in Marketing Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Offering
    - 8.3.4.2.2. By Deployment Type
    - 8.3.4.2.3. By Technology
    - 8.3.4.2.4. By Application
    - 8.3.4.2.5. By End User Industry
- 8.3.5. Australia Artificial Intelligence in Marketing Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Offering
    - 8.3.5.2.2. By Deployment Type
    - 8.3.5.2.3. By Technology
    - 8.3.5.2.4. By Application
    - 8.3.5.2.5. By End User Industry

9. Middle East & Africa Artificial Intelligence in Marketing Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Offering
- 9.2.2. By Deployment Type
- 9.2.3. By Technology
- 9.2.4. By Application
- 9.2.5. By End User Industry
- 9.2.6. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Artificial Intelligence in Marketing Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Offering
    - 9.3.1.2.2. By Deployment Type
    - 9.3.1.2.3. By Technology
    - 9.3.1.2.4. By Application
    - 9.3.1.2.5. By End User Industry
- 9.3.2. UAE Artificial Intelligence in Marketing Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Offering
    - 9.3.2.2.2. By Deployment Type
    - 9.3.2.2.3. By Technology
    - 9.3.2.2.4. By Application
    - 9.3.2.2.5. By End User Industry
- 9.3.3. South Africa Artificial Intelligence in Marketing Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Offering
    - 9.3.3.2.2. By Deployment Type
    - 9.3.3.2.3. By Technology
    - 9.3.3.2.4. By Application
    - 9.3.3.2.5. By End User Industry

10. South America Artificial Intelligence in Marketing Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Offering
- 10.2.2. By Deployment Type
- 10.2.3. By Technology
- 10.2.4. By Application
- 10.2.5. By End User Industry
- 10.2.6. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Artificial Intelligence in Marketing Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Offering
    - 10.3.1.2.2. By Deployment Type
    - 10.3.1.2.3. By Technology
    - 10.3.1.2.4. By Application
    - 10.3.1.2.5. By End User Industry
- 10.3.2. Colombia Artificial Intelligence in Marketing Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Offering
    - 10.3.2.2.2. By Deployment Type
    - 10.3.2.2.3. By Technology
    - 10.3.2.2.4. By Application
    - 10.3.2.2.5. By End User Industry
- 10.3.3. Argentina Artificial Intelligence in Marketing Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Offering
    - 10.3.3.2.2. By Deployment Type
    - 10.3.3.2.3. By Technology
    - 10.3.3.2.4. By Application
    - 10.3.3.2.5. By End User Industry

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Artificial Intelligence in Marketing Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Adobe Inc.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Alphabet Inc.
15.3. Amazon Web Services, Inc.
15.4. IBM Corporation
15.5. Microsoft Corporation
15.6. Salesforce.com, Inc.
15.7. SAS Institute Inc.
15.8. Teradata Corporation
15.9. Oracle Corporation
15.10. SAP SE