Artificial Intelligence in Marketing Industry

Description

The market for artificial intelligence in marketing is anticipated to grow from US$ 25.14 Billion in 2024 to US$ 236.42 Million by 2031, reflecting a compound annual growth rate (CAGR of 32.44% from 2031 to 2031. A significant trend in this market is the central role of AI-assisted decision-making.

Analysis of the Artificial Intelligence in Marketing Market

The growth of the artificial intelligence in marketing market is driven by the increasing utilization of social media for advertising and the growing adoption of customer-focused marketing strategies. However, the lack of skilled personnel with AI expertise poses a challenge to market expansion. Additionally, the rise in the use of cloud-based applications and services presents substantial opportunities for players in the artificial intelligence in marketing sector.

Overview of the Artificial Intelligence in Marketing Market

AI technologies are employed in marketing to facilitate automated decision-making through data collection, analysis, and monitoring of audience or economic trends that may influence marketing campaigns. AI is particularly valuable in digital marketing campaigns where efficiency is essential. Generative AI is often used when speed is critical in digital marketing efforts. AI marketing solutions leverage data and customer profiles to learn the most effective ways to engage with clients, delivering personalized messages at optimal times without the need for marketing team intervention, thus ensuring maximum productivity. Many contemporary digital marketers utilize generative AI to assist their teams or to perform more strategic tasks that require less human finesse.

Strategic Insights

Drivers and Opportunities in the Artificial Intelligence in Marketing Market

Growing Adoption of Customer-Centric Marketing Strategies

To succeed in the highly competitive global market, businesses across various industries are increasingly focusing on establishing long-term, mutually beneficial relationships with their customers. Recently, customer engagement strategies have shifted from being primarily product-driven to more customer-centric approaches. By adopting a customer-centric model, companies can better anticipate and meet their customers' needs. Organizations that have successfully transitioned to customer-centric engagement have demonstrated a significant competitive advantage, along with increased sales and revenue. According to the Harvard Business Review, over a third of Fortune 500 companies have restructured with a customer focus, utilizing journeys, preferences, and segmentation as guiding principles. Notable customer-centric companies in the US include USAA, Tumi, and American Express, while airlines such as Singapore Airlines, Air New Zealand, and Emirates are moving away from traditional methods in favor of innovative advertising strategies.

Increase in Cloud Adoption

For cloud users, artificial intelligence (AI) has become a versatile tool for data management, security, analysis, and strategic decision-making. Its ability to leverage machine learning and provide objective interpretations of data-driven insights enhances the efficiency of these processes and can lead to significant cost savings for businesses. Implementing AI software based on machine learning algorithms in cloud environments enables companies to offer connected and user-friendly experiences to users and consumers. Consequently, the rise in cloud adoption is creating numerous opportunities for the market.

Segmentation Analysis of the Artificial Intelligence in Marketing Market Report

Key segments contributing to the analysis of the artificial intelligence in marketing market include offerings, applications, and end-use industries.

In terms of offerings, the market is categorized into solutions and services, with the solutions segment holding a larger market share in 2024.
By application, the market is divided into social media advertising, search advertising, dynamic pricing, virtual assistants, content curation, sales & marketing automation, analytics platforms, and others, with social media advertising capturing a larger market share in 2024.

End-Use Industry Segmentation

The market is segmented by end-use industry into BFSI, retail, consumer goods, media and entertainment, and others.

Geographical Market Share Analysis of Artificial Intelligence in Marketing

The geographical scope of the artificial intelligence in marketing market report is divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

North America leads the artificial intelligence in marketing market. Major players in this sector, such as Adobe, Amazon Web Services, IBM, Salesforce, and Accenture, are employing various organic and inorganic strategies to boost their revenue and market presence. For instance, in January 2021, Appier launched ARTIFICIAL INTELLIGENCE XPERT, an AI-powered app-based advertising assistant designed to help marketers enhance the performance of their sales campaigns through effective campaign management. Thus, the market is expanding in this region.

Scope of the Artificial Intelligence in Marketing Market Report

Recent Developments in the Artificial Intelligence in Marketing Market

The artificial intelligence in marketing market is assessed through qualitative and quantitative data collected from primary and secondary research, including significant corporate publications, association data, and databases. Some recent developments in the artificial intelligence in marketing market include:

Clarivate Plc, a leading global provider of transformative intelligence, introduced the first publicly available version of Trademark Watch Analyzer at the 2024 International Trademark Association Annual Meeting. This next-generation trademark protection solution, enhanced by AI and cloud technology, integrates Clarivate's global trademark and case law data, in-house IP expertise, and advanced AI technology to provide faster and more accurate responses to critical business inquiries by automating key trademark-watching tasks and intelligently prioritizing results. (Source: Signify, Press Release, May 2024)
Emarsys, an omnichannel customer engagement company that has been part of SAP since 2031, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. This initiative responds to consumer demand for AI in commerce, with Emarsys' data indicating that 64% of consumers believe AI has enhanced their commerce experiences. (Source: Tungsram Group, Press Release, April 2024)

Coverage and Deliverables of the Artificial Intelligence in Marketing Market Report

The report titled "Artificial Intelligence in Marketing Market Size and Forecast (2021-2031)" provides a comprehensive analysis of the market, covering the following areas:

Market size and forecast for artificial intelligence in marketing at global, regional, and country levels for all key segments included in the scope.
Market trends and dynamics, including drivers, restraints, and key opportunities.
Detailed PEST/Porter's Five Forces and SWOT analysis.
Analysis of the artificial intelligence in marketing market covering key trends, global and regional frameworks, major players, regulations, and recent developments.
Industry landscape and competition analysis, including market concentration, heat map analysis, prominent players, and recent developments in the artificial intelligence in marketing market.
In-depth company profiles.

Product Code: TIPRE00002954

1. Introduction

1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Artificial Intelligence in Marketing Market Landscape

4.1 Market Overview
4.2 Ecosystem Analysis
4.3 Expert Opinion
4.4 PEST Analysis
- 4.4.1 Artificial Intelligence in Marketing Market and North America PEST Analysis
- 4.4.2 Artificial Intelligence in Marketing Market and Europe PEST Analysis
- 4.4.3 Artificial Intelligence in Marketing Market and APAC PEST Analysis
- 4.4.4 Artificial Intelligence in Marketing Market and MEA PEST Analysis
- 4.4.5 Artificial Intelligence in Marketing Market and SAM PEST Analysis

5. Artificial Intelligence in Marketing Market and Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Rising Adoption of Customer-Centric Marketing Strategies
- 5.1.2 Increasing Use of Social Media for Advertising
5.2 Market Restraints
- 5.2.1 Limited Number of Artificial Intelligence (AI) Experts
5.3 Market Opportunities
- 5.3.1 Growth in Adoption of Cloud-Based Applications and Services
5.4 Future Trends
- 5.4.1 Dynamic Personalized Ad Serving
5.5 Impact Analysis of Drivers and Restraints

6. Artificial Intelligence in Marketing Market and Global Market Analysis

6.1 Global Artificial Intelligence in Marketing Market
6.2 Global Artificial Intelligence in Marketing Market, Revenue and Forecasts to 2031 (US$ Million)
6.3 Market Positioning- Top Five Players

7. Artificial Intelligence in Marketing Market and By Offering

7.1 Overview
7.2 Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2031)
7.3 Solution
- 7.3.1 Overview
- 7.3.2 Solution: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
7.4 Services
- 7.4.1 Overview
- 7.4.2 Services: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)

8. Artificial Intelligence in Marketing Market and By Application

8.1 Overview
8.2 Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2031)
8.3 Search Advertising
- 8.3.1 Overview
- 8.3.2 Search Advertising: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
8.4 Social Media Advertising
- 8.4.1 Overview
- 8.4.2 Social Media Advertising: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
8.5 Dynamic Pricing
- 8.5.1 Overview
- 8.5.2 Dynamic Pricing: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
8.6 Virtual Assistant
- 8.6.1 Overview
- 8.6.2 Virtual Assistant: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
8.7 Content Curation
- 8.7.1 Overview
- 8.7.2 Content Curation: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
8.8 Sales and Marketing Automation
- 8.8.1 Overview
- 8.8.2 Sales and Marketing Automation: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
8.9 Analytics Platform
- 8.9.1 Overview
- 8.9.2 Analytics Platform: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
8.10 Others
- 8.10.1 Overview
- 8.10.2 Others: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)

9. Artificial Intelligence in Marketing Market and By End-Use Industry

9.1 Overview
9.2 Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2031)
9.3 BFSI
- 9.3.1 Overview
- 9.3.2 BFSI: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
9.4 Retail
- 9.4.1 Overview
- 9.4.2 Retail: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
9.5 Consumer Goods
- 9.5.1 Overview
- 9.5.2 Consumer Goods: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
9.6 Media and Entertainment
- 9.6.1 Overview
- 9.6.2 Media and Entertainment: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
9.7 Others
- 9.7.1 Overview
- 9.7.2 Others: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)

10. Artificial Intelligence in Marketing Market and Geographic Analysis

10.1 North America: Artificial Intelligence in Marketing market
- 10.1.1 Overview
- 10.1.2 North America: Artificial Intelligence in Marketing Market and Revenue and Forecasts to 2031 (US$ Million)
- 10.1.3 North America: Artificial Intelligence in Marketing market Revenue Share, by Offering
- 10.1.4 North America: Artificial Intelligence in Marketing market Revenue Share, by Application
- 10.1.5 North America: Artificial Intelligence in Marketing market Revenue Share, by End-User
- 10.1.6 North America: Artificial Intelligence in Marketing market Revenue Share, by Country
  - 10.1.6.1 US: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.1.6.1.1 US: Artificial Intelligence in Marketing Market, by Offering
    - 10.1.6.1.2 US: Artificial Intelligence in Marketing Market, by Application
    - 10.1.6.1.3 US: Artificial Intelligence in Marketing Market, by End-User
  - 10.1.6.2 Canada: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.1.6.2.1 Canada: Artificial Intelligence in Marketing Market, by Offering
    - 10.1.6.2.2 Canada: Artificial Intelligence in Marketing Market, by Application
    - 10.1.6.2.3 Canada: Artificial Intelligence in Marketing Market, by End-User
  - 10.1.6.3 Mexico: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.1.6.3.1 Mexico: Artificial Intelligence in Marketing Market, by Offering
    - 10.1.6.3.2 Mexico: Artificial Intelligence in Marketing Market, by Application
    - 10.1.6.3.3 Mexico: Artificial Intelligence in Marketing Market, by End-User
10.2 Europe Artificial Intelligence in Marketing Market, Revenue and Forecasts to 2031
- 10.2.1 Overview
- 10.2.2 Europe Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
- 10.2.3 Europe Artificial Intelligence in Marketing market Breakdown, by Offering
- 10.2.4 Europe Artificial Intelligence in Marketing market Breakdown, by End-User
- 10.2.5 Europe Artificial Intelligence in Marketing market Breakdown, by Country
  - 10.2.5.1 UK: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.2.5.1.1 UK: Artificial Intelligence in Marketing Market, by Offering
    - 10.2.5.1.2 UK: Artificial Intelligence in Marketing Market, by Application
    - 10.2.5.1.3 UK: Artificial Intelligence in Marketing Market, by End-User
  - 10.2.5.2 Germany: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.2.5.2.1 Germany: Artificial Intelligence in Marketing Market, by Offering
    - 10.2.5.2.2 Germany: Artificial Intelligence in Marketing Market, by Application
    - 10.2.5.2.3 Germany: Artificial Intelligence in Marketing Market, by End-User
  - 10.2.5.3 Russia: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.2.5.3.1 Russia: Artificial Intelligence in Marketing Market, by Offering
    - 10.2.5.3.2 Russia: Artificial Intelligence in Marketing Market, by Application
    - 10.2.5.3.3 Russia: Artificial Intelligence in Marketing Market, by End-User
  - 10.2.5.4 France: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.2.5.4.1 France: Artificial Intelligence in Marketing Market, by Offering
    - 10.2.5.4.2 France: Artificial Intelligence in Marketing Market, by Application
    - 10.2.5.4.3 France: Artificial Intelligence in Marketing Market, by End-User
  - 10.2.5.5 Italy: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.2.5.5.1 Italy: Artificial Intelligence in Marketing Market, by Offering
    - 10.2.5.5.2 Italy: Artificial Intelligence in Marketing Market, by Application
    - 10.2.5.5.3 Italy: Artificial Intelligence in Marketing Market, by End-User
  - 10.2.5.6 Rest of Europe: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.2.5.6.1 Rest of Europe: Artificial Intelligence in Marketing Market, by Offering
    - 10.2.5.6.2 Rest of Europe: Artificial Intelligence in Marketing Market, by Application
    - 10.2.5.6.3 Rest of Europe: Artificial Intelligence in Marketing Market, by End-User
10.3 APAC: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
- 10.3.1 Overview
- 10.3.2 APAC: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
- 10.3.3 APAC: Artificial Intelligence in Marketing market Breakdown, by Offering
- 10.3.4 APAC: Artificial Intelligence in Marketing market Breakdown, by Application
- 10.3.5 APAC: Artificial Intelligence in Marketing market Breakdown, by End Use Industry
- 10.3.6 APAC: Artificial Intelligence in Marketing market Breakdown, by Country
  - 10.3.6.1 China: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.1.1 China: Artificial Intelligence in Marketing Market, by Offering
    - 10.3.6.1.2 China: Artificial Intelligence in Marketing Market, by Application
    - 10.3.6.1.3 China: Artificial Intelligence in Marketing Market, by End Use Industry
  - 10.3.6.2 Japan: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.2.1 Japan: Artificial Intelligence in Marketing Market, by Offering
    - 10.3.6.2.2 Japan: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.2.3 Japan: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecasts to 2031 (US$ Million)
  - 10.3.6.3 South Korea: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.3.1 South Korea: Artificial Intelligence in Marketing Market, by Offering
    - 10.3.6.3.2 South Korea: Artificial Intelligence in Marketing Market, by Application
    - 10.3.6.3.3 South Korea: Artificial Intelligence in Marketing Market, by End Use Industry
  - 10.3.6.4 Australia: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.4.1 Australia: Artificial Intelligence in Marketing Market, by Offering
    - 10.3.6.4.2 Australia: Artificial Intelligence in Marketing Market, by Application
    - 10.3.6.4.3 Australia: Artificial Intelligence in Marketing Market, by End Use Industry
  - 10.3.6.5 India: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.5.1 India: Artificial Intelligence in Marketing Market, by Offering
    - 10.3.6.5.2 India: Artificial Intelligence in Marketing Market, by Application
    - 10.3.6.5.3 India: Artificial Intelligence in Marketing Market, by End Use Industry
  - 10.3.6.6 Taiwan: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.6.1 Taiwan: Artificial Intelligence in Marketing Market, by Offering
    - 10.3.6.6.2 Taiwan: Artificial Intelligence in Marketing Market, by Application
    - 10.3.6.6.3 Taiwan: Artificial Intelligence in Marketing Market, by End Use Industry
  - 10.3.6.7 Rest of APAC: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.3.6.7.1 Rest of APAC: Artificial Intelligence in Marketing Market, by Offering
    - 10.3.6.7.2 Rest of APAC: Artificial Intelligence in Marketing Market, by Application
    - 10.3.6.7.3 Rest of APAC: Artificial Intelligence in Marketing Market, by End Use Industry
10.4 MEA: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
- 10.4.1 Overview
- 10.4.2 MEA: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
- 10.4.3 MEA: Artificial Intelligence in Marketing market Breakdown, by Offering
- 10.4.4 MEA: Artificial Intelligence in Marketing market Breakdown, by Application
- 10.4.5 MEA: Artificial Intelligence in Marketing market Breakdown, by End-User
- 10.4.6 MEA: Artificial Intelligence in Marketing market Breakdown, By Country, 2020 and 2031 (%)
  - 10.4.6.1 South Africa: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.4.6.1.1 South Africa: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecasts to 2031 (US$ Million)
    - 10.4.6.1.2 South Africa: Artificial Intelligence in Marketing Market, by Application
    - 10.4.6.1.3 South Africa: Artificial Intelligence in Marketing Market, by End-User
  - 10.4.6.2 Saudi Arabia: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.4.6.2.1 Saudi Arabia: Artificial Intelligence in Marketing Market, by Offering
    - 10.4.6.2.2 Saudi Arabia: Artificial Intelligence in Marketing Market, by Application
    - 10.4.6.2.3 Saudi Arabia: Artificial Intelligence in Marketing Market, by End-User
  - 10.4.6.3 UAE: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.4.6.3.1 UAE: Artificial Intelligence in Marketing Market, by Offering
    - 10.4.6.3.2 UAE: Artificial Intelligence in Marketing Market, by Application
    - 10.4.6.3.3 UAE: Artificial Intelligence in Marketing Market, by End-User
  - 10.4.6.4 Rest of MEA: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
    - 10.4.6.4.1 Rest of MEA: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecasts to 2031 (US$ Million)
    - 10.4.6.4.2 Rest of MEA: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecasts to 2031 (US$ Million)
    - 10.4.6.4.3 Rest of MEA: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecasts to 2031 (US$ Million)
10.5 South America: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
- 10.5.1 Overview
- 10.5.2 South America: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031 (US$ Million)
- 10.5.3 South America: Artificial Intelligence in Marketing market Breakdown, by Offering
- 10.5.4 South America: Artificial Intelligence in Marketing market Breakdown, by Application
- 10.5.5 South America: Artificial Intelligence in Marketing market Breakdown, by End Use Industry
- 10.5.6 South America: Artificial Intelligence in Marketing market Breakdown, by Country
  - 10.5.6.1 Brazil Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.5.6.1.1 Brazil: Artificial Intelligence in Marketing Market, by Offering
    - 10.5.6.1.2 Brazil: Artificial Intelligence in Marketing Market, by Application
    - 10.5.6.1.3 Brazil: Artificial Intelligence in Marketing Market, by End Use Industry
  - 10.5.6.2 Argentina Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.5.6.2.1 Argentina: Artificial Intelligence in Marketing Market, by Offering
    - 10.5.6.2.2 Argentina: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecasts to 2031 (US$ Million)
    - 10.5.6.2.3 Argentina: Artificial Intelligence in Marketing Market, by End Use Industry, Revenue and Forecasts to 2031 (US$ Million)
  - 10.5.6.3 Rest of South America: Artificial Intelligence in Marketing market, Revenue and Forecasts to 2031
    - 10.5.6.3.1 Rest of South America: Artificial Intelligence in Marketing Market, by Offering
    - 10.5.6.3.2 Rest of South America: Artificial Intelligence in Marketing Market, by Application
    - 10.5.6.3.3 Rest of South America: Artificial Intelligence in Marketing Market, by End Use Industry

11. Impact of COVID-19 Pandemic

11.1 Overview
11.2 Impact of COVID-19 Pandemic on Global Artificial Intelligence in Marketing Market
- 11.2.1 North America: Impact Assessment of COVID-19 Pandemic
- 11.2.2 Europe: Impact Assessment of COVID-19 Pandemic
- 11.2.3 Asia-Pacific: Impact Assessment of COVID-19 Pandemic
- 11.2.4 Middle East and Africa: Impact Assessment of COVID-19 Pandemic
- 11.2.5 South America: Impact Assessment of COVID-19 Pandemic

12. Artificial Intelligence in Marketing Market - Industry Landscape

12.1 Overview
12.2 Growth Strategies Done by the Companies in the Market, (%)
12.3 Organic Developments
- 12.3.1 Overview
12.4 Inorganic Developments
- 12.4.1 Overview

13. Company Profiles

13.1 Affectiva
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Appier Inc.
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Bidalgo
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 Novantas (Amplero), Inc.
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 CognitiveScale
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 SAS Institute Inc.
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
13.7 SAP SE
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
13.8 Salesforce.com, inc.
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments
13.9 Oracle Corporation
- 13.9.1 Key Facts
- 13.9.2 Business Description
- 13.9.3 Products and Services
- 13.9.4 Financial Overview
- 13.9.5 SWOT Analysis
- 13.9.6 Key Developments
13.10 IBM Corporation
- 13.10.1 Key Facts
- 13.10.2 Business Description
- 13.10.3 Products and Services
- 13.10.4 Financial Overview
- 13.10.5 SWOT Analysis
- 13.10.6 Key Developments
13.11 Amazon Web Services
- 13.11.1 Key Facts
- 13.11.2 Business Description
- 13.11.3 Products and Services
- 13.11.4 Financial Overview
- 13.11.5 SWOT Analysis
- 13.11.6 Key Developments
13.12 Adobe
- 13.12.1 Key Facts
- 13.12.2 Business Description
- 13.12.3 Products and Services
- 13.12.4 Financial Overview
- 13.12.5 SWOT Analysis
- 13.12.6 Key Developments
13.13 Accenture
- 13.13.1 Key Facts
- 13.13.2 Business Description
- 13.13.3 Products and Services
- 13.13.4 Financial Overview
- 13.13.5 SWOT Analysis
- 13.13.6 Key Developments
13.14 Microsoft Corporation
- 13.14.1 Key Facts
- 13.14.2 Business Description
- 13.14.3 Products and Services
- 13.14.4 Financial Overview
- 13.14.5 SWOT Analysis
- 13.14.6 Key Developments
13.15 Xilinx, Inc.
- 13.15.1 Key Facts
- 13.15.2 Business Description
- 13.15.3 Products and Services
- 13.15.4 Financial Overview
- 13.15.5 SWOT Analysis
- 13.15.6 Key Developments

14. Artificial Intelligence in Marketing Market- Company Profiles

14.1 Glossary of Terms