PUBLISHER: The Business Research Company | PRODUCT CODE: 1888422
PUBLISHER: The Business Research Company | PRODUCT CODE: 1888422
Sales coverage modeling artificial intelligence (AI) refers to the application of advanced algorithms and machine learning techniques to optimize the allocation of sales resources and targeting of customers across regions or accounts. It examines historical data, buying patterns, and performance metrics to develop the most efficient sales coverage strategies. This approach enhances productivity, improves territory planning, and maximizes revenue potential through data-driven decision-making.
The key components of sales coverage modeling artificial intelligence (AI) are software and services. Software includes AI-powered platforms that help businesses optimize sales strategies, territory management, and performance analysis through predictive modeling and data-driven insights. Deployment modes include cloud and on-premises. Enterprise sizes range from small and medium enterprises to large enterprises. Applications encompass territory planning, account segmentation, lead scoring, sales forecasting, resource allocation, and others, and they are utilized by several end users, including banking, financial services, and insurance (BFSI), healthcare, retail and e-commerce, information technology (IT) and telecommunications, manufacturing, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.
The sales coverage modeling artificial intelligence (AI) market research report is one of a series of new reports from The Business Research Company that provides sales coverage modeling artificial intelligence (AI) market statistics, including the sales coverage modeling artificial intelligence (AI) industry global market size, regional shares, competitors with the sales coverage modeling artificial intelligence (AI) market share, detailed sales coverage modeling artificial intelligence (AI) market segments, market trends, and opportunities, and any further data you may need to thrive in the sales coverage modeling artificial intelligence (AI) industry. This sales coverage modeling artificial intelligence (AI) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The sales coverage modeling artificial intelligence (AI) market size has grown exponentially in recent years. It will grow from $1.80 billion in 2024 to $2.28 billion in 2025 at a compound annual growth rate (CAGR) of 26.6%. The growth during the historic period can be attributed to the rising demand for secure authentication solutions, increasing adoption of holographic content in packaging, growing awareness of anti-counterfeiting measures, expansion of government security programs, and greater integration of holography in identification documents.
The sales coverage modeling artificial intelligence (AI) market size is expected to see exponential growth in the next few years. It will grow to $5.81 billion in 2029 at a compound annual growth rate (CAGR) of 26.4%. The growth during the forecast period can be attributed to increasing investment in holographic security technologies, expanding collaboration between technology providers and content creators, rising demand for customized watermarking solutions, growth of holographic applications across new industries, and greater focus on intellectual property protection. Key trends in the forecast period include technological advancements in holographic watermarking, developments in ultra-secure holographic materials, research and development investment in next-generation verification tools, innovation in machine-learning-based hologram authentication, and technological progress in multi-layer encryption systems.
The growing emphasis on personalized customer experiences is expected to drive the expansion of the sales coverage modeling artificial intelligence (AI) market in the coming years. Personalized customer experiences involve tailoring offers, messaging, channel interactions, and resource allocation to individual customers or narrowly defined customer segments using customer data, analytics, and AI-driven insights. The demand for such experiences is rising as customers increasingly expect relevance and timeliness across both digital and human touchpoints. The sales coverage modeling AI market supports personalization by enabling organizations to analyze customer-level data, allocate sales capacity efficiently, prioritize accounts, and tailor outreach at scale using machine learning. For example, in April 2023, according to the Data & Marketing Association (DMA), a UK-based trade association, around 22% of consumers preferred personalized emails, illustrating the persistent demand for tailored communications. Therefore, the growing emphasis on personalized customer experiences is driving the growth of the sales coverage modeling artificial intelligence (AI) market.
Key companies operating in the sales coverage modeling artificial intelligence (AI) market are focusing on conversational artificial intelligence (AI) copilots, such as customer relationship management (CRM)-integrated generative conversational assistants, to enhance sales team productivity, automate routine tasks, provide real-time insights, and improve decision-making through personalized, data-driven recommendations. For instance, in September 2023, Salesforce, a US-based cloud software company, launched the next generation of Einstein, a conversational AI assistant integrated into every CRM application and customer experience. This launch represents a key advancement in conversational artificial intelligence (AI), allowing users to interact naturally within Salesforce applications, automate complex tasks, and generate insights directly from trusted company data through the Einstein Trust Layer. It also provides organizations with tools to customize AI-driven workflows, build domain-specific skills, and integrate generative intelligence across various business functions to improve productivity, decision-making, and personalized customer engagement.
In February 2024, Salesloft Inc., a US-based sales engagement platform, acquired Drift for an undisclosed amount. Through this acquisition, Salesloft aims to integrate Drift's conversational AI and buyer engagement capabilities with its revenue orchestration platform to provide a unified, AI-driven solution that enhances personalization, efficiency, and revenue outcomes across the entire buyer journey. Drift Ltd. is a US-based conversational artificial intelligence (AI) and buyer engagement company that supports sales coverage modeling artificial intelligence (AI) by enabling intelligent lead qualification and personalized buyer interactions.
Major players in the sales coverage modeling artificial intelligence (ai) market are Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Zoho Corporation, Seismic Software Inc., Gong.io Inc., Varicent Software Inc., HG Insights Inc., Optymyze Inc., Pigment Inc., Zilliant Inc., People.ai Inc., Forma AI Inc., Aviso Inc., Badger Mapping Inc., SPOTIO Inc., BoogieBoard Corporation, Qymatix Solutions GmbH.
North America was the largest region in the sales coverage modeling artificial intelligence (AI) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in sales coverage modeling artificial intelligence (AI) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the sales coverage modeling artificial intelligence (AI) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The sales coverage modeling artificial intelligence (AI) market includes revenues earned by entities by providing services such as territory design and optimization, data-driven quota setting, sales capacity planning, and account scoring and prioritization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Sales Coverage Modeling Artificial Intelligence (AI) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on sales coverage modeling artificial intelligence (ai) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for sales coverage modeling artificial intelligence (ai) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The sales coverage modeling artificial intelligence (ai) market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.