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PUBLISHER: Euromonitor International | PRODUCT CODE: 1885781

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1885781

Fresh Food in China

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Fresh food in China registered steady volume growth in 2025 amid rising health awareness and the growing fears surrounding ultra-processed foods. Economic uncertainty shaped purchasing decisions, with price sensitive shoppers trading down to more affordable lines, including local and seasonal options. Meanwhile, the overarching theme of convenience is evident through new formats addressing the complex needs of modern urban lifestyles.

Euromonitor International's Fresh Food in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fresh Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: FREFCN

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Health concerns fuel demand for fresh food

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

  • Bright performance for fresh foods
  • Economic uncertainty leads to downtrading across categories

WHAT'S NEXT?

  • Positive evolution shaped by urbanisation and plant-based diets
  • Distribution is set to evolve with the adoption of digital technologies
  • Sustainable features to underpin evolution of branding strategies

CHANNELS

  • Small local grocers face growing competition from modern channel
  • Impressive performance for retail e-commerce
  • Contrasting performance between retail and foodservice channels

MARKET DATA

  • Table 1 Total Sales of Fresh Food by Category: Total Volume 2020-2025
  • Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
  • Table 3 Retail Sales of Fresh Food by Category: Volume 2020-2025
  • Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
  • Table 5 Retail Sales of Fresh Food by Category: Value 2020-2025
  • Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
  • Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 8 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
  • Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
  • Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
  • Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
  • Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
  • Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
  • Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

  • Summary 1 Research Sources

MEAT IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Meat volume sales under pressure in the retail channel

INDUSTRY PERFORMANCE

  • Meat consumption trends are evolving in China
  • Convenience and sustainability shape demand patterns
  • Foodservice meat sales rise amid stronger preference for dining out and less home cooking

WHAT'S NEXT?

  • Changing dietary preferences to weigh on meat consumption
  • Premiumisation and branding are key strategies to counter decline in retail channel
  • Summary 2 Major Processors of Meat 2025

CATEGORY DATA

  • Table 15 Total Sales of Meat by Category: Total Volume 2020-2025
  • Table 16 Total Sales of Meat by Category: % Total Volume Growth 2020-2025
  • Table 17 Retail Sales of Meat by Category: Volume 2020-2025
  • Table 18 Retail Sales of Meat by Category: % Volume Growth 2020-2025
  • Table 19 Retail Sales of Meat by Category: Value 2020-2025
  • Table 20 Retail Sales of Meat by Category: % Value Growth 2020-2025
  • Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 22 Forecast Sales of Meat by Category: Total Volume 2025-2030
  • Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2025-2030
  • Table 24 Forecast Retail Sales of Meat by Category: Volume 2025-2030
  • Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2025-2030
  • Table 26 Forecast Retail Sales of Meat by Category: Value 2025-2030
  • Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

FISH AND SEAFOOD IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Fish and seafood enjoys solid growth

INDUSTRY PERFORMANCE

  • Shifting health priorities drive sales of fish and seafood
  • Cost and climate change weigh on purchasing decisions

WHAT'S NEXT?

  • Fish and seafood to benefit from daily health priorities and new consumption occasions
  • Premiumisation trend is set to shape seafood
  • Summary 3 Major Processors of Fish and Seafood 2025

CATEGORY DATA

  • Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
  • Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
  • Table 30 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
  • Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
  • Table 32 Retail Sales of Fish and Seafood by Category: Value 2020-2025
  • Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
  • Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
  • Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
  • Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
  • Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
  • Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
  • Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PULSES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Pulses witness strong growth in sales

INDUSTRY PERFORMANCE

  • Pulses gain appeal as a cheap and nutritional plant-based food
  • Pulses resonate with the needs of budget-conscious households

WHAT'S NEXT?

  • Public health strategies and ageing population to support higher intake of pulses
  • Convenience products are key to winning over consumers
  • Summary 4 Major Processors of Pulses 2025

CATEGORY DATA

  • Table 41 Total Sales of Pulses by Category: Total Volume 2020-2025
  • Table 42 Total Sales of Pulses by Category: % Total Volume Growth 2020-2025
  • Table 43 Retail Sales of Pulses by Category: Volume 2020-2025
  • Table 44 Retail Sales of Pulses by Category: % Volume Growth 2020-2025
  • Table 45 Retail Sales of Pulses by Category: Value 2020-2025
  • Table 46 Retail Sales of Pulses by Category: % Value Growth 2020-2025
  • Table 47 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 48 Forecast Total Sales of Pulses by Category: Total Volume 2025-2030
  • Table 49 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2025-2030
  • Table 50 Forecast Retail Sales of Pulses by Category: Volume 2025-2030
  • Table 51 Forecast Retail Sales of Pulses by Category: % Volume Growth 2025-2030
  • Table 52 Forecast Retail Sales of Pulses by Category: Value 2025-2030
  • Table 53 Forecast Retail Sales of Pulses by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

VEGETABLES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Fresh vegetables benefit from health halo

INDUSTRY PERFORMANCE

  • Supply disruptions drive up retail prices in 2025
  • Concerns over ultra-processed foods nurtures demand

WHAT'S NEXT?

  • Bright outlook for vegetables
  • Convenience products will be key to meeting the demands of fast-paced consumer lifestyles
  • Summary 5 Major Processors of Vegetables 2025

CATEGORY DATA

  • Table 54 Total Sales of Vegetables by Category: Total Volume 2020-2025
  • Table 55 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
  • Table 56 Retail Sales of Vegetables by Category: Volume 2020-2025
  • Table 57 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
  • Table 58 Retail Sales of Vegetables by Category: Value 2020-2025
  • Table 59 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
  • Table 60 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 61 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
  • Table 62 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
  • Table 63 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
  • Table 64 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
  • Table 65 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
  • Table 66 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

STARCHY ROOTS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Nutritional benefits ensures steady demand for starchy roots

INDUSTRY PERFORMANCE

  • Root vegetables face competition from staple foods
  • Relatively stable demand for starchy roots in 2025

WHAT'S NEXT?

  • Stable outlook for starchy roots
  • Modern lifestyles require convenience formats
  • Summary 6 Major Processors of Starchy Roots 2025

CATEGORY DATA

  • Table 67 Total Sales of Starchy Roots by Category: Total Volume 2020-2025
  • Table 68 Total Sales of Starchy Roots by Category: % Total Volume Growth 2020-2025
  • Table 69 Retail Sales of Starchy Roots by Category: Volume 2020-2025
  • Table 70 Retail Sales of Starchy Roots by Category: % Volume Growth 2020-2025
  • Table 71 Retail Sales of Starchy Roots by Category: Value 2020-2025
  • Table 72 Retail Sales of Starchy Roots by Category: % Value Growth 2020-2025
  • Table 73 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 74 Forecast Total Sales of Starchy Roots by Category: Total Volume 2025-2030
  • Table 75 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2025-2030
  • Table 76 Forecast Retail Sales of Starchy Roots by Category: Volume 2025-2030
  • Table 77 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2025-2030
  • Table 78 Forecast Retail Sales of Starchy Roots by Category: Value 2025-2030
  • Table 79 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

FRUITS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Fruits consumption climbs amid stronger emphasis on healthy eating

INDUSTRY PERFORMANCE

  • Fruits category reaps the rewards of strong demand and local supply
  • Economic and climate factors weigh on purchasing decisions

WHAT'S NEXT?

  • Significant growth potential for the fruits category
  • Packaged and prepared fruits will raise the bar on convenience
  • Summary 7 Major Processors of Fruits 2025

CATEGORY DATA

  • Table 80 Total Sales of Fruits by Category: Total Volume 2020-2025
  • Table 81 Total Sales of Fruits by Category: % Total Volume Growth 2020-2025
  • Table 82 Retail Sales of Fruits by Category: Volume 2020-2025
  • Table 83 Retail Sales of Fruits by Category: % Volume Growth 2020-2025
  • Table 84 Retail Sales of Fruits by Category: Value 2020-2025
  • Table 85 Retail Sales of Fruits by Category: % Value Growth 2020-2025
  • Table 86 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 87 Forecast Total Sales of Fruits by Category: Total Volume 2025-2030
  • Table 88 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2025-2030
  • Table 89 Forecast Retail Sales of Fruits by Category: Volume 2025-2030
  • Table 90 Forecast Retail Sales of Fruits by Category: % Volume Growth 2025-2030
  • Table 91 Forecast Retail Sales of Fruits by Category: Value 2025-2030
  • Table 92 Forecast Retail Sales of Fruits by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

NUTS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Versatility of nuts drives sales growth

INDUSTRY PERFORMANCE

  • Nuts become part of China's healthy snacking culture
  • Rising demand for plain nuts

WHAT'S NEXT?

  • Strong outlook for the nuts category
  • Convenience formats will be leveraged to address modern lifestyle demands
  • Summary 8 Major Processors of Nuts 2025

CATEGORY DATA

  • Table 93 Total Sales of Nuts by Category: Total Volume 2020-2025
  • Table 94 Total Sales of Nuts by Category: % Total Volume Growth 2020-2025
  • Table 95 Retail Sales of Nuts by Category: Volume 2020-2025
  • Table 96 Retail Sales of Nuts by Category: % Volume Growth 2020-2025
  • Table 97 Retail Sales of Nuts by Category: Value 2020-2025
  • Table 98 Retail Sales of Nuts by Category: % Value Growth 2020-2025
  • Table 99 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 100 Forecast Total Sales of Nuts by Category: Total Volume 2025-2030
  • Table 101 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2025-2030
  • Table 102 Forecast Retail Sales of Nuts by Category: Volume 2025-2030
  • Table 103 Forecast Retail Sales of Nuts by Category: % Volume Growth 2025-2030
  • Table 104 Forecast Retail Sales of Nuts by Category: Value 2025-2030
  • Table 105 Forecast Retail Sales of Nuts by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

EGGS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Stable performance for eggs

INDUSTRY PERFORMANCE

  • Eggs support consumers in period of economic uncertainty
  • Premiumisation trend is embraced targeting affluent consumer base

WHAT'S NEXT?

  • Staple egg consumption will support category performance
  • Convenience trend to be addressed by producers
  • Summary 9 Major Processors of Eggs 2025

CATEGORY DATA

  • Table 106 Total Sales of Eggs: Total Volume 2020-2025
  • Table 107 Total Sales of Eggs: % Total Volume Growth 2020-2025
  • Table 108 Retail Sales of Eggs: Volume 2020-2025
  • Table 109 Retail Sales of Eggs: % Volume Growth 2020-2025
  • Table 110 Retail Sales of Eggs: Value 2020-2025
  • Table 111 Retail Sales of Eggs: % Value Growth 2020-2025
  • Table 112 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 113 Forecast Total Sales of Eggs: Total Volume 2025-2030
  • Table 114 Forecast Total Sales of Eggs: % Total Volume Growth 2025-2030
  • Table 115 Forecast Retail Sales of Eggs: Volume 2025-2030
  • Table 116 Forecast Retail Sales of Eggs: % Volume Growth 2025-2030
  • Table 117 Forecast Retail Sales of Eggs: Value 2025-2030
  • Table 118 Forecast Retail Sales of Eggs: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SUGAR AND SWEETENERS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

  • Pressure for traditional sugar as health concerns intensify

INDUSTRY PERFORMANCE

  • Sugar intake is curbed amid health concerns
  • Challenging landscape for players in the sugar category

WHAT'S NEXT?

  • Cleaner more natural alternatives offer growth opportunities
  • Monk fruit sweetener has strong growth potential due to its health benefits.
  • Summary 10 Major Processors of Sugar and Sweeteners 2025

CATEGORY DATA

  • Table 119 Total Sales of Sugar and Sweeteners: Total Volume 2020-2025
  • Table 120 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2020-2025
  • Table 121 Retail Sales of Sugar and Sweeteners: Volume 2020-2025
  • Table 122 Retail Sales of Sugar and Sweeteners: % Volume Growth 2020-2025
  • Table 123 Retail Sales of Sugar and Sweeteners: Value 2020-2025
  • Table 124 Retail Sales of Sugar and Sweeteners: % Value Growth 2020-2025
  • Table 125 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2020-2025
  • Table 126 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2025-2030
  • Table 127 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2025-2030
  • Table 128 Forecast Retail Sales of Sugar and Sweeteners: Volume 2025-2030
  • Table 129 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2025-2030
  • Table 130 Forecast Retail Sales of Sugar and Sweeteners: Value 2025-2030
  • Table 131 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

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