Packaging Industry in Italy

In 2024, Italy's packaging landscape underwent a transformation driven by sustainability mandates, cost pressures and evolving consumer lifestyles. Across food, beverages, beauty, home care and pet care, brands embraced recent formats, such as paper-based packs and refill pouches, and growing formats, such as lightweight PET jars and flexible plastic, alongside smaller pack sizes (250-500ml) and single-serve options to meet portion-control needs and affordability demands.

Euromonitor International's Packaging in Italy report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Packaging market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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