Apparel and Footwear in Italy

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Polarised spending and sustainable shifts shape apparel and footwear

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Households remain cautious despite easing economic pressures
• CHART 2 Itx Italia Srl Launches Lefties in Italy to Compete in Ultra-Value Segment
• Diverging category dynamics define apparel and footwear
• Circular business models gain traction with the introduction of specialist platforms

WHAT'S NEXT?

• Ultra-value and premium players to drive further market polarisation
• Tourism and lifestyle trends will drive experiential retail
• CHART 3 Falconeri Expands in Key Tourist Cities to Capture High-Spending Travel Flows
• Sustainability to become a competitive strategy
• CHART 4 Analyst Insight

COMPETITIVE LANDSCAPE

• Fragmented competitive landscape as leading brands face market polarisation
• Consolidation shapes the competitive landscape
• Emerging players gain momentum through distinct propositions

CHANNELS

• Apparel and footwear specialists lead distribution in 2025
• Retail e-commerce continues to grow in apparel and footwear

ECONOMIC CONTEXT

• CHART 5 Real GDP Growth and Inflation 2020-2030
• CHART 6 PEST Analysis in Italy 2025

CONSUMER CONTEXT

• CHART 7 Key Insights on Consumers in Italy 2025
• CHART 8 Consumer Landscape in Italy 2025

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SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value and versatility drive modest growth in Italian womenswear
• CHART 9 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers prioritise value and versatility in womenswear purchases
• Women's outerwear drives overall category sales
• Circular economy and fashion rentals gain traction, with risk to primary market
• CHART 10 Bivio Milano Expands Resale Chain in 2025

WHAT'S NEXT?

• Women's outerwear will remain largest category, with sustainability becoming necessity
• Accessible luxury set to emerge as new battleground for womenswear
• CHART 11 Analyst Insight
• Value retailers likely to place greater pressure on mid-market players

COMPETITIVE LANDSCAPE

• Leading brands look to strategic expansion in fragmented landscape
• Market polarisation intensifies with an increase in entry-level competition
• CHART 12 Itx Italia's Lefties Enters Italy and Fuels Ultra-Low Pricing Competition in Apparel

CHANNELS

• Retail offline dominates womenswear sales with shopping centres and outlets gaining share
• Retail e-commerce grows rapidly, driven by low-price apps and marketplaces
• Tourism drives Italian womenswear retail towards destination locations
• CHART 13 Falconeri Expands Presence in Italy's Key Tourist Cities in Summer 2025

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MENSWEAR IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Menswear experiences decline, but tourism boosts premium sales
• CHART 14 Key Trends 2025

INDUSTRY PERFORMANCE

• Menswear displays decline as consumers move towards value-focused offers
• Essential and multi-season pieces continue to drive popularity within men's outerwear
• Travel and tourism drives brands to invest in tourism-driven retail experiences
• CHART 15 Kiton Opens "Tender to Summer" Boutique in Porto Cervo With Client Tender Service

WHAT'S NEXT?

• Expansion of accessible premium over the forecast period
• Lifestyle-performance crossover will shape menswear boundaries
• CHART 16 Analyst Insight
• Dedicated menswear formats will capture independent male shoppers

COMPETITIVE LANDSCAPE

• Challenger brands gain ground due to male-specific messaging and store rollouts
• Market polarisation results in brands releasing premium offerings
• CHART 17 Teddy SpA Debuts Premium Menswear Label QB24

CHANNELS

• Apparel and footwear specialists lead menswear sales with destination retail
• E-commerce serves as comparison tool rather than primary growth engine
• Emerging brands turn to destination retail stores to gain share
• CHART 18 Dan John Enters Travel Retail With First Airport Store at Milan Malpensa

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CHILDRENSWEAR IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Value resilience despite demographic challenges
• CHART 19 Key Trends 2025

INDUSTRY PERFORMANCE

• Demographic headwinds dampen sales growth
• Baby and toddler wear registers the sharpest decline within childrenswear
• OVS reduces childrenswear offering as it focuses on key adult lines
• CHART 20 OVS Reduces Childrenswear Offering as it Focuses on Key Categories in 2025

WHAT'S NEXT?

• Retail sales expected to show low value growth over the forecast period
• Rise of value-driven retail
• CHART 21 Analyst Insight
• Tightening sustainability enforcement will become a major regulatory challenge

COMPETITIVE LANDSCAPE

• OVS SpA continues to lead the fragmented childrenswear category
• Value specialists expand their footprint at the expense of incumbent players
• CHART 22 Pepco Opens 16 Stores in Italy in 2025, Boosting Low-Price Childrenswear
• Challengers capitalise on incumbents' restructuring
• CHART 23 Dan John Brings Childrenswear In-House and Opens First Children-Only Stores in 2025

CHANNELS

• Offline retail dominates childrenswear distribution with strong promotions
• E-commerce sees growth, with established brands extending online partnerships

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SPORTSWEAR IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sportswear growth strengthened by focus on fitness and wellbeing
• CHART 24 Key Trends 2025

INDUSTRY PERFORMANCE

• Sportswear records positive growth amidst fitness and wellness boom
• Diversifying product offerings to counter market polarisation
• CHART 25 Rossignol Diversifies Product Offering with Launch of New Sports Footwear
• Inclusivity and local engagement become a strategic pillar
• CHART 26 Kappa and GO Fit Partner to Drive Inclusivity and Community Engagement

WHAT'S NEXT?

• Eco-friendly practices will become increasingly important differentiators
• Digital sector will transform how companies engage with consumers
• CHART 27 Analyst Insight
• Technological integration expected to drive future growth

COMPETITIVE LANDSCAPE

• Global giants lead with wide variety and strong investments
• Smaller brands turn to sponsorships and collaborations to grow awareness
• CHART 28 Puma Enters into New Sponsorship Agreement with U.S. Salernitana 1919

CHANNELS

• Apparel and footwear specialists leads sportswear distribution
• Retail e-commerce gains traction with consumers seeking convenience

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JEANS IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Jeans in Italy remains resilient to navigate polarisation and tourism shifts
• CHART 29 Key Trends 2025

INDUSTRY PERFORMANCE

• Jeans displays modest growth amidst market polarisation
• Sustainability moves from marketing to material choices in Italian denim
• CHART 30 Gabriela Hearst Launches 100% Recycled Cotton Denim Line
• International tourism shifts retail mix towards destination shopping
• CHART 31 Guess Turns Denim into Destination Retail with First Italian "Guess Jeans Cafe"

WHAT'S NEXT?

• Market polarisation set to deepen over the forecast period
• Consolidation will accelerate as operating pressures mount
• Sustainability and regulatory compliance drive product innovation
• CHART 32 Analyst Insight

COMPETITIVE LANDSCAPE

• Premium and economy brands gain share at expense of mid-market labels
• CHART 33 Levi's Dylan Capsule Powers Denim's Cultural Reboot
• Consolidation and emerging brands reshape competitive landscape

CHANNELS

• Apparel and footwear specialists lead jeans sales with strong brand presence
• Retail e-commerce grows modestly, driven by economy tier sales

COUNTRY REPORTS DISCLAIMER

HOSIERY IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sustainability and brand consolidation shape hosiery in Italy
• CHART 34 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers prioritise essential spending amid economic uncertainty
• Non-sheer hosiery drives sales with everyday and performance use cases
• Sustainability and durability shape product development and consumer choices
• CHART 35 Calzedonia and Golden Lady Launch "Life Re-Tights" Recycling Project in Italy

WHAT'S NEXT?

• Performance and shapewear products will restructure the hosiery landscape
• CHART 36 Analyst Insight
• Leading players set to standardise sustainability and traceability
• Market consolidation set to intensify over the forecast period

COMPETITIVE LANDSCAPE

• Scaled leaders gain ground with clear value propositions
• Mergers and acquisitions reshape competitive dynamics
• CHART 37 OVS Completes 100% Acquisition of Goldenpoint, Accelerating Value Hosiery

CHANNELS

• Scaled chains dominate retail offline with expanded presence
• Global challenger brands expand physical footprint in Italy
• CHART 38 lululemon Opens First Italy Store in Milan, Boosting Performance Socks
• E-commerce plays a supporting role in product discovery

PRODUCTS

• Brands target shapewear demand with invisible comfort innovations

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APPAREL ACCESSORIES IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Apparel accessories contracts as market polarisation intensifies
• CHART 39 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers prioritise essentials amid economic uncertainty
• Belts remain popular due to their essential nature
• Growing retail engagement in circularity and social impact
• CHART 40 Intimissimi Rolls Out Nationwide Take-Back to Scale Circularity and Community Impact

WHAT'S NEXT?

• Value giants and luxury houses to drive market polarisation
• Sustainability will become non-negotiable for players in apparel accessories
• CHART 41 Analyst Insight
• Gateway cities and resort hubs to drive sales of apparel accessories

COMPETITIVE LANDSCAPE

• The squeeze on aspirational luxury: Shifting leadership in the Italian market
• CHART 42 HalfPrice Enters Italy, Accelerating Off-Price Accessories in 2025

CHANNELS

• Apparel and footwear specialists lead the distribution of apparel accessories
• Retail e-commerce drives growth with price transparency

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FOOTWEAR IN ITALY

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sustainability and digital innovation drive market evolution amid modest decline
• CHART 43 Key Trends 2025

INDUSTRY PERFORMANCE

• Footwear displays marginal decline, with women's footwear leading sales
• Embracing circularity through innovation and collaboration
• CHART 44 Prada Establishes Ocean Literacy Centre in Venice
• Social media platforms emerge as strategic channels for luxury engagement
• CHART 45 Snapchat Launches New Luxury Bitmoji Looks in Partnership with Miu Miu

WHAT'S NEXT?

• Footwear set to remain stagnant, with increasing focus on sustainability
• Product personalisation and customisation to become more prevalent
• CHART 46 Analyst Insight
• Forecast period to be characterised by market polarisation

COMPETITIVE LANDSCAPE

• Nike and adidas lead a fragmented footwear landscape

CHANNELS

• Apparel and footwear specialists face competition from e-commerce

PRODUCTS

• Tech-savvy consumers drive innovation with customised footwear
• CHART 47 Tod's Expands Digital Product Passport (DPP) Offering to My Gommino Line

COUNTRY REPORTS DISCLAIMER