PUBLISHER: Euromonitor International | PRODUCT CODE: 2048984
PUBLISHER: Euromonitor International | PRODUCT CODE: 2048984
Tissue and Hygiene in Hong Kong, China
Tissue and hygiene in Hong Kong, China demonstrated resilient growth in 2025, outperforming many neighbouring markets with a 4% rise in retail sales value to HKD4.5 billion, anchored by a stable population and robust consumer spending. This environment is particularly attractive due to a pronounced consumer shift towards premium and specialised products, ongoing innovation in sustainable materials and packaging, and a rapidly ageing demographic that fuels demand for adult incontinence and skin-f...
Euromonitor International's Tissue and Hygiene in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
Premium Brands Drive Value as Consumers Trade up for Quality
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Tissue and Hygiene
Industry Performance
Retail Adult Incontinence Sees Dynamic Growth
CHART 2 MoliCare's Premium Elastic Adult Diapers
Brands Leverage E-Commerce and Eco-Credentials to Expand Reach
CHART 3 PureBamboo's 100% Bamboo Pulp Tissue
CHART 4 Value Sales 2020-2030
CHART 5 Value Sales by Category 2025
What's Next?
Eco and Digital Innovations to Shift Consumer Loyalty and Value
Toilet Paper and Facial Tissues to Maintain Lead as Adult Care Accelerates
Sustainability and "Smart Hygiene" to Ttransform Buying Patterns
CHART 6 Forecast Value Sales 2020-2030
CHART 7 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Guangdong Zhongshun Paper Industry Group Closes the Gap with Leading Players
CHART 8 Analyst Insight for Tissue and Hygiene
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Supermarkets Reinforce Dominance as E-Commerce Steadies
CHART 11 Retail Channels 2020-2025
Economic Context
CHART 12 Economic Context for Tissue and Hygiene
CHART 13 Real Gdp Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Tissue and Hygiene
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
MENSTRUAL CARE IN HONG KONG, CHINA
- Key Data Insights
- 2025 Developments
- Brands Drive Value with Innovation in Overnight Pants and Premium Pads
- Key Industry Trends
- CHART 19 Key Industry Trends for Menstrual Care
- Industry Performance
- CHART 20 Kiri Period Underwear
- Towels Retain Dominance as Period Pants Rapidly Gain Share
- Eco-Friendly Brands Expand Reach through Digital and Workplace Partnerships
- CHART 21 Kotex Overnight Pants in Hong Kong
- CHART 22 Value Sales 2020-2030
- CHART 23 Volume Sales 2020-2030
- CHART 24 Value Sales by Category 2025
- What's Next?
- Cost-Conscious Shoppers and Policy Partnerships Reshape Product Innovation
- Towels Retain Lead as Period Pants Outpace All Formats
- CHART 25 Forecast Value Sales 2020-2030
- CHART 26 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Kotex and Johnson and Johnson Reinforce Share in Key Formats
- CHART 27 Analyst Insight for Menstrual Care
- CHART 28 Company Shares 2025
- CHART 29 Brand Shares 2025
- Channels
- Supermarkets and Health and Beauty Specialists Anchor In-Person Sales
- Online Platforms Expand Product Access but Face Growth Limits
- CHART 30 Retail Channels 2020-2025
- Economic Context
- CHART 31 Economic Context for Menstrual Care
- CHART 32 Real Gdp Growth 2020-2030
- CHART 33 Inflation 2020-2030
- Consumer Context
- CHART 34 Consumer Context for Menstrual Care
- CHART 35 Population 2020-2030
- CHART 36 Consumer Expenditure 2020-2030
- CHART 37 Population by Generation 2025
- Country Reports Disclaimer
NAPPIES/DIAPERS/PANTS IN HONG KONG, CHINA
- Key Data Insights
- 2025 Developments
- Premium Brands Leverage E-Commerce to Drive Value Growth
- Key Industry Trends
- CHART 38 Key Industry Trends for Tissue and Hygiene
- Industry Performance
- CHART 39 International Premium Brands on PNS and HKTVmall Shop
- Diaper Pants Expansion Accelerates Growth
- Mycodigestible Nappies Targets Rising Eco-Conscious Demand
- CHART 40 Value Sales 2020-2030
- CHART 41 Volume Sales 2020-2030
- CHART 42 Value Sales by Category 2025
- What's Next?
- Parents to Prioritise Premium Features as Value Rises Despite Low Birth Rate
- Eco-Positioned Brands to Expand as Sustainability Gains Traction among Parents
- E-Commerce and Omnichannel Strategies to Reshape Consumer Access and Loyalty
- CHART 43 Forecast Value Sales 2020-2030
- CHART 44 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Procter & Gamble and Kimberly-Clark Sustain Dominance as Brand Loyalty Endures
- CHART 45 Analyst Insight for Tissue and Hygiene
- CHART 46 Company Shares 2025
- CHART 47 Brand Shares 2025
- Channels
- Supermarkets and Health and Beauty Specialists Consolidate Leadership
- Health and Beauty Specialists Win Share as E-Commerce Stabilises
- CHART 48 Retail Channels 2020-2025
- Economic Context
- CHART 49 Economic Context for Nappies/Diapers/Pants
- CHART 50 Real Gdp Growth 2020-2030
- CHART 51 Inflation 2020-2030
- Consumer Context
- CHART 52 Consumer Context for Nappies/Diapers/Pants
- CHART 53 Population 2020-2030
- CHART 54 Consumer Expenditure 2020-2030
- CHART 55 Population by Generation 2025
- Country Reports Disclaimer
RETAIL ADULT INCONTINENCE IN HONG KONG, CHINA
- Key Data Insights
- 2025 Developments
- Brands Drive Value Growth through Premiumisation
- Key Industry Trends
- CHART 56 Key Industry Trends for Retail Adult Incontinence
- Industry Performance
- CHART 57 Aidapt Releases New Premium Unisex Adult Nappies
- Light Incontinence Pads Accelerate as Users Seek Comfort and Discretion
- Digital Channels and Sustainable Launches Redefine Shopper Expectations
- CHART 58 Silverella Launches ESG-Driven Incontinence Underwear
- CHART 59 Value Sales 2020-2030
- CHART 60 Volume Sales 2020-2030
- CHART 61 Value Sales by Category 2025
- What's Next?
- Active Seniors to Drive Demand for Discreet Incontinence Care Products, Pushing Premiumisation
- Global Brands to Expand as Premiumisation Reshapes Competition
- E-Commerce to Accelerate as Caregivers Seek Convenience and Choice
- CHART 62 Forecast Value Sales 2020-2030
- CHART 63 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Essity Ab Consolidates Leadership as Rivals Maintain Stable Positions
- CHART 64 Analyst Insight for Retail Adult Incontinence
- CHART 65 Company Shares 2025
- CHART 66 Brand Shares 2025
- Channels
- Supermarkets and Health and Beauty Retailers Sustain Leadership
- Online Channels Attract Budget-Conscious Shoppers with Bulk Deals and Promotions
- CHART 67 Retail Channels 2020-2025
- Economic Context
- CHART 68 Economic Context for Retail Adult Incontinence
- CHART 69 Real Gdp Growth 2020-2030
- CHART 70 Inflation 2020-2030
- Consumer Context
- CHART 71 Consumer Context for Retail Adult Incontinence
- CHART 72 Population 2020-2030
- CHART 73 Consumer Expenditure 2020-2030
- CHART 74 Population by Generation 2025
- Country Reports Disclaimer
WIPES IN HONG KONG, CHINA
- Key Data Insights
- 2025 Developments
- Brands Drive Multipurpose and Localised Demand
- Key Industry Trends
- CHART 75 Key Industry Trends for Wipes
- Industry Performance
- CHART 76 Magiclean Green Tea Cleaning Wipes
- Sustainability-Focused Launches Gain Traction among Health-Conscious Consumers
- CHART 77 Zionburg's biodegradeable wet wipes
- Tourism Rebound and Ageing Population Boost Hygiene-Driven Product Expansion
- CHART 78 Value Sales 2020-2030
- CHART 79 Value Sales by Category 2025
- What's Next?
- Premium and Sustainable Formats to Attract Quality-Conscious Urban Shoppers
- Biodegradable and Low-Waste Solutions to Drive Channel and Product Innovation
- CHART 80 Forecast Value Sales 2020-2030
- CHART 81 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Johnson & Johnson Maintains Lead as Innovation Slows and Shares Stabilise
- CHART 82 Company Shares 2025
- CHART 83 Brand Shares 2025
- Channels
- Supermarkets and Health and Beauty Specialists Shape In-Store Dominance
- Online Product Expansion and Infrastructure Lift E-Commerce'S Profile
- CHART 84 Retail Channels 2020-2025
- Economic Context
- CHART 85 Economic Context for Wipes
- CHART 86 Real Gdp Growth 2020-2030
- CHART 87 Inflation 2020-2030
- Consumer Context
- CHART 88 Consumer Context for Wipes
- CHART 89 Population 2020-2030
- CHART 90 Consumer Expenditure 2020-2030
- CHART 91 Population by Generation 2025
- Country Reports Disclaimer
RETAIL TISSUE IN HONG KONG, CHINA
- Key Data Insights
- 2025 Developments
- Tempo and Vinda Drive Premium Tissue Sales as Consumers Trade up
- Key Industry Trends
- CHART 92 Key Industry Trends for Retail Tissue
- Industry Performance
- Toilet Paper and Paper Towels Highlight Evolving Preferences Towards Quality and Functionality
- CHART 93 Pulppy Premium launches a premium 4-ply bathroom tissue
- Premiumisation and Sustainability Shape Demand
- CHART 94 PureBamboo Hong Kong releases 100% bamboo pulp tissue product.
- CHART 95 Value Sales 2020-2030
- CHART 96 Volume Sales 2020-2030
- CHART 97 Value Sales by Category 2025
- What's Next?
- Premium Tissue Brands Justify Higher Prices through Added Value
- Toilet Paper to Sustain Leadership While Paper Towels Accelerate Growth
- Eco-Focused Innovation and Channel Shift Reshape Tissue Competition
- CHART 98 Forecast Value Sales 2020-2030
- CHART 99 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Market Concentration Fractures as Leading Players Lose Share and Are Overtaken
- CHART 100 Analyst Insight for Retail Tissue
- CHART 101 Company Shares 2025
- CHART 102 Brand Shares 2025
- Channels
- Supermarkets and Health and Beauty Specialists Sustain Channel Leadership through In-Person Preferences
- Expanded Online Product Choice and Digital Infrastructure Drive Channel Shifts
- CHART 103 Retail Channels 2020-2025
- Economic Context
- CHART 104 Economic Context for Retail Tissue
- CHART 105 Real Gdp Growth 2020-2030
- CHART 106 Inflation 2020-2030
- Consumer Context
- CHART 107 Consumer Context for Retail Tissue
- CHART 108 Population 2020-2030
- CHART 109 Consumer Expenditure 2020-2030
- CHART 110 Population by Generation 2025
- Country Reports Disclaimer
AWAY-FROM-HOME TISSUE AND HYGIENE IN HONG KONG, CHINA
- Key Data Insights
- 2025 Developments
- Premium Suppliers Raise Standards as Hotels and Offices Drive Value Growth
- Key Industry Trends
- CHART 111 Key Industry Trends for Away-From-Home Tissue and Hygiene
- Industry Performance
- Brands Drive Premium and Eco-Conscious Innovation
- CHART 112 Botare's Medical Grade Paper Facial Tissue
- Population Ageing and Urban Recovery Reshape Demand and Expectations
- CHART 113 Value Sales 2020-2030
- CHART 114 Value Sales by Category 2025
- What's Next?
- Hotels and Offices to Prioritise Quality to Drive Premium Value
- Leading Tissue Brands to Win by Innovating for Performance and Sustainability
- Bundled Hygiene Solutions and Eco-Certifications to Shape Procurement
- CHART 115 Forecast Value Sales 2020-2030
- CHART 116 Forecast Value Sales by Category 2025-2030
- Channels
- Supermarkets and Health and Beauty Specialists Drive In-Person Demand
- E-Commerce Expands Online Range to Capture Incremental Growth
- CHART 117 Retail Channels 2020-2025
- Economic Context
- CHART 118 Economic Context for Away-From-Home Tissue and Hygiene
- CHART 119 Real Gdp Growth 2020-2030
- CHART 120 Inflation 2020-2030
- Consumer Context
- CHART 121 Consumer Context for Away-From-Home Tissue and Hygiene
- CHART 122 Population 2020-2030
- CHART 123 Consumer Expenditure 2020-2030
- CHART 124 Population by Generation 2025
- Country Reports Disclaimer
