PUBLISHER: Euromonitor International | PRODUCT CODE: 2083244
PUBLISHER: Euromonitor International | PRODUCT CODE: 2083244
Tissue and Hygiene in Taiwan, China
Tissue and hygiene in Taiwan demonstrated resilience in 2025, in the face of the declining population, driven by rising household incomes, a readiness to pay for enhanced product features, and digital integration across retail channels. With retail sales climbing 5% to TWD46,877 million, the environment remains highly attractive due to strong consumer loyalty, premiumisation, and the expansion of e-commerce, which contributes over a quarter of total value sales. Leading companies benefit from...
Euromonitor International's Tissue and Hygiene in Taiwan, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tissue and Hygiene market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Tissue and Hygiene
Industry Performance
Urbanisation Drives Convenience Trend with Growth in Bulk Hygiene Purchases
CHART 2 Familymart's "Faminow" Omnichannel Integration
Terra Wins New Parents by Championing Bamboo-Based Baby Care
Knh Delivers Premium Lines Targeting Skin Health and Eco-Concerns
CHART 3 Knh Has Pivoted Its 2025 Strategy toward "Clinical-Grade" Hygiene
CHART 4 Value Sales 2020-2030
CHART 5 Value Sales by Category 2025
What's Next?
Premium Positioning Boosts Value as Households Trade up
Retail Adult Incontinence Accelerates in Line with Needs of Ageing Population
Modern Retail and Eco Claims Reshape Competitive Strategies
CHART 6 Forecast Value Sales 2020-2030
CHART 7 Forecast Value Sales by Category 2025-2030
Competitive Landscape
CHART 8 Analyst Insight for Tissue and Hygiene
Yuen Foong Yu Paper Enterprise Closes Gap as Brand Loyalty Keeps Rivals Strong
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
Supermarkets and Hypermarkets Attract Bulk Buyers with Value and Range
E-Commerce and Bulk Packs Drive Channel Transformation for Hygiene
Online Platforms Win Urban Shoppers with Convenience and Choice
CHART 11 Retail Channels 2020-2025
Economic Context
CHART 12 Economic Context for Tissue and Hygiene
CHART 13 Real GDP Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Tissue and Hygiene
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
MENSTRUAL CARE IN TAIWAN, CHINA
- Key Data Insights
- 2025 Developments
- Menstrual Care Summary
- Key Industry Trends
- CHART 19 Key Industry Trends for Menstrual Care
- Industry Performance
- Premiumisation Trend Drive Value Performance as Users Trade up
- CHART 20 Sofy Antibacterial Extra Long Pads
- Clean Wellness Claims to Win over Discerning Shoppers
- CHART 21 Kang Na Hsiung'S Organic Cotton/Bamboo Fiber Pad Line
- Government Policy Boosts Eco-Friendly Options and Access for Youth
- CHART 22 Value Sales 2020-2030
- CHART 23 Volume Sales 2020-2030
- CHART 24 Value Sales by Category 2025
- What's Next?
- Tampon Brands Accelerate Growth as Social Change Meets New Demand
- Social-Media Education and E-Commerce Widen Product Access for Young Users
- Innovators Will Capture Value as Sustainability and Wellness Reshape Consumer Choice
- CHART 25 Forecast Value Sales 2020-2030
- CHART 26 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- CHART 27 Analyst Insight for Menstrual Care
- Major Players Leverage Brand Loyalty to Defend Share
- CHART 28 Company Shares 2025
- CHART 29 Brand Shares 2025
- Channels
- Supermarkets and Health and Beauty Specialists Maintain Broad Reach
- Retail E-Commerce Accelerates as Digital Convenience Wins Share
- CHART 30 Retail Channels 2020-2025
- Economic Context
- CHART 31 Economic Context for Menstrual Care
- CHART 32 Real GDP Growth 2020-2030
- CHART 33 Inflation 2020-2030
- Consumer Context
- CHART 34 Consumer Context for Menstrual Care
- CHART 35 Population 2020-2030
- CHART 36 Consumer Expenditure 2020-2030
- CHART 37 Population by Generation 2025
- Country Reports Disclaimer
NAPPIES/DIAPERS/PANTS IN TAIWAN, CHINA
- Key Data Insights
- 2025 Developments
- Nappies/Diapers/Pants Summary
- Key Industry Trends
- CHART 38 Key Industry Trends for Nappies/Diapers/Pants
- Industry Performance
- Premiumisation Drives Value Growth Even as Birth Rates Fall
- CHART 39 Essity's Tena Proskin Series
- Momo Leverages Regular Delivery Service to Lock in Parents
- Sustainability Initiative Transforms Waste into New Resources
- CHART 40 Yi Chun Cultural and Creative Corporation's Industrial-Scale Recycling Initiative
- CHART 41 Value Sales 2020-2030
- CHART 42 Volume Sales 2020-2030
- CHART 43 Value Sales by Category 2025
- What's Next?
- Premium and Sustainable Launches Drive Value as Parents Shift Online
- Parents Migrate to Disposable Pants for Convenience and Added Features
- Online and Bulk Buying Reshape Spending as Population Ages and Shrinks
- CHART 44 Forecast Value Sales 2020-2030
- CHART 45 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- CHART 46 Analyst Insight for Nappies/Diapers/Pants
- Procter & Gamble Taiwan and United Charm Co Ltd Reinforce Leadership as Trust Shapes Value
- CHART 47 Company Shares 2025
- CHART 48 Brand Shares 2025
- Channels
- Bulk-Buying Outlets Drive Shopper Loyalty through Discounts and Convenience
- Online Sales Accelerate as Parents Seek Deals and Home Delivery
- Warehouse Clubs and Digital Platforms Strengthen Position with Bundled Offers
- CHART 49 Retail Channels 2020-2025
- Economic Context
- CHART 50 Economic Context for Nappies/Diapers/Pants
- CHART 51 Real GDP Growth 2020-2030
- CHART 52 Inflation 2020-2030
- Consumer Context
- CHART 53 Consumer Context for Nappies/Diapers/Pants
- CHART 54 Population 2020-2030
- CHART 55 Consumer Expenditure 2020-2030
- CHART 56 Population by Generation 2025
- Country Reports Disclaimer
RETAIL ADULT INCONTINENCE IN TAIWAN, CHINA
- Key Data Insights
- 2025 Developments
- Retail Adult Incontinence Summary
- Key Industry Trends
- CHART 57 Key Industry Trends for Retail Adult Incontinence
- Industry Performance
- Supermarkets and E-Commerce Broaden Access among Younger and Active Users
- Kang Na Hsiung'S Clean Wellness Innovations Set New Standards for Dignity and Skin Health
- CHART 58 Kang Na Hsiung (Knh) Nano-Silver Bacteriostasis:
- Kang Na Hsiung Advances Wellness Solutions with Nano-Silver Technology
- CHART 59 Anan Premium Diaper: a Heavy-Duty, Tab-Style Brief
- CHART 60 Value Sales 2020-2030
- CHART 61 Volume Sales 2020-2030
- CHART 62 Value Sales by Category 2025
- What's Next?
- Ageing Households Drive Demand for Advanced Care Solutions
- Light Solutions Expand Appeal as Younger Users Adopt Adult Incontinence
- Innovation in Product Design Boosts Value and Acceptance
- CHART 63 Forecast Value Sales 2020-2030
- CHART 64 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- CHART 65 Analyst Insight for Retail Adult Incontinence
- United Charm Co Ltd Gains Momentum as Vinda Taiwan Ltd Cedes Ground
- CHART 66 Company Shares 2025
- CHART 67 Brand Shares 2025
- Channels
- Supermarkets and Warehouse Clubs Attract Value-Focused Shoppers with Bulk Deals
- E-Commerce Gains Ground as Convenience and Range Drive Adoption
- CHART 68 Retail Channels 2020-2025
- Economic Context
- CHART 69 Economic Context for Retail Adult Incontinence
- CHART 70 Real GDP Growth 2020-2030
- CHART 71 Inflation 2020-2030
- Consumer Context
- CHART 72 Consumer Context for Retail Adult Incontinence
- CHART 73 Population 2020-2030
- CHART 74 Consumer Expenditure 2020-2030
- CHART 75 Population by Generation 2025
- Country Reports Disclaimer
WIPES IN TAIWAN, CHINA
- Key Data Insights
- 2025 Developments
- Wipes Summary
- Key Industry Trends
- CHART 76 Key Industry Trends for Wipes
- Industry Performance
- Kirkland and Costco Reshape Buying Habits with Value-Focused Bulk Wipes
- CHART 77 Kirkland Signature Wipes in Taiwan: Price to Weight Ratio
- Amcor & Fedrigoni Drive Uptake of Recycle-Ready Sustainable Packaging
- CHART 78 Sustainable packaging from Amcor & Fedrigoni
- 7-Eleven'S Lifestyle Collaborations and Travel Packs Raise the Bar on Convenience
- CHART 79 Value Sales 2020-2030
- CHART 80 Value Sales by Category 2025
- What's Next?
- Multi-Purpose Wipes and E-Commerce Reshape Household Routines
- Format Innovation and Multi-Functionality Drives Value Gains
- CHART 81 Forecast Value Sales 2020-2030
- CHART 82 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- CHART 83 Analyst Insight for Wipes
- Kang Na Hsiung and Farcent Preserve Lead as Brand Trust Sustains Value
- CHART 84 Company Shares 2025
- CHART 85 Brand Shares 2025
- Channels
- E-Commerce Players Capture Largest Share of Sales with Discounts for Bulk Packs
- On-The-Go Wipes Enable Convenience Retailers to Stand Out
- CHART 86 Retail Channels 2020-2025
- Economic Context
- CHART 87 Economic Context for Wipes
- CHART 88 Real GDP Growth 2020-2030
- CHART 89 Inflation 2020-2030
- Consumer Context
- CHART 90 Consumer Context for Wipes
- CHART 91 Population 2020-2030
- CHART 92 Consumer Expenditure 2020-2030
- CHART 93 Population by Generation 2025
- Country Reports Disclaimer
RETAIL TISSUE IN TAIWAN, CHINA
- Key Data Insights
- 2025 Developments
- Retail Tissue Summary
- Key Industry Trends
- CHART 94 Key Industry Trends for Retail Tissue
- Industry Performance
- Premium Tissue Drives Value Growth Alongside Multi-Channel Strategies
- CHART 95 Yuen Foong Yu Premium Tissue Launches
- Retail E-Commerce and Bulk Packs Reshape Shopper Behaviour
- CHART 96 Club and Online Multi-Pack Tissue Offers
- CHART 97 Value Sales 2020-2030
- CHART 98 Volume Sales 2020-2030
- CHART 99 Value Sales by Category 2025
- What's Next?
- Supermarkets and E-Commerce to Drive Premiumisation and Bulk Buying
- Brands Combine Premium Comfort with Credible Eco-Credentials to Capture Value
- CHART 100 Forecast Value Sales 2020-2030
- CHART 101 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- CHART 102 Analyst Insight for Retail Tissue
- Yuen Foong Yu Paper Enterprise Co Ltd Extends Lead as Rivals Lose Ground
- CHART 103 Company Shares 2025
- CHART 104 Brand Shares 2025
- Channels
- Warehouse Clubs and E-Commerce Reshape Shopping with Bulk Deals and Convenience
- E-Commerce Platforms Win Shoppers with Bulk Packs and Home Delivery
- CHART 105 Retail Channels 2020-2025
- Economic Context
- CHART 106 Economic Context for Retail Tissue
- CHART 107 Real GDP Growth 2020-2030
- CHART 108 Inflation 2020-2030
- Consumer Context
- CHART 109 Consumer Context for Retail Tissue
- CHART 110 Population 2020-2030
- CHART 111 Consumer Expenditure 2020-2030
- CHART 112 Population by Generation 2025
- Country Reports Disclaimer
AWAY-FROM-HOME TISSUE AND HYGIENE IN TAIWAN, CHINA
- Key Data Insights
- 2025 Developments
- Away-From-Home Tissue and Hygiene Summary
- Key Industry Trends
- CHART 113 Key Industry Trends for Away-From-Home Tissue and Hygiene
- Industry Performance
- Premium Tissue Suppliers Leverage Post-Pandemic Recovery to Drive Value Gains
- CHART 114 Afh Suppliers Moving Towards Premium/Eco-Friendly Markets
- Hotels and Commercial Operators Accelerate Shift to Premium and Sustainable Hygiene
- CHART 115 Dandelion Advanced Green Series:Taiwan's Premier Sustainable Tissue Line
- Cheng Loong Drives Eco-Innovation as Esg Targets Reshape Purchasing Priorities
- CHART 116 Value Sales 2020-2030
- CHART 117 Value Sales by Category 2025
- What's Next?
- Hospitality and Tourism Drive Sustained Gains in Tissue Demand
- Sustainable Procurement and Automation Reshape Tissue Purchasing Priorities
- CHART 118 Forecast Value Sales 2020-2030
- CHART 119 Forecast Value Sales by Category 2025-2030
- Channels
- Return-To-Office and Travel Patterns Boost B2b and Horeca Sales
- CHART 120 Retail Channels 2020-2025
- Economic Context
- CHART 121 Economic Context for Away-From-Home Tissue and Hygiene
- CHART 122 Inflation 2020-2030
- Consumer Context
- CHART 123 Consumer Context for Away-From-Home Tissue and Hygiene
- CHART 124 Population 2020-2030
- CHART 125 Consumer Expenditure 2020-2030
- CHART 126 Population by Generation 2025
- Country Reports Disclaimer
