PUBLISHER: Euromonitor International | PRODUCT CODE: 2112752
PUBLISHER: Euromonitor International | PRODUCT CODE: 2112752
Toys and Games in Hong Kong, China
Toys and games in Hong Kong, China achieved value growth of 3% in 2025, outpacing both regional and global benchmarks. The attractiveness of this landscape lies in the leadership of digital ecosystems, where video games account for a large majority of total value, driven by subscriptions, recurring spending models, and high engagement around new hardware and platform launches. Traditional toys and games rely on premium collectibles, adult collectors, and educational play rather than volume sales...
Euromonitor International's Toys and Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
2025 Developments
Key Data Insights
Key Industry Trends
CHART 1 Key Industry Trends for Toys and Games
Industry Performance
Digital Ecosystems and Subscriptions Ensure Recurring Spending
CHART 2 Xbox Game Pass and PlayStation Plus put Ecosystem Value at the Centre of Hong Kong Spending
Adult Collectors Transform Display-Led Retail and Brand Engagement
CHART 3 Lego's City-Wide "Lok Jai" Campaign Reinforces Premium Construction in Hong Kong
Edutainment and Stem Play Surge as Parents Prioritise Quality Learning
CHART 4 Value Sales 2020-2030
CHART 5 Value Sales by Category 2025
What's Next?
Tencent and Netease Grow Digital Ecosystems as Recurring Spend Overtakes One-Off Sales
Premium Collectibles and Educational Toys Bring Value Growth
CHART 6 Toniebox 2 Rollout Powers Hong Kong's Connected-Learning Trend
CHART 7 Forecast Value Sales 2020-2030
CHART 8 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Nintendo and Sony Reinforce Leadership as Digital Ecosystems Shape Value
Designer-Toy Innovators and Major Deals Accelerate Creative Growth
CHART 9 Company Shares 2025
CHART 10 Brand Shares 2025
Channels
E-Commerce Strengthens Its Lead across Toys and Games
Experiential Retail and Digital Platforms Redefine Channel Innovation
CHART 11 Retail Channels 2020-2025
Economic Context
CHART 12 Economic Context for Toys and Games
CHART 13 Real Gdp Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Toys and Games
CHART 16 Population 2020-2030
CHART 17 Population by Generation 2025
Country Reports Disclaimer
TRADITIONAL TOYS AND GAMES IN HONG KONG, CHINA
- Key Data Insights
- 2025 Developments
- Traditional Toys and Games Summary
- Key Industry Trends
- CHART 18 Key Industry Trends for Traditional Toys and Games
- Industry Performance
- Collectibles and Premium Products Bring Value Growth
- CHART 19 Prismatic Evolutions Causes Record Demand across Hong Kong's Card Scene
- Lego and Gundam Anchor Construction as Top Value Driver
- CHART 20 Lego's City-Wide "Lok Jai" Campaign Reinforces Premium Construction in Hong Kong
- CHART 21 Value Sales 2020-2030
- CHART 22 Value Sales by Category 2025
- What's Next?
- Adult Collectors and Parents Sustain Growth in Traditional Toys and Games
- CHART 23 Analyst Insight for Traditional Toys and Games
- Events and Communities Reshape Toy Purchasing
- CHART 24 Forecast Value Sales 2020-2030
- CHART 25 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Lego Extends Its Lead in a Concentrated Market
- New Products and Events Boost Engagement
- CHART 26 Company Shares 2025
- CHART 27 Brand Shares 2025
- Channels
- Specialist Stores Remain the Core Channel for Toys and Collectibles
- Experiential Concepts and E-Commerce Expand Consumer Reach
- CHART 28 Retail Channels 2020-2025
- Products
- Kidult Demand and Cultural Identity Drive Product Innovation
- CHART 29 Designercon's Hong Kong Debut Showcases the City's Designer-Toy Heritage
- Connected Learning and Event-Led Launches Extend the Product Frontier
- Local Ecosystems and Experiential Retail Create New Competitive Frontiers
- Economic Context
- CHART 30 Economic Context for Traditional Toys and Games
- CHART 31 Real Gdp Growth 2020-2030
- CHART 32 Inflation 2020-2030
- Consumer Context
- CHART 33 Consumer Context for Traditional Toys and Games
- CHART 34 Population 2020-2030
- CHART 35 Population by Generation 2025
- Country Reports Disclaimer
VIDEO GAMES IN HONG KONG, CHINA
- Key Data Insights
- 2025 Developments
- Video Games Summary
- Key Industry Trends
- CHART 36 Key Industry Trends for Video Games
- Industry Performance
- Microsoft'S Subscription Overhaul Shifts Spending to Bundled Libraries
- CHART 37 Xbox Game Pass and Playstation Put Ecosystem Value at the Centre of Hong Kong Spending
- Nintendo'S Hybrid Launch Outpaces Handhelds as Space Drives Demand
- CHART 38 Switch 2 Launch Drives Hong Kong's Console Growth in 2025
- CHART 39 Value Sales 2020-2030
- CHART 40 Value Sales by Category 2025
- What's Next?
- Tencent and Netease Capture Growth as Software Outpaces Hardware
- Rising Consumer Spending Broadens the Market for Premium Gaming Experiences
- CHART 41 Forecast Value Sales 2020-2030
- CHART 42 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- Nintendo and Sony Lead as Tencent Gains Ground
- CHART 43 Sino Centre and Midnight Launches Sustain Hong Kong's In-Store Game Culture
- Electronic Arts and Ubisoft Deals Strengthen Franchise Power
- CHART 44 Company Shares 2025
- CHART 45 Brand Shares 2025
- Channels
- Digital Platforms Lead Software Sales
- Physical Retail Shifts to Hardware and Experience
- CHART 46 Retail Channels 2020-2025
- Economic Context
- CHART 47 Economic Context for Video Games
- CHART 48 Real Gdp Growth 2020-2030
- CHART 49 Inflation 2020-2030
- Consumer Context
- CHART 50 Consumer Context for Video Games
- CHART 51 Population 2020-2030
- CHART 52 Population by Generation 2025
- Country Reports Disclaimer
