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PUBLISHER: Euromonitor International | PRODUCT CODE: 2128722
PUBLISHER: Euromonitor International | PRODUCT CODE: 2128722
Travel in Japan
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PAGES: 82 Pages
DELIVERY TIME: 1-2 business days
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Japan's travel rebound in 2026 is marked by predicted robust 7% growth in value to JPY14,786.8 billion, outperforming regional expectations despite muted real GDP growth of 0.7% and a shrinking population. The environment is shaped by a pronounced split in consumer behaviour, as asset-rich households drive demand for premium experiences, while inflation-sensitive travellers focus on value, prompting suppliers to invest in both luxury and budget propositions. The weak yen continues to encourage i...
Euromonitor International's Travel in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: TTJP
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Travel
Industry Performance
- Capella Kyoto Redefines Premium Travel While Value Demand Persists
- In-Destination Spending Outpaces All Other Travel Activities in Value
- Air India and Japan Airlines Reshape Inbound Flows through New Routes
- CHART 2 Japan Experiences a Surge of Indian Inbound Travellers
- CHART 3 Value Sales 2021-2031
- CHART 4 Value Sales by Category 2026
What's Next?
- Multilingual Service Anticipated to Reshape Regional Visitor Flows
- In-Destination Spending Set to Remain the Largest as Booking Gains From Ai
- Ai?Agents Expected to Gain Significance within the Future of Travel
- CHART 5 Forecast Value Sales 2021-2031
- CHART 6 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Apa Hotel Co Ltd Secures Urban Sites to Extend Lead in Budget Hotels
- Nine Hours Redefines Capsule Stays with Sleep-Focused Technology
- CHART 7 Analyst Insight for Travel
Products
- Capella Kyoto and Apa Hotel Address Diverging Travel Demand with Targeted Offerings
- CHART 8 Capella Kyoto Opens in March 2026
- Air India and Ana Drive Inbound Growth by Opening New India Routes
- Ana Pay and Nine Hours Boost Loyalty and Wellbeing for Daily Travellers
- CHART 9 Ana Unifies Its Everyday-Mileage Ecosystem
Economic Context
- CHART 10 Economic Context for Travel
- CHART 11 Real GDP Growth 2021-2031
- CHART 12 Inflation 2021-2031
Consumer Context
- CHART 13 Consumer Context for Travel
- CHART 14 Population 2021-2031
- CHART 15 Population by Generation 2026
- CHART 16 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
TOURISM FLOWS IN JAPAN
Key Data Insights
- 2026 Developments
- Tourism Flows Summary
Key Industry Trends
- CHART 17 Key Industry Trends for Tourism Flows
Industry Performance
- Chinese Travellers Curb Visits as Diplomatic Tensions Escalate
- Affluent Travellers Drive Premium Experiences as Value Gap Widens
- CHART 18 Rising Travel Costs Cool Enthusiasm for Domestic Trips
- Meitetsu World Travel Leverages Cultural Exclusivity to Attract High-Value Visitors
- CHART 19 Meitetsu World Travel's Custom Japanese Cultural Experience Tours
- CHART 20 Value Sales 2021-2031
- CHART 21 Value Sales by Category 2026
What's Next?
- Chinese Reliance Anticipated to Prompt Push for Diversified Visitor Sources
- Domestic Travel Retains Significance as Regional Experiences Gain Focus
- CHART 22 Analyst Insight for Tourism Flows
- CHART 23 Forecast Value Sales 2021-2031
- CHART 24 Forecast Value Sales by Category 2026-2031
Products
- Bespoke Cultural Tours Engineer Exclusivity through Modular Design
- Reuse-Retail Tourism Emerges as a Purpose-Driven Product Category
- Multi-Region and Longer-Stay Itineraries Re-Engineer the Booking Architecture
Economic Context
- CHART 25 Economic Context for Tourism Flows
- CHART 26 Real GDP Growth 2021-2031
- CHART 27 Inflation 2021-2031
Consumer Context
- CHART 28 Consumer Context for Tourism Flows
- CHART 29 Population 2021-2031
- CHART 30 Population by Generation 2026
- CHART 31 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
AIRLINES IN JAPAN
Key Data Insights
- 2026 Developments
- Airlines Summary
Key Industry Trends
- CHART 32 Key Industry Trends for Airlines
Industry Performance
- Jal Enhances Loyalty Apps to Drive Profits Amid Digital Shift
- CHART 33 Jal Doubles Down on Its Loyalty Programme
- Ana Targets Premium Travellers with Business-Class Upgrades for Higher Yields
- CHART 34 Ana Moves Upmarket with New Seats
- Local Leaders Promote Regional Travel to Boost Non-Metropolitan Demand
- CHART 35 Regional Japan Draws More Inbound Tourists
- CHART 36 Value Sales 2021-2031
- CHART 37 Value Sales by Category 2026
What's Next?
- Full-Service Carriers Anticipated to Expand Premium Loyalty to Retain High-Value Travellers
- Regional Airports Expected to Attract New Routes through Purpose-Driven Inbound Experiences
- CHART 38 Forecast Value Sales 2021-2031
- CHART 39 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- All Nippon Airways Co Ltd (Ana) and Japan Airline Corp (Jal) Leverage Dual-Brand Strategy to Reinforce Leadership
- CHART 40 Analyst Insight for Airlines
- CHART 41 Company Shares 2026
- CHART 42 Brand Shares 2026
Products
- Digital Loyalty Platforms Evolve into Integrated Engagement Ecosystems
- Premium Cabin Hardware Is Engineered around Total Privacy
- Regional Destinations Build Bookable Products around Cultural Assets
Economic Context
- CHART 43 Economic Context for Airlines
- CHART 44 Real GDP Growth 2021-2031
- CHART 45 Inflation 2021-2031
Consumer Context
- CHART 46 Consumer Context for Airlines
- CHART 47 Population 2021-2031
- CHART 48 Population by Generation 2026
- CHART 49 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
LODGING (DESTINATION) IN JAPAN
Key Data Insights
- 2026 Developments
- Lodging (Destination) Summary
Key Industry Trends
- CHART 50 Key Industry Trends for Lodging (Destination)
Industry Performance
- Hoshino Resorts Reimagines Historic Sites to Boost Guest Appeal
- CHART 51 Hoshino Resorts Turns a Prison into a Hotel
- Luxury Hotel Brands Accelerate Expansion to Capture Premium Demand
- CHART 52 Imperial Hotel Exemplifies a Tale of Two Cities through Kyoto and Tokyo
- Flexible Booking and Ai-Powered Personalisation Redefine Guest Journeys
- CHART 53 Hoshino Resorts Gears up for the Ai Era with a New Booking System
- CHART 54 Value Sales 2021-2031
- CHART 55 Value Sales by Category 2026
What's Next?
- Luxury Hotel Operators Anticipated to Expand Capacity as Affluent Demand Rises
- Short-Term Rentals Set to Accelerate as Digital Transformation Reshapes Guest Experiences
- CHART 56 Analyst Insight for Lodging (Destination)
- CHART 57 Forecast Value Sales 2021-2031
- CHART 58 Forecast Value Sales by Category 2026-2031
Products
- Heritage Conversion Demands Bespoke Architectural and Materials Engineering
- Luxury Properties Embed Heritage Assets into Room-Level Product Design
- Flebol's Architecture Treats Ai Compatibility as a Core Product Feature
Economic Context
- CHART 59 Economic Context for Lodging (Destination)
- CHART 60 Real GDP Growth 2021-2031
- CHART 61 Inflation 2021-2031
Consumer Context
- CHART 62 Consumer Context for Lodging (Destination)
- CHART 63 Population 2021-2031
- CHART 64 Population by Generation 2026
- CHART 65 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BOOKING IN JAPAN
Key Data Insights
- 2026 Developments
- Booking Summary
Key Industry Trends
- CHART 66 Key Industry Trends for Booking
Industry Performance
- Digital Booking Channels Drive Growth Despite Economic and Demographic Pressures
- Rakuten Drives User Loyalty as Competition Intensifies
- CHART 67 Rakuten Locks in Users through Its Ecosystem
- Passport Fee Reduction Aims to Revive Outbound Travel Amid Divergence in Consumer Spending Capacity
- CHART 68 Japanese Government Cuts Passport Application Fees
- CHART 69 Value Sales 2021-2031
- CHART 70 Value Sales by Category 2026
What's Next?
- Loyalty Ecosystems and Digital Platforms Anticipated to Shape User Behaviour
- Experience-Driven Offerings and Mice Investments Expected to Drive Diversification
- Population Decline and Income Polarisation Set to Reshape Demand Patterns
- CHART 71 Forecast Value Sales 2021-2031
- CHART 72 Forecast Value Sales by Category 2026-2031
Competitive Landscape
- Jtb Leverages Trust and Innovation to Defend Its Lead
- Reiwa Travel Strengthens Brand and Growth Potential through Inbound Market Expansion
- CHART 73 Analyst Insight for Booking
- CHART 74 Company Shares 2026
Products
- Loyalty Ecosystems Become the Primary Battleground for Platform Differentiation
- Traditional Agencies Reinvent Themselves around Data, Media, and Human Re-Engagement
- CHART 75 Jtb Taps Global Travel Media to Drive Its Overseas Business
- Multilingual Experiential Concierge Services Expand the Booking Proposition beyond Accommodation
Economic Context
- CHART 76 Economic Context for Booking
- CHART 77 Real GDP Growth 2021-2031
- CHART 78 Inflation 2021-2031
Consumer Context
- CHART 79 Consumer Context for Booking
- CHART 80 Population 2021-2031
- CHART 81 Population by Generation 2026
- CHART 82 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
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