PUBLISHER: Euromonitor International | PRODUCT CODE: 2153174
PUBLISHER: Euromonitor International | PRODUCT CODE: 2153174
Travel in Vietnam
Vietnam's travel environment in 2026 stands out for its accelerated recovery and exceptional growth, with total value sales projected to rach VND528,390 billion, with a year-on-year increase of 14%, outperforming many regional counterparts. Robust gains in international arrivals demonstrate not only resilience but an expanded appeal across diverse source countries, especially as Russian and Indian travellers surge on the back of restored air connectivity and open visa policies. This dynamism mak...
Euromonitor International's Travel in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Travel
Industry Performance
- International Arrivals and Air Connectivity Sustain Travel Growth
- CHART 2 Vietnam Medical Tourism Alliance - Unlocking the Potential of a Billion-Dollar Market
- Green Travel Becomes an Important Imperative for Travel Businesses
- Wellness and Medical Tourism Redefine Travel Demand
- CHART 3 The Westin Resort & Spa Cam Ranh: Engineering the Perfect Sleep
- CHART 4 Travel Sales by Category: Value 2026
What's Next?
- International Demand Sustains Travel Expansion through 2031
- CHART 5 Vietnam Tourism Sets New Peak, Russian Tourists Increase Rapidly
- Ai-Powered Personalisation Reshapes Travel Booking
- CHART 6 Analyst Insight for Travel
- Airlines Shift Focus From Discounts to Customer Experience
- CHART 7 Forecast Travel Sales by Category: Value 2026-2031
Competitive Landscape
- Travel Market Combines Consolidation and Competitive Expansion
Products
- Product Innovation Supports Higher-Value and Specialised Travel Demand
- Westin Resort and Spa Cam Ranh Strengthens the Wellness Travel Proposition
- Vietnam Medical Tourism Alliance Creates Integrated Healthcare Travel Ecosystem
Economic Context
- CHART 8 Economic Context for Travel
- CHART 9 Real Gdp Growth 2021-2031
- CHART 10 Inflation 2021-2031
Consumer Context
- CHART 11 Consumer Context for Travel
- CHART 12 Population 2021-2031
- CHART 13 Population by Generation 2026
- CHART 14 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
TOURISM FLOWS IN VIETNAM
Key Data Insights
- 2026 Developments
- Tourism Flows Summary
Key Industry Trends
- CHART 15 Key Industry Trends for Tourism Flows
Industry Performance
- Direct Flights and Visa Reform Support International Visitor Growth
- CHART 16 Vietnam'S 2026 Tourism Boom: Record Arrivals and Emerging Markets
- Regenerative Travel and Premiumisation Redefine Demand
- CHART 17 Vietravel Launches a Line of Travel Experiences According to Esg Criteria
- CHART 18 Inbound Arrivals by Country: Number of Trips 2021-2026
- CHART 19 Outbound Departures by Destination: Number of Trips 2021-2026
- CHART 20 Tourism Flows Spending by Category: Value 2026
What's Next?
- Visa Reform and New Source Markets Support Long-Term Growth
- CHART 21 Analyst Insight for Tourism Flows
- Premium Destinations and Urban Hubs Drive Higher-Value Tourism Flows
- Urban and Cultural Hubs Innovate to Capture Global Leisure Demand
- CHART 22 Forecast Inbound Arrivals by Country: Number of Trips 2026-2031
- CHART 23 Forecast Outbound Departures by Country: Number of Trips 2026-2031
- CHART 24 Forecast Tourism Flows Spending by Category: Value 2026-2031
Products
- Product Innovation Expands Market Reach and Enhances Destination Appeal
- Vietravel Introduces Net Zero Experiential Tourism Products
- Premium Entertainment and Flexible Travel Packages Reshape Tourism Spending
- CHART 25 Travel Trends: Close - Fast Vacation, Selective Spending
Economic Context
- CHART 26 Economic Context for Tourism Flows
- CHART 27 Real Gdp Growth 2021-2031
- CHART 28 Inflation 2021-2031
Consumer Context
- CHART 29 Consumer Context for Tourism Flows
- CHART 30 Population 2021-2031
- CHART 31 Population by Generation 2026
- CHART 32 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
AIRLINES IN VIETNAM
Key Data Insights
- 2026 Developments
- Airlines Summary
Key Industry Trends
- CHART 33 Key Industry Trends for Airlines
Industry Performance
- Vietnam Airlines Launch International Routes to Capture Rebounding Demand
- CHART 34 Vietjet with Two Speed Era Trend in 2026.
- Ai-Powered Transformation Reshapes Airline Operations
- CHART 35 Improving the Capacity of Technology Application
- CHART 36 Airlines Sales: Value 2021-2031
What's Next?
- Private Investors Accelerate Digital Upgrades for Memorable Journeys
- CHART 37 Analyst Insight for Airlines
- Domestic Players Embrace Esg to Balance Growth and Emissions
- CHART 38 Forecast Airlines Sales: Value 2021-2031
Competitive Landscape
- Vietjet and Vietnam Airlines Defend Leadership as Network Strategies Shift
- Sun Phuquoc Airways Leverages Tourism Partnerships to Accelerate Innovation
- CHART 39 Airlines Gbo Company Shares: %?Value 2021-2026
Products
- Network Expansion Supports International Growth
- Digital Innovation Improves Operational Efficiency and Customer Experience
- Vietjet Air and Vietnam Airlines Strengthen Premium and Loyalty Propositions
Economic Context
- CHART 40 Economic Context for Airlines
- CHART 41 Real Gdp Growth 2021-2031
- CHART 42 Inflation 2021-2031
Consumer Context
- CHART 43 Consumer Context for Airlines
- CHART 44 Population 2021-2031
- CHART 45 Population by Generation 2026
- CHART 46 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
LODGING (DESTINATION) IN VIETNAM
Key Data Insights
- 2026 Developments
- Lodging (Destination) Summary
Key Industry Trends
- CHART 47 Key Industry Trends for Lodging (Destination)
Industry Performance
- Vietnam's Lodging Market Maintains Strong Growth Momentum in 2026
- Westin Redefines Guest Experience with Wellness-Driven Stays
- CHART 48 The Westin Resort & Spa Cam Ranh: Engineering Perfect Sleep
- Vita Green Tourism Criteria Support Eco-Certified Hotel Adoption
- CHART 49 Vietnam'S Tourism Sector Accelerates Green Transition
- CHART 50 Lodging (Destination) Sales: Value 2021-2031
- CHART 51 Lodging (Destination) Sales by Category: Value 2026
What's Next?
- Hotels Leads Growth as Tourism and Consumer Spending Accelerate
- CHART 52 Analyst Insight for Lodging (Destination)
- Ai Adoption and Green Innovation Reshape Guest Experience and Profitability
- CHART 53 Forecast Lodging (Destination) Sales: Value 2021-2031
- CHART 54 Forecast Lodging (Destination) Sales by Category: Value 2026-2031
Products
- Wellness-Led Experiences Drive Premium Lodging Innovation
- Sleep-Focused Hospitality Creates New Opportunities for Premium Brands
- Sustainability Becomes a Core Component of Lodging Product Development
Economic Context
- CHART 55 Economic Context for Lodging (Destination)
- CHART 56 Real Gdp Growth 2020-2030
- CHART 57 Inflation 2020-2030
Consumer Context
- CHART 58 Consumer Context for Lodging (Destination)
- CHART 59 Population 2020-2030
- CHART 60 Population by Generation 2025
- Country Reports Disclaimer
BOOKING IN VIETNAM
Key Data Insights
- 2026 Developments
- Booking Summary
Key Industry Trends
- CHART 61 Key Industry Trends for Booking
Industry Performance
- Hanoitourist Adapts Tour Packages to Rising Demand for Affordability and Flexibility
- CHART 62 Hanoitourist Launches Customizable Flight and Hotel Packages to Premier Coastal Destinations
- Sustainability and Personalisation Direct Booking Decisions
- CHART 63 Vietluxtour Introduces Green Travel Experience at Vitm 2026
- Passion-Led Travel and Digital Personalisation Reshape Booking Behaviour
- CHART 64 Booking Sales: Value 2021-2031
- CHART 65 Booking Sales by Category: Value 2026
What's Next?
- Saigontourist and Datvietvac Create Concert Tourism Ecosystem for Rising Demand
- CHART 66 Analyst Insight for Booking
- Hanoitourist Invests in Ai Skills to Boost Booking Efficiency
- CHART 67 Forecast Booking Sales: Value 2021-2031
- CHART 68 Forecast Booking Sales by Category: Value 2026-2031
Competitive Landscape
- Booking and Agoda Harness Ai and Inventory Scale to Capture Digital Spend
- CHART 69 Travel Intermediaries Gbo Company Shares: %?Value 2021-2026
Products
- Tailored Travel Packages Capture Demand for Flexibility and Value
- Vietluxtour and Experiential Products Drive Differentiation and Growth
- CHART 70 New Appearance of the Hue - Da Nang Heritage Train Launched in 2026
Economic Context
- CHART 71 Economic Context for Booking
- CHART 72 Real Gdp Growth 2021-2031
- CHART 73 Inflation 2021-2031
Consumer Context
- CHART 74 Consumer Context for Booking
- CHART 75 Population 2021-2031
- CHART 76 Population by Generation 2026
- CHART 77 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
