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PUBLISHER: Euromonitor International | PRODUCT CODE: 2153173
PUBLISHER: Euromonitor International | PRODUCT CODE: 2153173
Travel in Taiwan, China
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PAGES: 78 Pages
DELIVERY TIME: 1-2 business days
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Travel in Taiwan, China, is expected to see steady value growth in 2026, outpacing inflation and overall consumer expenditure despite a slight population decline. The sustained attractiveness of travel is underpinned by a shift toward high-value, experience-led offerings and rapid digitalisation, which together drive both premium spend and operational resilience. Looking ahead, the landscape is defined by consumers' preference for frequent, short-haul escapes, seamless digital journeys, and a ma...
Euromonitor International's Travel in Taiwan, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: TTTW
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Travel
Industry Performance
- Cosmos Oasis Redefines High-Value Travel with Cultural Immersion
- CHART 2 Eco-Resort Storytelling and Localised Wellness Flatten Taiwan, China's Tourism Seasonality
- Digital Upgrades in Taiwan Pass Drive Seamless Travel Journeys
- CHART 3 Local Innovation in Upgrading Taiwan Pass in 2026
- Agoda and Chiayi City Ignite Micro-Trip Travel Surge
- CHART 4 Bite-Sized Micro-Trips Reshape Taiwan, China's 2026 Travel Scene
- CHART 5 Travel Sales by Category: Value 2026
What's Next?
- Regional Carriers to Boost Short-Haul Escapes with Bundled Offers
- CHART 6 Analyst Insight for Travel
- Booking Channels to Capture Spending as Digital Integration Accelerates
- Hospitality and Tech Providers to Unify Systems to Meet Evolving Demand
- CHART 7 Forecast Travel Sales by Category: Value 2026-2031
Competitive Landscape
- Top Players Reinforce Leadership with Digital and Asset Exclusivity
Products
- Technology Convergence and Premiumisation Reshape Product Design
- Airlines and Booking Platforms Embed Innovation into Core Products
- Product Innovation Translates into Market Share and Loyalty
Economic Context
- CHART 8 Economic Context for Travel
- CHART 9 Real Gdp Growth 2021-2031
- CHART 10 Inflation 2021-2031
Consumer Context
- CHART 11 Consumer Context for Travel
- CHART 12 Population 2021-2031
- CHART 13 Population by Generation 2026
- CHART 14 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
TOURISM FLOWS IN TAIWAN, CHINA
Key Data Insights
- 2026 Developments
- Tourism Flows Summary
Key Industry Trends
- CHART 15 Key Industry Trends for Tourism Flows
Industry Performance
- Inbound Arrivals Show Strong Recovery and Evolving Visitor Profiles
- Outbound Departures Continue Robust Expansion
- CHART 16 Taiwan, China, Introduces Dual-Drive Strategy on Weekday Local Subsidies and Luxury Long-Haul Fly-Cruise
- Domestic Travel and Value-Led Innovation Drive Sustained Growth
- CHART 17 Automated Data, Kiosks and Efficient Marketing Optimise Tourism Yield
- CHART 18 Inbound Arrivals by Country: Number of Trips 2021-2026
- CHART 19 Outbound Departures by Destination: Number of Trips 2021-2026
- CHART 20 Tourism Flows Spending by Category: Value 2026
What's Next?
- Ageing Households and Solo Travellers to Redefine Short-Trip Demand
- CHART 21 Analyst Insight for Tourism Flows
- Concert Weekends and Mega-Events to Drive New Spending Peaks
- Flexible Products and Premium Targeting to Secure Future Value
- CHART 22 Forecast Inbound Arrivals by Country: Number of Trips 2026-2031
- CHART 23 Forecast Outbound Departures by Country: Number of Trips 2026-2031
- CHART 24 Forecast Tourism Flows Spending by Category: Value 2026-2031
Products
- Experiential Rail Design Turns Heritage Assets into Premium Products
- CHART 25 Taiwan, China, Uses Rail Luxury to Reframe Retro Public Transit as Cultural Asset
- Digital Infrastructure Becomes the Core Visitor-Facing Product
- Cultural Campaigns Are Engineered as Modular, Market-Specific Products
Economic Context
- CHART 26 Economic Context for Tourism Flows
- CHART 27 Real Gdp Growth 2021-2031
- CHART 28 Inflation 2021-2031
Consumer Context
- CHART 29 Consumer Context for Tourism Flows
- CHART 30 Population 2021-2031
- CHART 31 Population by Generation 2026
- CHART 32 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
AIRLINES IN TAIWAN, CHINA
Key Data Insights
- 2026 Developments
- Airlines Summary
Key Industry Trends
- CHART 33 Key Industry Trends for Airlines
Industry Performance
- Airlines Rebound as Bifurcated Premium and Value Demand Drives Growth
- Starlux Leverages Premiumisation to Capture High-Yield Discretionary Spend
- CHART 34 Starlux 2026: Ultra-Premium Culinary Overhaul Captures High-Yield Premium Discretionary Spend
- Airasia Transforms Southern Taiwan into a Regional Low-Cost Transit Hub
- CHART 35 Airasia'S Kaohsiung Fifth-Freedom Twin-Aisle Expansion in Mid-2026
- CHART 36 Airlines Sales: Value 2021-2031
What's Next?
- Airlines to Expand Regional Hubs to Capture Shifting Demand
- Full-Service Carriers to Accelerate Loyalty Innovation to Defend Premium Yields
- Geopolitical Risks to Drive Strategic Network Shifts to East Asia
- CHART 37 Forecast Airlines Sales: Value 2021-2031
Competitive Landscape
- Evergreen Group and China Airlines Defend Lead as Starlux Captures Premium Spend
- CHART 38 Airlines Gbo Company Shares: %?Value 2021-2026
Products
- Cabin Hardware and Materials Advance the Premium Product
- Digital Platforms Reshape the Booking and Boarding Journey
- Sensory and Experiential Design Capture Emerging Demand Segments
- CHART 39 Lifestyle Alignment Drives Rise of Sober Wellness Cabin Amenities and Immersive Media Flights
Economic Context
- CHART 40 Economic Context for Airlines
- CHART 41 Real Gdp Growth 2021-2031
- CHART 42 Inflation 2021-2031
Consumer Context
- CHART 43 Consumer Context for Airlines
- CHART 44 Population 2021-2031
- CHART 45 Population by Generation 2026
- CHART 46 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
LODGING (DESTINATION) IN TAIWAN, CHINA
Key Data Insights
- 2026 Developments
- Lodging (Destination) Summary
Key Industry Trends
- CHART 47 Key Industry Trends for Lodging (Destination)
Industry Performance
- Taipei Intercontinental Leverages Corporate Long-Stays to Offset Leisure Declines
- CHART 48 Taipei Intercontinental's Corporate Long-Stays Shield Premium Yields From Leisure Dips in 2026
- Taipei Intercontinental and Marriott Alliances Reshape Operational Resilience
- CHART 49 Overseas Hotel Brands Expand in Taiwan, China, through Soft Brand Conversion Pattern
- Butterfly Valley Resort Transforms Eco-Wellness into Year-Round Demand
- CHART 50 Eco-Resort Storytelling and Localised Wellness Flatten Tourism Seasonality in 2026
- CHART 51 Lodging (Destination) Sales: Value 2021-2031
- CHART 52 Lodging (Destination) Sales by Category: Value 2026
What's Next?
- Local Developers to Accelerate Global Alliances to Defend Margins
- Experiential Transformation to Attract High-Yield Digital Nomads and Purpose-Driven Travellers
- Automation and Upskilling to Reshape Operational Models Amid Shrinking Workforce
- CHART 53 Forecast Lodging (Destination) Sales: Value 2021-2031
- CHART 54 Forecast Lodging (Destination) Sales by Category: Value 2026-2031
Products
- Suite Interiors and Modular Materials Redefine the Long-Stay Product
- Smart Room Systems and App-Native Service Flows Drive the Soft Brand Model
- Natural Materials and Sensory Programming Transform the Experiential Stay
Economic Context
- CHART 55 Economic Context for Lodging (Destination)
- CHART 56 Real Gdp Growth 2021-2031
- CHART 57 Inflation 2021-2031
Consumer Context
- CHART 58 Consumer Context for Lodging (Destination)
- CHART 59 Population 2021-2031
- CHART 60 Population by Generation 2026
- CHART 61 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BOOKING IN TAIWAN, CHINA
Key Data Insights
- 2026 Developments
- Booking Summary
Key Industry Trends
- CHART 62 Key Industry Trends for Booking
Industry Performance
- Digital Travel Sales Grow as Ai Agents Compress the Booking Cycle
- Online Booking Surges as Automation and Personalisation Drive Value
- Lifestyle-Driven Experiences and Safety-Focused Offers Capture Premium Spend
- CHART 63 Booking Sales: Value 2021-2031
- CHART 64 Booking Sales by Category: Value 2026
What's Next?
- Intermediaries to Win Premium Spend by Bundling Ai and Flexible Regional Offers
- Booking Online to Extend Dominance as Hyper-Personalisation Drives Sustained Gains
- CHART 65 Local Giants Shift Focus to Regional Charter Flights and Premium Domestic Rail Experiences
- Localised Conversational Ai and Metadata Overhaul to Reshape Booking Discovery
- CHART 66 Forecast Booking Sales: Value 2021-2031
- CHART 67 Forecast Booking Sales by Category: Value 2026-2031
Competitive Landscape
- Lion Travel Captures Redirected Spend through Asset Control and Digital Agility
- CHART 68 Travel Intermediaries Gbo Company Shares: %?Value 2021-2026
Products
- Lion Travel'S Ai and Digital Overhaul Drives Last-Minute Booking Surge
- CHART 69 Gradual Componentisation of Traditional Agents and Ai Agents in Taiwan, China, in 2026
- Southeast Travel and Lion Travel Capture Premium Spend with Passion-Driven and Exclusive Offers
- CHART 70 Taiwan, China, Initiates Exclusive Partnership with Legendary Anime Ip Dragon Ball in Penghu
- Eztravel and Lion Travel Pivot to Risk-Managed Regional Assets
Economic Context
- CHART 71 Economic Context for Booking
- CHART 72 Real Gdp Growth 2021-2031
- CHART 73 Inflation 2021-2031
Consumer Context
- CHART 74 Consumer Context for Booking
- CHART 75 Population 2021-2031
- CHART 76 Population by Generation 2026
- CHART 77 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
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