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PUBLISHER: Euromonitor International | PRODUCT CODE: 2146094
PUBLISHER: Euromonitor International | PRODUCT CODE: 2146094
Travel in Italy
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PAGES: 81 Pages
DELIVERY TIME: 1-2 business days
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Travel in Italy achieves strong value gains in 2026, with sales projected to reach EUR77.3 billion, an increase of of 5%, notably outperforming the region's subdued economic environment, where real GDP growth is just 1%. This growth is propelled by sustained international demand for high-value experiences and significant investment in premium hospitality, even as domestic travellers face mounting cost pressures and shorter trips due to price inflation, such as holiday packages now costing 56% mo...
Euromonitor International's Travel in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: TTIT
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Travel
Industry Performance
- Premiumisation Drives Travel Growth as Domestic Demand Softens under Cost Inflation
- CHART 2 Investors Demand Holistic Effort to Grow Luxury Destinations
- Luxury Hospitality and International Investment Drive Steady Lodging Growth
- CHART 3 Global Yachting Industry Shows How Market Is Polarising
- Community-Focused Sustainability and Flexible Booking Conditions Define Traveller Choices
- CHART 4 Holiday Trips Impacted by Geopolitical Instability
- CHART 5 Travel Sales by Category: Value 2026
What's Next?
- Cycle Tourism and Technology Drive New Travel Behaviours
- CHART 6 Analyst Insight for Travel
- Luxury Investment and Slow Mobility Reshape Regional Demand
- CHART 7 Forecast Travel Sales by Category: Value 2026-2031
Competitive Landscape
- Long-Haul Airlines and Luxury Hospitality Drive Competitive Differentiation
Products
- Heritage Architecture and Adaptive Reuse Redefine Luxury Hotel Product Design
- Tech-Enabled Destination Ecosystems Reshape Cycle Tourism Functionality
- Flexible Booking Products and Premium Yachting Design Respond to Evolving Traveller Needs
Economic Context
- CHART 8 Economic Context for Travel
- CHART 9 Real Gdp Growth 2021-2031
- CHART 10 Inflation 2021-2031
Consumer Context
- CHART 11 Consumer Context for Travel
- CHART 12 Population 2021-2031
- CHART 13 Population by Generation 2026
- CHART 14 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
TOURISM FLOWS IN ITALY
Key Data Insights
- 2026 Developments
- Tourism Flows Summary
Key Industry Trends
- CHART 15 Key Industry Trends for Tourism Flows
Industry Performance
- Inbound Demand Sustains Tourism Expansion Despite Economic and Demographic Headwinds
- CHART 16 Lake Maggiore Drive Luxury Tourism Growth
- Destination Diversification and Data-Driven Management Reshape Tourism Flows
- CHART 17 San Gimignano Uses Data Analysis to Improve Destination Experience
- Short-Haul Travel and European Arrivals Reshape Spending and Visitor Mix
- CHART 18 Picture 3Tourism in Veneto Region Shows Divergence between Domestic and International Tourists
- CHART 19 Industry Performance for Tourism Flows
- CHART 20 Industry Performance for Tourism Flows
- CHART 21 Tourism Flows Spending by Category: Value 2026
What's Next?
- Inbound Arrivals Accelerate through Events and Culture as Domestic Travel Shifts to Value
- CHART 22 Analyst Insight for Tourism Flows
- Mice Investment and Demand Polarisation Define the Forecast Period
- Investment in Infrastructure and Events Secures Future Tourism Growth
- CHART 23 What's Next? for Tourism Flows
- CHART 24 What's Next? for Tourism Flows
- CHART 25 Forecast Tourism Flows Spending by Category: Value 2026-2031
Products
- Data-Driven Destination Management Tools Evolve as a Tourism Product Innovation
- Ai and Smart Travel Tools Reshape the Digital Visitor Journey
- Mice Infrastructure and Event-Driven Products Capture Higher-Value Demand
Economic Context
- CHART 26 Economic Context for Tourism Flows
- CHART 27 Real Gdp Growth 2021-2031
- CHART 28 Inflation 2021-2031
Consumer Context
- CHART 29 Consumer Context for Tourism Flows
- CHART 30 Population 2021-2031
- CHART 31 Population by Generation 2026
- CHART 32 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
AIRLINES IN ITALY
Key Data Insights
- 2026 Developments
- Airlines Summary
Key Industry Trends
- CHART 33 Key Industry Trends for Airlines
Industry Performance
- Airlines Rebound as Strategic Fare Cuts Offset Geopolitical Headwinds
- CHART 34 Long-Haul Discounts Implemented to Appeal to Cautious Customers
- Aeromexico Captures Mexico-Italy Demand as Business and Leisure Travel Balance Shifts
- CHART 35 Aeromexico Emerges as a Preferred Airline for Incoming Tourists From Mexico
- Sncf and Arenaways Entry Reshapes Competition between Rail and Air Travel
- CHART 36 Italian High-Speed Rail Market Set to Significantly Expand
- CHART 37 Airlines Sales: Value 2021-2031
What's Next?
- Low-Cost Carriers Expand Reach as Airport Integration Transforms Travel Patterns
- CHART 38 Analyst Insight for Airlines
- Sustainability Regulations and High-Speed Rail Integration Reshape Airlines
- CHART 39 Forecast Airlines Sales: Value 2021-2031
Competitive Landscape
- Collaborative Pricing and Refund Compliance Sustain Top Brands against Competitive Headwinds
- Air China and Easyjet Expand Direct Routes to Capture Underserved Corridors
- CHART 40 Airlines Gbo Company Shares: %?Value 2021-2026
Products
- Codeshare Integration and Route Network Design Expand Product Functionality
- Intermodal Airport Integration Redefines the Travel Product through Infrastructure Design
- Sustainable Aviation Technology and Digital Infrastructure Shape the Next Product Frontier
Economic Context
- CHART 41 Economic Context for Airlines
- CHART 42 Real Gdp Growth 2021-2031
- CHART 43 Inflation 2021-2031
Consumer Context
- CHART 44 Consumer Context for Airlines
- CHART 45 Population 2021-2031
- CHART 46 Population by Generation 2026
- CHART 47 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
LODGING (DESTINATION) IN ITALY
Key Data Insights
- 2026 Developments
- Lodging (Destination) Summary
Key Industry Trends
- CHART 48 Key Industry Trends for Lodging (Destination)
Industry Performance
- Short-Term Rentals Drive Lodging Growth as Villa D'este's Premium Apartments Signal Format Shift
- CHART 49 Luxury Hotel Villa D'este Launches Apartments on Lake Como
- Technology Adoption Reshapes the Competitive Edge in Short-Term Rentals
- CHART 50 Biometric Technologies Support Self-Check-In for Holiday Rentals
- Staff House 2026 Scheme Tackles Workforce Shortages with Subsidised Tourism Housing
- CHART 51 Italy Launches the Staff House 2026 Scheme
- CHART 52 Lodging (Destination) Sales: Value 2021-2031
- CHART 53 Lodging (Destination) Sales by Category: Value 2026
What's Next?
- Secondary Destinations Reshape Lodging as Traveller Demand Shifts beyond Major Cities
- Wellness-Focused Hotels and Rentals Capture Investment with Year-Round Appeal
- CHART 54 Analyst Insight for Lodging (Destination)
- Municipalities Shape Sustainable Growth as Population Slowly Declines
- CHART 55 Forecast Lodging (Destination) Sales: Value 2021-2031
- CHART 56 Forecast Lodging (Destination) Sales by Category: Value 2026-2031
Products
- Branded Residences and Serviced Apartments Redefine Luxury Hospitality Product Design
- Staff Housing Innovation Addresses Workforce Retention through Product Design
- Biometric and Ai Technologies Transform Guest Entry and the In-Stay Experience
Economic Context
- CHART 57 Economic Context for Lodging (Destination)
- CHART 58 Real Gdp Growth 2021-2031
- CHART 59 Inflation 2021-2031
Consumer Context
- CHART 60 Consumer Context for Lodging (Destination)
- CHART 61 Population 2021-2031
- CHART 62 Population by Generation 2026
- CHART 63 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BOOKING IN ITALY
Key Data Insights
- 2026 Developments
- Booking Summary
Key Industry Trends
- CHART 64 Key Industry Trends for Booking
Industry Performance
- Booking Growth as Online Channels and Leisure Travel Drive Value Despite Modest Economic Conditions
- CHART 65 Pellicano Group in Ischia Recognises Value of Returning Customers
- Florence'S Regulatory Reforms Set New Standards for Digital Rentals
- CHART 66 Florence Confirms Stricter Rules on Platform Rentals
- Geopolitical Disruption and Tax Relief Reshape Booking Amid Declining Demand
- CHART 67 Government Aims at Making Travel Intermediation Activity Easier for Travel Agents
- CHART 68 Booking Sales: Value 2021-2031
- CHART 69 Booking Sales by Category: Value 2026
What's Next?
- Intermediaries and Flexible Payments Sustain Demand
- Booking Online and Offline Both Grow as Transparency and Expertise Drive Demand
- CHART 70 Analyst Insight for Booking
- Tailored Consulting and Exclusive Offers Gain Prominence as Travellers Seek Personalisation
- CHART 71 Forecast Booking Sales: Value 2021-2031
- CHART 72 Forecast Booking Sales by Category: Value 2026-2031
Competitive Landscape
- Booking.Com Bv Retains Lead as Expedia Italy Srl's Agentic Ai Reshapes Intermediary Technology
- Blu Vacanze Leverages Ai Retail and Global Expansion to Disrupt Booking
- CHART 73 Travel Intermediaries Gbo Company Shares: %?Value 2021-2026
Products
- Luxury Hospitality Focuses on Local Authenticity and Secondary Destinations
- Digital Platforms Rebuild around Compliance and Quality Verification
- Ai Tools and Integrated Platforms Redefine the Booking Experience
Economic Context
- CHART 74 Economic Context for Booking
- CHART 75 Real Gdp Growth 2021-2031
- CHART 76 Inflation 2021-2031
Consumer Context
- CHART 77 Consumer Context for Booking
- CHART 78 Population 2021-2031
- CHART 79 Population by Generation 2026
- CHART 80 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
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