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PUBLISHER: Euromonitor International | PRODUCT CODE: 2153208

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PUBLISHER: Euromonitor International | PRODUCT CODE: 2153208

Travel in the Philippines

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PAGES: 78 Pages
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Travel in the Philippines records robust growth in 2026, supported by resilient domestic demand despite inflationary pressures and higher travel costs. Expanded e-visa access, visa-free entry initiatives and new international routes help diversify inbound demand and strengthen recovery across multiple source markets. Travel demand is increasingly polarised, with premium travellers continuing to spend on long-haul trips and curated experiences, while more budget-conscious consumers favour shorter...

Euromonitor International's Travel in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: TTPH

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

  • 2026 Developments

Key Data Insights

Key Industry Trends

    • CHART 1 Key Industry Trends for Travel

Industry Performance

  • Shifting Travel Corridors Support Market Diversification as E-Visa Expansion Broadens Arrivals
    • CHART 2 E-Visa Expansion Helps the Philippines Attract More Diverse Travellers in 2026
  • Two-Speed Travel Demand Reinforces the Divide between Premium and Budget Travellers
  • Domestic Tourism Supports Stability as Higher Travel Costs Encourage Shorter Trips
    • CHART 3 Domestic Tourism Strengthens as Filipinos Choose Short, Local Trips in 2026
    • CHART 4 Travel Sales by Category: Value 2026

What's Next?

  • Domestic Demand Is Set to Sustain Travel Growth Amid External Uncertainties
    • CHART 5 Analyst Insight for Travel
  • Operational Agility Is Poised to Become Increasingly Important for Airlines
  • Inbound Tourism Is Expected to Benefit From Improved Access and Connectivity
    • CHART 6 Forecast Travel Sales by Category: Value 2026-2031

Competitive Landscape

  • Digital Upgrades, Partnerships and Network Expansion Shape Competitive Positioning

Products

  • Premium Travel, Payment Flexibility and Experience-Led Demand Drive Innovation
  • Rajah Travel Expands Specialised Services for Premium Travellers
    • CHART 7 Rajah Travel Continues to Attract Premium Filipino Travellers
  • Product Innovation Strengthens Customer Retention and Supports Growth

Economic Context

    • CHART 8 Economic Context for Travel
    • CHART 9 Real Gdp Growth 2021-2031
    • CHART 10 Inflation 2021-2031

Consumer Context

    • CHART 11 Consumer Context for Travel
    • CHART 12 Population 2021-2031
    • CHART 13 Population by Generation 2026
    • CHART 14 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

TOURISM FLOWS IN THE PHILIPPINES

Key Data Insights

  • 2026 Developments
  • Tourism Flows Summary

Key Industry Trends

    • CHART 15 Key Industry Trends for Tourism Flows

Industry Performance

  • Visa Expansion and New Air Links Diversify Inbound Travel Demand
    • CHART 16 -Visa Rollout Boosts Ph Market Diversification in Early 2026
  • Rising Travel Costs Reinforce Domestic Tourism
    • CHART 17 High Transport Costs Push Filipinos toward Budget-Friendly Domestic Trips
  • Personal Interests Influence Destination Choices
    • CHART 18 Inbound Arrivals by Country: Number of Trips 2021-2026
    • CHART 19 Outbound Departures by Destination: Number of Trips 2021-2026
    • CHART 20 Tourism Flows Spending by Category: Value 2026

What's Next?

  • Domestic Tourism Is Set to Remain the Foundation of Travel Demand
  • Outbound Travel Is Forecast to Lead Growth through 2031
    • CHART 21 Analyst Insight for Tourism Flows
  • Inbound Tourism Is Expected to Recover Gradually as Connectivity Strengthens
    • CHART 22 Forecast Inbound Arrivals by Country: Number of Trips 2026-2031
    • CHART 23 Forecast Outbound Departures by Country: Number of Trips 2026-2031
    • CHART 24 Forecast Tourism Flows Spending by Category: Value 2026-2031

Products

  • Personal Interests and Affordability Reshape Travel Choices
  • Anime-Themed Itineraries and Expanded Air Connectivity Broaden Travel Options
    • CHART 25 Anime-Inspired and Hobby-Driven Travel Becomes Popular with Filipinos in 2026
  • Greater Choice and More Specialised Experiences Support Market Diversification

Economic Context

    • CHART 26 Economic Context for Tourism Flows
    • CHART 27 Real Gdp Growth 2021-2031
    • CHART 28 Inflation 2021-2031

Consumer Context

    • CHART 29 Consumer Context for Tourism Flows
    • CHART 30 Population 2021-2031
    • CHART 31 Population by Generation 2026
    • CHART 32 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

AIRLINES IN THE PHILIPPINES

Key Data Insights

  • 2026 Developments
  • Airlines Summary

Key Industry Trends

    • CHART 33 Key Industry Trends for Airlines

Industry Performance

  • Shifting Travel Corridors Support Airline Growth and Market Diversification
    • CHART 34 Local Airlines Grow Vietnam Flights to Meet Rising Regional Travel Demand
  • Lifestyle-Driven Travel Shapes Airline Services and Passenger Experiences
    • CHART 35 Airasia Adds Group Seating and Baggage Offers to Support Filipino Travel Habits
  • Cebu and Clark Strengthen Their Roles as International Gateways
    • CHART 36 Airlines Sales: Value 2021-2031

What's Next?

  • Fuel Price Volatility and External Shocks Are Set to Influence Airline Performance
  • Operational Agility Is Poised to Become a Key Competitive Advantage
  • Infrastructure Constraints Are Expected to Strengthen the Role of Secondary Gateways
    • CHART 37 Analyst Insight for Airlines
    • CHART 38 Forecast Airlines Sales: Value 2021-2031

Competitive Landscape

  • Network Expansion and Digital Innovation Reinforce Airline Leadership
  • Vietjet Gains Visibility through the Growing Vietnam-Philippines Corridor
    • CHART 39 Airlines Gbo Company Shares: %?Value 2021-2026

Products

  • Convenience, Digital Adoption and Changing Travel Habits Drive Innovation
  • Digital Services and Multi-Gateway Networks Expand Travel Options
    • CHART 40 Cebu Grows as a Major International Hub with New Routes From Multiple Airlines
  • Product Innovation Strengthens Customer Engagement and Network Resilience

Economic Context

    • CHART 41 Economic Context for Airlines
    • CHART 42 Real Gdp Growth 2021-2031
    • CHART 43 Inflation 2021-2031

Consumer Context

    • CHART 44 Consumer Context for Airlines
    • CHART 45 Population 2021-2031
    • CHART 46 Population by Generation 2026
    • CHART 47 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

LODGING (DESTINATION) IN THE PHILIPPINES

Key Data Insights

  • 2026 Developments
  • Lodging (Destination) Summary

Key Industry Trends

    • CHART 48 Key Industry Trends for Lodging (Destination)

Industry Performance

  • Premium Demand Supports Growth as Value-Conscious Travellers Become More Selective
    • CHART 49 Marriott Grows in 2026 as Demand for Upscale Hotels Stays Strong
  • Operators Diversify Demand as Shifting Travel Corridors Reshape International Flows
  • Domestic Demand and Local Events Support Hotel Performance
    • CHART 50 Domestic Travel and Events Keep Metro Manila Hotels Steady Despite Weak Foreign Arrivals
    • CHART 51 Lodging (Destination) Sales: Value 2021-2031
    • CHART 52 Lodging (Destination) Sales by Category: Value 2026

What's Next?

  • Domestic Demand Is Set to Support Hotel Performance Amid External Uncertainties
    • CHART 53 Analyst Insight for Lodging (Destination)
  • New Supply Is Poised to Intensify Competition across the Lodging Landscape
  • Rising Operating Costs Are Expected to Encourage More Cautious Growth Strategies
    • CHART 54 Forecast Lodging (Destination) Sales: Value 2021-2031
    • CHART 55 Forecast Lodging (Destination) Sales by Category: Value 2026-2031

Products

  • Demand Diversification and Guest Segmentation Drive Lodging Innovation
  • Megaworld Expands Its Appeal through Muslim-Friendly Hospitality
    • CHART 56 Megaworld Becomes Ph'S First Muslim-Friendly Chain to Reach New Regional Markets
  • Product Innovation Broadens Demand Sources and Strengthens Resilience

Economic Context

    • CHART 57 Economic Context for Lodging (Destination)
    • CHART 58 Real Gdp Growth 2021-2031
    • CHART 59 Inflation 2021-2031

Consumer Context

    • CHART 60 Consumer Context for Lodging (Destination)
    • CHART 61 Population 2021-2031
    • CHART 62 Population by Generation 2026
    • CHART 63 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

BOOKING IN THE PHILIPPINES

Key Data Insights

  • 2026 Developments
  • Booking Summary

Key Industry Trends

    • CHART 64 Key Industry Trends for Booking

Industry Performance

  • Diverging Traveller Priorities Reshape Booking Behaviour
  • Purpose-Led Travel Supports Demand Despite Rising Travel Costs
    • CHART 65 Cruise Demand Rises as Filipinos Seek Fun, Unique Travel Experiences
  • Industry Coordination and Promotions Help Sustain Bookings Amid Cost Pressures
    • CHART 66 Ptaa Travel Tour Expo Drives Bookings through Discounts
    • CHART 67 Booking Sales: Value 2021-2031
    • CHART 68 Booking Sales by Category: Value 2026

What's Next?

  • Higher Travel Costs Are Set to Increase Demand for Flexible Travel Planning
    • CHART 69 Analyst Insight for Booking
  • Group Leisure Travel Is Poised to Remain a Reliable Source of Booking Demand
  • Otas Are Expected to Strengthen Their Influence through Partnerships, Fintech and Trust
    • CHART 70 Forecast Booking Sales: Value 2021-2031
    • CHART 71 Forecast Booking Sales by Category: Value 2026-2031

Competitive Landscape

  • Digital Partnerships and Payment Innovation Strengthen Leading Travel Intermediaries
    • CHART 72 Travel Intermediaries Gbo Company Shares: %?Value 2021-2026

Products

  • Premium Travel, Flexible Payments and Experience-Led Demand Drive Innovation
  • Rajah Travel and Ptaa Expand Offerings to Meet Evolving Traveller Needs
    • CHART 73 Rajah Travel Leads in Premium Long-Haul Tours and Visa Services for Filipinos
  • Digital Innovation and Partnership Strategies Strengthen Booking Performance

Economic Context

    • CHART 74 Economic Context for Booking
    • CHART 75 Real Gdp Growth 2021-2031
    • CHART 76 Inflation 2021-2031

Consumer Context

    • CHART 77 Consumer Context for Booking
    • CHART 78 Population 2021-2031
    • CHART 79 Population by Generation 2026
    • CHART 80 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer
Have a question?
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Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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