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PUBLISHER: Euromonitor International | PRODUCT CODE: 2133480

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PUBLISHER: Euromonitor International | PRODUCT CODE: 2133480

Travel in the United Kingdom

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PAGES: 79 Pages
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Travel in the UK in 2026 demonstrates solid momentum, with retail value sales advancing to GBP113,190 million, a 4% increase year on year, despite economic constraints such as a real GDP growth of 0.8% and inflation at 3%. Demand remains resilient, underpinned by a shift toward personalised and passion-driven experiences, with technology-enabled intermediaries facilitating greater customisation and diversification of travel flows. Attractiveness is supported by rising consumer expenditure and a...

Euromonitor International's Travel in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: TTGB

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

  • 2026 Developments

Key Data Insights

Key Industry Trends

    • CHART 1 Key Industry Trends for Travel

Industry Performance

  • Ai-Driven Intermediaries Connect Passion-Focused Travellers with Tailored Experiences
    • CHART 2 Visit Britain Promotes Unique Tailored Experiences
  • Booking Platforms Outpace Others as Rising Demand Shifts Travel Flows
  • Rising Costs and New Levies Challenge Small Providers as Supply Tightens
    • CHART 3 Value Sales 2021-2031
    • CHART 4 Value Sales by Category 2026

What's Next?

  • Ai-Powered Intermediaries Expand as Travel Spending Holds Firm
  • Online Platforms Diversify as In-Destination Spending Accelerates
    • CHART 5 Analyst Insight for Travel
  • Rising Costs and Demographic Shifts Reshape Competitive Priorities
    • CHART 6 Forecast Value Sales 2021-2031
    • CHART 7 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Jet2 and Booking Platforms Drive Gains as New Players Challenge Incumbents
  • Easyjet'S New Backers Set Stage for Shake-Up
    • CHART 8 Easyjetholidays Expands It's Reach

Products

  • Intermediaries Use Ai to Match Passion-Driven Travellers with Tailored Experiences
  • Booking Platforms Leverage Tailored Campaigns and New Routes to Diversify Demand
  • Rising Operational Costs Threaten Supply as Smaller Players Face Exit Risks

Economic Context

    • CHART 9 Economic Context for Travel
    • CHART 10 Real Gdp Growth 2021-2031
    • CHART 11 Inflation 2021-2031

Consumer Context

    • CHART 12 Consumer Context for Travel
    • CHART 13 Population 2021-2031
    • CHART 14 Population by Generation 2026
    • CHART 15 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

TOURISM FLOWS IN THE UNITED KINGDOM

Key Data Insights

  • 2026 Developments
  • Tourism Flows Summary

Key Industry Trends

    • CHART 16 Key Industry Trends for Tourism Flows

Industry Performance

  • Gulf Conflict Reduces Long-Haul Travel and Boosts Local Demand
  • London-Centric Losses Give Way to Wider Regional Dispersal
    • CHART 17 Activity Tourism Expands It's Reach over London Boundaries
  • Rising Costs Force Hospitality to Rethink Visitor Experiences
    • CHART 18 Value Sales 2021-2031
    • CHART 19 Value Sales by Category 2026

What's Next?

  • Long-Haul Travellers From India and China Drive New Growth Corridors
  • Travel Endures Despite Cost-Of-Living Concerns
  • Cultural Experiences Expand beyond London as Visitors Seek New Destinations
    • CHART 20 Analyst Insight for Tourism Flows
    • CHART 21 Forecast Value Sales 2021-2031
    • CHART 22 Forecast Value Sales by Category 2026-2031

Products

  • Technology Unlocks Discovery of Niche Tourism Products
  • Passion-Driven Experiences Steer Visitors beyond Traditional Hotspots Regional Dispersal Reshapes Where Tourism Products Are Delivered
  • Rising Costs and Taxes Threaten Diversity of Visitor Experiences

Economic Context

    • CHART 23 Economic Context for Tourism Flows
    • CHART 24 Real Gdp Growth 2021-2031
    • CHART 25 Inflation 2021-2031

Consumer Context

    • CHART 26 Consumer Context for Tourism Flows
    • CHART 27 Population 2021-2031
    • CHART 28 Population by Generation 2026
    • CHART 29 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

AIRLINES IN THE UNITED KINGDOM

Key Data Insights

  • 2026 Developments
  • Airlines Summary

Key Industry Trends

    • CHART 30 Key Industry Trends for Airlines

Industry Performance

  • Easyjet and Jet2 Drive Holiday Demand as Business Travel Shifts Premium
  • Qantas and Air Canada Respond to Changing Demand with New Long-Haul Routes
    • CHART 31 Qantas Announce Non-Stop London Sydney Route for October 2027
  • Jet2 and Easyjet Leverage Holiday Packaging for Higher Margins and Route Control
    • CHART 32 Value Sales 2021-2031
    • CHART 33 Value Sales by Category 2026

What's Next?

  • Long-Haul Expansion and Outbound Demand Boost Revenue Growth
  • Fuel-Efficient Jets Fuel Long-Haul Demand
  • Flexible Networks Power Next-Generation of Airline Expansion
    • CHART 34 Analyst Insight for Airlines
    • CHART 35 Forecast Value Sales 2021-2031
    • CHART 36 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Easyjet Faces Uncertainty as Castlelake Pursues Takeover and Jet2 Expands at Gatwick
  • Jet2 Rises as Easyjet Awaits Buyout Shares Confirmation
    • CHART 37 Jet2 Announces Launch of Flights via London Gatwick Hub
  • Virgin Atlantic Raises the Premium Stakes
    • CHART 38 Company Shares 2026
    • CHART 39 Brand Shares 2026

Products

  • Digital Personalistion and Ancillary Unbundling Drive Product Innovation
  • Onboard Technology and Cabin Upgrades Redefine the Passenger Experience
  • Qantas and Route Diversification Accelerate Direct Long-Haul Flight Innovation Next Generation Aircraft Unlock New Product Possibilities

Economic Context

    • CHART 40 Economic Context for Airlines
    • CHART 41 Real Gdp Growth 2021-2031
    • CHART 42 Inflation 2021-2031

Consumer Context

    • CHART 43 Consumer Context for Airlines
    • CHART 44 Population 2021-2031
    • CHART 45 Population by Generation 2026
    • CHART 46 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

LODGING (DESTINATION) IN THE UNITED KINGDOM

Key Data Insights

  • 2026 Developments
  • Lodging (Destination) Summary

Key Industry Trends

    • CHART 47 Key Industry Trends for Lodging (Destination)

Industry Performance

  • Upscale Hotel Chains Attract Higher-Spending Guests as Budget Options Lose Ground
  • Upscale Hotels Lead in Value While Short-Term Rentals Show Renewed Momentum
  • Hotel Guests Prioritise Value and Experience over Price Alone
    • CHART 48 Novotel Blackfriars Caters for Short-Term Rentals
    • CHART 49 Value Sales 2021-2031
    • CHART 50 Value Sales by Category 2026

What's Next?

  • Professional Hosts Increase Supply as New Visitor Levies Raise Costs for Business Travel
  • Hotels Maintain Value Leadership While Short-Term Rentals Accelerate Professionalisation and Outlet Growth
  • Local Authorities Push New Taxes as Operators Face Rising Costs and Supply Shifts
    • CHART 51 Analyst Insight for Lodging (Destination)
    • CHART 52 Forecast Value Sales 2021-2031
    • CHART 53 Forecast Lodging (Destination) Sales by Category: Value 2026-2031

Products

  • Right-Sized Room Design and Experience-Led Formats Drive Product Innovation
  • Brands Launch Compact Formats and Rental Platforms Deepen Experience Offerings
    • CHART 54 Four Points Flex by Sheraton Takes Comfort Approach
  • Product Innovation Reshapes Cost Structures and Accelerates Professionalism

Economic Context

    • CHART 55 Economic Context for Lodging (Destination)
    • CHART 56 Real Gdp Growth 2021-2031
    • CHART 57 Inflation 2021-2031

Consumer Context

    • CHART 58 Consumer Context for Lodging (Destination)
    • CHART 59 Population 2021-2031
    • CHART 60 Population by Generation 2026
    • CHART 61 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

BOOKING IN THE UNITED KINGDOM

Key Data Insights

  • 2026 Developments
  • Booking Summary

Key Industry Trends

    • CHART 62 Key Industry Trends for Booking

Industry Performance

  • Ai-Powered Booking Tools Drive Personalisation and Repeat Sales for Otas
    • CHART 63 Picture 1Ai Making Conversational Online Booking a Reality
  • Direct Suppliers and Intermediaries Compete as Portfolios Diversify and Loyalty Drives Growth
  • Passion Driven Travel and Digital Innovation Reshape Demand and Discovery
    • CHART 64 Value Sales 2021-2031
    • CHART 65 Value Sales by Category 2026

What's Next?

  • Agentic Ai Transforms In-Destination Bookings and Drives New Sales Opportunities
  • Online Channels Outpace Traditional Models
  • Shifting Demographics Set Stage for Shift in Travel Bookings
    • CHART 66 Forecast Value Sales 2021-2031
    • CHART 67 Forecast Value Sales by Category 2026-2031

Competitive Landscape

  • Jet2 and Booking Retain Leadership as Hybrid and Digital Strategies Boost Growth
    • CHART 68 Jet2 Combining Airline Operations with Packaged Holiday Solutions
  • Easyjet'S Potential Acquisition and Ai Innovation Reshape Competitive Strategies
    • CHART 69 Analyst Insight for Booking
    • CHART 70 Company Shares 2026

Products

  • Conversational AI Reshapes the Booking Interface
  • Dynamic Packaging and Category Expansion Broaden Product Scope
  • Jet2 and Hayes Travel Defend Leadership as New Entrants Drive Incremental Growth App Based Engagement and AI-Support Deepen Customer Loyalty

Economic Context

    • CHART 71 Economic Context for Booking
    • CHART 72 Real Gdp Growth 2021-2031
    • CHART 73 Inflation 2021-2031

Consumer Context

    • CHART 74 Consumer Context for Booking
    • CHART 75 Population 2021-2031
    • CHART 76 Population by Generation 2026
    • CHART 77 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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