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PUBLISHER: Euromonitor International | PRODUCT CODE: 2146123

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PUBLISHER: Euromonitor International | PRODUCT CODE: 2146123

Travel in Spain

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PAGES: 75 Pages
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Travel in Spain continues to expand, supported by resilient demand, rising consumer expenditure and strong performance across travel categories. Regulation increasingly shapes the market, influencing both lodging and transport through tighter short-term rental rules, sustainability requirements and rising airport charges. The market is increasingly polarised, with premium travellers driving demand for higher-end experiences while value-oriented consumers focus on affordability across transport a...

Euromonitor International's Travel in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Product Code: TTES

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

  • 2026 Developments

Key Data Insights

Key Industry Trends

    • CHART 1 Key Industry Trends for Travel

Industry Performance

  • Strengthening Regulation Reshapes Supply across Lodging and Transport
    • CHART 2 Spanish Government Orders over 80,000 Short-Term Rentals to Be Removed From the Market
  • Premium and Value Travellers Drive Growth through Different Paths
  • Territorial Diversification Reshapes Spain'S Travel Flows
    • CHART 3 Sustainability and Authenticity Become the New Travel Currency
    • CHART 4 Travel Sales by Category: Value 2026

What's Next?

  • Premium and Value Travellers Are Expected to Shape Travel Demand through Different Paths
    • CHART 5 Analyst Insight for Travel
  • Ai and Automation Are Set to Redefine the Travel Customer Journey
  • Sustainability Is Expected to Accelerate the Shift Towards Regenerative Tourism
    • CHART 6 Forecast Travel Sales by Category: Value 2026-2031

Competitive Landscape

  • Iberia Capitalises on Premium Demand While Vueling Focuses on Value Travel
  • Booking.Com Expands across Travel Services Despite Regulatory Pressures

Products

  • Compliance Requirements Drive Changes in Accommodation and Transport Offers
  • Airlines Redesign Networks and Service Propositions to Improve Efficiency
    • CHART 7 Iberia Upgrades Its Long-Haul Premium Offer, While Vueling Focuses on Ultra-Value Short-Haul Travel
  • Digital Capabilities Strengthen Customer Engagement and Commercial Performance

Economic Context

    • CHART 8 Economic Context for Travel
    • CHART 9 Real Gdp Growth 2021-2031
    • CHART 10 Inflation 2021-2031

Consumer Context

    • CHART 11 Consumer Context for Travel
    • CHART 12 Population 2021-2031
    • CHART 13 Population by Generation 2026
    • CHART 14 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

TOURISM FLOWS IN SPAIN

Key Data Insights

  • 2026 Developments
  • Tourism Flows Summary

Key Industry Trends

    • CHART 15 Key Industry Trends for Tourism Flows

Industry Performance

  • Sustainable and Authentic Travel Spreads Demand beyond Traditional Hotspots
    • CHART 16 Sustainability and Authenticity Become the New Travel Currency
  • Secondary Destinations Attract a Growing Share of Tourism Flows
  • Seville Strengthens Year-Round Tourism Demand
    • CHART 17 Seville Grows in Spring and Autumn Tourism
    • CHART 18 Inbound Arrivals by Country: Number of Trips 2021-2026
    • CHART 19 Outbound Departures by Destination: Number of Trips 2021-2026
    • CHART 20 Tourism Flows Spending by Category: Value 2026

What's Next?

  • Government Strategy Is Set to Spread Tourism beyond Spain'S Most Visited Destinations
  • Authentic and Sustainable Experiences Are Poised to Increase the Appeal of Inland Destinations
    • CHART 21 Analyst Insight for Tourism Flows
  • Air and Rail Connectivity Is Forecast to Support More Balanced Regional Growth
    • CHART 22 Forecast Inbound Arrivals by Country: Number of Trips 2026-2031
    • CHART 23 Forecast Outbound Departures by Country: Number of Trips 2026-2031
    • CHART 24 Forecast Tourism Flows Spending by Category: Value 2026-2031

Products

  • Experience-Led Accommodation Expands beyond Spain's Traditional Destinations
  • Connectivity Improvements Support Multi-Destination Itineraries
    • CHART 25 Valencia Is Rising as a Major International Gateway
  • Events and Flexible Travel Patterns Extend Destination Relevance

Economic Context

    • CHART 26 Economic Context for Tourism Flows
    • CHART 27 Real Gdp Growth 2021-2031
    • CHART 28 Inflation 2021-2031

Consumer Context

    • CHART 29 Consumer Context for Tourism Flows
    • CHART 30 Population 2021-2031
    • CHART 31 Population by Generation 2026
    • CHART 32 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

AIRLINES IN SPAIN

Key Data Insights

  • 2026 Developments
  • Airlines Summary

Key Industry Trends

    • CHART 33 Key Industry Trends for Airlines

Industry Performance

  • Ryanair Route Withdrawals Create Opportunities for Competing Airlines
    • CHART 34 Spanish Airport Authority Anea Increases Airport Taxes by 3.8%
  • Premium Travellers Support Growth as Value-Conscious Consumers Remain Price Sensitive
    • CHART 35 Iberia Upgrades Its Long-Haul Premium Offer, While Vueling Focuses on Ultra-Value Short-Haul Travel
  • Digitalisation and Ai Become Increasingly Important across the Passenger Journey
    • CHART 36 Airlines Sales: Value 2021-2031

What's Next?

  • Aena's Net Zero Target Is Set to Accelerate Fleet Renewal and Cleaner Operations
    • CHART 37 Analyst Insight for Airlines
  • Higher Ticket Prices and Rail Expansion Are Expected to Encourage Modal Substitution
  • Ai Adoption and Market Segmentation Are Set to Reshape Competition
    • CHART 38 Forecast Airlines Sales: Value 2021-2031

Competitive Landscape

  • Cost Pressures and Route Adjustments Reshape Competition among Leading Airlines
    • CHART 39 Airlines Gbo Company Shares: %?Value 2021-2026

Products

  • Digital Tools and Premium Experiences Reshape the Passenger Journey
  • Iberia Gpt Expands Personalised Travel Planning
    • CHART 40 Iberia Launches Iberia Gpt, a New Conversational Travel Recommendation Channel
  • Ai and Premium Services Support Profitability and Differentiation

Economic Context

    • CHART 41 Economic Context for Airlines
    • CHART 42 Real Gdp Growth 2021-2031
    • CHART 43 Inflation 2021-2031

Consumer Context

    • CHART 44 Consumer Context for Airlines
    • CHART 45 Population 2021-2031
    • CHART 46 Population by Generation 2026
    • CHART 47 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

LODGING (DESTINATION) IN SPAIN

Key Data Insights

  • 2026 Developments
  • Lodging (Destination) Summary

Key Industry Trends

    • CHART 48 Key Industry Trends for Lodging (Destination)

Industry Performance

  • Luxury Investment Reshapes Lodging as Premium and Value Demand Diverge
    • CHART 49 Hotel Chains Accelerate in the Luxury Segment with over 100 New Hotels in Spain in 2025 and 2026
  • Shifting Travel Corridors Broaden Demand beyond Traditional Tourism Hotspots
  • Strengthening Regulation Reshapes Short-Term Rentals and Redistributes Demand
    • CHART 50 Spanish Government Orders over 80,000 Short-Term Rentals to Be Removed From the Market
    • CHART 51 Lodging (Destination) Sales: Value 2021-2031
    • CHART 52 Lodging (Destination) Sales by Category: Value 2026

What's Next?

  • Value Tourism Is Set to Support Growth across Premium Accommodation
    • CHART 53 Analyst Insight for Lodging (Destination)
  • Sustainability Priorities and Inland Destinations Are Expected to Reshape Investment Patterns
  • Regulatory Pressure Is Expected to Continue Reshaping the Short-Term Rental Landscape
    • CHART 54 Forecast Lodging (Destination) Sales: Value 2021-2031
    • CHART 55 Forecast Lodging (Destination) Sales by Category: Value 2026-2031

Products

  • Luxury, Wellness and Experience-Led Travel Shape Accommodation Offers
  • Valencia and Alternative Accommodation Attract New Visitor Segments
    • CHART 56 Valencia Emerges as One of Spain's Fastest-Growing Urban Destinations
  • Diversified Accommodation Formats Support Resilience and Year-Round Demand

Economic Context

    • CHART 57 Economic Context for Lodging (Destination)
    • CHART 58 Real Gdp Growth 2021-2031
    • CHART 59 Inflation 2021-2031

Consumer Context

    • CHART 60 Consumer Context for Lodging (Destination)
    • CHART 61 Population 2021-2031
    • CHART 62 Population by Generation 2026
    • CHART 63 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer

BOOKING IN SPAIN

Key Data Insights

  • 2026 Developments
  • Booking Summary

Key Industry Trends

    • CHART 64 Key Industry Trends for Booking

Industry Performance

  • Premium and Value Travellers Drive Booking Growth through Different Paths
  • Experience-Led Trips Shift Booking beyond Traditional Sightseeing
    • CHART 65 Trips Inspired by Local Immersion
  • Travel Suppliers Compete for Customer Relationships through Direct Channels
    • CHART 66 Booking Sales: Value 2021-2031
    • CHART 67 Booking Sales by Category: Value 2026

What's Next?

  • Direct Channels Are Set to Gain Importance as Booking Becomes Increasingly Data-Led
    • CHART 68 Analyst Insight for Booking
  • Experience-Led Demand Is Expected to Reshape Booking Journeys
  • Sustainability Is Expected to Become a More Important Competitive Differentiator
    • CHART 69 Forecast Booking Sales: Value 2021-2031
    • CHART 70 Forecast Booking Sales by Category: Value 2026-2031

Competitive Landscape

  • Booking.Com Maintains Its Lead Despite Growing Regulatory Scrutiny
  • Compliance and Trust Become Increasingly Important Competitive Advantages
    • CHART 71 Travel Intermediaries Gbo Company Shares: % Value 2021-2026

Products

  • Ai-Powered Personalisation Transforms Booking Platform Design
  • Integrated Travel Products Expand Flexibility and Destination Engagement
    • CHART 72 Iberia Offers Stopover in Madrid, with a Connecting Flight
  • Enhanced Digital Capabilities Support Revenue Growth and Loyalty

Economic Context

    • CHART 73 Economic Context for Booking
    • CHART 74 Real Gdp Growth 2021-2031
    • CHART 75 Inflation 2021-2031

Consumer Context

    • CHART 76 Consumer Context for Booking
    • CHART 77 Population 2021-2031
    • CHART 78 Population by Generation 2026
    • CHART 79 Consumer Expenditure 2021-2031
  • Country Reports Disclaimer
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