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PUBLISHER: Euromonitor International | PRODUCT CODE: 2146126
PUBLISHER: Euromonitor International | PRODUCT CODE: 2146126
Travel in Thailand
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PAGES: 75 Pages
DELIVERY TIME: 1-2 business days
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Travel in Thailand in 2026 shows robust value-led expansion, with total value sales expected to reach THB1,259.9 billion. This 6% growth is sustained by rising consumer expenditure, a stable population and resilient real GDP growth. The landscape is highly attractive, with premiumisation, wellness-driven innovation and government-backed digital infrastructure upgrades drawing high-spending visitors, while AI-powered personalisation and cashless solutions redefine both the planning experience an...
Euromonitor International's Travel in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: TTTH
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2026 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Travel
Industry Performance
- Travel Grows as Ai-Powered Apps and Senior Wellness Tourism Drive Value
- CHART 2 Tourism Authority of Thailand and Mastercard Launch Ai-Powered App
- Regenerative Travel and Anti-Ageing Science Position Thailand as a Sustainable, Premium Destination
- CHART 3 Tourism Authority of Thailand's Healing Journey Thailand Campaign
- Ai-Driven Itineraries and Big Data Analysis Distribute Demand to Secondary Cities and Local Communities
- CHART 4 Bdms Wellness Clinic and Tourism Authority of Thailand Launch Longevity Travel Ecosystem
- CHART 5 Travel Sales by Category: Value 2026
What's Next?
- Tourism Authority of Thailand Targets High-Spending Visitors as Healing Becomes the New Luxury
- Regenerative Travel and Environmental Certifications to Secure Competitive Edge
- CHART 6 Analyst Insight for Travel
- Digital-First Entry and Ai-Driven Personalisation Unlock New Revenue Streams in Travel
- CHART 7 Forecast Travel Sales by Category: Value 2026-2031
Competitive Landscape
- Thai Airways and Booking Holdings Drive Digital and Premium Transformation
Products
- Digital Arrival Cards and Biometric Borders Engineer a Contactless Entry Product
- Themed Trains and Recycled Souvenirs Create Experiential Product Categories
- Cashless Payments and Experiential Design Create New Revenue Models
Economic Context
- CHART 8 Economic Context for Travel
- CHART 9 Real Gdp Growth 2021-2031
- CHART 10 Inflation 2021-2031
Consumer Context
- CHART 11 Consumer Context for Travel
- CHART 12 Population 2021-2031
- CHART 13 Population by Generation 2026
- CHART 14 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
TOURISM FLOWS IN THAILAND
Key Data Insights
- 2026 Developments
- Tourism Flows Summary
Key Industry Trends
- CHART 15 Key Industry Trends for Tourism Flows
Industry Performance
- Tourism Flows Recovers as Domestic Travel and High-Value Tourism Offset Global Uncertainty
- CHART 16 Tourism Authority of Thailand Strategic Pivot Targets High-Value Source Markets
- Thailand Diversifies Source Markets as Chinese Recovery Lags and Middle East Instability Disrupts Routes
- CHART 17 Thai Airasia Shows Strategic Fleet and Fuel Management Amid Global Geopolitical Volatility
- Biometric Gates and Contactless Check-Ins Digitise Travel Infrastructure Amid Cost Pressures
- CHART 18 Airports of Thailand Expands Automated Biometric Gates
- CHART 19 Inbound Arrivals by Country: Number of Trips 2021-2026
- CHART 20 Outbound Departures by Destination: Number of Trips 2021-2026
- CHART 21 Tourism Flows Spending by Category: Value 2026
What's Next?
- Tourism Flows in Thailand Pivots Towards Higher-Value Travel
- Digital Transformation and Ai Booking Drive Tourism Flows as Mobile-First Behaviours Intensify
- CHART 22 Analyst Insight for Tourism Flows
- Visa Facilitation and Wellness Offerings Drive Traveller Spending and Loyalty
- CHART 23 Forecast Inbound Arrivals by Country: Number of Trips 2026-2031
- CHART 24 Forecast Outbound Departures by Country: Number of Trips 2026-2031
- CHART 25 Forecast Tourism Flows Spending by Category: Value 2026-2031
Products
- Fuel-Efficient Aircraft and Fleet-Management Systems Redefine the Airline Product
- Biometric Gates and Contactless Check-Ins Engineer a Seamless Traveller Journey
- Mice Infrastructure and Culturally Tailored Design Create New Inbound Revenue Models
Economic Context
- CHART 26 Economic Context for Tourism Flows
- CHART 27 Real Gdp Growth 2021-2031
- CHART 28 Inflation 2021-2031
Consumer Context
- CHART 29 Consumer Context for Tourism Flows
- CHART 30 Population 2021-2031
- CHART 31 Population by Generation 2026
- CHART 32 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
AIRLINES IN THAILAND
Key Data Insights
- 2026 Developments
- Airlines Summary
Key Industry Trends
- CHART 33 Key Industry Trends for Airlines
Industry Performance
- Airlines Sees Growth as Ai Integration and Automation Reshape Operations and Pricing
- CHART 34 Thai Airways Implements Ai-Powered Aircraft Connectivity
- Thai Airways Expands A321neo Fleet to Capture Premium and Value Segments
- CHART 35 Thai Airways Expands A321neo Fleet
- Multimodal Connectivity Unlocks New Revenue Streams as Airlines Capitalise on Infrastructure Modernisation
- CHART 36 State Railway of Thailand Signs Contract for High-Speed Rail Linking Airports
- CHART 37 Airlines Sales: Value 2021-2031
What's Next?
- High-Speed Rail Integration and Reduced Air Traffic Fees Sustain Airline Expansion
- CHART 38 Analyst Insight for Airlines
- Premium and Budget Segments Diverge as Ai and Tiered Pricing Reshape Ticketing
- CHART 39 Forecast Airlines Sales: Value 2021-2031
Competitive Landscape
- Thai Airways International Pcl Secures Lead through Restructuring and Premium Focus
- CHART 40 Airlines Gbo Company Shares: % Value 2021-2026
Products
- Energy-Efficient Aircraft Materials and Onboard Connectivity Systems Redefine the Inflight Product
- Aircraft Technology and Ai Systems Pioneer New Aviation Product Categories
- Diversified Route Architecture and Digital Engagement Platforms Create New Revenue Models
Economic Context
- CHART 41 Economic Context for Airlines
- CHART 42 Real Gdp Growth 2021-2031
- CHART 43 Inflation 2021-2031
Consumer Context
- CHART 44 Consumer Context for Airlines
- CHART 45 Population 2021-2031
- CHART 46 Population by Generation 2026
- CHART 47 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
LODGING (DESTINATION) IN THAILAND
Key Data Insights
- 2026 Developments
- Lodging (Destination) Summary
Key Industry Trends
- CHART 48 Key Industry Trends for Lodging (Destination)
Industry Performance
- Lodging Sees Strong Growth as Ai and Digital Bookings Drive Operational Efficiency
- CHART 49 Lodging Sees Ai-Driven Hyper-Personalisation and Seamless Digital Journeys
- Hotels Capitalises on Ai-Led Upselling While Short-Term Rentals Sees Dynamic Growth
- CHART 50 Wellness Hub Thailand Strategy Integrates Medical Clinics into Luxury Lodging
- Wellness Resorts Attract High-Spending Visitors with Medical Integration
- CHART 51 Phuket'S Gstc 2026 Drives Regenerative Growth
- CHART 52 Lodging (Destination) Sales: Value 2021-2031
- CHART 53 Lodging (Destination) Sales by Category: Value 2026
What's Next?
- Short-Term Rentals Outpace Hotels as Digital Platforms and Localised Experiences Reshape Lodging
- Dynamic Pricing and Mobile Wallet Integration Will Define Competitive Advantage
- CHART 54 Analyst Insight for Lodging (Destination)
- Sustainable Tourism Draws Premium Guests Despite Population Decline
- CHART 55 Forecast Lodging (Destination) Sales: Value 2021-2031
- CHART 56 Forecast Lodging (Destination) Sales by Category: Value 2026-2031
Products
- Biometric Check-In and Real-Time Pricing Engineer a Contactless Guest Journey
- Regenerative Design and Compliance Frameworks Specify Sustainability as a Product Feature
- Medical-Service Integration Creates a New Wellness Lodging Category
Economic Context
- CHART 57 Economic Context for Lodging (Destination)
- CHART 58 Real Gdp Growth 2021-2031
- CHART 59 Inflation 2021-2031
Consumer Context
- CHART 60 Consumer Context for Lodging (Destination)
- CHART 61 Population 2021-2031
- CHART 62 Population by Generation 2026
- CHART 63 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
BOOKING IN THAILAND
Key Data Insights
- 2026 Developments
- Booking Summary
Key Industry Trends
- CHART 64 Key Industry Trends for Booking
Industry Performance
- Booking Grows as Ai and Super Apps Drive Hyper-Personalised Digital Journeys
- Super Apps and Predictive Ai Shift Booking Value Towards Online Channels
- CHART 65 Super Apps Launch Advanced Ai Tools
- Short Trips and Unbundled Pricing Drive Divergent Strategies across Booking Segments
- CHART 66 Airbnb Reveals Growth in Thai Micro-Travel
- CHART 67 Booking Sales: Value 2021-2031
- CHART 68 Booking Sales by Category: Value 2026
What's Next?
- Travel Assistants and Flexible Booking Conditions Drive Premium Demand
- CHART 69 Analyst Insight for Booking
- Flexible Payment and Specialised Travel Options Drive Direct Bookings and Higher Transaction Values
- CHART 70 Forecast Booking Sales: Value 2021-2031
- CHART 71 Forecast Booking Sales by Category: Value 2026-2031
Competitive Landscape
- Agoda Services Co Ltd Leverages Ai to Defend Leadership
- Specialised Platforms and Local Aggregation Signal a Shift Towards Personalisation in Booking
- CHART 72 Travel Intermediaries Gbo Company Shares: % Value 2021-2026
Products
- Multimodal Ai Reviews and Paylater Credit Redefine the Booking Product
- Pet-Friendly Filters and Local Aggregation Create Specialised Booking Products
- Flexible Booking Conditions and Ai Promotion Targeting Drive New Revenue Models
Economic Context
- CHART 73 Economic Context for Booking
- CHART 74 Real Gdp Growth 2021-2031
- CHART 75 Inflation 2021-2031
Consumer Context
- CHART 76 Consumer Context for Booking
- CHART 77 Population 2021-2031
- CHART 78 Population by Generation 2026
- CHART 79 Consumer Expenditure 2021-2031
- Country Reports Disclaimer
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