PUBLISHER: Grand View Research | PRODUCT CODE: 1789894
PUBLISHER: Grand View Research | PRODUCT CODE: 1789894
The India liquid dietary supplements market size was estimated at USD 315.0 million in 2024 and is projected to grow at a CAGR from 12.2% from 2025 to 2030. Growing awareness regarding personal health and wellness leads to the growing adoption of nutrition supplements. With changing lifestyles in urban areas, there's a rising demand for convenient liquid supplements. Traditional herbs and Ayurveda ingredients in India are being reintroduced in modern liquid forms, appealing to a broad audience. The increase in disposable income and easy product availability are accelerating market growth.
There is a growing focus on health issues associated with modern lifestyles, such as fatigue, low immunity, digestive imbalances, and nutritional shortfalls. Consumers continuously recognize the significance of improved nutritional choices in preserving overall wellness. Liquid supplements are increasingly preferred for easy ingestion, quick absorption, and a natural base. Products such as amla shots, aloe vera juice, herbal concoctions, and multivitamin tonics are included in the nutrition regimes of numerous Indian consumers.
Changing consumer preferences stimulate product innovation, development of novel formulations and new product launches in India liquid dietary supplements market. For instance, Dabur offers "Restora Gold", a nutritional tonic formulated with apples, dates, ashwagandha and grapes. Similarly, Cipla Health provides its multivitamins with a high-impact campaign led by a local celebrity, endorsing daily energy and immunity.
Companies are introducing new products in the country to cater to fitness enthusiasts and athletes. For instance, in 2022, MuscleBlaze, a nutraceutical company in India, rolled out new RTD protein shakes containing 18g of protein per bottle. These have been made available in country-specific flavors, including mango lassi and kulfi, boosting appeal and local connection. In addition, Amul, a prominent dairy and nutraceutical brand in India, also rolled out protein drinks with a line of flavors, increasing reach to mass consumers over premium fitness enthusiasts.
Emerging brands offer innovation-based product lines, including convenient nutrition products such as ready-to-drink protein blends, energy tonics, and liquid multivitamin solutions. These offerings are effectively distributed through e-commerce channels and subscriptions across key urban areas such as Mumbai, Delhi, Hyderabad, Bengaluru, Pune, Chennai, and others, where demand for such wellness products is rising. Growing product awareness and easy accessibility through online delivery portals, quick-commerce platforms, and e-commerce websites facilitate the growth of this market.
India Liquid Dietary Supplements Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the India liquid dietary supplements market report based on ingredients, form, type, application, end-use, and distribution channel: