European Cloud Experience Drives Decisive Adoption for Accelerated Growth

This IDC Market Note leverages insights from IDC's expert European cloud analysts to dispel the myth of a widespread return to on-premises services, known as cloud repatriation. Significant media attention has been paid to global brands hit by both major cybersecurity breaches and datacenter service disruptions. These are just some of the events that prompt businesses to review how they use cloud services. Service providers need to understand what drives customers' choice of cloud environment.