Best in Future of Customer Experience Winner Award Profile 2025

This IDC Perspective discusses the nomination details of the Future of Customer Experience winner from the IDC Future Enterprise Awards 2025 in the Asia/Pacific region on how data-driven transformation can impact CX initiatives for organizations moving forward. "Prior to embarking on their AI journeys, one of the first things businesses need to do is ensure that they have a modern data foundation with a unified and single source of truth for customer data, which allows for real-time decision-making. This will support next-gen CX initiatives, such as hyper-personalization and predictive analytics. The goal has to be in maximizing value for all key stakeholders, both internal and external, going beyond customers to include employees, partners, investors, and more," says Abhishek Kumar, associate research director, IDC Asia/Pacific.