According to Mordor Intelligence, the rice market size was valued at USD 350.10 billion in 2025 and is estimated to grow from USD 372.30 billion in 2026 to USD 505.32 billion by 2031, registering a CAGR of 6.30% during the forecast period (2026-2031).
This report is Segmented by Geography (North America, Europe, Asia-Pacific, South America, Africa, and More). The Report Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Export Analysis (Value and Volume), Import Analysis (Value and Volume), and Wholesale Price Trend Analysis, List of Key Players, and More. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).
Global Rice Market Trends and Insights
Rising Demand among Urban Middle-Income Consumers
Premium long-grain, basmati, and jasmine command 20%-40% margins over standard milled rice as rising urban incomes shift preferences toward perceived quality and aroma. Basmati sales in India's metropolitan supermarkets climbed year-on-year in 2024, while Thailand's jasmine shipments to North America and Europe expanded in 2025. E-commerce accelerates this trend by easing home delivery and subscription models that build brand loyalty. Gulf states add incremental volume by catering to large expatriate populations that favor aromatic varieties. Because income elasticity remains high, volume growth is projected to persist even as mature economies flatten per-capita consumption.
Government Price-Support and Input Subsidy Programs
Minimum Support Price (MSP) frameworks, pledging schemes, and irrigation subsidies collectively stabilize farmer cash flows and encourage continued acreage despite volatile open-market rates. India lifted the MSP for common-grade paddy to INR 2,300 per quintal (USD 27.60 per quintal) for the 2024-2025 season and procured 52 million metric tons for the public distribution system. Thailand's modified pledging scheme ensures THB 15,000 per metric ton (USD 430 per metric ton) for white rice. Vietnam earmarked VND 12 trillion (USD 490 million) for irrigation upgrades. Although these outlays strain public budgets, they reduce the likelihood of abrupt supply contractions, underpinning steady 6.30% CAGR growth.
Chronic Water Scarcity in Major Producing Basins
Groundwater depletion and saltwater intrusion directly threaten the stability of yields. Vietnam's Mekong Delta lost 120,000 hectares during the 2024 dry season, trimming winter-spring yields by 0.4 metric ton per hectare. India's Punjab and Haryana record groundwater tables falling by 0.5 meters annually, prompting restrictions on planting. Reservoir levels in Thailand's Chao Phraya basin hit 35% capacity in March 2025. Alternate Wetting and Drying (AWD) saves 25%-30% irrigation water, yet adoption remains below one-fifth of planted area because farmers fear yield penalties and lack extension support.
Other drivers and restraints analyzed in the detailed report include:
- Adoption of Hybrid and High-Yield Varieties
- Expanding Broken-Rice Use in Animal Feed and Brewing
- Rising Agriculture Labor Costs and Rural Out-Migration
For complete list of drivers and restraints, kindly check the Table Of Contents.
Complete Report Scope:
- By Geography
- North America
- United States
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Canada
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Mexico
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Europe
- Russia
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Germany
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Italy
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Spain
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- France
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Asia-Pacific
- China
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- India
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Bangladesh
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Indonesia
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Vietnam
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Philippines
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Cambodia
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Myanmar
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- South America
- Brazil
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Argentina
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Peru
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Colombia
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Middle East
- Iran
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- United Arab Emirates
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Africa
- Nigeria
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- Kenya
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
- South Africa
- Production Analysis (Area Harvested, Yield, and Production Volume)
- Consumption Analysis (Consumption Value and Volume)
- Import Market Analysis (Import Value, Volume, and Key Supplying Markets)
- Export Market Analysis (Export Value, Volume, and Key Destination Markets)
- Wholesale Price Trend Analysis and Forecast
- Regulatory Framework
- List of Key Players
- Logistics and Infrastructure
- Seasonality Analysis
Geography Analysis
The Asia-Pacific region captured 56.8% of the rice market share in 2025, with production volumes exceeding demand and strong domestic consumption. Rising yields from the adoption of hybrid seeds and state procurement frameworks anchor the region's output stability. China's hybrid penetration reached 47% of the planted area, while India's Minimum Support Price sustained acreage. Southeast Asia remains the key export theater, with Vietnam and Thailand shipping more than 15 million metric tons combined. Climate stress, particularly drought and salinity in the Mekong Delta, places a ceiling on future acreage expansion. The adoption of alternate wetting and drying, as well as blockchain traceability, continues to attract premium buyers in Europe and North America.
Africa, projected to grow at a CAGR of 6.8% during 2026-2031, represents the fastest-growing region, driven by increased government investment in irrigation infrastructure and hybrid seeds to reduce import dependence. Nigeria and Ghana remain significant importers, but anchor-borrower programs and continental free-trade integration aim to boost local milling capacity. North America, Europe, South America, and the Middle East together account for the residual share, each region characterized by either limited local production or differentiated demand for basmati, jasmine, and fortified products. The rice market size for Asia-Pacific is projected to expand through 2031, underlining the region's continued dominance, while Africa's rice market size is on track for double-digit growth in absolute value by the end of the decade.
Demand clusters vary across regions. Per-capita consumption exceeds 100 kilograms in Bangladesh, Vietnam, and Myanmar. It hovers near 70 kilograms in Sub-Saharan Africa, and averages below 15 kilograms in Europe. Premium segments such as basmati and jasmine find traction in urban Asian and Middle Eastern cities where aromatic preference drives repeat purchase. Broken rice, traditionally a byproduct, gains new value in North America where craft brewers seek cost-efficient adjuncts. Europe's stringent residue limits filter supply toward exporters with robust laboratory infrastructure, while Africa's import growth invites investment in port capacity and regional value chains.
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support