PUBLISHER: Euromonitor International | PRODUCT CODE: 1757003
PUBLISHER: Euromonitor International | PRODUCT CODE: 1757003
Consumer Values and Behaviour in Singapore
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Euromonitor's Consumer Values and Behaviour in Singapore report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
Scope
Consumers in Singapore are concerned about the rising costs of daily goods
Older generations like to ensure health and safety measures are in place before they go out
Singaporeans carry out in-depth studies on the products and services they consume
Millennials like to try new products and services
Consumers say it is likely that they will experience greater happiness in the future
Younger generations expect to work more than they do now
While at home, consumers in Singapore connect with friends or family virtually
Safe location - the most desired home feature
Singaporeans prefer to cook or bake dishes for themselves
Singaporeans say they do not have time to cook
Gen Z say that restaurants serve more delicious food than home-cooked meals
Consumers look for healthy ingredients in food and beverages
Gen Z expect to be their own bosses
Singaporeans primarily desire to make a substantial amount of money
Singaporeans say they uphold a division between their job and private life
Singaporeans enjoy socialising with friends online
Younger generations attend physical classes or sessions
Consumers primarily seek maximizing the benefits while minimizing the cost when travelling
Older generations are looking for safe destinations when travelling
Consumers participate in walking or hiking
Younger generations frequently run or jog for exercise
Consumers in Singapore are interested in massages
Singaporeans are feeling uneasy about the effects of climate change
Consumers actively working towards greener and more sustainable practices
Consumers motivated to use products that are designed to reduce energy consumption
Singaporeans buy from brands that support issues aligned with their values
Consumers love searching for discounts
Millennials like to visit shopping malls
Consumers try to lead a minimalist lifestyle and do not buy new items unless necessary
Millennials regularly seek private label and low-cost products
Consumers in Singapore subscribe to online platforms for streaming media
Singaporeans expect to increase spending on health and wellness
Younger generations foresee increasing spending on experiences the most
Consumers in Singapore are comfortable with their current financial situation
Younger generations resort to using credit cards or overdrafts to cover expenses
Saving money remains top priority amongst younger Singaporean consumers
Consumers proactively oversee the sharing of data and privacy preferences
Younger generations say it is important to foster an online identity
Consumers in Singapore utilise platforms for communicating digitally
Younger generations regularly employ smartphone apps to keep tabs on health
Younger generations frequently buy goods and services online
Consumers in Singapore show support for companies by following their social media updates
Millennials prefer talking to customer services via social media platforms
