PUBLISHER: Euromonitor International | PRODUCT CODE: 1938025
PUBLISHER: Euromonitor International | PRODUCT CODE: 1938025
Personal Accessories in Japan
Japan's personal accessories market experienced strong growth in 2025, driven by inbound tourism and market polarisation, with a retail value of JPY4,879 billion, representing a 4% growth from the previous year. The market is expected to maintain solid but slowing growth over the forecast period, with a CAGR of 4% to reach JPY5,968 billion by 2030. The growing affluent local population, with 174,000 high-net-worth individuals (HNWIs) in 2025, is driving demand for luxury personal accessories. To...
Euromonitor International's Personal Accessoriesin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Tourism rebound and market polarisation fuel accessories growth
KEY DATA FINDINGS
- CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
- Tourism-fuelled growth reshapes Japan's personal accessories market
- CHART 2 Emerging Tourist Destinations Attract Store Openings
- Luxury demand strengthens owing to market polarisation
- CHART 3 Tiffany Unveils Asia's Largest Flagship in Ginza, Tokyo
- Resale innovation elevates luxury engagement
- CHART 4 LALUE Elevates Hermes Through Curated Resale Luxury
WHAT'S NEXT?
- Value-added offerings will sustain brand relevance in a competitive market
- CHART 5 Analyst Insight
- Character collaborations to drive cultural momentum
- Demographic shifts demand strategic adaptation
COMPETITIVE LANDSCAPE
- Leading luxury brands dominate with strong presence
- Richemont stays ahead by deepening connection through elevated craft and storytelling
CHANNELS
- In-store experiences sustain offline dominance in luxury accessories
- TikTok shop accelerates social commerce growth
ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2020-2030
- CHART 7 PEST Analysis in Japan 2025
CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in Japan 2025
- CHART 9 Consumer Landscape in Japan 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAGS AND LUGGAGE IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Market polarisation drives luxury and functional bags growth
- CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
- Polarisation drives sales growth of luxury brands and functional products
- Tourism rebound drives luggage demand from shopping visitors
- Younger shoppers and tourists drive Japan's premium resale boom
- CHART 11 MEGRUS and the Rise of Department Store Resale
- CHART 12 ACE Launches Premium "Japan Luxury" Luggage Line Targeting Inbound Tourists
WHAT'S NEXT?
- Inbound tourism will continue to drive growth
- Affluent domestic consumers and younger generations set to shape market
- CHART 13 Analyst Insight
COMPETITIVE LANDSCAPE
- Luxury brands maintain lead with strong brand equity and experiential marketing
- UNIQLO stays on the affordable side
- CHART 14 UNIQLO is Establishing its Bag Market Presence Through Novelty Campaigns
CHANNELS
- Brand storytelling and tactile engagement strengthen offline retail leadership
- E-commerce sees growth, boosted by social media platforms
- TikTok shop drives e-commerce growth among younger consumers
COUNTRY REPORTS DISCLAIMER
JEWELLERY IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Affluent consumers drive jewellery demand, focusing on experiential and personalised retail
- CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
- Affluent consumers drive growth despite economic pressures
- CHART 16 Asuka III and Ravicharme Redefine Retail for Japan's Affluent Travellers
- Rising gold prices spark demand for investment-minded jewellery
- CHART 17 Canal 4? Embraces Gold as Value: Launch of the K7 Classic Collection
- Sustainability and luxury drive dynamic growth in specific niches
- CHART 18 Analyst Insight
- CHART 19 Kyocera Expands Ethical Luxury: Lab-Grown Innovation and the Launch of Loabofllie
WHAT'S NEXT?
- Growing affluent population will sustain premium jewellery demand through to 2030
- Impact of younger consumers
COMPETITIVE LANDSCAPE
- Luxury brands maintain lead through experiential retail
CHANNELS
- Offline channels drive luxury jewellery sales through personalised service
- Retail e-commerce grows as online channels diversify and social commerce emerges
- Luxury hotels and high-end foodservice venues emerge as new touchpoints for jewellery brands
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Luxury appeal and technology sustain watches amid volume declines
- CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
- Resale and rental drive value sales growth despite volume slowdown
- Japan's cost-conscious consumers embrace entry-level smartwatches
- CHART 21 Docomo Launches Affordable Smartwatches to Support Everyday Health
- Affordable retro watches rise as Gen Z embraces authentic, gender-neutral fashion
- CHART 22 Casio Classic LF-30W Blends Retro Style with Modern Values
WHAT'S NEXT?
- Strong domestic purchasing power will support growth
- Traditional and connected watches segments can coexist happily
- Yen depreciation and tourism set to boost luxury watch sales
COMPETITIVE LANDSCAPE
- Rolex maintains lead through careful strategy
- Gen Z preferences will continue to drive market dynamics
CHANNELS
- Physical retail remains vital for luxury watch sales
- E-commerce gains traction for connected watches sales
- Bic Camera enters pre-owned watch market at Yurakucho
- CHART 23 Bic Camera Enters Pre-Owned Watch Market
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
- Sustainability and retail expansion strengthen writing instruments strategies
- CHART 24 Key Trends 2025
INDUSTRY PERFORMANCE
- Tourism drives value growth for writing instruments despite volume decline
- Gen Z revives Japan's stationery market with nostalgia for analogue writing
- CHART 25 PostPet Stationery Launch Targets Kidult Boom
- Demographic shifts and digitalisation challenge volume sales
- CHART 26 Pilot's Kire-Na Highlighter: a Value-Added Innovation for a Shifting Market
WHAT'S NEXT?
- Tourism will continue to drive value sales
- Kidult and retro trends may help build momentum
- CHART 27 Analyst Insight
COMPETITIVE LANDSCAPE
- Mitsubishi Pencil strengthens leadership with premium design and purposeful innovation
CHANNELS
- Offline retail channels lead through experiential marketing
- E-Commerce complements offline retail by community building
- Regional stores capture tourists seeking authentic Japanese craftmanship
- CHART 28 Itoya Taps into Regional Tourism Boom with New Stores in Fukuoka and Hokkaido
COUNTRY REPORTS DISCLAIMER
