Top Five Trends in Toys and Games

From social commerce and phygital collectibles to kidults and mindful play, the future of toys and games is increasingly shaped by engagement rather than ownership. This report explores the keys trends that are redefining how consumers discover, buy and connect with brands and where the next opportunities for growth are emerging.

Euromonitor International's Top Five Trends in Toys and Games global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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