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PUBLISHER: Euromonitor International | PRODUCT CODE: 2125163
PUBLISHER: Euromonitor International | PRODUCT CODE: 2125163
Alcoholic Drinks in Taiwan, China
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PAGES: 101 Pages
DELIVERY TIME: 1-2 business days
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In 2025, alcoholic drinks in Taiwan recorded a moderate contraction in volume, with total sales falling by 0.6% to 535 million litres, despite an environment of strong economic growth, underlining the impact of evolving health attitudes and consumer caution on discretionary spending. The performance is less robust than broader Asia Pacific trends, where volume remains more resilient, highlighting Taiwan's unique demographic shift towards moderation and premium experiences. The combination of ris...
Euromonitor International's Alcoholic Drinks in Taiwan, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: ADTW
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
- Buckskin Introduces Zero-Carb Beer, Expanding No and Low Alcohol Choices
- Rtds Attract Younger Consumers as Wine Loses Ground to New Formats
- Taihu and Sc Lab Collaborate, Driving Premiumisation and Cultural Innovation
- CHART 2 In 2025, local brand Taihu partnered with tea distillation specialist SC Lab to develop a new RTD offering.
- CHART 3 Volume Sales 2020-2030
- CHART 4 Volume Sales by Category 2025
What's Next?
- Brands Target Younger Adults with Cocktails and Modern Design
- Local Flavours and Health Trends Drive Innovation and Responsible Drinking
- CHART 5 Forecast Volume Sales 2020-2030
- CHART 6 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 7 Analyst Insight for Alcoholic Drinks
- Heineken'S Local Production and Secondary Brands Intensify Competition as the Established Leader Loses Ground
- CHART 8 Company Shares 2025
- CHART 9 Brand Shares 2025
Channels
- Convenience Stores Drive Sustained Sales with Proximity and Promotions
- Legal Restrictions Limit Online Alcohol Sales to Niche Non-Alcoholic Drinks
Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
Taxation and Duty Levies
Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
Products
- King Car and Taihu Spark Growth with Nolo and Local Flavour Launches
- Product Launches Reshape Consumer Expectations and Drive Channel Adaptation
- Incumbents Lose Share as Secondary Brands and Innovation Intensify Rivalry
Economic Context
- CHART 10 Economic Context for Alcoholic Drinks
- CHART 11 Real Gdp Growth 2020-2030
- CHART 12 Inflation 2020-2030
Consumer Context
- CHART 13 Consumer Context for Alcoholic Drinks
- CHART 14 Population 2020-2030
- CHART 15 Population by Generation 2025
- Country Reports Disclaimer
BEER IN TAIWAN, CHINA
Key Data Insights
- 2025 Developments
- Beer Summary
Key Industry Trends
- CHART 16 Key Industry Trends for Beer
Industry Performance
- Kirin and Sunmai Respond to Shifting Drinking Habits with Innovation and Localisation
- Sunmai and Kirin Drive Value with Nolo Innovation and Local Culture
- Strong Economic Rebound Offers Limited Relief as Health and Price Concerns Persist
- CHART 17 Volume Sales 2020-2030
- CHART 18 Volume Sales by Category 2025
What's Next?
- Heineken Shifts to Local Production as New Brands Narrow the Gap
- Taiwan Beer and Kirin Deepen Cultural Bonds to Retain Drinkers
- Sustainability and Innovation Shape Product Launches and Marketing
- CHART 19 Forecast Volume Sales 2020-2030
- CHART 20 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 21 Analyst Insight for Beer
- Taiwan Tobacco and Liquor Corp's Lead Narrows as Rivals Gain Ground
- Heineken'S Local Production and New Launches Drive Competition
- CHART 22 Company Shares 2025
- CHART 23 Brand Shares 2025
Channels
- 7-11 Leverages Nationwide Reach and Fresh Draft to Cement Lead
- Poya Expands Shelf Space and Launches Craft Collaborations to Attract New Drinkers
- Strict Regulations Limit Online Sales to Non-Alcoholic Beer Despite Digital Readiness
Products
- Kirin and Sunmai Attract Health-Focused and Adventurous Drinkers
- Kirin and Beer Belly Launch Nolo and Functional Beers to Widen Appeal
- CHART 24 Major Beer Brands Launched Non-Alcoholic Ranges in 2026
- Beer Brands Expand Product Lines to Offset Declining Demand
Economic Context
- CHART 25 Economic Context for Beer
- CHART 26 Real Gdp Growth 2020-2030
- CHART 27 Inflation 2020-2030
Consumer Context
- CHART 28 Consumer Context for Beer
- CHART 29 Population 2020-2030
- CHART 30 Population by Generation 2025
- Country Reports Disclaimer
CIDER/PERRY IN TAIWAN, CHINA
Key Data Insights
- 2025 Developments
- Cider/Perry Summary
Industry Performance
- Taihu and Ugly Half Beer Energise Product Innovation Amid Shifting Preferences
- Ugly Half Beer Reinvents Cider/Perry with Targeted Label Redesign
- CHART 31 Local beer brand Ugly Half upgraded its cider wine label design in 2026
- Taihu Leverages the Lunar New Year to Drive Premium Cider/Perry Adoption
- CHART 32 Local player Taihu launched a new product in 2026
- CHART 33 Volume Sales 2020-2030
- CHART 34 Volume Sales by Category 2025
What's Next?
- Health-Focused Reformulations Drive Resilience in Declining Volumes
- Tea and Fruit Infusion Reinvents Cider Appeal for Younger Drinkers
- CHART 35 Forecast Volume Sales 2020-2030
- CHART 36 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Strongbow and Somersby Sustain Dominance as New Entrants Innovate
- CHART 37 Company Shares 2025
- CHART 38 Brand Shares 2025
Channels
- Convenience Stores Extend Reach as Supermarkets Seek Growth
- Legal Barriers Stall E-Commerce, Offline Remains Unchallenged
Economic Context
- CHART 39 Economic Context for Cider/Perry
- CHART 40 Real Gdp Growth 2020-2030
- CHART 41 Inflation 2020-2030
Consumer Context
- CHART 42 Consumer Context for Cider/Perry
- CHART 43 Population 2020-2030
- CHART 44 Population by Generation 2025
- Country Reports Disclaimer
RTDS IN TAIWAN, CHINA
Key Data Insights
- 2025 Developments
- Rtds Summary
Industry Performance
- Wat Redefines Premium with Design-Led Rtds and Local Flavours
- Taihu'S Tea Highball Expands Appeal through Local Innovation
- Nxxde'S Alcohol-Free Launch Signals Growing Nolo Demand
- CHART 45 Local Brand Nxxde Launched Taiwan's First Non-Alcoholic RTD in March 2026
- CHART 46 Volume Sales 2020-2030
- CHART 47 Volume Sales by Category 2025
What's Next?
- Canned Cocktails Attract Younger Adults with Convenient Formats and Social Appeal
- Innovative Packaging and On-Trade Expansion Unlock New Opportunities for Brands
- CHART 48 Forecast Volume Sales 2020-2030
- CHART 49 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Suntory and Kirin Drive Share Shifts with Targeted Launches
- CHART 50 Company Shares 2025
- CHART 51 Brand Shares 2025
Channels
- Poya Expands Alcoholic Drinks Displays to Attract New Shoppers
Economic Context
- CHART 52 Economic Context for Rtds
- CHART 53 Real Gdp Growth 2020-2030
- CHART 54 Inflation 2020-2030
Consumer Context
- CHART 55 Consumer Context for Rtds
- CHART 56 Population 2020-2030
- CHART 57 Population by Generation 2025
- Country Reports Disclaimer
SPIRITS IN TAIWAN, CHINA
Key Data Insights
- 2025 Developments
- Spirits Summary
Industry Performance
- Bruichladdich and Kavalan Drive Premiumisation as Inflation Curbs Volume
- CHART 58 Renowned Scottish Winery Bruichladdich Launched Its Premium Whisky in Taiwan in 2025
- Kavalan and Jack Daniel Engage Youth through Collaborative Experiences
- CHART 59 Volume Sales 2020-2030
- CHART 60 Volume Sales by Category 2025
What's Next?
- Bartenders Leverage Domestic Ingredients to Diversify Cocktail Offerings
- Local Brands Shift From Tastings to Outdoor Lifestyle Activations
- Whiskies Sustain Leadership as White Spirits Accelerate on Local Appeal
- CHART 61 Forecast Volume Sales 2020-2030
- CHART 62 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Kinmen Kaoliang and Taiwan Tobacco Defend Leadership as Smaller Brands Seek Growth
- CHART 63 Company Shares 2025
- CHART 64 Brand Shares 2025
Channels
- Food and Drink Specialists Build Loyalty with Tailored Experiences
- Independent Retailers Engage Youth through Cultural Collaborations
- Online Prohibition Limits Digital Disruption as Physical Stores Prevail
Economic Context
- CHART 65 Economic Context for Spirits
- CHART 66 Real Gdp Growth 2020-2030
- CHART 67 Inflation 2020-2030
Consumer Context
- CHART 68 Consumer Context for Spirits
- CHART 69 Population 2020-2030
- CHART 70 Population by Generation 2025
- Country Reports Disclaimer
WINE IN TAIWAN, CHINA
Key Data Insights
- 2025 Developments
- Wine Summary
Key Industry Trends
- CHART 71 Key Industry Trends for Wine
Industry Performance
- Costco Tailors Wine Displays to Attract Both Value Seekers and Premium Buyers
- New Zealand Sauvignon Blanc Defies Market Decline with Duty-Free Boost
- Buvons Nature Redefines Wine Experiences for Taiwan'S Younger Drinkers
- CHART 72 Buvons Nature Makes Wine More Accessible and Culturally Relevant
- CHART 73 Volume Sales 2020-2030
- CHART 74 Volume Sales by Category 2025
What's Next?
- Younger Consumers of Legal Drinking Age Boost Demand for New Origins and Styles
- New Producers and Price Trends Reshape Consumer Preferences
- CHART 75 Forecast Volume Sales 2020-2030
- CHART 76 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 77 Analyst Insight for Wine
- Taiwan Tobacco & Liquor Corp Sustains Lead as Consumer Loyalty Remains Low
- CHART 78 Company Shares 2025
- CHART 79 Brand Shares 2025
Channels
- Chained and Independent Specialists Strengthen Ties with Informed Buyers
Products
- Costco Adapts Pricing and Assortment to Capture Polarised Spending
- CHART 80 Costco Changed Its Wine Display Strategy in 2025
- Buvons Nature Event Accelerates Generational Shift in Wine Preferences
- Cloudy Bay Leverages Gifting Culture with Seasonal Product Launch
Economic Context
- CHART 81 Economic Context for Wine
- CHART 82 Real Gdp Growth 2020-2030
- CHART 83 Inflation 2020-2030
Consumer Context
- CHART 84 Consumer Context for Wine
- CHART 85 Population 2020-2030
- CHART 86 Population by Generation 2025
- Country Reports Disclaimer
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