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PUBLISHER: Euromonitor International | PRODUCT CODE: 2125194
PUBLISHER: Euromonitor International | PRODUCT CODE: 2125194
Alcoholic Drinks in Italy
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PAGES: 110 Pages
DELIVERY TIME: 1-2 business days
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Alcoholic drinks in Italy continued to contract in 2025, with total volume declining by 0.6% to 4,129 million litres as high prices and constrained household budgets weighed on out-of-home spending and shifted consumption towards at-home occasions. The market remained compelling for brands able to capture value through innovation, premiumisation, and the rapid pivot towards lighter, more versatile products. Growth was fuelled by the surge in premium ready-to-drink and low- or non-alcoholic offe...
Euromonitor International's Alcoholic Drinks in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: ADIT
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
- Rtds, Non-Alcoholic and Cider/Perry Are Standout Performers as Mindful Drinking Curbs Consumption
- CHART 2 Mixum Launches Cocktails on Tap for the On-Trade
- Players Respond to Mindful Drinking with Low Abv Craft Launches
- CHART 3 Low Abv Craft Beer Innovation in Italy: Retorto's Morning Glory
- Microbreweries Capture Mindful Consumers with Innovative Low Abv Beer
- CHART 4 Volume Sales 2020-2030
- CHART 5 Volume Sales by Category 2025
What's Next?
- Mixology and Mindful Rituals Reshape Demand as Incomes Stabilise
- Innovation in Low and Non-Alcoholic Launches Drives Rtds and Cider Surge
- CHART 6 Forecast Volume Sales 2020-2030
- CHART 7 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 8 Competitive Landscape for Alcoholic Drinks
- Heineken Italia and Birra Peroni Adapt with Innovation as Competition Intensifies
- CHART 9 Company Shares 2025
- CHART 10 Brand Shares 2025
Channels
- Supermarkets Expand Brand Variety to Capture More Shoppers
- Retail E-Commerce Accelerates Niche Brand Growth and Consumer Choice
- Price Sensitivity and Mindful Drinking Reshape On-Trade and Off-Trade Balance
Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
Taxation and Duty Levies
Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
Economic Context
- CHART 11 Economic Context for Alcoholic Drinks
- CHART 12 Real Gdp Growth 2020-2030
- CHART 13 Inflation 2020-2030
Consumer Context
- CHART 14 Consumer Context for Alcoholic Drinks
- CHART 15 Population 2020-2030
- CHART 16 Population by Generation 2025
- Country Reports Disclaimer
BEER IN ITALY
Key Data Insights
- 2025 Developments
- Beer Summary
Key Industry Trends
- CHART 17 Key Industry Trends for Beer
Industry Performance
- Mainstream Brands Strengthen Presence as Premium Options Face Economic Pressure
- Retorto Redefines Session Beer with Low Abv Innovation for Mindful Drinkers
- CHART 18 Low Abv Craft Beer Innovation in Italy
- CHART 19 Volume Sales 2020-2030
- CHART 20 Volume Sales by Category 2025
What's Next?
- Product Innovation Targets Mindful and Younger Drinkers
- Craft Breweries and Multinationals Expand with Flavour-Led Launches as Cider and Rtds Gain Ground
- CHART 21 Forecast Volume Sales 2020-2030
- CHART 22 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Birra Peroni Expands Non-Alcoholic Range as Heineken Italia Pilots Flavoured Lager
- CHART 23 Company Shares 2025
- CHART 24 Brand Shares 2025
Channels
- Discounters Leverage Value-For-Money Offers to Maintain Relevance
- Niche Specialists Drive Dynamic Growth in Online Beer Sales through Craft and Convenience
Economic Context
- CHART 25 Economic Context for Beer
- CHART 26 Real Gdp Growth 2020-2030
- CHART 27 Inflation 2020-2030
Consumer Context
- CHART 28 Consumer Context for Beer
- CHART 29 Population 2020-2030
- CHART 30 Population by Generation 2025
- Country Reports Disclaimer
CIDER/PERRY IN ITALY
Key Data Insights
- 2025 Developments
- Cider/Perry Summary
Key Industry Trends
- CHART 31 Key Industry Trends for Cider/Perry
Industry Performance
- Mindful Drinking and Craft Innovation Boost Cider Volume Sales
- Galipette 0% Accelerates the Nolo Trend
- CHART 32 Galipette 0% From Sidro & Cider Launches in the Italian Market
- Healeys Cornish Gold and Rattler Drive Provenance-Led Innovation and Broaden Consumer Appeal
- CHART 33 Healeys Cyder Farm Launches into the Italian Market
- CHART 34 Volume Sales 2020-2030
- CHART 35 Volume Sales by Category 2025
What's Next?
- Premium Brands Expand Retail Presence and Drive Consumer Spending
- Retail E-Commerce Accelerates Premiumisation and Widens Consumer Access
- CHART 36 Forecast Volume Sales 2020-2030
- CHART 37 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Lm Di Maria Lucia Melchiori & C Holds Lead as New Brands Enter the Field
- CHART 38 Company Shares 2025
- CHART 39 Brand Shares 2025
Channels
- Modern Channel Leads as Retail E-Commerce Gains Ground with Premium Artisanal Ciders
Economic Context
- CHART 40 Economic Context for Cider/Perry
- CHART 41 Real Gdp Growth 2020-2030
- CHART 42 Inflation 2020-2030
Consumer Context
- CHART 43 Consumer Context for Cider/Perry
- CHART 44 Population 2020-2030
- CHART 45 Population by Generation 2025
- Country Reports Disclaimer
RTDS IN ITALY
Key Data Insights
- 2025 Developments
- Rtds Summary
Key Industry Trends
- CHART 46 Key Industry Trends for Rtds
Industry Performance
- Italian Start-Up Mixum Accelerates Growth as Ready-To-Serve Cocktails Reshape Drinking Occasions
- CHART 47 Mixum Launches Cocktails on Tap for the On-Trade
- Vecchio Amaro Del Capo Extends Tradition to Premium Rtds and Drives Value
- CHART 48 Castagner Negroni Casta Hits the Market
- CHART 49 Volume Sales 2020-2030
- CHART 50 Volume Sales by Category 2025
What's Next?
- Key Players Drive Innovation as Consumers Shift Preferences
- Spirit-Based Launches Secure Leading Position Amid Shifting Demand
- Brand and Private Label Innovation Boost Non Alcoholic Options
- CHART 51 Forecast Volume Sales 2020-2030
- CHART 52 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Davide Campari Milano Leverages Mixology and Mindful Drinking to Reinforce Dominance
- CHART 53 Company Shares 2025
- CHART 54 Brand Shares 2025
Channels
- Supermarkets Extend Lead as Convenience Stores Accelerate Growth
- Retail E-Commerce Gains Ground with Niche and Premium Offerings
Economic Context
- CHART 55 Economic Context for Rtds
- CHART 56 Real Gdp Growth 2020-2030
- CHART 57 Inflation 2020-2030
Consumer Context
- CHART 58 Consumer Context for Rtds
- CHART 59 Population 2020-2030
- CHART 60 Population by Generation 2025
- Country Reports Disclaimer
SPIRITS IN ITALY
Key Data Insights
- 2025 Developments
- Spirits Summary
Key Industry Trends
- CHART 61 Key Industry Trends for Spirits
Industry Performance
- Mixology and Cocktail Innovation Drive Growth of Premium Spirits
- CHART 62 Patron Launches Super-Premium Tequila El Alto
- Diageo Leverages Whisky Heritage to Engage Discerning Drinkers
- CHART 63 Diageo Launches the Teaninich 8 Year Old "Daring Rye"
- Non-Alcoholic Spirits Accelerate as Moderation Reshapes Preferences
- CHART 64 Volume Sales 2020-2030
- CHART 65 Volume Sales by Category 2025
What's Next?
- Premium Launches Reshape Consumption as Cocktail Culture Accelerates
- Non-Alcoholic Spirits Address Mindful Drinking and Attract New Audiences
- Shifting Consumer Priorities Reshape Spirits Amid Subdued Economic Growth
- CHART 66 Forecast Volume Sales 2020-2030
- CHART 67 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 68 Analyst Insight for Spirits
- Davide Campari Milano Nv Refocuses as Diageo Italia Gains Traction
- CHART 69 Company Shares 2025
- CHART 70 Brand Shares 2025
Channels
- Supermarkets Outpace Hypermarkets by Balancing Price and Quality
- Retail E-Commerce Accelerates as Consumers Seek Niche Spirits
- Campari and Avolta Engage Travellers with Experiential Retail
Economic Context
- CHART 71 Economic Context for Spirits
- CHART 72 Real Gdp Growth 2020-2030
- CHART 73 Inflation 2020-2030
Consumer Context
- CHART 74 Consumer Context for Spirits
- CHART 75 Population 2020-2030
- CHART 76 Population by Generation 2025
- Country Reports Disclaimer
WINE IN ITALY
Key Data Insights
- 2025 Developments
- Wine Summary
Key Industry Trends
- CHART 77 Key Industry Trends for Wine
Industry Performance
- Weak Economy and Shifting Drinking Occasions Dampen Sales
- CHART 78 Several New Launches of Nolo Wines in Italy
- Santa Cristina and Masseria Sette Archi Adapt to Lighter Drinking Occasions with New Launches
- CHART 79 New Launches in Wine Boost Aperitif Trend
- Caviro Captures Value-Driven Drinkers as Sparkling Wine Outpaces Champagne in a Polarised Environment
- CHART 80 Volume Sales 2020-2030
- CHART 81 Volume Sales by Category 2025
What's Next?
- Shifting Drinking Occasions Favour Lighter and Sparkling Styles
- Still Light Grape Wine Maintains Dominance as Non-Alcoholic Wine Gains Traction
- CHART 82 Forecast Volume Sales 2020-2030
- CHART 83 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Caviro and Gruppo Italiano Vini Secure Leadership Amid Fragmentation
- CHART 84 Company Shares 2025
- CHART 85 Brand Shares 2025
Channels
- CHART 86 Channels for Wine
- Supermarkets Leverage a Wide Product Range and Promotions to Maintain Volume Share
- E-Commerce Capitalises on Demand for Niche and Local Wines
Economic Context
- CHART 87 Economic Context for Wine
- CHART 88 Real Gdp Growth 2020-2030
- CHART 89 Inflation 2020-2030
Consumer Context
- CHART 90 Consumer Context for Wine
- CHART 91 Population 2020-2030
- CHART 92 Population by Generation 2025
- Country Reports Disclaimer
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