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PUBLISHER: Euromonitor International | PRODUCT CODE: 2125239
PUBLISHER: Euromonitor International | PRODUCT CODE: 2125239
Alcoholic Drinks in Spain
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PAGES: 103 Pages
DELIVERY TIME: 1-2 business days
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Spain's alcoholic drinks landscape in 2025 was marked by a pronounced divergence between flat total volumes and a notable increase in value sales, which was due to premiumisation and trading up, even as economic headwinds persisted. This environment, while offering limited upside in terms of overall consumption, remains attractive for players that can successfully tap into evolving preferences for quality, innovation, and health-conscious alternatives, especially as younger adult consumers moder...
Euromonitor International's Alcoholic Drinks in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: ADES
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
- Premium Choices Gain Traction as Inflation Drives Value Focus
- Craft Beer and Non/Low Alcohol Options Capture Shifting Preferences
- Patron El Alto Taps Premium Demand as Moderation Reshapes Choices
- CHART 2 Volume Sales 2020-2030
- CHART 3 Volume Sales by Category 2025
What's Next?
- Consumers Balance Moderation and Premium Choices as Spending Pressures Mount
- CHART 4 Analyst Insight for Alcoholic Drinks
- Non-Alcoholic Launches and Eco Innovation Reshape Brand Strategies
- CHART 5 Non Alcoholic Innovation
- CHART 6 Forecast Volume Sales 2020-2030
- CHART 7 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Mahou Drives Innovation in Rtds to Reinforce Its Lead
- CHART 8 Company Shares 2025
- CHART 9 Brand Shares 2025
Channels
- Discounters Attract Cost-Conscious Shoppers as Inflation Bites
- Tourism and Tradition Sustain On-Trade Dominance for Beer and Wine
Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
Operating Environment
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
Products
- Patron El Alto and Freixenet 0.0% Drive Premium and Non-Alcoholic Expansion
- CHART 10 Premium Products Hit the Market
Economic Context
- CHART 11 Economic Context for Alcoholic Drinks
- CHART 12 Real Gdp Growth 2020-2030
- CHART 13 Inflation 2020-2030
Consumer Context
- CHART 14 Consumer Context for Alcoholic Drinks
- CHART 15 Population 2020-2030
- CHART 16 Population by Generation 2025
- Country Reports Disclaimer
BEER IN SPAIN
Key Data Insights
- 2025 Developments
- Beer Summary
Key Industry Trends
- CHART 17 Key Industry Trends for Beer
Industry Performance
- Leading Players Drive Growth with Non-Alcoholic Innovation
- CHART 18 Non Alcoholic Beer Attracts Consumers
- Players Invest in New Packaging to Drive Premium Appeal
- Retailers Drive Digital Adoption as Beer E-Commerce Matures and Expands
- CHART 19 Volume Sales 2020-2030
- CHART 20 Volume Sales by Category 2025
What's Next?
- Consumers Embrace Moderation as Premiumisation Intensifies Competition
- Stricter Drink-Drive Laws and Wellness Movement Set to Inform Consumption
- CHART 21 Forecast Volume Sales 2020-2030
- CHART 22 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 23 Competitive Landscape for Beer
- Mahou Strengthens Leadership as Craft Deals and Innovation Reshape Competition
- Specialty Beer Push Targets Younger, Premium Drinkers
- CHART 24 Company Shares 2025
- CHART 25 Brand Shares 2025
Channels
- Discounters and E-Commerce Outpace Supermarkets as Shoppers Seek Value
- Supermarket Apps and Quick Commerce Boost Online Beer Sales
Products
- Mahou San Miguel and Heineken Invest in Non/Low Alcohol Beer
- Mahou San Miguel Leads Eco-Friendly Packaging Push as Cans Gain Ground
- CHART 26 Mahou Launches Eco Packaging
Economic Context
- CHART 27 Economic Context for Beer
- CHART 28 Real Gdp Growth 2020-2030
- CHART 29 Inflation 2020-2030
Consumer Context
- CHART 30 Consumer Context for Beer
- CHART 31 Population 2020-2030
- CHART 32 Population by Generation 2025
- Country Reports Disclaimer
CIDER/PERRY IN SPAIN
Key Data Insights
- 2025 Developments
- Cider/Perry Summary
Key Industry Trends
- CHART 33 Key Industry Trends for Cider/Perry
Industry Performance
- El Gaitero and Sidra Trabanco Innovate to Reach New Drinkers
- Sidra Trabanco'S Launch of Trabanco Sin Broadens Alcohol-Free Appeal
- CHART 34 Major Players Invest in Non Alcoholic Options
- Mercadona and Heineken Leverage Smaller Packs to Attract Value Seekers
- CHART 35 Volume Sales 2020-2030
- CHART 36 Volume Sales by Category 2025
What's Next?
- Leading Players Invest in Innovation to Attract Health-Conscious Consumers
- CHART 37 Forecast Volume Sales 2020-2030
- CHART 38 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Valle Sustains Lead as Mercadona and Heineken Expand Private Label Reach
- CHART 39 Mercadona Partners with Heineken to Launch Spieler
- CHART 40 Company Shares 2025
- CHART 41 Brand Shares 2025
Channels
- Supermarkets and Hypermarkets Sustain Lead as Cider Remains Traditional
- Low Online Penetration Persists as Shoppers Choose In-Store Variety
Economic Context
- CHART 42 Economic Context for Cider/Perry
- CHART 43 Real Gdp Growth 2020-2030
- CHART 44 Inflation 2020-2030
Consumer Context
- CHART 45 Consumer Context for Cider/Perry
- CHART 46 Population 2020-2030
- CHART 47 Population by Generation 2025
- Country Reports Disclaimer
RTDS IN SPAIN
Key Data Insights
- 2025 Developments
- Rtds Summary
Key Industry Trends
- CHART 48 Key Industry Trends for Rtds
Industry Performance
- San Fermin Wines Leverages Premium Design to Boost Consumer Value
- CHART 49 Packaging Offers a Path to Premiumisation
- Don Simon Extends Reach by Normalising Non Alcoholic Launches
- Zamora Company Drives Flavour Innovation for Younger Drinkers
- CHART 50 Nolo Trend Hits Rtds in Spain
- CHART 51 Volume Sales 2020-2030
- CHART 52 Volume Sales by Category 2025
What's Next?
- Coca-Cola and Spirits Brands Offer Co-Branded Launches
- Barbadillo Captures Younger Drinkers by Reimagining Classic Cocktails in Cans
- Tanqueray and Seagram'S Spark Wellness-Led Innovation in Alcohol-Free Offerings
- CHART 53 Forecast Volume Sales 2020-2030
- CHART 54 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- J Garcia Carrion Expands Range to Reinforce Leadership
- CHART 55 Company Shares 2025
- CHART 56 Brand Shares 2025
Channels
- Supermarkets Leverage Private Label to Cement Dominance in Rtds
Economic Context
- CHART 57 Economic Context for Rtds
- CHART 58 Real Gdp Growth 2020-2030
- CHART 59 Inflation 2020-2030
Consumer Context
- CHART 60 Consumer Context for Rtds
- CHART 61 Population 2020-2030
- CHART 62 Population by Generation 2025
- Country Reports Disclaimer
SPIRITS IN SPAIN
Key Data Insights
- 2025 Developments
- Spirits Summary
Key Industry Trends
- CHART 63 Key Industry Trends for Spirits
Industry Performance
- Hijos De Rivera Leverages Premium Storytelling to Justify Price Premiums as Value for Money Remains a Key Consideration
- Whiskies Enjoy Consumer Loyalty as Non Alcoholic Spirits Gain From Health and Wellness Trends
- Heritage as a Driver of Premiumisation
- CHART 64 Codigo 1530 Adds to High-End Tequila Offer
- CHART 65 Volume Sales 2020-2030
- CHART 66 Volume Sales by Category 2025
What's Next?
- Premium Brands Attract Experience Seekers as Value Options Retain Everyday Spend
- CHART 67 Analyst Insight for Spirits
- Whiskies Maintain Volume Lead as Non Alcoholic Spirits Drive Growth
- Rtds Challenge Traditional Spirits as Polarisation Deepens
- CHART 68 Forecast Volume Sales 2020-2030
- CHART 69 Forecast Volume Sales by Category 2025-2030
- CHART 70 Non Alcoholic Spirits Attract Flavour- and Health-Conscious Consumers
Competitive Landscape
- Pernod Ricard Defends Leadership as Hijos De Rivera Expands with Spirits Acquisition
- CHART 71 Company Shares 2025
- CHART 72 Brand Shares 2025
Channels
- Discounters Attract Value-Seeking Shoppers with Low-Cost Offerings
- Online Platforms Drive Growth for Niche and Premium Spirits Brands
Economic Context
- CHART 73 Economic Context for Spirits
- CHART 74 Real Gdp Growth 2020-2030
- CHART 75 Inflation 2020-2030
Consumer Context
- CHART 76 Consumer Context for Spirits
- CHART 77 Population 2020-2030
- CHART 78 Population by Generation 2025
- Country Reports Disclaimer
WINE IN SPAIN
Key Data Insights
- 2025 Developments
- Wine Summary
Key Industry Trends
- CHART 79 Key Industry Trends for Wine
Industry Performance
- Market Polarisation Stamps Wine Demand
- Retailers Broaden Affordable and Non/Low Alcohol Ranges to Meet Shifting Demand
- CHART 80 Innovation in Wine Driven by Non/Low Alcohol Products
- Premiumisation Spurs Cultural Consumption Occasions
- CHART 81 Volume Sales 2020-2030
- CHART 82 Volume Sales by Category 2025
What's Next?
- Vermouth and Non Alcoholic Wine to See the Highest Total Volume Cagrs
- CHART 83 Analyst Insight for Wine
- High-Quality Brands and Premium Packaging Drive Consumers to Upgrade
- CHART 84 Forecast Volume Sales 2020-2030
- CHART 85 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- J Garcia Carrion Leverages Strong Brands While Private Label Gains Traction
- CHART 86 Private Label's Wine Offer Expands
- CHART 87 Company Shares 2025
- CHART 88 Brand Shares 2025
Channels
- Discounters Accelerate Affordable Wine Launches as Shoppers Trade Down
- Travino Boosts Online Wine Sales through Broad Winery Partnerships
Economic Context
- CHART 89 Economic Context for Wine
- CHART 90 Real Gdp Growth 2020-2030
- CHART 91 Inflation 2020-2030
Consumer Context
- CHART 92 Consumer Context for Wine
- CHART 93 Population 2020-2030
- CHART 94 Population by Generation 2025
- Country Reports Disclaimer
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