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PUBLISHER: Euromonitor International | PRODUCT CODE: 2125173
PUBLISHER: Euromonitor International | PRODUCT CODE: 2125173
Alcoholic Drinks in the Philippines
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PAGES: 102 Pages
DELIVERY TIME: 1-2 business days
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Alcoholic drinks in the Philippines outperformed the wider Asia Pacific region in 2025, with retail value rising 8% to PHP639 billion and total volume increasing by 4% to 3,437 million litres, demonstrating strong resilience despite economic headwinds. The landscape was marked by robust demand for both value and premium propositions, underpinned by entrenched leadership from San Miguel Brewery and Ginebra San Miguel, while international brands achieved rapid advances in premium spirits and innovative ready-to-drink options. To succeed, companies must balance affordability and aspiration by reinforcing standard-priced portfolios, accelerating premiumisation, leveraging flavour innovation, and expanding digital and on-trade channels, as health-driven moderation and e-commerce adoption rapidly alter consumption and purchase behaviour.
Euromonitor International's Alcoholic Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Product Code: ADPH
TABLE OF CONTENTS
List Of Contents And Tables
Executive Summary
- 2025 Developments
Key Data Insights
Key Industry Trends
- CHART 1 Key Industry Trends for Alcoholic Drinks
Industry Performance
- San Miguel Brewery and Diageo Drive Polarisation through Pricing and Premiumisation
- CHART 2 Diageo Philippines Boosts Johnnie Walker Line, Strengthening Polarisation
- Asia Brewery Expands Rtds Portfolio to Capture Evolving Tastes
- CHART 3 Flavour Experiments Are One of the Most Significant Trends
- CHART 4 Volume Sales 2020-2030
- CHART 5 Volume Sales by Category 2025
What's Next?
- Industry Players Leverage Premium and Standard Spirits to Drive Value Gains
- Asia Brewery and San Miguel Brewery Expand E-Commerce to Reach the Sober Curious
- CHART 6 Forecast Volume Sales 2020-2030
- CHART 7 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 8 Analyst Insight for Alcoholic Drinks
- San Miguel Brewery and Ginebra San Miguel Reinforce Dominance as International Players Gain Ground
- CHART 9 Company Shares 2025
- CHART 10 Brand Shares 2025
Channels
- Small Local Grocers Secure Channel Dominance with Direct Brand Support
- Convenience and E-Commerce Reshape Retail as On-Trade Gains
Market Background
- Legislation
- Legal Purchasing Age and Legal Drinking Age
- Drink Driving
- Advertising
- Smoking Ban
- Opening Hours
- On-Trade Establishments
Operating Environment
Taxation and Duty Levies
- Contraband/Parallel Trade
- Duty Free
- Cross-Border/Private Imports
Economic Context
- CHART 11 Economic Context for Alcoholic Drinks
- CHART 12 Real Gdp Growth 2020-2030
- CHART 13 Inflation 2020-2030
Consumer Context
- CHART 14 Consumer Context for Alcoholic Drinks
- CHART 15 Population 2020-2030
- CHART 16 Population by Generation 2025
- Country Reports Disclaimer
BEER IN THE PHILIPPINES
Key Data Insights
- 2025 Developments
- Beer Summary
Key Industry Trends
- CHART 17 Key Industry Trends for Beer
Industry Performance
- Incumbent Brewers Sustain Volume Amid Economic Pressures and Premiumisation
- San Miguel Brewery Leverages Market Polarisation to Boost Premium and Economy Brands
- CHART 18 San Miguel Brewery Double Downs on Premium Beers While Maintaining Equity for Mid-Priced Brands
- San Miguel Embarces Nolo Revolution and Flavour Experimentation
- CHART 19 San Miguel Brewery Seeks to Attract Sober Curious Individuals
- CHART 20 Value Sales 2020-2030
- CHART 21 Value Sales by Category 2025
What's Next?
- Incumbent Brewers Expand Portfolios to Drive Premiumisation and Capture Evolving Consumer Preferences
- Lager Dominates Volumes While Flavoured and Low Alcohol Beers Drive Premium Growth
- CHART 22 Forecast Value Sales 2020-2030
- CHART 23 Forecast Value Sales by Category 2025-2030
Competitive Landscape
- CHART 24 Analyst Insight for Beer
- San Miguel Brewery and Asia Brewery Consolidate Dominance through Strategic Growth
- Emerging Craft Innovation and New Strong Beer Launch Fuel Portfolio Diversification
- CHART 25 Company Shares 2025
- CHART 26 Brand Shares 2025
Channels
- Small Local Grocers Sustain Dominance through Enhanced Distribution
- E-Commerce Platforms Complement Offline Retail with Craft and Imported Beer Growth
- San Miguel Brewery'S Distribution Strategy and Retail Trends Shape Channel Dynamics
Products
- Asia Brewery Diversifies Its Portfolio to Capture Emerging Segments
- Craft Beers Drive the Flavour Experimentation Trend to Capture Emerging Segments
Economic Context
- CHART 27 Economic Context for Beer
- CHART 28 Real Gdp Growth 2020-2030
- CHART 29 Inflation 2020-2030
Consumer Context
- CHART 30 Consumer Context for Beer
- CHART 31 Population 2020-2030
- CHART 32 Population by Generation 2025
- Country Reports Disclaimer
CIDER/PERRY IN THE PHILIPPINES
Key Data Insights
- 2025 Developments
- Cider/Perry Summary
Key Industry Trends
- CHART 33 Key Industry Trends for Cider/Perry
Industry Performance
- Cider/Perry Witnesses Dynamic Value Growth
- CHART 34 Magners Accelerates E-Commerce Visibility
- Magners Leverages Digital Channels to Widen Product Access
- Crazy Carabao'S Award Win Stimulates Interest among Craft Drinkers
- CHART 35 Crazy Carabao's Newton'S Noggin Apple Cider Excites the Market
- CHART 36 Volume Sales 2020-2030
- CHART 37 Volume Sales by Category 2025
What's Next?
- Local Brewers and Global Brands Drive Product Innovation and Digital Expansion
- CHART 38 Forecast Volume Sales 2020-2030
- CHART 39 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- Future Trade International Inc Holds Leading Position in Cider/Perry
- CHART 40 Company Shares 2025
- CHART 41 Brand Shares 2025
Channels
- Supermarkets Capitalise on Stock-Up Shops as E-Commerce Channel Expands Its Reach
- E-Commerce Attracts Niche Shoppers with Convenience and Variety
Economic Context
- CHART 42 Economic Context for Cider/Perry
- CHART 43 Real Gdp Growth 2020-2030
- CHART 44 Inflation 2020-2030
Consumer Context
- CHART 45 Consumer Context for Cider/Perry
- CHART 46 Population 2020-2030
- CHART 47 Population by Generation 2025
- Country Reports Disclaimer
RTDS IN THE PHILIPPINES
Key Data Insights
- 2025 Developments
- Rtds Summary
Key Industry Trends
- CHART 48 Key Industry Trends for Rtds
Industry Performance
- Rtds Report Notable Volume and Value Growth
- Spirit-Based Rtds Lead Category Growth and Development
- CHART 49 Soft Drinks Giant Seeks to Capitalise on Growth of Rtds
- Asia Brewery Expands Rtd Cocktails as Polarisation and Premiumisation Accelerate
- CHART 50 Volume Sales 2020-2030
- CHART 51 Volume Sales by Category 2025
What's Next?
- Spirit-Based Rtds Lead Growth Driven by Evolving Consumer Demand
- E-Commerce and Cocktail Culture Fuel the Rapid Expansion of Spirit-Based Rtds
- Brand Innovation and Channel Diversification Enhance Competitive Positioning
- CHART 52 Forecast Volume Sales 2020-2030
- CHART 53 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 54 Analyst Insight for Rtds
- Emperador Distillers Strengthens Its Lead as Lemon-Dou Gains Ground
- CHART 55 Company Shares 2025
- CHART 56 Brand Shares 2025
Channels
- Supermarket Merchandising Investment Boosts Brand Reach
Economic Context
- CHART 57 Economic Context for Rtds
- CHART 58 Real Gdp Growth 2020-2030
- CHART 59 Inflation 2020-2030
Consumer Context
- CHART 60 Consumer Context for Rtds
- CHART 61 Population 2020-2030
- CHART 62 Population by Generation 2025
- Country Reports Disclaimer
SPIRITS IN THE PHILIPPINES
Key Data Insights
- 2025 Developments
- Spirits Summary
Key Industry Trends
- CHART 63 Key Industry Trends for Spirits
Industry Performance
- Moderate Growth Driven by Economic Resilience and Consumer Flexibility
- CHART 64 Hite Jinro Seeks More Visibility with More Flavours of Its Soju Line
- Brands Capture Consumer Demand with Novel Drinking Experiences
- Diageo Philippines' Johnnie Walker Campaign Exemplifies Market Polarisation and Premiumisation
- CHART 65 Diageo Philippines Pushes Johnnie Walker Line with Major Campaign
- CHART 66 Volume Sales 2020-2030
- CHART 67 Volume Sales by Category 2025
What's Next?
- Premiumisation Trend to Drive Value Growth as Volume Slows
- White Spirits Sustain Volume Leadership as Whiskies Outpace in Value Gains
- Diageo, Pernod Ricard and E-Commerce Platforms Shape Premiumisation and New Consumption Occasions
- CHART 68 Forecast Volume Sales 2020-2030
- CHART 69 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 70 Analyst Insight for Spirits
- Ginebra San Miguel Accelerates Share Gains as Rivals Lose Ground
- CHART 71 Company Shares 2025
- CHART 72 Brand Shares 2025
Channels
- Economy Brands Ginebra, Emperador and Tanduay Sustain Reach through Small Local Grocers
- Convenience Stores and E-Commerce Expand Reach with Dynamic Formats
Products
- Focus on Heritage Drives Premiumisation and Captures Diverse Spending
- Innovation Rising in Nolo Spirits
Economic Context
- CHART 73 Economic Context for Spirits
- CHART 74 Real Gdp Growth 2020-2030
- CHART 75 Inflation 2020-2030
Consumer Context
- CHART 76 Consumer Context for Spirits
- CHART 77 Population 2020-2030
- CHART 78 Population by Generation 2025
- Country Reports Disclaimer
WINE IN THE PHILIPPINES
Key Data Insights
- 2025 Developments
- Wine Summary
Key Industry Trends
- CHART 79 Key Industry Trends for Wine
Industry Performance
- Enhanced Variety and Accessibility Capture Demand and Drive Steady Growth in Wine
- Bel Mondo Italia Corp Amplifies Non-Alcoholic Wine through Digital Influencers
- CHART 80 Bel Mondo Italia Corp Bolsters Its Promotion of Non-Alcoholic Wine
- Fly Ace Corp Amplifies E-Commerce Sales through Digital Exclusives and Multipacks
- CHART 81 Fly Ace Corp Accelerates E-Commerce Presence
- CHART 82 Volume Sales 2020-2030
- CHART 83 Volume Sales by Category 2025
What's Next?
- Incumbent Players Leverage Education and Pairing to Drive Discovery
- Non-Alcoholic Wine Launches Respond to Sober Curious Demand
- Foodservice and Single-Glass Offerings Fuel Premiumisation and Awareness
- CHART 84 Forecast Volume Sales 2020-2030
- CHART 85 Forecast Volume Sales by Category 2025-2030
Competitive Landscape
- CHART 86 Analyst Insight for Wine
- Bel Mondo Italia Corp Strengthens Leadership as Rivals Expand Reach
- CHART 87 Company Shares 2025
- CHART 88 Brand Shares 2025
Channels
- Supermarkets and Specialists Widen Access as E-Commerce Accelerates
Products
- Moet-Hennessy Philippines Elevates Premium Wine through Foodservice Partnerships
Economic Context
- CHART 89 Economic Context for Wine
- CHART 90 Real Gdp Growth 2020-2030
- CHART 91 Inflation 2020-2030
Consumer Context
- CHART 92 Consumer Context for Wine
- CHART 93 Population 2020-2030
- CHART 94 Population by Generation 2025
- Country Reports Disclaimer
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